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Your link to the Hispanic market Audited continuously since 2004 by the Circulation Verification Council (CVC) MEDIA KIT Reaching more than 180,000 Hispanics Published continuously since 1994
Your link to the Hispanic market
Audited continuously since 2004 by the
Circulation Verification Council (CVC)
MEDIA KIT
Reachingmore than180,000
HispanicsPublished
continuously since 1994
Qué Pasa
1-919-669-6782 [email protected] 2
Advertisers
CLIENTSLARGE OR SMALL
GET RESULTSWITH Qué Pasa
™
Qué Pasa
1-919-669-6782 [email protected] 3
Our publicAtiOnsQué Pasa produces three publications appealing to the Hispanic community.
Our newspapers feature the following sections:
• Local news
• State news
• Immigration
• National news
• Sports
• Health
• Home & Garden
• Entertainment
• and more...
Raleigh/Durham Greensboro/Winston-SalemCharlotte
Qué Pasa
1-919-669-6782 [email protected] 4
nOrth cArOlinA hispAnic MArketNORTH CAROLINA AT A GLANCE
HISPANIC POPULATION
914,792HISPANICS AS PERCENTOF STATE POPULATION
9.1%MEDIAN AGE OF HISPANICS
24.5MEDIAN ANNUAL PERSONAL
EARNINGS HISPANICS 16+
$19,500HISPANICS WITHOUTHEALTH INSURANCE
34.7%HISPANIC HOMEOWNERSHIP
42.3%HISPANICS AS PERCENTOF ALL K-12 STUDENTS
12.21%Source: U.S.Census Bureau Data Statistics 2013/2014
2014 2000 CHANGE2000-2014 PERCENTCHANGE,2000-2014CALIFORNIA 14,988,770 10,928,470 4,060,300 37%TEXAS 10,408,238 6,653,338 3,754,900 56%FLORIDA 4,788,870 2,673,654 2,115,216 79%NEWYORK 3,670,289 2,854,991 815,298 29%ILLINOIS 2,151,506 1,527,145 624,361 41%ARIZONA 2,056,456 1,292,152 764,304 59%NEWJERSEY 1,729,172 1,117,604 611,568 55%COLORADO 1,088,145 735,769 352,376 48%NEWMEXICO 994,154 759,343 234,811 31%GEORGIA 922,115 434,375 487,740 112%NORTHCAROLINA 890,601 377,084 513,517 136%
STATISTICAL PORTRAIT OF THE HISPANIC POPULATION IN THE UNITED STATES, 2014CHANGE IN THE HISPANIC POPULATION, BY STATE: 2000 AND 2014
Source: U.S.Census Bureau Data Statistics 2013/2014
Source: U.S.Census Bureau Data Statistics 2013/2014
72%frequentlypurchaseproductsorservicesfromadsseeninQuéPasa
*CVC–ReportexpiresJune30,2015
Female47.6%
Male52.4%
NC HISPANICPOPULATION
GENDER
Mexicans61.2%
Puerto Ricans10%
Central/South America/others26.76%
Cubans/Domincans2.04%
NC HISPANICPOPULATIONBY COUNTRY
OF ORIGIN
Qué Pasa
1-919-669-6782 [email protected] 5
sizes And requireMents
Newspaper Raleigh/Durham and Greensboro/Winston-Salem
10” x 21”21” x 21” 10” x 10” 4.9” x 20” 6.6” x 10” 4.9” x 10”
10” x 4.9” 4.9” x 8” 4.9” x 6.6” 4.9” x 4.9” 3.2” x 4.9” 4.9” x 2.4” 3.2” x 2.4”
Sol Estrella Americano1/8 Page 1/16 PageHorizontal
Tarjeta dePresentación
SupremoFull Page Half PageHorizontal
Half PageVertical
Quarter PageVertical
Quarter PageHorizontal
6 col x 21”12 col x 21”
Double Truck
6 col x 10”
6 col x 4.9”
3 col x 8” 3 col x 6.6” 3 col x 4.9” 2 col x 4.9” 3 col x 2.4” 2 col x 2.4”
3 col x 20”
3 col x 10”4 col x 10”
10” x 21”21” x 21” 10” x 10” 4.9” x 20” 6.6” x 10”
4.9” x 10” 10” x 4.9” 4.9” x 4.9” 4.9” x 2.4” 2.37” x 3”
1/8 Page 1/16 PageHorizontal
Oportuno
SupremoFull Page Half PageHorizontal
Half PageVertical
Quarter PageVertical
Quarter PageHorizontal
6 col x 21”12 col x 21”
Double Truck
6 col x 10”
6 col x 4.9”
3 col x 4.9” 3 col x 2.4”
3 col x 20”
3 col x 10”
4 col x 10”
Qué Pasa-Mi Gente Charlotte
Publishing: Qué Pasa Mi Gente CharlotteEvery Wednesday
Qué Pasa Raleigh/Durham and Greensboro/Winston-Salem Every Thursday
Material Deadline: Qué Pasa Mi Gente CharlotteWednesday the Week Before Publication date 3PM
Qué Pasa Raleigh/Durham and Greensboro/Winston-Salem Thursday the Week Before Publication date 3PM
File Formats for Ads:Preferred: High Quality PDF. Other formats, EPS JPG, or TIFFMinimum Resolution:200 dpi
Send ads to:Your customer service agent via e-mail
Qué Pasa
1-919-669-6782 [email protected] 6
Online
107,563+
128,875
471,789
337,940
USERS
PAGEVIEWS
SESSIONS
Facebook fans:
Our websites:Charlotte:
Raleigh/Durham:
Greensboro/Winston-Salem:
Corporate:
Charlotte Facebook:
Raleigh Facebook:
Greensboro Facebook:
Charlotte.QuePasaNoticias.com
Raleigh.QuePasaNoticias.com
Greensboro.QuePasaNoticias.com
QuePasaMedia.com
Facebook.com/Quepasa.Migente.Charlotte
Facebook.com/QuePasaMedia
Facebook.com/QuePasaPiedmont-Triad
VERSIONS
DESKTOP
and
MOBILE
Combined 2018per Month
Hispanicsareadoptingsmartphonesatahigherratethananyotherdemographicgroup:nearlythreeinfourLatinosownsmartphones
(72%),closeto10%higherthanaverageintheU.S.
16%DATAUSAGEIS16%HIGHERAMONGHISPANICS
COMPAREDWITHTHENATIONALAVERAGE
49%OFLATINORESPONDENTSSAIDTHEYPLANNEDTO
REPLACEORUPGRADESMARTPHONESWITHINTHENEXTSIXMONTHS
2XHISPANICSARETWICEASLIKELYTOUPGRADE
THEIRTABLETS(15%)INTHENEXTSIXMONTHSSOURCES:NielsenCrossPlatformReportTable2.OverallusagebyMedium,Q32013.NilsenMobileInsights,Q32013.
NielsenBillPane,Q32013.NielsenU.S.SocialMediaSurvey,2013
HISPANICS ARE AHEADOF THE DIGITAL CURVE
Mobile91%
Desktop6%
Tablet3%
MOBILETRAFFIC
Female40.4%
Male59.6%
GENDER
8%
29%
35%
17%
7% 2%
AGE% OF TOTAL VISITS
18-24 25-34 35-44 45-54 55-64 65+
