Company Presentation

Craft Yourself!!!

Introduction Moreovercraft.com is an exclusive online e-commerce marketplace to promote unique and antique Indian Art, Craft, Culture, Talent, Fashion and Brands globally.

■ Around 2000+ Products on our Website ■ ‘One-stop’ shop for Indian commodities, open to customers all over the world

■ Distinctive product line includes Handmade, Antique, Vintage, Ethnic, Organic and Natural lifestyle products

■Driving initiative of Make In India by offering Indian Crafted Products

Website : http://www.moreovercraft.com/

Place your screenshot here

MoreOverCraft.com

Desktop View

MoreOverCraft.com

Mobile View

MoreOverCraft.com

Tablet View

Team @ MOC

Sandeep Dave | Founder / Director

Asif Ahmed | Co-Founder / CEO

Asif holds a Master’s degree in Marketing from IIeBM, Pune and a bachelor’s degree in Business Administration from Intergral University, Lucknow. He is also maintaining his family Business in Textile Manufacturing from more than 5+ years.

Sandeep is a Sales and Marketing professional with 4+ Years of Experience in the field of Marketing, Business Development, Client Acquisition, Client Servicing, Business Analysis, Team Management, Corporate Sales, Direct Sales, and Relationship Building with client. He holds a master’s Degree in Marketing from Indian Institute of Planning and Management and a Bachelor’s degree in IT from Ajmer University with Professional Certification of ASP.NET for VIT Udaipur

Parvinder Kaur | Chief Marketing Officer

Parvinder owns three years of Experience in Branding, Client Servicing, Business Development and Digital Marketing. She holds Dual Master’s degree in Marketing and Microbiology, with Professional Certification in Digital Marketing and a bachelor’s degree in Science from Sinhgad College of Science Pune.

Tulika Chopda | Head of Customer Relations

Tulika owns two years of Experience in Branding, Client Servicing, HR and Relationship Marketing. She holds a Master’s degree in Marketing and a bachelor’s degree in Business Administration from MIT Pune. She Participated in ROTARY CULTURAL STUDENT EXCHANGE for a year in USA.

Avinash Singh | VP -Sales and Distribution

Abhijeet Tiwari | Chief Operations Officer

Abhijeet holds a Master’s degree in Marketing from IIeBM, Pune and a bachelor’s degree in Science from CSJM University Kanpur. He is an Active Member of MOC from past one year and he did his Summer Internship in RUCHI SOYA Industries, Indore.

Avinash holds a Master’s degree in Marketing from IIeBM, Pune and a bachelor’s degree in Commerce from DDU Gorakhpur. He is an Active Member of MOC from past one year and he did his Summer Internship from AMUL India Ltd., Pune.

MOC

Business Opportunities

• Internet penetration in India is increasing by 30% per year • Target market is all customers shopping online • Majorly Tier I and Tier II and expanding to Tier III cities and will also target small town and villages

• The Indian Handicraft Industry is a USD 100 billion industry worldwide. (1998-99) • India’s contribution in world market is 1.2% with continuous growth rate of 20% every year

• India’s e-commerce market was worth about USD 3.8 billion in 2009, it went up to USD 17 billion in 2014 and to USD 23 billion in 2015. • It is expected that Indian e-commerce market will touch whopping USD 38 billion mark by 2016 and by 2020, whooping USD 70 billion mark

MOC Funding

• Seeking seed funding of USD 50K.

• Funding utilization:

Update to latest technology.

IT Office space with good working environment

for MOCians.

Marketing budget for promotion of MOC brand

(online and offline).

Daily office expenditure till breakeven.

Profitability from first financial year.

• Running on bootstrap and Seed funding of USD 4-5 k from family

Costs

Year 1

(Approx.)

Product development /

Technology

15 %

Marketing 40 %

Sales 5 %

Founder ‘s salaries 5 %

People 10 %

Operational Expenses 15 %

Other 10 %

Expected Results Year 1 (approx.)

Customers registered 1 million

% of registered user who buy 40-50 %

No. of customers who buy 400-500 k

Revenue per sale 10-30 %

Total expected revenue USD 300k

MOC Marketing Strategies

Facebook

Twitter

Google+

Linked In

Pinterest

Instagram

Youtube

Google PPC

Remarketing

SEO

What’s App

Email Marketing

Online Media

Off Line Promotion

Events

Brand Awareness

Word of Mouth

Auto Branding

Pamphlets

Newspaper

Magazines

Branded

Promotional Gifts

Entrepreneur

Meets

College Events

On Road

Shows

CSR Activity

Vehicle Stickers

Social Messages

Quality Products

Better Service

Word of Mouth

SMS

*Evangelism Mkt

Direct Marketing

*Evangelism Marketing - Develop raving fan customers (Brand Lovers) who

become advocates of your brand or product, and who represent the brand as if it

was part of their own identity.

Future Prespective @ MOC

Promoting Indian Art & Craft Globally

Being a Labour Intensive Market, Our Goal is to Promote and Spread Indian Art and Craft Globally

Increase Market Share

Increasing Market Share of Indian Products in global Market compare to other International Brands

Empowerment Empowering People in India With More Job Opportunities, Increasing Art and Craft Business in India

Customer Centric Business

Developing Website as per Customers need Like Website in Different Languages. Voice over in Website Easy Buying Procedures

MOC Off-Line Store

Planning to have MOC retail store with our own Creative Products under the brand MOC

Thanks!

Any questions?