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Moshito ’04 ReportMoshito ’04 ReportMoshito ’04 ReportMoshito ’04 Report
Report back to Moshito ’05 Delegates
22 July 2005
DAC INITIATIVESDAC INITIATIVESDAC INITIATIVESDAC INITIATIVES
• 1995: DAC released White Paper on Arts, Culture &
Heritage.
• Two critical developments arose from the White Paper:
– Cultural Industries Growth Strategy (CIGS) in 1998,
– Music Industry Task Team (MITT) in 2000.
• One of the key MITT recommendations was the
establishment of the Music Market.
SAMICI INITIATIVESSAMICI INITIATIVESSAMICI INITIATIVESSAMICI INITIATIVES
• SAMICI identified challenges around which the industry
could work together:
– Music piracy
– Development of markets for SA music (local & international);
– Musician’s social welfare (health, education & social security)
• MOSHITO conference was planned for July 2004, as
step-one in responding to the three challenges.
• MOSHITO conference would be an annual event, with its
content evolving each year.
COMBINED EVENTSCOMBINED EVENTSCOMBINED EVENTSCOMBINED EVENTS
• DAC & SAMICI decided to combine the SA Music Market
& MOSHITO events.
• MOSHITO Music Conference & Exhibition registered as
host of the event.
• MOSHITO ’04 was to be limited to the conference.
• MOSHITO ’05 would include both the conference & the
music market.
The Role of Moshito in ImplementationThe Role of Moshito in ImplementationThe Role of Moshito in ImplementationThe Role of Moshito in Implementation
• Platform organiser
• Discussions and feedback facilitator
• Not an implementing body
• A project of SAMICI – probably the implementing body
VisionVisionVisionVision
“Our vision is to maximise the potential of the sector for economic
growth, job creation and international trade resulting in poverty
alleviation and socio-cultural development”
Guiding PrinciplesGuiding PrinciplesGuiding PrinciplesGuiding Principles
• Inclusiveness
• Quality
• Action oriented
ObjectivesObjectivesObjectivesObjectives
• To seek broad consensus on how specific issues or themes that
have an impact on the industry can be pursued with the support and
participation of the whole industry;
• To provide an annual platform for public and private sector strategic
interaction as well as an opportunity to form trading linkages with
the industry
• To forge linkages with complementary sectors and industries such
as tourism, film, the media and others;
• To provide music business information and knowledge to music
industry stakeholders in order to develop and capacitate them for
competitiveness in the global environment;
• To position the SA music for significant growth
Desired OutcomesDesired OutcomesDesired OutcomesDesired Outcomes
• Recognition and enhancement of economic contribution
made by the music industry to, primarily, South Africa
and then the rest of the continent.
• Consistent reduction in the level of music piracy;
• Increasing usage and profitable exploitation of SA music
both within the local and the global markets;
• Improvement in the quality of life of musicians;
MOSHITO ’04 STRUCTUREMOSHITO ’04 STRUCTUREMOSHITO ’04 STRUCTUREMOSHITO ’04 STRUCTURE
• MOSHITO ‘04 took place over 3 days.
• Day 1: Plenary sessions
• Day 2: Break-away panel discussions
– debating issues highlighted in day 1.
– produce recommendations to guide future plans of action around
specific matters.
• Day 3: Report-back on recommendations.
08h00 – 09h00 Registration
09h00 – 09h30 Welcome Address N. Motsatse
MOSHITO ’04
09h30 – 10h00
Plenary 1The Role of Media in the Dev. of the SA Music Industry
Councilor L. Mtimde
ICASA
10h00 – 10h30
Plenary 2Converging Technologies J. Fabinyi
CISAC
10h30 – 11h00 Tea
11h00 – 11h20
Plenary 3It’s Harvest time for South African music: A view from the inside
K. Mabalane
Kwaito artist
11h20 – 11h45
Plenary 4Growth of the French Music Industry through exports... a case study
J.F. Michel
Euro Music Office; French Music Export
11h45 – 12h30
Plenary 5The Constitution and All that Jazz Justice A. Sachs
Constitutional Court
Day 1: Plenary Day 1: Plenary Day 1: Plenary Day 1: Plenary
12h30 – 13h30 Lunch
13h30 – 14h45
Plenary 6Radical Innovation W. Grulke
CEO, Future World
14h45 – 15h15 Tea
15h15 – 16h00
Plenary 7Industry Updates:
The African Perspective
The SA music industry
R. Hooijer,SAMRO
L. Sedibe, EMI SA
16h00 – 17h00 Keynote Address Dr Z. P. Jordan.
DAC Minister
17h00 Cocktails
DAY 1: Plenary DAY 1: Plenary continuedcontinuedDAY 1: Plenary DAY 1: Plenary continuedcontinued
DAY 2:DAY 2: Panel Discussions: Panel Discussions:
• The panels had +- 6 panelists
• Each panel had a Chairperson, who led the discussions.
• Each panel had a Rapporteur, who was to report-back to
the conference on the recommendations.
09H00 – 10H30
Session 1:
Dev. Markets: The SA music industry in the international market – A phenomenon in the making
Dev. Markets: Digital exploitation of music in a globalizing environment
11H00 – 12H30
Session 2:
Music Piracy: Combating music piracy…everybody jump!
Social Welfare: Social security, substance abuse & other pressing issues facing SA musicians
DAY 2:DAY 2: Panel Discussions, Panel Discussions, continuedcontinued DAY 2:DAY 2: Panel Discussions, Panel Discussions, continuedcontinued
13H30 – 15H00
Session 3: Educ. & Training: Capacity building in the SA music industry
Dev. Markets: The role of jazz appreciation societies in the development of SA jazz
15H30 – 17H00
Session 4: Dev. Markets: The media’s role in strengthening, extending & nurturing the homegrown music industry
Dev. Markets: The role of live music in the dev. of the SA music industry
DAY 2:DAY 2: Panel Discussions Panel Discussions continuedcontinued DAY 2:DAY 2: Panel Discussions Panel Discussions continuedcontinued
DEVELOPMENT OF MARKETS DEVELOPMENT OF MARKETS (International)(International)DEVELOPMENT OF MARKETS DEVELOPMENT OF MARKETS (International)(International)
• Lobby government to support national pavilions at international
events
• Establish an export council to promote SA music in foreign markets
• Build stronger partnerships between industry (private), government
departments and ministries (public) as well as statutory bodies
including parastatals to encourage the growth of SA music exports
DEVELOPMENT OF MARKETS (digital)DEVELOPMENT OF MARKETS (digital)DEVELOPMENT OF MARKETS (digital)DEVELOPMENT OF MARKETS (digital)
• Commission a survey to understand the nature of digital
consumption and the potential download market
• Explore the option of a rights holder based server of
music files for exploitation by various business users on-
line
• Disseminate information to the broader industry about
recent progress and the latest technology available
world-wide
SOCIAL WELFARESOCIAL WELFARESOCIAL WELFARESOCIAL WELFARE
• Lobby government to redefine the terminology
surrounding the employment of creative workers in
legislation
• Create public/ private partnerships in the establishment
of a social welfare trust for creative workers, and to look
at tax rebates as a possible mechanism for funding the
trust
• Increase access by creative workers to education and
training programmes for their collective empowerment
MUSIC PIRACYMUSIC PIRACYMUSIC PIRACYMUSIC PIRACY
• Support the existing anti-piracy work and add to it with
time, money and ideas
• Lobby government to update the constitution and
legislation
• Get industry-wide support for the introduction of a blank
copying medium levy
• Request DAC to actively facilitate interaction with other
government departments
GENERAL ITEMSGENERAL ITEMSGENERAL ITEMSGENERAL ITEMS
• Encourage SMME growth in the music industry
• Lobby government to ensure that BEE is phased to all
aspects of the music industry
The Process of Facilitating The Process of Facilitating Implementation Implementation The Process of Facilitating The Process of Facilitating Implementation Implementation
The Working SessionThe Working SessionThe Working SessionThe Working Session
• Took place on 15 March 2005 in Pretoria• Sponsored by the DAC• Facilitated by Karl Gostner – YFM, NAB• Attended by:
– Moshito Board– DAC representatives– Panel Rapporteurs and Chairpersons– Service providers
• Focus on:– Prioritising recommendations– Identifying projects to carry out the recommendations– Identifying implementation agents
Priority Project 1Priority Project 1Priority Project 1Priority Project 1
Establish the SA Pavilion at MIDEM as a funded
annual activity
Lobby government to support national
pavilions at international events
MIDEM Working Committee
Recommendations Project Implementing Agent
Progress?
Dave
Priority Project 2Priority Project 2Priority Project 2Priority Project 2
Recommendations Project Implementing Agent
Progress?
Dave
Establish an export council to promote SA
music in foreign markets
Launch Export Councilbefore end 2005
Moshito / MIDEMWorking Committee
Priority Project 3Priority Project 3Priority Project 3Priority Project 3
Recommendations Project Implementing Agent
Progress?
Alan
Explore the option of a rights holder based server
of music files for exploitation by various business users on-line
Investigate and pilot Afrofile / Artspages
SAMRO
Priority Project 4Priority Project 4Priority Project 4Priority Project 4
Recommendations Project Implementing Agent
Progress?
Nick
Encourage industry, Government and statutory
bodies collaborationFormalise SAMICI Moshito
Priority Project 5Priority Project 5Priority Project 5Priority Project 5
Recommendations Project Implementing Agent
Progress?
Mbongeni
Social Security of MusiciansPilot Funeral Benefit
Scheme MUSA
Institutional Capacity ProjectsInstitutional Capacity ProjectsInstitutional Capacity ProjectsInstitutional Capacity Projects
Association of Independent Record Association of Independent Record Labels and ProducersLabels and ProducersAssociation of Independent Record Association of Independent Record Labels and ProducersLabels and Producers
• Working group formed• Benchmark research commissioned• Full day independent record labels and producers’ seminar
– 15 June 2005
– Sunnyside Hotel, Parktown
– Steering Committee elected• Musa Nhlapo (Chairman)• Percy Sithatho• Ray Phiri• Don Laka• “Beat-Maker” Motlokoa-Mphahlele• Harvey Roberts
• National Roadshow, with Artspages, planned from 28 July 2005
Composers Association of South Africa Composers Association of South Africa (CASA)(CASA)Composers Association of South Africa Composers Association of South Africa (CASA)(CASA)
• Exploratory seminar– Early 2004– Steering Committee established
• Colin Shapiro (Chairman)• Herman Holthausen (Secretary)• Ron Brettel (Treasurer)• Concord Nkabinde• Dennis East• Helena Hettema• Musa Manzini (Co-opted)• Percy Sithatho (Co-opted)• Zwai Bala (Co-opted)
• Constitution and registration finalised• Website completed
– www.composers.co.za• Plans for the first AGM underway
To track progress on any of the projects and to read reports from research and benchmark studies register and logon
www.moshito.co.za
Other ReportsOther ReportsOther ReportsOther Reports
• The following reports available on Moshito website –
www.moshito.co.za
– Moshito ’04 report
– MIDEM report 1
– Implementation workshop report
– Newsclips and media releases
• Special thanks to Tumi Mokgoro for having authored
the three reports.