Most startups fail from a lack of (paying) customers.
#1: Lean StartupLean Startup Essentials
Startup: Temporary organization used to
search for a repeatable and scalable business model.As defined by Steve Blank.
#1: Lean StartupLean Startup Essentials
#1: Lean StartupLean Startup Essentials
Your initial Goal:Improve likely success rate of your venture,
and reduce risk of failure.
Enable yourself to actuallymake the jump into a full-time entrepreneur.
#1: Lean StartupLean Startup Essentials
Your Process:Likely entirely chaotic.
No one implements the lean startupas a strict process.
Similar to agile adoption (e.g. Kan-ban)you need to make a slow transition
into more structured thinking.
Product is only 1 of the 9 critical aspects that make your
company work.
#1: The CanvasLean Startup Essentials
Focused on Early-Stageintegrates Problem/Solution
fields
#1: The Lean CanvasLean Startup Essentials
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Part 2:Customer Discovery
Lean Startup Essentials #2: Customer Discovery
Customer Interviews
30 min in-person withyour prototypical customer
People like talking about their field - explore their worldview.
Lean Startup Essentials #2: Customer Discovery
How to conduct an interview
1. Set context & tell your story2. Tell your problem hypothesis
3. Listen to their worldview4. Ask for follow up / references
Lean Startup Essentials #2: Customer Discovery
Online Market Tests:
Google AdwordsFake Landing Page with
“Signup to be notified when we launch”“Can we call you to ask a couple of Qs?”
Lean Startup Essentials #2: Customer Discovery
User Groups & Conferences:
Hand out cards with invite codes - landing page with “join our soon-to-
launch beta programme”
Lean Startup Essentials #2: Customer Discovery
Your private beta access code: OEWO8C
SolidRailsEuropean VPS cloud. Fully-integrated Rails hosting.
Amy Hoy’sSales Safari:
Lurk in online forums of your customer segment, learn how they
talk about products & benefits
Lean Startup Essentials #2: Customer Discovery