Date post: | 14-Apr-2017 |
Category: |
Data & Analytics |
Upload: | vendini |
View: | 232 times |
Download: | 2 times |
Moving Toward Patron Intimacy
Nancy Boas
Director of Product Marketing
Besty Holbrook
Training and Documentation Program Manager
Era of Information Overload
Every 2
days More info created than since dawn of time
5X daily
Americans taking in what
they did in 1986
Power of Customer Reviews
Social Media Reports
Extreme Customer Orientation
Customer Experiences Matter
Pre event patron experience
Easy Purchase
Cater to VIPs, Influencers
GA holds
Save the best seats
Exclusive Access
1. Auto apply
2. Add code to URL
3. Encourage early purchasing
Add info
1. Event notes
2. Ticket types
Auto Reminders
The event experience
Checklist
1. Get people through the door quickly
2. Use manifests
3. Enable alerts
4. Extend personal greetings and
shoutouts/curtain speeches
5. Consider the experience
Manifests
The Thank You Economy, Gary Vaynerchuk
https://flic.kr/p/9PpNNb
Crowdsourced Ideas
https://flic.kr/p/aPEvAM https://flic.kr/p/9A14r1 https://flic.kr/p/6x7sSV
Thermal Ticket
Post event patron experience
To Do
1. Auto follow up
2. Segment for highly targeted messages
3. Patron groups/tags
4. Send next one with exclusive (pre-sale)
access, simple net promoter survey
5. Solicit feedback
Grouping/Tags
Loyalty leaders grow 2.6 times as fast as their competitors
Source: Bain and Company
Keep Dialog Open
Thank you!
Nancy Boas & Betsy Holbrook