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MPM – Master of Project Management The state of Benefit Realisation Management in Iceland And how to move forward June, 2018 Student: Lára Böðvarsdóttir Supervisor: Hera Grímsdóttir 10 ECTS for the degree of Master of Project Management (MPM)
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  • MPM – Master of Project Management

    The state of Benefit Realisation Management in Iceland

    And how to move forward

    June, 2018

    Student: Lára Böðvarsdóttir

    Supervisor: Hera Grímsdóttir

    10 ECTS for the degree of Master of Project Management (MPM)

  • 1

    THE STATE OF BENEFIT REALISATION MANAGEMENT IN ICELAND -

    AND HOW TO MOVE FORWARD

    Lára Böðvarsdóttir1

    Reykjavík University2

    ABSTRACT

    Benefit Realisation management (BRM) has been around for almost forty years. It's often referred as “common sense but not common practice”. Its maturity is not high in organisations in the world but is increasing. BRM is all about realising what are the benefits firm want, where does it want to be in so many years time and work back to determine the required changes that are needed in order to reach that goal for the organization. The aim of this thesis was to investigate the state of BRM in Iceland. Qualitative research through interviews with five experts, all of whom have extensive experience in project management, was conducted. None of the participants had heard of the phrase Benefit Realization Management and so the interview focused on their organization´s project management process, alignment with strategic goals, and measurement of benefits. The results of the interviews have been presented by common themes and topics that emerged during the interview process. The organizations interviewed were also then benchmarked against a list of best practices that characterize mature BRM practice. Each company was given a score on how well they perform and the average of these scores are used to gauge the state of BRM in Iceland. The research results suggest three areas that Icelandic companies should focus on to develop a more mature BRM practice, 1) sustaining benefits through more advanced benefits assessment and monitoring benefits going forward, 2) identifying benefits based on BRM and portfolio project management theory and 3) aim to develop experience and knowledge in using soft metrics when measuring benefits. Key words: benefit realisation management, benefit management, portfolio management, measurements.

    1 Lára Böðvarsdóttir. Email: [email protected]. Tel.: +354 8633244. 2 Reykjavík University, School of Science and Engineering, Reykjavík, Iceland. Email: [email protected].

  • 2

    1. INTRODUCTION

    Company’s strategy is the foundation of how the company operates and performs.

    Companies identify, plan and execute projects for product development, service lines

    and processes all to execute the company’s strategy. As such, project management is a

    key element in achieving the company's strategic goals.

    Aligning projects with strategic goals is essential to maximize project benefits. It is

    traditional to define project benefits in monetary terms. Does the project increase

    revenues or reduce costs, resulting in higher profits? Increased efficiency which

    ultimately leads to reduced cost is a perfect example of traditional project benefits

    measurement.

    In recent decades, businesses have been acknowledging the importance of non-financial

    benefits which could contribute equally to achieving strategic goals as financial

    benefits. A few examples would include increasing market share, increasing customer

    satisfaction, blocking new competition, developing new technology for next generation

    of products and reducing dependency of unreliable suppliers (Larson & Gray, 2014).

    Project benefits in those cases cannot be measured with traditional financial metrics

    only.

    Organizations spend millions of dollars on project that never meet expectations to

    deliver intended benefits to the business. Still, many of these projects are considered a

    success. They come in on time, on budget, and meet original goals and business intent.

    But, too often, the “business intent” focuses on outputs and outcomes, and not the

    benefits that advance the business over time (Project Management Institute, 2016a, p.

    3). So often in organisations people come up with a solution which may be new

    systems, new buildings, new technologies, some other kinds of change and then hunt

    for benefits to justify that investment. (Bradley, G., 2015)

    Many Icelandic companies have realized substantial growth, often outside the borders,

    resulting in more complex projects that use a lot of resources. Resources are scarce and

    projects need to be evaluated based on the benefits they produce. The benefits must be

    clear from the initiation of the project and project planning needs to be structured and

  • 3

    well executed. A well planned project is more likely to deliver higher benefits (Bradley,

    2010). The idea for this research thesis comes from Össur, an Icelandic based prosthetic

    manufacturer.

    Ossur was founded in 1971 and has a wide-ranging expertise in the development,

    production, and sale of non-invasive orthopedics. Össur is a perfect example of fast

    growing company which implements many strategic projects on a regular basis. Össur

    has emphasized using best practice in every aspect of its operation and a lot of effort

    and resources are used for business development. The company runs three Project

    Management Office´s (PMO), IT, R&D and Global. When projects are initiated Össur

    has acknowledged the value of good project planning and clear identification and

    measurement of benefits for projects (Sigurðardóttir, A., director of GPMO, personal

    communication, January 29th, 2018).

    The idea is to research Benefit Realisation Management (BRM), a field within the

    project management literature. The aim of this research project is to define the state of

    BRM within Icelandic companies compared to international best practices, whether

    companies are using the BRM literature and which methods are being used to measure

    benefits, in particular non-financial benefits. Also, based on the results, how to move

    forward to a more mature BRM environment.

  • 4

    2. LITERATURE REVIEW

    2.1 What is Benefit Realisation Management?

    Benefits Realization Management (BRM) is an aspect of project management that has

    received increasing attention in the past years. It's now seen as central to project,

    program and portfolio management, with it even begin suggested that BRM is the glue

    that binds together all the other management techniques. BRM originally developed in

    the 1980s and 1990s because of a need to understand the return on investment from IT

    spend (Bradley, 2010) and overcome the limitations of traditional investment appraisal

    techniques (APM, 2009)

    Figure 1: The relationship between BRM and other management disciplines (Bradley, 2010).

    BRM is a process for achieving maximum benefits from change within an organization.

    It starts with establishing the end goal, which might be expressed as a vision or a set of

    quite specific objectives or even some quite clear end benefit, and then it works back

    from that to determine what kind of change needs to be made. As it works back through

    that path it creates route map from where we are today to where we want to be in maybe

    2, 5 or 10 years time. As it creates that map it will identify a lot of steps on the way to

    the ultimate end benefits, objectives or vision as the end goal (Bradley G., 2015).

    Benefit Realisation

    Management(BRM) Change

    Management

    Programme Management

    Stakeholder Management

    Performance Management

    Portfolio Management

    Project Management

  • 5

    Figure 2: Focus on the real goal – the end point. (Bradley, 2010)

    Although projects in an organizational portfolio can address different objectives

    (Jenner, 2010), they are mainly undertaken to support the execution of business

    strategies (Buttrick, 2000). Therefore, organizations need to ensure the success of their

    projects in order to succeed in executing their strategy and in turning their vision into

    reality (Serra & Kunc, 2015).

    Despite the clear role projects have in implementing business strategies, projects are

    evaluated by their efficiency, not by the delivered benefits and a large group of

    organizations claims that project benefits are very hard to measure, (Zwikael & Smyrk,

    2011) especially benefits realized during product operation, often long after project end

    (Yu, Flett & Bowers, 2005).

    The project portfolio life-span extends well beyond the project life cycle to include

    identification of needs and opportunities on the front end and the realisation of benefits

    at the other end. Project Portfolio Management (PPM) recognizes this, bridging the

    traditional gap between the projects and operations functions and delivering maximum

    value from limited resources (Levine, 2005, p. 13).

    To be

    As isCurrent Position

    Drivers for change

    StakeholdersCultural Factors

    EnablersBenefit

    Realisation Management

    Business Change

    Vision

    Objectives

    Benefits

  • 6

    In order for an organization to acquire a desired future status involves series of changes.

    Each change is expected to produce benefits and the combination of them all will fill

    the value gap so the business gets its desired value, as illustrated in figure 1. (Serra &

    Kunc, 2015)

    Figure 3: Filling the value GAP, adapted from Serra & Kunc (2015)

    This journey starts by having projects delivering outputs, these create outcomes, which prepare

    operations to realise benefits.

    Figure 4: Journey from current to desired business value, adapted from Serra & Kunc (2015).

    It is vital that the change portfolio, like any investment portfolio, is actively managed

    in order to optimise the flow of benefits for the whole portfolio, relative to the degree

    of risk the organisation is prepared to accept. As such active portfolio management

    becomes a key part of the embedding of BRM within an organisation and embedding

    BRM within an organisation is a key part of portfolio management. (Bradley, 2010 p.

    281)

  • 7

    2.2 Defining benefits

    A benefit is described as “an advantage on behalf of a particular stakeholder or

    stakeholder group” according to Ward and Daniel, 2006. However, this definition is

    extended on the basis of different considerations. First, no benefits can be realized

    without a change in the current state (Serra & Kunc, 2015). Second, for each aspect of

    project success (management and investment), measures should be established to define

    the success criteria, from article Muller and Turner, 2007. Third, benefits should be

    owned and assigned to a certain person or department, made responsible for realizing

    them. According to Winch and Leiringer, 2016; Chih and Zwikael, 2015, indeed,

    without an owner, the benefit will never accrue because nobody will be interested in

    using the project output to capturing the benefits according to Peppard, 2007 (Badewi,

    2016, p. 763).

    Benefits can be tangible and intangible (capable or incapable of being measured).

    Project benefits, which can be reflected by Key Performance Indicators (KPI), can be

    financial or non-financial. (Larson & Gray, 2014). KPI´s are a quantifiable measure

    used to evaluate the success of an organization, employee, etc. in meeting objectives

    for performance.

    While financial benefits can be measured and estimated before the starting of the

    project, non-financial benefits may either be measurable (e.g. the defect rate) or non-

    measurable (the organization’s market reputation). However, non-financial benefits

    cannot easily be considered in a project´s investment success without articulating,

    quantifying and measuring how they can affect the financial benefits. Furthermore,

    quantifying the benefits is necessary for managing, monitoring and controlling their

    realization according to Lebas, 1995; Otley, 1999, in other words what cannot be

    measured cannot be managed (Badewi, 2016, p. 763).

    2.3 What defines a mature BRM practice?

    As an example of BRM best practices one could use the BRM framework developed

    by PMI (Project Management Institute, 2016b). The framework includes the following

    three phases:

  • 8

    1. Identification of benefits to determine whether projects, programs, and

    portfolios can produce the intended business results.

    2. Execution of benefits management to minimize risks to future benefits and

    maximize the opportunity to gain additional benefits.

    3. Sustain benefits to ensure that whatever the project or program produces

    continues to create value. As such the project delivers continuous value from

    outputs and outcomes once they transition back to the business.

    The framework discusses the use of commonly used BRM tools such as:

    The benefits register, which is a collection and list of planned benefits which is

    used to measure and communicate the delivery of benefits throughout the

    duration of the project or program. These might include both tangible,

    intangible, short-term and/or long-term benefits.

    The benefits realization plan, that is a document outlining the activities

    necessary for achieving the planned benefits. It identifies a timeline and the

    tools and resources necessary to ensure the benefits are fully realized over time.

    The benefits realization roadmap, which is a visual illustration that shows when

    and how benefits are expected to be enabled for the business owner to then

    utilize for benefits realization.

    Below are few examples of best practices extracted from the framework:

    Identifying benefits

    ● Using tools. Utilizing the appropriate tools such as a benefits register, benefits

    realizations roadmap, and benefits breakdown structures.

    ● Developing KPI’s. Developing meaningful metrics and key performance

    indicators (KPI’s) to measure the actual delivery of benefits versus the planned

    benefits.

    ● Monitoring controls. Establishing processes for monitoring and controlling

    progress against the benefits realization plan.

  • 9

    ● Reporting to stakeholders. Including a communication plan in the benefits

    realizations plan that includes the steps necessary to report benefits progress to

    stakeholders.

    ● Approval of stakeholders. Key stakeholders, sponsors, and customers shall review

    and approve the benefits realization roadmap.

    Execute benefits management

    ● Aligned with strategic objectives. At the execution phase it is ensured that the

    project or program remains aligned with the organization's strategic objectives.

    ● Risk assessment and measurement. Risks and KPI’s related to financials,

    compliance, quality safety and stakeholder satisfaction are evaluated, as they

    might impact the delivery of benefits.

    ● Reporting. Recording process and reporting to key stakeholders as directed in the

    communications plan.

    Sustain benefits

    ● Benefits assessment. Develop a benefits assessment, which includes formally

    verifying that the benefits have been delivered and are being realized.

    ● Monitor results going forward. Monitoring the continued suitability of the new

    capability or other change factors and monitoring actual benefit results against

    targets and managing for variance.

    ● Continuous improvement. Facilitating continuous improvement through ongoing

    knowledge sharing/knowledge transfer, including lessons learned. Developing

    business cases and potential initiation of new projects to respond to operational

    issues (Project Management Institute, 2016b).

  • 10

    3. METHOD

    3.1 Research approach

    Right at the beginning it was clear that BRM is not used widely in Iceland so

    interviewing people would give the best information about the state of BRM in Iceland.

    The research approach was a qualitative research through interviews.

    The purpose of qualitative research is to gather data and information regarding how

    people interpret their surroundings and status. This can be done by observing people in

    their own environment and to do semi-structured interviews. Semi-structured

    interviews are interviews where the interviewer does not use standard template, nor that

    the answers are structured. People are asked to describe their experience on the subject

    at hand and their feelings. The results cannot be interpreted through statistical analysis,

    instead themes or concepts are subtracted from the answers where commonalities are

    found in the interviewees responses (Halldórsdóttir, 2016). Usually small samples are

    used and aimed to get detailed information from the interviews. Interviews are

    particularly good at producing data which deal with topics in depth and in detail.

    Subjects can be probed, issues pursued and lines of investigation followed over a

    relatively lengthy period. (Denscombe, 2010, p. 192)

    3.2 Choosing the participants

    To shed lights on the use of BRM in Iceland eight companies, known as project

    management leaders in the field in Iceland were approached for an interview.

    Invitations were sent via email to specialists within the Project management office of

    each company. Five persons in four companies ended up being interviewed, three from

    companies in manufacturing, one from a transportation company and one from a

    company that provides diversified data services.

    The five participants who took part in this research:

    A) Director of Global Program Management Office, MPM, worked within the

    company for 7 years but as a project manager for 15 years.

  • 11

    B) Senior Manager Business Process Management, M.Sc. in Strategy and

    Management, worked for the company for 7 years but in the sector for over 20

    years.

    C) Lean management specialist, B.S. in Psychology and Industrial Engineering,

    worked for little over 2 years at the company.

    D) Process Manager, M.Sc. in Mechanical Engineering, worked for 5 years at that

    company.

    E) Head of Product- and Project Management, MPM. Only worked for few months

    but as a project manager for 15 years.

    3.3 Execution

    All of the participants got an invitation to participate by email where the topic was

    described shortly, the process and the execution itself. Then the participants had given

    its consent to participate the interview was scheduled. The interviews were taken in

    March-April 2018. All of the interviewees agreed to be recorded.

    Each interview lasted about 45 minutes and were recorded and transcribed for data

    analysis. In all of the interviews a semi-structured method was used, that is when the

    interviewer has a clear list of issues to be addressed and questions to be answered.

    However, the interviewer is prepared to be flexible in terms of the order in which the

    topics are considered and let the interviewee develop ideas and speak more widely on

    the issues raised by the researcher. The participants were asked about how projects or

    programs were identified and selected, which key metrics were used, how benefits were

    determined etc.

    The data from the interviews were analyzed and then categorized into four sections

    which describes the opinion and experience of the interviewee.

    There is no absolute way of verifying what someone tells you about their thoughts and

    feeling but when taking an interview in research such as this on where the “key players”

    are picked out precisely because they are specialists, experts or highly experienced,

    their testimony carries with it a high degree of credibility (Denscombe, 2010).

  • 12

    4. RESULTS

    When asked, only one of the respondents actually recognized the phrase Benefit

    Realization Management but when the concept was described further most respondents

    admitted they were developing tools and adapting methods aiming for higher maturity

    in BRM.

    The main results of these interviews are summarized in the following sections.

    4.1 Project approval process

    In all companies the process for selecting and executing projects is described in a

    similar way. However, the level of detail during the planning phase varies. All

    employees can provide ideas for new projects. The ideas is then developed further

    within each division or department before been taken to the next phase. For an idea to

    become a project it needs to cut through layers of decisions making and planning. Once

    a desirable project has been identified, it is in most cases, outlined in a detailed business

    case, and presented to divisional managers or chief executive officers for approval.

    “There is always a guidance or some references for decision making, but I would not define it as business case.” C4

    “People are taking more notice of good business cases since it makes decision making more easier and they want more of that. “Can’t you prepare it the same way as I saw the other day, that was excellent work?” this creates demand for better defined business cases. The more convincing the business case is the more likely it is to be approved.” C4

    4.2 Aligning projects with strategic goals

    All interviewees mentioned that big and important projects are selected with reference

    to the company's strategic goals and targets. However, some projects, with a lot of affect

    on the strategic goals, are top-down, results of executive decisions at the upper

    management level so they are not selected through the project management process.

    There are also other projects that are initiated due to compliance issues. The new

    General Data Protection Regulation (GDPR) on is an example of such project. Project

    development in those cases needs to be swift and efficient. In addition, all interviewees

  • 13

    mentioned that small projects are usually not subject to the common project

    management process, since they are identified and executed at the divisional level.

    “We only process projects related to operations into the project management process, i.e. if there is a need for transferring a branch, that would not be processed through the PMO.” C2

    In two instances of the four companies in question, soft factors, such as reducing carbon

    emissions, are usually not taken into consideration when benefits are defined and

    measured even though the company’s strategy includes carbon reduction. For the other

    two companies environmental factors are considered in all projects as a result of the

    company’s strategy. In one of the companies, there is one employee that has the

    responsibility of calculating the carbon emissions of each project. However, he is not a

    member of the PMO.

    4.3 Metrics

    At two of the four companies, projects are not executed until benefits are clear and

    measurable. For the other two benefits are identified shortly after the project has

    commenced. The three most commonly mentioned being profit, reduced waste and

    reduced cost. Usually there is one main metric used throughout all projects. Defined

    benefits often need to be measured by non-financial metrics, or soft metrics. However,

    soft metrics are usually not relied upon and not desirable as KPI’s by management. All

    companies emphasize that benefits can be measured statistically (numbers or kronas),

    either being soft or hard metrics.

    “Yes, on the template we use there are commonly used metrics. We give each metric proportional weight but if there are non-financial metrics there then that’s kind of …(indicates ignored)“ C2

    “Do you always use more than one metric? We always use hard metrics, such as expected revenues or cost reduction, but sometimes we also identify project benefits that are beneficial to the company or something that has been in demand from our customers.” C3 “Usually there is at least metric being used in the business case, some financial metrics” C1

    4.4 Tools and methods

    Most interviewees mentioned that there were too many tools being used for each project

    at the planning phase and during the project life span. As an effort to decrease that, two

  • 14

    companies are developing their own information system to record the process of each

    project throughout the cycle, were all executive officers and individuals involved would

    have access. Such a system would reduce working hours and make information sharing

    more accessible and efficient. It would help the Project Management Office and

    management manage resources in more efficient way, i.e. it would display when

    resources might become available. By implementing such as system the business case

    and project plan for each project will be in the same format, making the decision making

    process for executive management more effective

    4.5 Summary

    The process for identifying and selecting desirable projects for execution is similar for

    the four companies in question. The PMOs used different sets of tools for evaluating

    projects but in all four cases ideas needed to meet certain conditions before being

    presented to executive management for approval. Benefits are defined for each project,

    where financial metrics are mostly used.

    It seems to be a part of the project approval process to align projects with the company’s

    strategic goals. However, when benefits are defined there seem to be a lack of harmony

    with strategic goals for soft factors such as for environmental strategies.

    It varies between companies whether projects are initiated as a result of requirement or

    a compliance issue, or whether they are initiated as a part of product development or

    desired change. It is common that projects are executed without benefits being

    identified, but they are identified at the early stage of the project life. All companies

    take notice of soft metrics and only one of the four has it as its mission to make soft

    metrics measurable so they become a part of the evaluation process. Benefits are

    recorded throughout the project, or as soon as they become measurable

    ,,We start to measure the benefits at early stage, and start tracking them and reporting them to stakeholders as soon as we can. Benefits usually become realized as the change is being implemented or as soon as it has been implemented.” C4

    Project life does not end until either the desired goals have been reached or it is decided

    to terminate the project. Unfortunately, the lack of clear definition of the business owner

  • 15

    leads to lack of sustainability for project benefits. Usually project benefits are

    monitored for no longer than 3-6 months after the project has been implemented.

    ,,BRM emphasizes the measure of benefits after the project

    commences. That’s what we do and we emphasize that should be done, but in reality we are not good at it. New projects come along, meaning that old projects become old news. I have always emphasized this to my staff but I would not say that is something that we are good at, far from it.” C2

    Finally it was common theme that interviewees believed there was endless of good

    projects but to little resources to implement them.

  • 16

    5. CONCLUSION

    Benefit realisation management is clearly not used widely in Iceland. Only one of eight

    companies that were first approached had heard about it, surprising given that this

    literature and topic has been around for the last 30-40 years. In 2009 the British

    Association for Project Management (APM) founded a special division around BRM

    and it seem to be getting attention. When explained in more detail, most companies

    acknowledged they had done some work towards that method and were trying to mature

    this capability.

    According to the interviews it is clear that the companies are using a lot of the structure

    of BRM, even though not familiar with the topic. Some aspects of BRM is well

    executed by the companies but almost none of them is actively looking at soft benefits,

    or other non-financial KPI’s.

    The conclusion is that the process of setting up a project, valuating it, developing the

    business case, choosing projects to execute can be described as mature, organized and

    effective. However, when benefits are defined they are not looking at non-financial

    metrics. They are aware of these benefits, but as often is the case, you want to make

    money fast. Since there is no magic solution for measuring soft benefits it is hard

    representing those benefits.

    5.1 Comparing the sample to best practices

    When comparing the results of the interviews with the best practice guidelines

    described in chapter 2.3, a view of the state of BRM in Iceland can be extracted.

    Each of the 11 best practice examples is used as metric describing how well each

    company is performing in the subject at hand. The performance is measured in 5 grades,

    non-existing, poor, average, good and very good. The measurement is based on

    qualitative factors from the interviews.

    The table below show how the sample of Icelandic companies are performing against

    each of the 11 best practice metrics, based on the results of the interviews:

  • 17

    Figure 5: Icelandic companies performance against each of the 11 “best practice” PMI.

    The results can be summarized by average score for each of the best practice metrics.

    Figure 6: Average performance.

    When comparing average score for each of the best practice metrics, the practices for

    sustaining benefits has the lowest score. It was clear from the interviews that none of

    the companies were implementing processes or programs to monitor the benefits of the

    projects after they had been executed and implemented. Benefits are only measured for

    3-6 months after the project is completed. Therefore, the companies did not use the

    opportunity to continuously make improvements in the new processes or systems

    implemented. Benefits assessment after a project has been executed was also lacking.

    Identifying benefits had the second lowest score on average. The companies are not

    using the necessary documents for projects. However, developing KPI´s encouraged

    companies to measure the actual delivery of benefits versus the planned benefits. In my

    opinion it's crucial for companies to track benefits from finished project to see the real

    Best practice metric Company A Company B Company C Company D

    Using tools 3 3 3 4 3,25 Very Good 5Developing KPI's 3 2 1 2 2 Good 4Monitoring controls 2 1 1 2 1,5 Average 3Reporting to stakeholders 2 1 1 2 1,5 Poor 2Approval of stakeholder 2 1 1 3 1,75 Non-existing 1

    0Aligned with stratetic objectives 4 4 3 5 4Risk assessment and measurement 3 3 2 3 2,75Reporting 3 2 1 3 2,25

    0Benefits assessment 2 2 1 2 1,75Monitor results going forward 2 1 1 2 1,5Continous improvement 2 2 1 2 1,75

    RatingId

    en

    tify

    ing

    ben

    efit

    sE

    xec

    ute

    Su

    stain

    Best practice metric Average

    Using tools 3,25 Very Good 5Developing KPI's 2 Good 4Monitoring controls 1,5 Average 3Reporting to stakeholders 1,5 Poor 2Approval of stakeholder 1,75 Non-existing 1

    Aligned with stratetic objectives 4,25Risk assessment and measurement 2,75Reporting 2,25

    Benefits assessment 1,75Monitor results going forward 1,5Continous improvement 1,75

    Iden

    tify

    ing

    ben

    efit

    sE

    xec

    ute

    Su

    sta

    in

    Rating

  • 18

    value. By doing that, it's easier for companies to learn from it, monitor it and add on

    continuous improvement. To do this projects need to have an assigned benefit owner.

    That person is responsible for measuring benefits, during, after and long after and

    makes sure that things don't go back to the way they were.

    The highest score was how companies are aligning there projects with strategic

    objectives. All of the participants agreed on that this is highly important and in fact

    execute this relatively well.

    5.2 How to move BRM forward in Iceland?

    The research results suggest that for Icelandic companies to move forward to a more

    mature BRM environment they should have three areas of focus, 1) sustaining benefits

    through more advanced benefits assessment and monitoring benefits going forward, 2)

    identifying benefits based on BRM and portfolio project management theory and 3) aim

    to develop experience and knowledge in using soft metrics when measuring benefits.

    The first item on the agenda should be sustaining benefits more clearly. For the purpose

    of doing so companies could enhance the role of the benefit owner. The Benefit owner

    is someone with clear monitoring responsibilities for measuring benefits, not only as

    the project is being executed but also after is has been completed. The benefit owner

    insures sustainability of the benefits derived from the change.

    Secondly, there seem to be a trend of short-term thinking instead of project management

    being a part of the bigger picture in general. Projects should be defined for the purpose

    of achieving long-term strategic goals and vision, and realizing which benefits the

    company actually wants? Where do we as an organization want to be in so many years’

    time and then we should work back to determine the required changes that is needed in

    order to go down that path. As organizations go down that path they want to be able to

    measure the changes being delivered and the benefit being realized over time. A key

    part of the process is not only having identified measures to track for each project, but

    also for value of the whole chain of projects identified to drive change. It could also

    service part of the justification process that is generally required to release funding.

  • 19

    Icelandic companies face a lot of challenges due to economical volatility and small-

    business environment. As such management needs to be adaptive to change and have

    clear vision for the future. BRM creates biggest value in shaping and scoping the

    business if applied as a long-term strategic tool for portfolio of projects all initiated for

    driving the desired change. As such BRM could be the ultimate tool for success for

    Icelandic companies.

    ACKNOWLEDGEMENT

    I would like to thank all my interviewers for their participation in this research and for

    giving me the time to help me relishing the state of BRM in Iceland, their work and

    experience.

    I would also like to thank my supervisor, Hera Grímsdottir, for the great faith in me,

    good help and great encouragement.

    Special thanks to my husband for his endless believe in me, encouragement, patience

    and a lot of help over the last two years, my family and friends for support, help and

    motivation when things looked undoable.

  • 20

    REFERENCES

    Association for Project Management. (2009). Benefit Management - A strategic

    business skill for all seasons. Retrieved April 11, 2018 from

    https://www.apm.org.uk/sites/default/files/2016/apm_benefitsmanagement_0.

    pdf

    Badewi, A. (2016). The impact of project management (PM) and benefits

    management (BM) practices on project success: Towards developing a project

    benefits governance framework. International Journal of Project

    Management, 34(4), 761–778.

    Bradley, G. (2010). Benefit realisation management: a practical guide to achieving

    benefits through change. (2nd ed.). Farnham, Surrey, England ;Burlington,

    Vt.: Gower Pub.

    Bradley, G. (interviewee) (2015, October 11) Benefit Realisation Management with

    Gerald Bradley (Llewellyn R., reporter) [video file]. Retrieved March 28,

    2018 from http://www.youtube.com/watch?v=pp4jl6uG2Rc

    Buttrick, R. (2000). The project workout: a tool kit for reaping the rewards from all

    your business projects. (2nd ed.). Harlow: Financial Times Prentice Hall.

    Denscombe, M. (2010). The Good Research Guide for small-scale social research

    projects (4th ed.). McGraw-Hill.

    Halldórsdóttir, S. (2016). Handbók í aðferðafræði rannsókna. Reykjavík: Ásprent

    Stíll ehf.

    Jenner, S. (2010). Transforming Government and Public Services: Realising Benefits

    Through Project Portfolio Management. Gower Publishing, Ltd.

    Larson, E. W. & Gray, C. F. (2014). Project management: the managerial process

    (6th ed.). New York: McGraw-Hill.

  • 21

    Levine, H. A. (2005). Project portfolio management: a practical guide to selecting

    projects, managing portfolios, and maximizing benefits. (1st ed.). San

    Francisco: Jossey-Bass.

    Project Management Institute. (2016a). Delivering Value: Focus on benefits during

    project execution. Retrieved April 11 2018 from https://www.pmi.org/-

    /media/pmi/documents/public/pdf/learning/thought-leadership/pulse/benefits-

    focus-during-project-execution.pdf?sc_lang_temp=en.

    Project Management Institute. (2016b). Benefits Realization Management

    Framework. Retrieved January 29, 2018 from

    https://www.pmi.org/learning/thought-leadership/series/benefits-

    realization/benefits-realization-management-framework

    Serra, C. E. M. & Kunc, M. (2015). Benefits Realisation Management and its

    influence on project success and on the execution of business strategies.

    International Journal of Project Management, 33(1), 53–66.

    Yu, A. G., Flett, P. D. & Bowers, J. A. (2005). Developing a value-centred proposal

    for assessing project success. International Journal of Project Management,

    23(6), 428–436.

    Zwikael, O. & Smyrk, J. (2011). Project Management for the Creation of

    Organisational Value. London: Springer-Verlag.


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