Key Government Schemes and Initiatives to support MSMEs (Marketing Support Schemes)

MSME Sector in India

Part 10

Marketing Support Schemes

Business Development & Promotion / Marketing Support Schemes–

Since most SMEs do not have easy access to capital and have to invest a larger amount of their funds in production activities, they do not have any surplus funds left for marketing activities.

Moreover, even with availability of funds, the importance of marketing is not recognized by majority of them. Thus, the government provides special schemes wherein SMEs are specially provided assistance solely for their marketing activities. Some of the schemes provided by the Government are listed below-

Marketing Support Schemes

2.1. Scheme to Promote International Cooperation – This scheme offers assistance to MSMEs for exploring new areas of technology infusion/up gradation and identifying new markets through Joint ventures and foreign collaborations. Financial assistance up to 95% of airfare and space rent is provided to entrepreneurs to participate in international exhibitions, trade fairs and buyer- seller meets in foreign countries and India.

Marketing Support Schemes

2.2. Marketing Assistance Scheme offers assistance to MSMEs for undertaking marketing promotion activities. Under the scheme, MSMEs can avail financial assistance for organizing exhibitions, trade fairs, buyer-seller meets and other marketing promotion events.

2.3. MSME Market Development Assistance Scheme offers financial assistance to MSMEs for using Global Standards in bar coding. The scheme also provides funding to MSMEs for participation in the international exhibitions / fairs, producing publicity material and sector specific studies and for contesting anti- dumping cases.

Marketing Support Schemes

2.4. Information Assistance- Ministry of MSME launched ‘Udyami helpline’ in 2010. This call center acts as a single-point facility for a wide spectrum of information and accessibility to banks and other MSME-related organizations. It also gives information on a wide range of subjects, including guidance on setting up a unit, access loans from banks, project profiles and about various MSME schemes.

THANK YOU

Email: jyoti.gadia@resurgentindia.com Call Us: +91 124 4754550

www.resurgentindia.com

Read full report on : http://blog.resurgentindia.com/msmes-sector-in-india/