INTERACTIVE  EVENT  MARKETING

bridging online with live and making your event website a valuable property

Escape  the  Technology  MazeOctober  21-­‐22,  2009Hya<  Fisherman’s  Wharf

Tuesday, October 27, 2009

Illiterate

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Tuesday, October 27, 2009

Engaging Content

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Tuesday, October 27, 2009

Creative

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Tuesday, October 27, 2009

Social

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Tuesday, October 27, 2009

Simple

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Tuesday, October 27, 2009

Brief

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Tuesday, October 27, 2009

Imperfect

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Tuesday, October 27, 2009

Attendee IntelligenceWe must change they way we view and interact

with attendees so that we change the experience in real-time.

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Tuesday, October 27, 2009

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✴Personality✴Known brand✴Referenceable✴Unique✴Done before✴Interactive✴Convenient✴Free??!!??!?!These new engagement demands are forcing us to develop more compelling methods to touch a hyper-connected and judgmental audience.

Tuesday, October 27, 2009

Website Interactive Event Requirements1.Simple and easily discoverable (SEO Optimized - Text to Images)

2.Integrated registration with delayed payment and invoicing

3.Video and content assets that are provided at no cost (notice we didn't say free)

4.Connections for highly segmented/personalized email marketing campaigns

5.Bridges to the speakers, authors, experts and visionaries before/during/after

6.Presentations available the SAME DAY

7.Recordings of EVERY session - Audio and/or Video

8.Live Streaming of the event and Keynotes

9.Companion mobile applications

10.Social media connections (but NOT through Facebook)

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Tuesday, October 27, 2009