MTS- BORN FOR INTERNET CAMPAIGN

OBJECTIVES

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•The objective of the promotional campaign was to boost trials and sales of new MTS internet dongles

•Riding on the back of the hugely successful MTS Internet Baby ‘born for the internet’ campaign that launched MTS 3G PLUS Network in India.

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TARGET AUDIENCE

Media (Mainlines, Financials, Vernacular and Electronic Media)

MTS customers available in its 9 operating circles as primary audience

Data customers of other operators as secondary audience

Brand and Advertising Bloggers

Brand and Advertising Reviewers

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•Within a month of the launch of the MTS Internet Baby campaign, it had become a huge hit with 27 million+ views on youtube, 18 million social impressions, Whatsapp versions and online/offline media coverage. 

•The buzz was at its peak, when a promotional campaign was launched in keeping with the storyline of the lead spot – a baby in a birthing-room takes charge of his own birth and puts out a word about his arrival on social media

•MTS Born For The Internet Promo, where MTS gave away free internet dongles to babies who were born on the 26th of March – the founding day of MTS India

•A press note, basis on the campaign had been shared with the journalists for the review .

EXECUTION

RESULTS

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Total PR Value Garnered

5,75,45,500 ( Five crore Seventy Five Lakh Forty Five Thousand and Five

Hundred)

Total Coverage Appeared Across India

107

Generate 27 Million

Hits on Youtube

Campaign Trended on TWITTER for 15 Days

The Economic Times

6

Mint

7

The Financial Express

8

Impact Magazine

9