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Congestion free mobile network…..Congestion free mobile network…..

IntroductionIntroductionMTS stands for mobile telecom MTS stands for mobile telecom

system.system.

Sistema Shyam TeleServices Ltd Sistema Shyam TeleServices Ltd (SSTL), is the company that owns (SSTL), is the company that owns

the MTS brand,the MTS brand,

andand

They are having a joint venture They are having a joint venture between sistema of Russia & between sistema of Russia &

shyam group of India.shyam group of India.

• MTS was established in October 1993, combinely by three companies

• In late 1996, Sistema JSFC acquired a majority stake in MTS and has remained the primary owner ever since

• MTS has expanded rapidly in Russia largely through the acquisition of smaller independent players and became the leading national mobile operator

HistoryHistory

Continues..Continues..

• MTS Russia • MTS Ukraine • MTS Uzbekistan • MTS Turkmenistan • MTS Armenia

And now…..

• MTS India

Global recognitionGlobal recognition• Top 100 Most Powerful Brands.• Business Week InfoTech 100.(bst

performing tech co.)• Trusted Brand 2008.• World Communications Awards 2008• GSMA 13th Annual Global Mobile

Awards.• Corporate Governance• Mts India “futuristic technology”

Goodbye to rainbowGoodbye to rainbow“welcome to mts”“welcome to mts”

Mts in delhiMts in delhi

The CDMA mobile service of Sistema Shyam Teleservices Ltd (SSTL), finally rolled out its Mobile Service in the national capital Delhi.

The MTS CDMA 1X mobile network is live in Delhi & NCR telecom circle,

and the operator has also launched  its wireless Internet service on EVDO Data Card platform with speed of 3.1 mbps..

MTS handsetsMTS handsetsZTE C339

Huawei C2807

Samsung

Super Star

MTS

ROCKSTAR MTS SLIDER

MTS SILVER Haier C5100

Offers available..Offers available..

MTS joined the CDMA Development Group (CDG), an  international consortium  of   CDMA service  providers and manufacturers….

MTS CDMA mobile services of (SSTL) selects tata communication to manage its call centers..

MTS brand was recognized as one of the Most Powerful Brands,

MTS India touches 2 million subscriber mark

MTS India the CDMA Mobile service provider recognize for being the most successful new telecom operator in India. And conferred with“National Telecom Award”.

The award is recognition of MTS establishing itself as a strong challenger brand in the market..

Swot analysis..Swot analysis.. strengths..

No. 1 value added services. Advanced Technology. Innovative strategy. Good consumer base

weakness..

Placing. Different tackle ness.

• Clear opportunities..Indian market.3 G spectrum.

• Some threats..Brand perception.Competition.MTN-AIRTEL deal.Govt. policies.Difficulty in getting license.

Marketing strategies..Marketing strategies..The brand was developed to attract customers

in a variety of cultural, socio-geographic and income segments with the consistent message of quality and leadership.

To facilitate further growth and recognition of the brand, MTS recently adopted new Brand Standards to communicate the brand consistently in all messaging and reinforce its perception as a strong, trustworthy and quality-focused company.

corporate Strategies..corporate Strategies.. In 2006, MTS also adopted a new corporate

strategy which will take the Company into the next stage of its evolution.

This new strategy, subsequently updated in 2007 as MTS’ 3+2 Strategy, will enable MTS’ organization and new management structure to continue to effectively deliver on the Company’s goals and objectives in the coming months and years.

Benefits of mts membershipBenefits of mts membership• Discount on job posting

at the MTS Career Web page.

• Scholarships exclusively for MTS student members.

• Specialized workshops on new technical program.

• Opportunities to network with other professionals in your area.

• Calling feature value packages.

• Combine mailbox.• Group ring

possibility.• Text to Park -

Exclusive for MTS Subscribers.

• Dental plan.• Group life

insurance..

ConclusionConclusionMTS is a multinational corporation of a

new type, based in a high-growth emerging market and simultaneously entering other developing markets with a unified brand. Having been recognized internationally for corporate governance and transparency, MTS is not only a leading Russian blue-chip company, but a truly global organization….

Thank you…