http://flic.kr/p/923RQM

Multi-agency use of digital media during a crisisDan Slee Walsall Council

FirePRO Manchester December 2012

In 1982...

Greetings from Brisbane

In 2012...

Our first social media strategy...

One ring to rule them all

http://flic.kr/p/5yhUEp

“Organisations don’t tweet. People do.”

- Euan Semple

A human face...

A human face...

A human face...

Share the sweets

Riots 2011...

Twitter

Twitter

6.2m unique UK usersMarch 2012 Source: UKOM / Neilson

Twitter

6.2m unique UK usersMarch 2012 Source: UKOM / Neilson

@pcstanleywmp Walsall Police Station at 19:11 today, not on fire. Look how not on fire it is.

Very not on fire.”

Twitter

6.2m unique UK usersMarch 2012 Source: UKOM / Neilson

March 2012 Source: UKOM / Neilson

Be social in a crisis1. Create or spot an

authoritative voice on Twitter.

http://flic.kr/p/6YVLJr

Be social in a crisis1. Create or spot an

authoritative voice on Twitter.

http://flic.kr/p/6YVLJr

2. Share it.

http://flic.kr/p/6YVLMp

Be social in a crisis1. Create or spot an

authoritative voice on Twitter.

http://flic.kr/p/6YVLJr

2. Share it.

http://flic.kr/p/6YVLMp

Pheasey floods...

6.13am

POLICE: “Report of a burst water main.”

6.33am

FIRE: “High volume pump mobilised.”

6.50am

POLICE: “Follow @PCMarshallWMP.”

7.54am

FIRE: “Major flooding... Approx 150 homes.”

7.56amRESIDENT HOAX TWEET: “@bbcbreaking streetly

flooded!”

8.42am

RESIDENT: “Scenes of Biblical proportions... A tsunami.”

6.13am

RESIDENT: “Scenes of Biblical proportions... A tsunami.”

8.42am

RESIDENT: “Niagra Falls.”

8.58am

PRESS: 150 homes flooded

11.02am

SOUTH STAFFS WATER: Web statement

7.37pm

COUNCIL: “Cleaning up continuing.”

In conclusion...

Thank you.

Dan SleeEmail: sleed@walsall.gov.ukBlog: www.danslee.wordpress.comTwitter: @danslee

Any questions?