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Multi- INVESTOR PRESENTATION - AceAnalyser Meet/132548_20140724.pdf · Centuryply - Brand Strong...

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Multi-ply INVESTOR PRESENTATION August, 2014 Century Plyboards (India) Limited
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Page 1: Multi- INVESTOR PRESENTATION - AceAnalyser Meet/132548_20140724.pdf · Centuryply - Brand Strong Brand value é 25 Year Old – Competitive survivor - India’s leading plywood brand

Mu

lti-

ply

INV

ES

TO

R P

RE

SE

NTA

TIO

N

Au

gu

st,

20

14

Ce

ntu

ry P

lyb

oa

rds

(In

dia

) Li

mit

ed

Page 2: Multi- INVESTOR PRESENTATION - AceAnalyser Meet/132548_20140724.pdf · Centuryply - Brand Strong Brand value é 25 Year Old – Competitive survivor - India’s leading plywood brand

2

Th

is p

rese

nta

tio

n a

nd

th

e a

cco

mp

an

yin

g s

lid

es

(th

e “Presentation”),

wh

ich

ha

ve

be

en

pre

pa

red

by

Ce

ntu

ry P

lyb

oa

rds

(I)

Ltd

.

(th

e “Company”),

ha

ve

be

en

pre

pa

red

so

lely

fo

r in

form

ati

on

pu

rpo

ses

an

d d

o n

ot

con

stit

ute

an

y o

ffe

r, r

eco

mm

en

da

tio

n o

r

invit

ati

on

to

pu

rch

ase

or

sub

scri

be

fo

r a

ny s

ecu

riti

es,

an

d s

ha

ll n

ot

form

th

e b

asi

s o

r b

e r

eli

ed

on

in

co

nn

ect

ion

wit

h a

ny c

on

tra

ct

or

bin

din

g c

om

mit

me

nt

wh

ats

oe

ve

r. N

o o

ffe

rin

g o

f se

curi

tie

s o

f th

e C

om

pa

ny w

ill

be

ma

de

exc

ep

t b

y m

ea

ns

of

a s

tatu

tory

off

eri

ng

do

cum

en

t co

nta

inin

g d

eta

ile

d i

nfo

rma

tio

n a

bo

ut

the

Co

mp

an

y.

Th

is P

rese

nta

tio

n h

as

be

en

pre

pa

red

by t

he

Co

mp

an

y b

ase

d o

n i

nfo

rma

tio

n a

nd

da

ta w

hic

h t

he

Co

mp

an

y c

on

sid

ers

re

lia

ble

, b

ut

the

Co

mp

an

ym

ake

sn

ore

pre

sen

tati

on

or

wa

rra

nty

,e

xpre

sso

rim

pli

ed

,w

ha

tso

eve

r,a

nd

no

reli

an

cesh

all

be

pla

ced

on

,th

etr

uth

,

acc

ura

cy,

com

ple

ten

ess

, fa

irn

ess

an

d r

ea

son

ab

len

ess

of

the

co

nte

nts

of

this

Pre

sen

tati

on

. T

his

Pre

sen

tati

on

ma

y n

ot

be

all

incl

usi

ve

an

d m

ay n

ot

con

tain

all

of

the

in

form

ati

on

th

at

yo

u m

ay c

on

sid

er

ma

teri

al.

An

y l

iab

ilit

y i

n r

esp

ect

of

the

co

nte

nts

of,

or

an

y o

mis

sio

n f

rom

, th

is P

rese

nta

tio

n is

exp

ress

ly e

xclu

de

d.

Ce

rta

in m

att

ers

dis

cuss

ed

in

th

is P

rese

nta

tio

n m

ay c

on

tain

sta

tem

en

ts r

eg

ard

ing

th

e Company’s

ma

rke

t o

pp

ort

un

ity a

nd

bu

sin

ess

pro

spe

cts

tha

t a

re i

nd

ivid

ua

lly a

nd

co

lle

ctiv

ely

fo

rwa

rd-l

oo

kin

g s

tate

me

nts

. Su

ch f

orw

ard

-lo

okin

g s

tate

me

nts

are

no

t g

ua

ran

tee

s

of

futu

re p

erf

orm

an

ce a

nd

are

su

bje

ct t

o k

no

wn

an

d u

nkn

ow

n r

isks,

un

cert

ain

tie

s a

nd

ass

um

pti

on

s th

at

are

dif

ficu

lt t

o p

red

ict.

Th

ese

ris

ks

an

d u

nce

rta

inti

es

incl

ud

e,

bu

t a

re n

ot

lim

ite

d t

o,

the

pe

rfo

rma

nce

of

the

In

dia

n e

con

om

y a

nd

of

the

eco

no

mie

so

f

va

rio

us

inte

rna

tio

na

l m

ark

ets

, th

e p

erf

orm

an

ce o

f th

e i

nd

ust

ry i

n I

nd

ia a

nd

wo

rld

-wid

e,

com

pe

titi

on

, th

e company’s

ab

ilit

y t

o

succ

ess

fully

im

ple

me

nt

its

stra

teg

y, t

he

Company’s

fu

ture

le

ve

ls o

f g

row

th a

nd

exp

an

sio

n,

tech

no

log

ica

l im

ple

me

nta

tio

n,

cha

ng

es

an

d a

dva

nce

me

nts

, ch

an

ge

s in

re

ve

nu

e,

inco

me

or

cash

flo

ws,

th

e Company’s

ma

rke

t p

refe

ren

ces

an

d i

ts e

xpo

sure

to

ma

rke

t

risk

s, a

s w

ell

as

oth

er

risk

s. T

he

Company’s

act

ua

l re

sult

s, l

eve

ls o

f a

ctiv

ity,

pe

rfo

rma

nce

or

ach

ieve

me

nts

co

uld

dif

fer

ma

teri

all

y

an

d a

dve

rse

ly f

rom

re

sult

s e

xpre

sse

d i

n o

r im

plie

d b

y t

his

Pre

sen

tati

on

. T

he

Co

mp

an

y a

ssu

me

s n

o o

bli

ga

tio

n t

o u

pd

ate

an

y

forw

ard

-lo

okin

g in

form

ati

on

co

nta

ine

d in

th

is P

rese

nta

tio

n.

An

y fo

rwa

rd-l

oo

kin

g st

ate

me

nts

a

nd

p

roje

ctio

ns

ma

de

b

y th

ird

pa

rtie

s in

clu

de

d i

n t

his

Pre

sen

tati

on

are

no

t a

do

pte

d b

y t

he

Co

mp

an

y a

nd

th

e C

om

pa

ny i

s n

ot

resp

on

sib

le f

or

such

th

ird

pa

rty

sta

tem

en

ts a

nd

pro

ject

ion

s.

Safe

Harb

or

V2

2

Page 3: Multi- INVESTOR PRESENTATION - AceAnalyser Meet/132548_20140724.pdf · Centuryply - Brand Strong Brand value é 25 Year Old – Competitive survivor - India’s leading plywood brand

3

BU

SIN

ES

S O

VE

RV

IEW

4

PLY

WO

OD

1

1

LAM

INA

TE

S

15

CO

NTA

INE

R F

RE

IGH

T S

TAT

ION

S

16

FIN

AN

CIA

LS

22

Co

nte

nts

3

Page 4: Multi- INVESTOR PRESENTATION - AceAnalyser Meet/132548_20140724.pdf · Centuryply - Brand Strong Brand value é 25 Year Old – Competitive survivor - India’s leading plywood brand

Bu

sin

ess O

vervie

w

Ind

ia’s

le

ad

ing

Ply

wo

od

co

mp

an

y

Pa

n-

Ind

ia:

6

Ma

nu

fact

uri

ng

fa

cili

tie

s

Str

ate

gic

all

y

loca

ted

a

cro

ss

Ind

ia,

ne

ar

Ko

lka

ta i

n E

ast

, n

ea

r K

an

dla

in

We

st,

ne

ar

Ch

en

na

i in

S

ou

th,

ne

ar

De

lhi

in

No

rth

,

ne

ar

Gu

wa

ha

ti

in

No

rth

E

ast

a

nd

n

ea

r

Ro

ora

ke

e i

n C

en

tra

l.

On

e U

nit

in

My

an

ma

r

Co

ntr

ols

alm

ost

25

% o

f o

rga

nis

ed

ma

rke

t

Ca

pa

citi

es

: T

imb

er

Pe

eli

ng

21

00

00

CB

M

an

d P

lyw

oo

d :

21

00

00

CB

M .

Hig

he

st i

n

Ind

ia.

Fu

lly

In

teg

rate

d o

pe

rati

on

s

Wid

e r

an

ge

of

pro

du

cts

for

dif

fere

nt

cust

om

er

seg

me

nts

PLY

WO

OD

A

mo

ng

to

p t

hre

e l

am

ina

te p

rod

uce

rs

Fu

lly

in

teg

rate

d p

lan

t n

ea

r K

olk

ata

Ca

pa

city

– 4

.8 M

illi

on

Sh

ee

ts

Fo

cus

on

nic

he

se

gm

en

t a

nd

va

lue

ad

de

d

pro

du

cts

LAM

INA

TE

S

OT

HE

RS

Ea

ste

rn I

nd

ia’s

la

rge

st a

nd

fir

st p

riv

ate

ly

ow

ne

d C

FS,

loca

ted

ne

ar

Ko

lka

ta P

ort

éA

rea

of

~ 1

00

,00

0 s

qm

éC

ap

aci

ty t

o h

an

dle

16

0,0

00

TE

Us

CO

NTA

INE

R F

RE

IGH

T S

TAT

ION

S (

CFS

)

IN

DIA

’S L

EA

DIN

G P

LYW

OO

D C

OM

PA

NY

NY

4

Ma

inly

Fu

rnit

ure

Tra

din

g a

nd

Mo

du

lar

Kit

che

n

Page 5: Multi- INVESTOR PRESENTATION - AceAnalyser Meet/132548_20140724.pdf · Centuryply - Brand Strong Brand value é 25 Year Old – Competitive survivor - India’s leading plywood brand

5

Revenue m

ix F

Y 2

014

EBID

TA m

ix F

Y 2

014

EBIT

mix

FY 2

014

Revenue m

ix Q

1FY

15

EBID

TA m

ix Q

1FY

15

EBIT

mix

Q1FY

15

Ply

wo

od

27

4.86

L

amin

ates

62

.73

Lo

gis

tics

1

4.89

O

ther

s

8.37

P

lyw

oo

d

39.4

3

Lam

inat

es 6

.7

Lo

gis

tics

5

.88

O

ther

s

(0.

11)

Ply

wo

od

34

.76

L

amin

ates

3

.69

Lo

gis

tics

3

.32

Oth

ers

(0.

30)

Rs.

Cro

res

Seg

men

t co

ntr

ibu

tio

n i

n F

Y2

01

4

Ma

jor

Re

ven

ue

co

me

s fr

om

Ply

wo

od

d

Page 6: Multi- INVESTOR PRESENTATION - AceAnalyser Meet/132548_20140724.pdf · Centuryply - Brand Strong Brand value é 25 Year Old – Competitive survivor - India’s leading plywood brand

6

PR

OM

OTE

RS

Sa

jja

n B

ha

jan

ka,

Exe

cuti

ve C

ha

irm

an

éG

rad

ua

te w

ith

45

ye

ars

of

ind

ust

ry e

xp

eri

en

ce

éR

esp

on

sib

le f

or

the

ov

era

ll s

tra

teg

ic d

ire

ctio

n

an

d P

rod

uct

ion

, F

ina

nce

, Tr

ea

sury

dir

ect

ly

é C

on

sid

ere

d a

s Ic

on

of

Ind

ian

Ply

wo

od

in

du

stry

éP

resi

de

nt

of

Fed

era

tio

n o

f In

dia

n P

lyw

oo

d a

nd

Pa

ne

l In

du

stry

& A

ll I

nd

ia V

en

ee

r m

an

ufa

ctu

res

ass

oci

ati

on

éG

ov

ern

ing

bo

dy

me

mb

er

of

Ind

ian

Ply

wo

od

Ind

ust

rie

s R

ese

arc

h a

nd

Tra

inin

g I

nst

itu

te

éH

old

s 2

6.7

1%

of

tota

l sh

are

ho

ldin

g

Sa

nja

y A

ga

rwa

l ,C

EO

an

d M

an

ag

ing

Dir

ect

or

éG

rad

ua

te w

ith

30

ye

ars

of

ind

ust

ry e

xp

eri

en

ce

éR

esp

on

sib

le f

or

Sa

les,

Ma

rke

tin

g,

IT a

nd

HR

éS

ucc

ess

full

y c

rea

ted

‘C

en

tury

Ply

’ B

ran

d

éH

old

s 2

6.5

4%

of

tota

l sh

are

ho

ldin

g

Vis

hn

u K

he

ma

ni,

M

an

ag

ing

Dir

ect

or

éG

rad

ua

te w

ith

30

ye

ars

of

ind

ust

ry e

xp

eri

en

ce

éR

esp

on

sib

le f

or

Tim

be

r P

rocu

rem

en

t a

nd

He

ad

s S

ou

th I

nd

ia o

pe

rati

on

s o

f P

lyw

oo

d

éH

old

s 8

.59

% o

f to

tal

sha

reh

old

ing

Pre

m B

ha

jan

ka,

Ma

na

gin

g D

ire

cto

r

éG

rad

ua

te w

ith

30

ye

ars

of

ind

ust

ry e

xp

eri

en

ce

éR

esp

on

sib

le f

or

Tim

be

r p

rocu

rem

en

t a

nd

op

era

tio

ns

of

fou

r u

nit

s in

cl.

Mya

nm

ar

éH

old

s 6

.24

% o

f to

tal

sha

reh

old

ing

H

ari

Pra

sad

Ag

arw

al,

Exe

cuti

ve D

ire

cto

r

éG

rad

ua

te w

ith

48

ye

ars

of

ad

min

istr

ati

ve

ex

pe

rie

nce

éR

esp

on

sib

le f

or

Ge

ne

ral A

dm

inis

tra

tio

n

éH

old

s 6

.38

% o

f to

tal

sha

reh

old

ing

Pro

fess

ion

all

y o

wn

ed

w

ith

74

.46

% p

rom

ote

rs’

sha

reh

old

ing

g

6

Page 7: Multi- INVESTOR PRESENTATION - AceAnalyser Meet/132548_20140724.pdf · Centuryply - Brand Strong Brand value é 25 Year Old – Competitive survivor - India’s leading plywood brand

7

Key M

an

ag

em

en

t Team

An

oo

p H

oo

n,

Pre

sid

en

t –

Sa

les

& M

ark

eti

ng

éX

LRI

gra

du

ate

wit

h v

ari

ed

ex

pe

rie

nce

ov

er

35

ye

ars

in

clu

din

g 1

3 y

ea

rs a

s m

ark

eti

ng

he

ad

of

Asi

an

Pa

ints

éR

esp

on

sib

le f

or

Sa

les

an

d M

ark

eti

ng

`

Ash

uto

sh J

ais

wa

l, P

resi

de

nt

( C

FS O

pe

rati

on

s)

éB

.Sc

wit

h v

ari

ed

ex

pe

rie

nce

ov

er

30

ye

ars

éH

ea

ds

CFS

Div

isio

n a

nd

in

tern

ati

on

al t

rad

e

éP

resi

de

nt

of

Ea

ste

rn C

ha

pte

r o

f C

FS A

sso

cia

tio

n

Su

ga

ta H

ald

er,

GM

(H

um

an

Re

sou

rce

s)

éP

GD

M i

n H

um

an

Re

sou

rce

Ma

na

ge

me

nt

wit

h 2

2

ye

ars

e

xp

eri

en

ce

in

HR

m

att

ers

, in

clu

din

g

7

ye

ars

as

Re

gio

na

l H

R h

ea

d o

f B

ha

rti

Air

tel

éR

esp

on

sib

le f

or

HR

ma

tte

rs

Am

it G

op

e ,

GM

- B

ran

din

g

éM

BA

(M

ark

eti

ng

) fr

om

XIM

B,

wit

h 2

1 y

ea

rs

ex

pe

rie

nce

in B

ran

din

g m

att

ers

incl

ud

ing

7 y

ea

rs

wit

h V

od

afo

ne

, A

irte

l a

nd

Un

ino

r

éR

esp

on

sib

le f

or

Bra

nd

ing

re

late

d a

ctiv

itie

s

Aru

n J

ula

sari

a ,

CFO

éF

CA

, F

CS

wit

h v

ari

ed

ex

pe

rie

nce

ov

er

25

ye

ars

éR

esp

on

sib

le f

or

Fin

an

ce,

Acc

ou

nts

, A

ud

it

Tre

asu

ry,

Co

rpo

rate

Str

uct

uri

ng

, N

ew

Pro

ject

s.

éIn

stru

me

nta

l in

im

ple

me

nta

tio

n o

f S

AP

Aja

y B

ald

aw

a,

Exe

cuti

ve

Dir

ect

or

(Te

chn

ica

l)

éM

.Te

ch f

rom

IIT

wit

h 3

0 y

ea

rs o

f p

lyw

oo

d

ind

ust

ry e

xp

eri

en

ce.

éR

esp

on

sib

le f

or

all

te

chn

ica

l m

att

ers

éM

em

be

r B

IS T

ech

nic

al C

om

mit

tee

fo

r P

lyw

oo

d

Pro

fess

ion

all

y M

an

ag

ed

by

we

ll q

ua

lifi

ed

an

d s

ea

son

ed

pro

fess

ion

alsls

7

Page 8: Multi- INVESTOR PRESENTATION - AceAnalyser Meet/132548_20140724.pdf · Centuryply - Brand Strong Brand value é 25 Year Old – Competitive survivor - India’s leading plywood brand

Cen

turyp

ly -

Bran

d

Str

on

g B

ran

d v

alu

e

é2

5 Y

ea

r O

ld –

Co

mp

eti

tiv

e s

urv

ivo

r -

Ind

ia’s

le

ad

ing

ply

wo

od

bra

nd

éTo

p 1

00

mo

st v

alu

ab

le b

ran

ds

of

Ind

ia a

s p

er

4P

Su

rve

y 2

01

0

éO

ne

of

Na

tio

n’s

to

p 2

00

Po

we

r B

ran

ds

– ‘

Leg

acy

’, ‘R

eca

ll’

& ‘

Tru

st’

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en

tury

Ply

ha

s b

ee

n a

do

rne

d a

s ‘M

ast

er

Bra

nd

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y t

he

CM

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ou

nci

l

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leb

rity

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do

rse

me

nts

é

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cke

ter

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wa

b P

ata

ud

i an

d S

ha

rmil

a T

ag

ore

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ran

d A

mb

ass

ad

or)

é

Bo

lly

wo

od

Ba

dsh

ah

Sh

ah

ruk

h K

ha

n (

th

rou

gh

pu

bli

city

sp

on

sori

ng

of

mo

vie

s B

illu

Ba

rbe

r a

nd

M

y n

am

e i

s K

ha

n )

é

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lly

wo

od

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ah

en

sha

h A

mit

ab

h B

ach

cha

n (

th

rou

gh

pu

bli

city

sp

on

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ng

of

mo

vie

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ara

ksh

an

)

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an

a P

ate

ka

r (

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nd

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ba

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r)

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gu

lar

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nd

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ve

stm

en

t é

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nu

al

spe

nd

of

ab

ou

t 4

% o

f P

lyw

oo

d R

ev

en

ue

éA

gg

reg

ate

bra

nd

in

ve

stm

en

t o

f R

s. 2

24

cro

re i

n l

ast

de

cad

e

Co

nsu

me

r P

erc

ep

tio

n

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om

ma

nd

s p

rem

ium

ov

er

pe

ers

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he

be

st Q

ua

lity

Ply

wo

od

in

In

dia

éTo

p –

of-

th

e m

ind

aw

are

ne

ss o

f 9

8%

(S

ou

rce

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yn

ov

ate

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Ind

ia’s

mo

st p

refe

rre

d a

nd

hig

he

st s

ell

ing

Ply

wo

od

Bra

nd

nd

8

Page 9: Multi- INVESTOR PRESENTATION - AceAnalyser Meet/132548_20140724.pdf · Centuryply - Brand Strong Brand value é 25 Year Old – Competitive survivor - India’s leading plywood brand

9

Mo

re a

bo

ut

Cen

turyp

ly

32

Ye

ar

Old

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mp

an

y p

rom

ote

d b

y f

irst

ge

ne

rati

on

pro

mo

ters

s

AS

SE

T L

IGH

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OD

EL

EL-L-

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ap

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ex x

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ove

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ide

n I

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in

19

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, T

ill

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te t

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nd

ra

ise

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ters

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inte

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ivid

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turn

to

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vest

ors

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ot

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CH

NO

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Y S

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un

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n S

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LP t

ech

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9

Page 10: Multi- INVESTOR PRESENTATION - AceAnalyser Meet/132548_20140724.pdf · Centuryply - Brand Strong Brand value é 25 Year Old – Competitive survivor - India’s leading plywood brand

10

Pan

In

dia

Presen

ce (

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bu

st

netw

ork)

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nch

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ice

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r 3

0

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nu

fact

uri

ng

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its

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*

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nm

ar#

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ina

tes

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CFS

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uti

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rk*

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ect

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stra

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ap

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clu

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ne

su

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dia

ry (

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ly M

ya

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ar

is 1

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% s

ub

sid

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gio

na

l D

ist

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ntr

e

5

Page 11: Multi- INVESTOR PRESENTATION - AceAnalyser Meet/132548_20140724.pdf · Centuryply - Brand Strong Brand value é 25 Year Old – Competitive survivor - India’s leading plywood brand

Ind

ian

Ply

wo

od

& P

an

el

Ind

ust

ry i

s ~

Rs.

15

,00

0 C

rs.

éS

ha

re o

f o

rga

niz

ed

se

cto

r i

s 3

0%

é5

0%

of

org

an

ize

d m

ark

et

con

tro

lle

d b

y t

wo

na

tio

na

l p

lay

ers

Ce

ntu

ry a

nd

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en

. A

t n

ati

on

al

lev

el

vir

tua

l oli

go

po

ly.

éB

ala

nce

50

% a

re r

eg

ion

ba

sed

co

nfi

ne

d t

o o

ne

or

two

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tes

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ve

rall

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du

stry

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pe

cte

d t

o g

row

at

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%

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rga

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ed

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cto

r to

gro

w a

t a

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ste

r p

ace

of

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% -

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wth

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ve

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row

ing

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al

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ate

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d C

on

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ctio

n s

ect

or

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ew

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ve

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ph

asi

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n i

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ast

ruct

ure

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d h

ou

sin

g

éR

isin

g p

er

Ca

pit

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me

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ing

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ort

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itie

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rba

niz

ati

on

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ov

ern

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nt

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po

sal

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w s

ate

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itie

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ffo

rda

ble

Ho

usi

ng

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an

s. R

ece

nt

po

licy

me

asu

res

éR

ed

uce

d H

om

e r

en

ov

ati

on

cy

cle

fro

m 1

5 y

ea

rs (

de

cad

e b

ack

) to

5 y

ea

rs

In

dia

n P

lyw

oo

d I

nd

ustr

y (

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w 1

)

11

Ho

usi

ng

an

d I

nfr

ast

ruct

ure

are

ke

y g

row

th d

rive

rs

rs

11

Page 12: Multi- INVESTOR PRESENTATION - AceAnalyser Meet/132548_20140724.pdf · Centuryply - Brand Strong Brand value é 25 Year Old – Competitive survivor - India’s leading plywood brand

Fast

er

Org

an

ize

d S

ect

or

gro

wth

é

Org

an

ize

d s

ect

or

sha

re h

as

gro

wn

fro

m 1

0%

( d

eca

de

ba

ck)

to 3

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éO

rga

niz

ed

se

cto

r su

ffe

red

d

ue

to

hig

h E

xcis

e D

uty

of

16

% w

hic

h w

as

red

uce

d t

o 8

% i

n 2

00

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an

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ow

pe

gg

ed

at

12

%

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ith

m

igra

tio

n

fro

m

Sa

les

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to

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AT

sy

ste

m,

the

cr

ed

it

for

sta

te

taxe

s is

a

va

ila

ble

in

su

bse

qu

en

t tr

an

sact

ion

s

éO

rga

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ed

Se

cto

r h

as

vo

lum

e a

nd

su

pp

ly c

ha

in a

dv

an

tag

e

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ran

d a

nd

Qu

ali

ty a

wa

ren

ess

ha

s ch

arg

ed

org

an

ize

d s

ect

or

gro

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éO

rga

niz

ed

se

cto

r o

ffe

r P

rod

uct

in

no

va

tio

n,

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er

Ch

oic

e a

nd

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rra

nty

éP

rop

ort

ion

of

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wo

od

in

to

tal

inte

rio

r co

st i

s n

ow

co

nsi

de

rab

ly r

ed

uce

d d

ue

to

use

of

cost

ly

an

d f

an

cy i

nte

rio

r m

ate

ria

ls,

he

nce

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st i

ssu

e i

s d

ilu

ted

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ST

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l be

a g

am

e c

ha

ng

er

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T G

am

e C

ha

ng

er

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ST

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l a

dd

ress

co

mp

lex

itie

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nd

in

eff

icie

nci

es

of

curr

en

t in

dir

ect

ta

x f

ram

ew

ork

th

rou

gh

ro

bu

st t

ech

no

log

y p

latf

orm

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ost

GS

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lan

de

stin

e b

usi

ne

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ill

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alm

ost

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po

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le

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ST

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l pu

t b

oth

org

an

ize

d a

nd

un

org

an

ize

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ect

or

at

lev

el

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yin

g f

ield

.

éG

ST

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l ad

dre

ss d

ou

ble

ta

xati

on

, ca

sca

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ffe

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eg

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al

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pa

riti

es

in t

ax

ra

tes

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ost

GS

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nte

r st

ate

tra

nsa

ctio

ns

wil

l b

e t

ax

ne

utr

al.

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ST

wil

l b

e a

win

-win

sit

ua

tio

n f

or

all

sta

ke

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lde

rs i

.e G

ov

ern

me

nt,

Ho

ne

st B

usi

ne

ssm

en

an

d

Co

nsu

me

rs a

s it

wil

l lo

we

r ta

x i

nci

de

nce

, e

ase

bu

sin

ess

an

d i

ncr

ea

se t

ax

bu

oy

an

cy c

ou

ple

d

wit

h t

ax

co

lle

ctio

n.

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pe

r a

stu

dy

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rrie

d o

ut

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ill

ha

ve

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nif

ica

nt

po

siti

ve

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pa

ct o

n

GD

P g

row

th

In

dia

n P

lyw

oo

d I

nd

ustr

y (

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w 2

)

12

O

rga

niz

ed

Se

cto

r w

ill

gro

w f

ast

er

an

d G

ST

will

be

ga

me

ch

an

ge

re

r

Page 13: Multi- INVESTOR PRESENTATION - AceAnalyser Meet/132548_20140724.pdf · Centuryply - Brand Strong Brand value é 25 Year Old – Competitive survivor - India’s leading plywood brand

Ind

ust

ry C

ha

lle

ng

es

éR

aw

Ma

teri

al

Lin

ka

ge

s

éFo

reig

n E

xch

an

ge

Vo

lati

lity

éLa

bo

ur

inte

nsi

ve

éU

no

rga

niz

ed

se

cto

r d

om

ina

nce

éE

nv

iro

nm

en

tal R

eg

ula

tio

ns

Ind

ust

ry O

pp

ort

un

itie

s

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ote

nti

al H

ou

sin

g a

nd

In

fra

stru

ctu

re b

oo

m

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ST

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tab

le G

ov

ern

me

nt,

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ve

lop

me

nt,

Em

plo

ym

en

t o

pp

ort

un

itie

s, G

DP

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wth

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gis

tic

an

d S

up

ply

ch

ain

ad

va

nta

ge

s

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olu

me

ad

va

nta

ge

s

éB

ran

d a

nd

Qu

ali

ty a

wa

ren

ess

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up

po

rtiv

e G

ov

ern

me

nt

po

lici

es

In

dia

n P

lyw

oo

d I

nd

ustr

y(C

hallen

ges a

nd

op

po

rtu

nit

ies)

13

Org

an

ize

d p

lyw

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nd

ust

ry i

s e

qu

all

y p

ois

ed

to

Ch

all

en

ge

s a

nd

op

po

rtu

nit

ies

es

Page 14: Multi- INVESTOR PRESENTATION - AceAnalyser Meet/132548_20140724.pdf · Centuryply - Brand Strong Brand value é 25 Year Old – Competitive survivor - India’s leading plywood brand

Ce

ntu

ry P

ly p

osi

tio

n

éP

an

In

dia

p

rese

nce

w

ith

st

rate

gic

lo

cati

on

s o

f si

x

ma

nu

fact

uri

ng

fa

cili

tie

s

acr

oss

all

pa

rts

of

Ind

ia (

No

rth

, S

ou

th,

Ea

st,

We

st,

No

rth

Ea

st,

an

d C

en

tra

l)

éR

ob

ust

p

an

In

dia

d

istr

ibu

tio

n

ne

two

rk

of

30

b

ran

che

s w

ith

a

de

qu

ate

wa

reh

ou

sin

g f

aci

liti

es.

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ou

t 1

50

0 D

ea

lers

/Dis

trib

uto

rs .

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ax

imu

m l

og

isti

c a

dv

an

tag

e,

pro

xim

ity

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ra

w-m

ate

ria

l a

nd

at

do

ors

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of

cust

om

ers

.

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igh

est

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lum

e a

nd

ad

eq

ua

te c

ap

aci

tie

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r fu

ture

gro

wth

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de

qu

ate

Ra

w-m

ate

ria

l li

nk

ag

es.

Fir

st m

ov

er

in M

ya

nm

ar

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ost

pre

ferr

ed

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nd

an

d c

on

sum

er

fait

h

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eta

il d

riv

en

bu

sin

ess

mo

de

l.

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rofe

ssio

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ow

ne

d a

nd

pro

fess

ion

all

y m

an

ag

ed

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ord

ial

lab

ou

r re

lati

on

s. I

nce

nti

ve

ba

sed

wa

ge

s sy

ste

m.

Hig

he

st p

rod

uct

ivit

y

é R

ea

dy

fo

r e

xp

on

en

tia

l g

row

th

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dia

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lyw

oo

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ustr

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r P

osit

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ect

or

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l g

row

fa

ste

r a

nd

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ill

be

ga

me

ch

an

ge

re

r

Page 15: Multi- INVESTOR PRESENTATION - AceAnalyser Meet/132548_20140724.pdf · Centuryply - Brand Strong Brand value é 25 Year Old – Competitive survivor - India’s leading plywood brand

Lam

inate

s

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ust

ry S

cen

ari

o

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min

ate

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re u

sed

to

pro

vid

e a

n a

est

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tic

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k t

o p

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d

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usi

ne

ss s

yn

erg

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wo

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an

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am

ina

tes

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ve

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me

cu

sto

me

r b

ase

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dri

ve

rs f

or

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te a

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am

e a

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va

ila

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osi

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est

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cer

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nd

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wwwwwwwwwwwwwwwwww w Larg

est

Pro

du

cer

wit

h f

ocu

s o

n n

ich

e s

eg

me

nt

nt

Page 16: Multi- INVESTOR PRESENTATION - AceAnalyser Meet/132548_20140724.pdf · Centuryply - Brand Strong Brand value é 25 Year Old – Competitive survivor - India’s leading plywood brand

He

av

ily

co

ng

est

ed

du

e t

o c

on

sist

en

t tr

aff

ic g

row

th

Co

nta

ine

r Tr

aff

ic a

t K

olk

ata

ex

pe

cte

d t

o g

row

at

a C

AG

R o

f 2

5%

Ea

ste

rn I

nd

ia’s

fir

st p

riva

tely

ow

ne

d C

FS

wit

h l

ate

st t

ech

no

log

yg

y

Fir

st P

riv

ate

ly o

wn

ed

CFS

of

Ea

ste

rn I

nd

ia (

at

Ko

lka

ta P

ort

)

Tw

o C

FS c

ov

eri

ng

1 L

ac

Sq

ua

re m

ete

r a

rea

Co

mp

lete

ne

w f

aci

liti

es

wit

h s

tate

-of-

the

-art

te

chn

olo

gy

RF

ID/G

PS

/GP

RS

ba

sed

co

nta

ine

r tr

ack

ing

sy

ste

m

Ca

pa

city

15

00

00

TE

Us

(15

da

ys

dw

ell

ing

tim

e b

asi

s)

En

titl

ed

to

10

ye

ars

Ta

x b

en

efi

t U

/s 8

0IA

of

the

In

com

e T

ax

Act

Op

era

tio

na

l sin

ce 2

00

8-0

9

Hig

h E

BID

TA b

usi

ne

ss w

ith

ve

ry l

ow

ris

k

Pro

fit

mu

ltip

ly w

ith

vo

lum

e i

ncr

ea

se

Ma

na

ge

d b

y P

rofe

ssio

na

ls

Ko

lka

ta

Po

rt CENTURY CFS

16

Co

nta

iner F

reig

ht

Sta

tio

ns (

CFS

)

Page 17: Multi- INVESTOR PRESENTATION - AceAnalyser Meet/132548_20140724.pdf · Centuryply - Brand Strong Brand value é 25 Year Old – Competitive survivor - India’s leading plywood brand

Exp

lori

ng

Ne

w r

ela

ted

bu

sin

ess

id

ea

s, w

ith

fo

rwa

rd i

nte

gra

tio

n o

utl

oo

ko

k

Ex

plo

rin

g n

ew

bu

t re

late

d b

usi

ne

ss i

de

as

En

tere

d F

urn

itu

re t

rad

ing

bu

sin

ess

in

20

12

wit

h t

wo

pil

ot

reta

il

sho

wro

om

s a

t K

olk

ata

an

d B

an

ga

lore

Ba

sed

o

n

2

ye

ars

e

xp

eri

en

ce

an

d

rese

arc

h

de

cid

ed

to

la

un

ch

mo

du

lar

kit

che

n

ma

de

o

f w

ate

rpro

of

ply

wo

od

w

ith

a

ll-p

roo

f

gu

ara

nte

e a

nd

cu

sto

m m

ad

e d

esi

gn

s.

Ma

nu

fact

uri

ng

ou

tso

urc

ed

usi

ng

ou

r p

lyw

oo

d a

nd

la

min

ate

s

Th

e m

od

ula

r k

itch

en

ma

rke

t in

In

dia

is

at

ve

ry n

asc

en

t st

ag

e w

ith

Rs.

12

Bil

lio

n (

in

20

12

) a

nd

ha

s p

ote

nti

al

to g

row

to

Rs.

60

Bil

lio

n

by

20

16

.

All

th

e m

od

ula

r k

itch

en

s a

va

ila

ble

in

In

dia

ha

ve

du

rab

ilit

y i

ssu

e a

s

the

y a

re m

ad

e o

f M

DF

lik

e m

ate

ria

l. W

e a

re u

sin

g w

ate

r p

roo

f

ply

wo

od

. M

ark

et

ha

s re

spo

nd

ed

po

siti

ve

ly.

Wil

l e

xp

an

d t

his

bu

sin

ess

th

rou

gh

fra

nch

ise

e m

od

el o

nly

FURNITURE AND MODULAR KITCHEN

17

Oth

ers (

Main

ly H

om

e I

mp

ro

vem

en

t)

Page 18: Multi- INVESTOR PRESENTATION - AceAnalyser Meet/132548_20140724.pdf · Centuryply - Brand Strong Brand value é 25 Year Old – Competitive survivor - India’s leading plywood brand

Great

In

dia

n O

pp

ortu

nit

y

18

Sta

ble

Go

ve

rnm

en

t

Str

on

g L

ea

de

rsh

ip

Fre

sh O

pti

mis

m

Str

on

ge

r a

nd

Sta

ble

Ru

pe

e

Ho

usi

ng

Se

cto

r p

ush

Aff

ord

ab

le h

ou

sin

g l

oa

n

Hig

h a

pa

rtm

en

t in

ve

nto

ry t

o b

e p

rog

ress

ive

ly l

iqu

ida

ted

GS

T i

mp

lem

en

tati

on

op

tim

ism

Focu

s o

n I

nfr

ast

ruct

ure

an

d D

ev

elo

pm

en

t

Incr

ea

sed

ho

spit

ali

ty,

he

alt

hca

re a

nd

go

ve

rnm

en

t sp

en

din

g

Page 19: Multi- INVESTOR PRESENTATION - AceAnalyser Meet/132548_20140724.pdf · Centuryply - Brand Strong Brand value é 25 Year Old – Competitive survivor - India’s leading plywood brand

G

am

e C

han

ger a

t C

en

tury

19

Ad

eq

ua

te R

aw

Ma

teri

al

Se

curi

ty.

Fir

st m

ov

er

ad

va

nta

ge

at

My

an

ma

r (U

na

ffe

cte

d b

y t

imb

er

ba

n)

Sta

ble

a

nd

st

ren

gth

en

ing

ru

pe

e

to

resu

lt

in

low

er

raw

ma

teri

al

cost

an

d f

ore

x a

dv

an

tag

es

Be

ne

fici

ary

of

Go

ve

rnm

en

t’s

ho

usi

ng

an

d i

nfr

ast

ruct

ure

th

irst

Targ

eti

ng

25

% Y

OY

re

ve

nu

e g

row

th

Re

cen

t ca

pa

city

ex

pa

nsi

on

s ca

n t

ak

e c

are

of

25

% Y

OY

gro

wth

for

ne

xt

two

ye

ars

. H

igh

op

era

tio

na

l le

ve

rag

e

Imp

rov

ed

re

ve

nu

e a

nd

pro

fita

bil

ity

Ag

gre

ssiv

e m

ark

eti

ng

wit

h f

ocu

s o

n n

ew

se

gm

en

ts

Ov

era

ll r

ob

ust

FY

15

( t

o c

on

tin

ue

)

Page 20: Multi- INVESTOR PRESENTATION - AceAnalyser Meet/132548_20140724.pdf · Centuryply - Brand Strong Brand value é 25 Year Old – Competitive survivor - India’s leading plywood brand

Fin

an

cia

l Ta

rge

ts

éM

inim

um

YO

Y g

row

th o

f 2

5%

( R

s. 5

00

0 C

rore

by

20

20

)

éIm

pro

vin

g p

rofi

tab

ilit

y, E

BID

TA,

RO

E,

RO

CE

(

Rs.

50

0 C

rore

NP

by

20

20

)

Ra

w m

ate

ria

l li

nk

ag

es

éR

aw

ma

teri

al

ava

ila

bil

ity

& c

ost

- C

ruci

al

for

lon

g t

erm

su

sta

ina

bil

ity

of

bu

sin

ess

éE

valu

ati

ng

lin

kag

e o

pp

ort

un

itie

s g

lob

all

y

Focu

s o

n N

ew

ma

rke

t se

gm

en

t

éN

ow

fo

cusi

ng

on

un

tap

pe

d m

ark

et

seg

me

nts

in s

ma

lle

r ci

tie

s

éM

ore

an

d m

ore

fo

cus

on

ou

tso

urc

ing

to

me

et

de

ma

nd

of

eco

no

mic

ra

ng

e

éA

lre

ad

y l

au

nch

ed

eco

no

my

bra

nd

s (M

axi

ma

, S

ain

ik)

En

try

in

MD

F b

usi

ne

ss

éH

as

en

tere

d M

DF

bu

sin

ess

on

ou

tso

urc

e m

od

el

( F

rom

Vie

tna

m)`

éW

ill

eva

lua

te e

con

om

ic v

iab

ilit

y o

f se

ttin

g u

p M

DF

un

it a

t a

pp

rop

ria

te t

ime

Ex

plo

rin

g M

od

ula

r F

urn

itu

re a

nd

Kit

che

n

éA

lre

ad

y e

nte

red

on

co

ntr

act

ma

nu

fact

uri

ng

an

d F

ran

chis

e m

ark

eti

ng

éE

valu

ati

ng

ma

rke

t a

nd

via

bil

ity

of

forw

ard

in

teg

rati

on

Fu

ture H

oriz

on

s a

nd

Vis

ion

20

20

20

Ag

gre

ssiv

e G

row

th T

arg

ets

wit

h R

aw

ma

teri

al

secu

rity

an

d o

uts

ou

rce

mo

de

le

l

Mu

lti-

ply

Page 21: Multi- INVESTOR PRESENTATION - AceAnalyser Meet/132548_20140724.pdf · Centuryply - Brand Strong Brand value é 25 Year Old – Competitive survivor - India’s leading plywood brand

Co

mp

eti

tive a

dvan

tag

e s

um

mary

21

§W

ell e

stablish

ed B

rand

§C

onsu

mer

Choic

e

§Est

ablish

ed m

ark

et

leaders

hip

§R

eta

il D

riven B

usi

ness

§Pan India

dis

trib

uti

on n

et

work

§In

vest

ing in S

ale

s C

om

pete

ncie

s

§Q

uality

Pro

ducts

§C

om

ple

te r

ange o

f Pro

ducts

§Pro

duct

Innovati

on

§Fir

st G

enera

tion P

rom

ote

rs

§Pro

fess

ionally M

anaged

§IT

and S

yst

em

Dri

ven

§Suff

icie

nt

Capacit

ies

§R

aw

-mate

rial

securi

ty

§Pois

ed f

or

Gro

wth

§Benefi

cia

ry o

f N

ew

Govt.

Policie

s

§Str

ong F

inancia

ls

§In

vest

or

frie

ndly

Wit

h a

ll it

s a

dva

nta

ge

s C

en

tury

is p

ois

ed

to

ta

ke a

dva

nta

ge

of

gre

at

Ind

ian

op

po

rtu

nit

yty

21

Page 22: Multi- INVESTOR PRESENTATION - AceAnalyser Meet/132548_20140724.pdf · Centuryply - Brand Strong Brand value é 25 Year Old – Competitive survivor - India’s leading plywood brand

22

Fin

an

cia

l A

pp

en

dic

es

Pro

fit

an

d L

oss

Sta

tem

en

t

Ba

lan

ce S

he

et

Se

gm

en

t F

ina

nci

als

Ro

bu

st G

row

th R

eco

rd –

10

Ye

ars

CA

GR

Ca

pit

al

Ev

olu

tio

n

Re

turn

to

In

ve

sto

rs

Mu

lti-

ply

Page 23: Multi- INVESTOR PRESENTATION - AceAnalyser Meet/132548_20140724.pdf · Centuryply - Brand Strong Brand value é 25 Year Old – Competitive survivor - India’s leading plywood brand

23

RO

BU

ST G

RO

WTH

REC

OR

D

PA

RT

ICU

LA

RS

20

03

-04

20

13

-14

CA

GR

%

TO

TA

L I

NC

OM

E

12

4.5

51

29

3.4

52

6%

EB

IDT

A1

1.2

71

57

.66

30

%

Ca

sh P

rofi

t1

0.4

51

02

.55

26

%

EB

IT9

.84

12

4.4

22

9%

PB

T9

.01

69

.32

3%

PA

T7

.31

66

.94

25

%

TO

TA

L F

IXE

D A

SS

ET

S2

2.7

92

30

.73

26

%

TO

TA

L C

AP

ITA

L E

MP

LO

YE

D5

4.7

56

41

.99

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%

LO

NG

TE

RM

DE

BT

27

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11

9.8

71

6%

SH

AR

E C

AP

ITA

L4

.91

22

.25

16

%

NE

T W

OR

TH

31

.63

29

1.4

12

5%

RO

E2

3%

23

%-

RO

CE

18

%1

9%

-

AS

SE

TS

TU

RN

OV

ER

RA

TIO

5.4

75

.61

-

DE

BT

(LO

NG

TE

RM

)/E

QU

ITY

0.8

80

.41

-

CA

GR

in

th

e r

an

ge

of

25

%`

for

last

10

Ye

arsrs

Page 24: Multi- INVESTOR PRESENTATION - AceAnalyser Meet/132548_20140724.pdf · Centuryply - Brand Strong Brand value é 25 Year Old – Competitive survivor - India’s leading plywood brand

24

Bala

nce S

heet

*C

red

ito

rs f

or

Imp

ort

are

co

nve

rte

d i

nto

Bu

ye

r’s

Cre

dit

to

ava

il l

ow

co

st f

ore

x cr

ed

it

Rs.

Cro

res

20

13

20

14

Q1

FY

15

Ne

t W

ort

h (

Incl

ud

ing

Sh

are

Ca

pit

al

-22

.25

Cr)

24

9.6

72

91

.41

31

5.6

1

Lon

g T

erm

De

bt

15

5.6

61

17

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11

8.2

4

Sh

ort

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rm D

eb

t (B

an

k C

C)

10

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11

3.9

86

7.3

7

To

tal

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bil

itie

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15

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52

3.3

75

01

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Fix

ed

Ass

ets

22

1.6

82

30

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22

9.8

4

Inv

est

me

nts

15

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37

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37

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Cu

rre

nt

Ass

ets

-

Fin

ish

ed

Go

od

s In

ve

nto

ry6

9.8

97

3.8

17

9.0

3

-

Ra

w M

ate

ria

l In

ve

nto

ry1

47

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21

8.8

52

26

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-

Su

nd

ry D

eb

tors

18

1.6

22

04

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24

2.6

2

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Ca

sh &

Ba

nk

79

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18

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18

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Oth

er

Cu

rre

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ets

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2

Page 25: Multi- INVESTOR PRESENTATION - AceAnalyser Meet/132548_20140724.pdf · Centuryply - Brand Strong Brand value é 25 Year Old – Competitive survivor - India’s leading plywood brand

Pro

fit

& L

oss S

um

mary

25

Imp

rove

d f

ina

nci

als

du

e t

o s

tab

le R

up

ee

an

d O

pe

rati

on

al

Eff

icie

ncy

y

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res

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12

-13

FY

13

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Q1

FY

14

Q1

FY

15

Ne

t S

ale

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3

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6

36

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5

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er

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era

tin

g I

nco

me

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2

7.9

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cl Fo

rex L

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T M

arg

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Ta

x e

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t P

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0)

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T M

arg

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Page 26: Multi- INVESTOR PRESENTATION - AceAnalyser Meet/132548_20140724.pdf · Centuryply - Brand Strong Brand value é 25 Year Old – Competitive survivor - India’s leading plywood brand

Seg

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3

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Page 27: Multi- INVESTOR PRESENTATION - AceAnalyser Meet/132548_20140724.pdf · Centuryply - Brand Strong Brand value é 25 Year Old – Competitive survivor - India’s leading plywood brand

Seg

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Page 28: Multi- INVESTOR PRESENTATION - AceAnalyser Meet/132548_20140724.pdf · Centuryply - Brand Strong Brand value é 25 Year Old – Competitive survivor - India’s leading plywood brand

CA

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fusi

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Page 29: Multi- INVESTOR PRESENTATION - AceAnalyser Meet/132548_20140724.pdf · Centuryply - Brand Strong Brand value é 25 Year Old – Competitive survivor - India’s leading plywood brand

Retu

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Page 30: Multi- INVESTOR PRESENTATION - AceAnalyser Meet/132548_20140724.pdf · Centuryply - Brand Strong Brand value é 25 Year Old – Competitive survivor - India’s leading plywood brand

For

furt

her

info

rmation,

ple

ase c

onta

ct:

Ce

ntu

ry P

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oa

rds

(I)

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.

Mr.

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n J

ula

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m

30


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