Date post: | 17-Jan-2015 |
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Entertainment & Humor |
Upload: | matt-deegan |
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Matt DeeganFolder Media
twitter: @mattweb: foldermedia.co.uk
web: mattdeegan.com
Digital Radio in the UK
Folder Media• Radio and Digital Development Business• Privately owned • Owner of 9 Digital Radio Multiplexes – ‘Muxco’• Operator of London digital radio station – ‘Fun Kids’• Technology provider for radio stations• Built Radioplayer’s social listening app on Facebook• Radio consultancy projects
92% of the UKListen to Radio
All Radio Reach
92% of the UKListen to Radio
47% of ListenersTune in digitally
All Radio Reach
All Radio Reach
Local National:BBC
National:PrivateRegionalDAB
Sky Digital(Subs DTH)
Freeview(FTA DTT)
Freesat(FTA DTH)
Virgin(Subs Cable)Digital TV
AM FMAnalogue
Radioplayer Mobile AppsInternet Internet Radios
1 billion hours of listening per week
All Radio Hours
= 3.2%
= 4.8%
= 17.2%DAB Digital Radio
Internet Radio
Digital Television
All Radio Hours
47% Digital Reach
27% Digital Hours
Route To Switchover Decision• 50% of All Radio Listening needs to be ‘digital’• National DAB comparable to FM – 98% of the population• Local DAB to reach 90% of the population• All major roads covered
Plus...• Government need to know there won’t be a consumer backlash!
The 5 C’s• Coverage• Consumers • Certainty• Cars• Content
The Platforms• DAB Digital Radio• Digital Television• Radioplayer• Mobile Apps
Radioplayer• Common Platform• Presets• Search• Enhanced visuals• Metadata
App Stats Example
258,000 people used Absolute Radio’s apps in April, generating over 2million listening sessions.
Summary• A strong broadcast backbone: DAB Digital Radio• Partnership between the BBC and Private radio• Relationships with Manufacturers, Retailers and Government• Integrate internet plan - Radioplayer• Mobile Apps & IPTV
Matt DeeganFolder Media
twitter: @mattweb: foldermedia.co.uk
web: mattdeegan.com
Digital Radio in the UK