MUSIC INSTITUTIONS

MUSIC INSTITUTIONSMusic institutions have to find artists that will have public appeal.They then need these artists to produce songs that will equally have public appeal.Once a song has been written and recorded the music video needs to be filmed usually starring the artist.

MUSIC INSTITUTIONSEssentially music institutions like universal and live nation want to sell the artist to the audience, which is why generally artists will star in the video. Thus the audience feel closer to the artist.

MUSIC INSTITUTIONSMeghan TrainorThe artist label have sold Meghan very well. Her song ‘All About that Bass’ shows her confidence with her body shape which is what most women aspire to be able to be confident. The confidence is also attractive quality from a male point of view.