1. Music video institutions are companies who help produce and fund music videos for their signedmusic artists, in which we as an audience watch these music videos nearly everyday as we areintrigued to see what new music videos are starting trends on YouTube.In this PowerPoint, I will be giving case study on the following music video institutions: = EMI Music = Sony Music = Universal Music Group = Warner Music Group

2. EMI Music is one of the worlds leading music companies, as it home to some of the most successful and wellknown recording artists. Through their own companies and network of licensees, EMI are able to serve theirartists, consumers and partners all over the world.EMI Music brings artists and fans together by driving action and creating value wherever music is to beexperienced. Their record labels include Angel, Astralwerks, Blue Note, Capitol, Capitol Latin, Capitol RecordsNashville, EMI Classics, EMI CMG, EMI Records Nashville, Manhattan, Parlophone, Virgin Classics and VirginRecords. Artists that are signed to EMI include Lily Allen, Bat For Lashes, The Beatles, Beastie Boys, LukeBryan, Coldplay, Depeche Mode, Gorillaz, David Guetta, Iron Maiden, Norah Jones, Lady Antebellum, MassiveAttack, Kylie Minogue, Katy Perry, Pink Floyd, Corinne Bailey Rae, Sir Simon Rattle, Snoop Dogg, Tinie Tempah,Thirty Seconds To Mars, KT Tunstall, Keith Urban and Robbie Williams.EMI Music provides EMIs list of artists as well as independent labels and artists with a global menu ofcommercial services and seamless access to expanding range of revenue streams and business models,including digital and physical distribution, sales, press and promotion, marketing, licensing, synch, brandpartnerships, live recordings and merchandising.

3. Sony Music Entertainment Inc, provides music labels and recordings of artists and international superstars. SonyMusic Entertainment Inc, was formerly known as Sony BMG Music Entertainment and changed its name to SonyMusic Entertainment Inc, in October 2008. The company was founded in 2004 and is headquartered in NewYork. It offers hip hop, country, classical, gospel, pop and rock archival recordings and labels.Sony Music is one of the worlds most well known music companies, as it includes ownership and distributionover music companies such as Arista Records, Columbia Records, Epic Records, J Records, Jive Records, RCAVictor Records, RCA Records, Legacy Recordings, Sonic Wave America and others.Sony Musics featured artists include Avril Lavigne, Beyonce, Britney Spears, Chris Brown, Foo Fighters, FosterThe People, Glee, Jackie Evancho, Pitbull, Sade, Shakira, Willow Smith and many others, who have all becomemusic superstars.Sony Music has a worldwide distrbution access for music artists who went to be well-known around the globe,this consists of artisst promoting their music in different countries around the world to attract a good fan-base thatwill mainly stick behind them throughout their career.

4. Universal Music Group (UMG) is the worlds largest music content company with market leading positions, inrecorded music, music publishing and merchandising.The recorded music business discovers and develops recording artists and then markets and promotes tehirmusic across a wide array of formats and platforms. Universal Music Groups publishing company, UniversalMusic Publishing Group, discovers and develops songwriters, in which they own and administer copyrights tomusical compositions for use in recordings , public performances and related uses such as films andadvertisements (through television, radio, posters, billboard and many more). UMGs merchandising company,Bravado, sells artist and music branded products by multiple sales point such as fashion retail, live performancesand the internet. UMGs list is comprised of artists covering the full music spectrum around the world, makingUMG the leader in both international and local repertoire. Artists that are signed to UMG throughout the worldinclude North American Artists such as Akon, Mary J. Blige, Sheryl Crow, Busta Rhymes, Mariah Carey, JustinBieber, Nicki Minaj, Nelly, Jennifer Lopez, LMFAO and many more. European Artists include Duffy, BryanAdams, Adele, Taio Cruz, Cheryl Cole, Mumford and Sons, Florence + The Machine and many more. AsianPacific Artists include Vanessa Amorosi, Sa Dingding, Karen Mok, Will Pan, Alan Tam, Jacky Cheung, BernardFanning and many more.

5. For its wide list of new stars and legendary artists, Warner Music Group is the home to a collection of the bestknown record labels in the music industry, which includes Asylum, Atlantic, Cordless, East West, Elektra,Nonesuch, Reprise, Rhino, Roadrunner, Rykodisc, Sire, Warner Bros and Word, as well as Warner/ChappellMusic, one of the worlds leading music publisher, with a catalogue of more than one million copyrightsworldwide.WMG comprises an array of businesses aimed at helping artists achieve long-term creative and financialsuccess by providing consumers with the highest quality music content available. WMG is engaged in therecorded music business (including artist services) and the music publishing business. Its also a leadingcompany in national and international repertoire that operates through numerous international affiliates andlicenses in more 50 countries.Warner Music Groups artists include James Blunt, Paramore, T.I, EmmyLou Harris, Kid Rock, Plan B, JoshGroban, B.o.B, Estelle, Bruno Mars, Janelle Monae and many more.These artists have become extremely successful through the guidance of Warner Music Group, in which most ofthese artists have published their music to a worldwide audience.