Music VideoJoel Hillyard & Chris Lawry

What We Will Do

Our music video will be on the famous song. ‘Should I Stay Or Should I Go’ from the 80’s band The Clash.

With this band running on the genre of ‘Punk Rock’ we have decided to cast two people, a male and female, that portray that genre with their appearance.

These two characters will follow a story of love, anger, crime and music. We have used the ‘Sid and Nancy’ story for inspiration.

The reason for this is because we see that their self-destructive relationship will fit well to the song.

Our story will be based on the same day from different perspectives, as each verse of the song ends, the characters will awake and the day will begin with different events.

Target Audience

The song is targeted at a wide variety of people, these people are:- People that were alive in the 80’s- People influenced in Punk Rock- Fans of ‘The Clash’- People that can relate to the lyrics

We took into account these audiences and devised an audience questionnaire so we could get an understanding of who we could target our music video at. Some of the questions we asked involved “How do you think music videos have developed over the past 30 years?” and other questions such as “What artist do you find is very influencing on people that watch their music videos”.

Our results show that most of the people we asked that listen to genres similar to punk rock are within a 30-50 age range and that the most influencing artist in music videos today is pop-singer Rihanna.

Rihanna's controversial videos have shown to have an impact on the audience and we took this on board as we found the video by her “We Found Love” that portrays a similar story line that we are working with.

Market Research

The genre for the song is ‘Punk Rock’. This genre was very influential in the 80’s as it shaped the way people dressed and acted.

Other bands such as the Sex Pistols were also very controlling on societies way of life with their music just like the clash, using concepts and lyrics.

At the time of release of the track “Should I stay or Should I Go” the clash only ever made it to number 17 in the charts, however when it was released in 1992 it made number 1 in the UK charts.

branding

The styling of our cast members will be very dark clothing, unusual hair styles and very scruffy appearance.

We have chosen to have them appearing like this as most bands that originate from the punk-rock genre carry themselves in this manor, this is the way they like to portray the music, through this sense of style.

Mood Board

Health and Safety