The age range for this video would be about 16-27 because its about living an urban lifestyle and loosing friends because they have died through gang related crimes. It could be this age range because at about 22-27 the people are carrying out these crime and loosing friends but the younger ages 16-21 they are being influenced by the older people and they feel they want to carry on where they left off, also towards the end they show young people walking through a graveyard this can connote they are trying to be like older gang members and sadly there friends have died so they have gone to visit there friends grave. Also it could be up to the age or 27 because the who rappers that made the song are around this age and also at the beginning they show a man dying on the floor wit blood and he looks around 24-27. also the gender would be mainly male because there is much more males in the video rather than women. And the ethnicity would be black because most of the people are black and the genre of the music is mainly done by black people.

The location of the target audience would be America because its set in America. And also the crimes that happen in the video is more likely to happen in America rather than anywhere else. The interests of the target audience would be gang life because in the video there's a number of different gang related crimes such as a shooting, a shop robbery and police chasing two young men. Also the props they use are a lot of guns.

One of the props used in the music video is a gun. This can connote the genre of music for example a gun can show that the genre of music would be grime, hip-hop, rap, and maybe rnb. It can also connote the target audience for example it could be aimed at a young urban audience that are mainly male. The guns play a big part in the video because it shows the song is about gang crime because at the beginning a young man is shot dead, also two men rob a shop and also its mainly set in a graveyard this can connote that there has been a lot of deaths because of a gun.

The location is also an important part to a music video because it can connote the genre and the target audience for example if its set in a casino in Las Vegas this can connote the genre of music is hip-hop and aimed at a young audience. The location of this music video is mainly a graveyard however there are some scenes in other places. The video being set in a graveyard can connote that the song is about death. Also the props used connotes that the graveyard can be for gang members who have died in gang related crimes for example a shooting. So that can connote the genre being hip-hop or rap.

This actor is on his knees looking down at the grave of his dad. This can connote that he's dad had died in a gang related crime. It also sets the themes of sadness and death to the song which can connote that the song is about people dyeing because of gang crime and wars on the street. It can also show people who are in gangs the effects of killing someone or carrying out a gang related crime for example shooting someone on its family.

The facial expressions on this mans face shows that he is either stressed, upset, annoyed or angry. This can connote that either something bad has happened e.g. death of a friend this can connote why he could be sad or angry because he wants to go out and get whoever killed he's friend. Or it can connote that he is angry because you can see a police car in the background this could mean that he has been caught committing a crime. This all can connote the genre of the music for example this connotes it is hip-hop or rap because these situations occur with these genres of music. It can also connote the target audience for example this is a young American urban audience because they can relate to the situations.

This image shows the actors body movement and facial expressions. It shows him angry and about to hit the other man and pushing him away. This can connote that he is angry or has an aggressive personality like a gangster. That can connote the genre of music to be rap or hip-hop.

This shot type is a high angle long shot or a birds eye view. It shows the rapper looking up to a statue of Jesus and it also shows that Jesus is bigger or more powerful than him. This can connote that he could be asking for forgiveness for something bad he has done or he could be paying he's respects to someone he knows who has died or he could even be asking why people are dying.

This shot is an extreme close up, is used to show detail in something. This extreme close up is of someone's eyes this can be done to show emotion or what he is looking at. In the shot the boy is sweating a lot and looking towards the right. This can connote he is either looking at something he has run away from i.e. the police this is why e is sweating or he could be bogging at police. This can connote the genre of music to be rap or hip-hop or can connote the target audience to be aimed at people with an urban lifestyle.

This shot is an establishing shot, it is used to show where the scene is set. This establishing shot is of a graveyard. This can connote that the theme of the song is death. It can also connote that the death was cause b gang crime or guns and fighting because of the genre of the music.

The camera movement used in this shot is tracking. The camera is tracking backwards filming the feet to show the people are running. Because of the genre of the music it can connote that they are either running away from crime scene or running away from police.

The pace of the editing is quite fast and there are a lot of cuts and fades. This can be because he video is showing a lot of different stories at once for example there showing one man who has been shot dead, two guys robbing a shop, two young kids running from police and also the two rappers rapping in a graveyard. Also the fades and black outs can be symbolism of each person dying .