Our Characters and Inspirations

MALE CHARACTER For our male character we found

inspiration from the well-known known hip hop/Rap/RnB artist Drake. Drake has portrayed both the gangster/street type image and also formal/classy look, which shows he’s very versatile and a good role model for the male audience it also helps attract a female audience as he is attractive and dresses well. It is drakes unique appearance and personality that makes him stand out from other hip hop artists. This is the image we want to portray for our artist.

MAIN MALE ARTIST BIOGRAPHYName: Kairo NoiseAge: 25Date of Birth: 15/11/87Place of Birth: Born and brought up in Kingston Upon

Thames, LondonProfession: British singer, song writer and record

producer. Signed in February 2009 by Patrick . Released debut single “Forever and after” in June 2010 which came number 1 in the charts in USA, UK, Japan and European countries. His first mixtape “On my own” won best hip hop mixtape award in 2010.

Education: AAB for maths, media and chemistry and went to Imperial college to study computer engineering but dropped out to pursue career as a singer

Personality: he is bubble and funny and does a lot of voluntary charity work. Also he was brought up listening to Jay Sean, Dr Dre, Tupac AND Aaliyah.

MALE CLOTHING

For his first look in the club we have chosen a very formal look which is a grey expensive suit with a white shirt, black tie and braces. Also he will be wearing expensive formal black shoes. This will make him stand out as its very different from what other males wear in a club and it also challenges conventions. This look is inspired by drake.

For our main artists second look he will be wearing a baseball jacket with baggy jeans, high tops and a silver chain. This is a typical look for the gangster/street look which portrays the hip hop genre and follows genre conventions as most hip hop/rap artists dress like this. This look is also inspired by Drake.

FEMALE CHARACTERFor our female character we

found inspiration from the infamous model Kim Kardashian. Kim Kardashian is admired for her beauty as well as her glamorous style. Kim attracts both a female audience and male audience as females look up to her as a role model for her style and beauty and males find her attractive. Kim has an exotic glamorous classy image which is what we want our female character to have.

FEMALE CHARACTER BIOGRAPHY Name: Monique BurkeAge: 22Date of Birth: 02/01/1990Place of birth: ChiswickProfession: Model, actor, make up artist and businesswoman. Monique signed a 2 year modelling contract for Gok Wan. She also won Britain's next top model in 2010 which furthered her acting career. Education: AAA for media, maths and sociology for a levels. Personality: funny, bubbly and decent. Brought up in small town Marlow.

FEMALE CLOTHING

The female characters look was inspired by Kim Kardashian. She will be wearing tight leggings, a bright coloured top, a black blazer, and high heel boots. This portrays a classy glamorous look and will make her stand out. She will be wearing gold bangles and big gold earrings. Furthermore she will have big curly hair as it looks glamorous and sexy. We have also included feminism as it is the belief that both sexes should be equal. In most of the media such as films, music videos and magazines women are always portrayed as sex symbols and more of an item than a human being. Therefore in our video the female character will be not be dressed in revealing clothes like in all hip hop videos but she will be dressed formal and portrayed as a decent woman.

Name: Patrick GoonsBorn: 15th August 1983Occupation: entrepreneur, record producer and

song WriterPlace: Tottenham Education: did A-levels and gcse’s at Tiffin's school. dropped out to pursue career. Solo albumFilthy Animal released under CJ records. This led him to be best-selling British performing artist of 2005. In 2007 he left CJ records and made his own Label called Rallies entertainment, under which he released his solo album Criminal. This album was a hit worldwide.

THE RECORD PRODUCER

Meeting our audiences needs

We will be meeting our audiences needs by portraying some hip hop conventions such as some of the clothing e.g. Baseball jackets, high tops, jewellery. Also we will make sure the hip hop conventional features of settings and locations are kept the same e.g. Basketball court, graffiti wall, the streets and bridge.

• Although we will not be promoting or including any crime, violence or gender discrimination in our music video as we feel that the original artist of this song, Lupe Fiasco, was against vulgarity and anti-authority behaviour being shown.