Music video presentation 22.05.13

Unit 1: Pre-Production Techniques for the Creative Media Industries

Task 1: Understand requirements for a specific media production.

Wednesday, 22 May 2013

A music video or song video is like a short film integrating a song and imagery. Music videos or songs are produced for

artistic and promotional reasons. Music videos that are modern are usually made and used as a way to promote

music records.

Music Video Summary


Although, the history of music videos goes back further. They first came into the spotlight in the 1980‘s when MTV based

their format on the medium. Music videos use lots of styles of film techniques too make it, these include documentaries, live action, animation and abstract film which is a non-narrative

approach.

Music Video Summary


Some music videos use different styles like live action and animation. Images from the song lyrics do not interpret in many music videos which makes it less

literal than you would of expected.

Music Video Summary


Some music videos don’t have a theme too their music video, so they decide too used the film clips or full videos of the artists live performance of the song.

Music Video Summary


Sources Of Finance.

A music video is normally made available by the label if an artist is signed to them. If an artist is unsigned, they have

to find their own way of funding.


Crowd funding is an option if an unsigned artist has already developed a following in live performances, this

is becoming more popular.

Sources Of Finance.


Every now and then, any filmmakers, cinematographer or producer with access to the equipment and/or facilities who wants to persue a career in making

music videos, might offer to film videos for new artists who cannot do it themselves.

Sources Of Finance.


Sources Of Finance.

Well known and important record labels promotion costs are about 20% of the whole amount that they invest in each individual artist/band.


10% is about how much promotion costs for more individual labels ( roughly half of what more known record labels promotions cost).

Sources Of Finance.


The percentage (10%-20%) covers for music videos, press kits, TV promotions, radio and public relations, etc.

If the artist doesn’t make any money it is never recouped by the label, but paid by the artists advance.

Sources Of Finance.


It has been guessed that it costs more than US$1 million to introduce a new pop artist.

Sources Of Finance.


An advance is paid to the artist, recording costs, video production, tour support and promotional work.

Sources Of Finance.


• Advance• US$200,000• Recording• US$200,000• 3 videos• US$200,000• Tour support• US$100,000• Promotion/marketing• US$300,000

• TOTAL• US$1,000,000

Sources Of Finance.


Silvertip Films have shot all different videos that can cost £1000 through to £10,000 and higher.

Sources Of Finance.


Silvertip Film’s have made films for:

Silver tip film’s have made films for all different genres. Including, metal bands, rappers, solo

artists, pop acts and rock bands.

Sources Of Finance.


Silvertip Films Case Study

Silvertip Films is a video production service. Their work is based in London (UK) but they

have worked all around the world. They include all types and stages of production, pre-

production, post-production and production.



Silvertip films cover:1) Music video production2) Promo / corporate video production3) Live concert shoots, 4) Event filming5) Actor showreel production.



Silvertip Films are a major record label because they have worked all around the

world and they are well known. Also, they work with other companies to produce a successful and advanced music video to a

wide range of audiences.


Silvertip Films have staff that are skilled for

production, filming and editing.



Silvertip Films have a wide range of in-house equipment like (HD cameras and 35mm lenses and HDV cameras) If a shoot needs more equipment (steadicams, tracks and dollies, lighting) they use their own skills to meet the needs.



Silvertip Films Services


Pre- Production- pre-production is when a script is put into seperate scenes and the props, costumes, special effects, locations, visual effects and cast members are recognised so they all know their part and where everything goes and how it will work. You could also call this a plan, the planning of the video/movie.

Production-

Post-Production-


http://en.wikipedia.org/wiki/Screenplay

http://en.wikipedia.org/wiki/Screenplay


The half day shoot includes one day for pre-production. Including a director and cameraman spending half a day shooting in HD and 1 day edit. The shoots are perfect for single location, solo acts like singers, duos or rappers.

Half day shoot.

Cost of Half Day Shoot: starts from £1,000 plus the expenses.


The full day shoots last a whole day which will include, a day’s pre-production, a day’s worth of shooting inc Director and Cameraman which is in in HD, also with a 2 day edit.

Full day Shoots.


Cost of Full Day Shoots: (For Bands/Singers and Narrative) – Starts from £1500 which also is plus expenses.


Full day Shoots.

Single location matches well with these shoots because it is perfect for their performances, along with band performances and lots of location performances by solo performers or the inclusion of a simple narrative into the video.



These are two day shoots and include a day’s pre-production, 2 day’s worth of shooting inc Director and Cameraman which is shot in high definition.

The whole time for the edit is 3 days but this includes time incase any changes may need too be done after seeing the first draft.

Two day shoots.


Cost of Two Day Shoots: from£2500 + expenses


The shoots are ideal for more complicated and higher performance shoots (both band and solo act). This involves more camera equipment and more lighting/videos involving a full narrative.

Two day shoots.




Silvertip films have filmed videos for unsigned and signed artists. Their videos they have shot, edited, produced etc have been all around the world and broadcasted in the UK.


What is a commissioner?

A commissioner is the person who ‘commissions’ a music video on

behalf of the record label.

Who holds the copyright?The person who will hold the copyright for the music video’s is the commissioner. This is unless he/she is employed by the record label, in which case they will hold the copyrights.

Music Videos/Promos


http://www.bbc.co.uk/filmnetwork/filmmaking/guide/further/glossary#commission

http://www.bbc.co.uk/filmnetwork/filmmaking/guide/further/glossary#commission

What determines the Delivery Date?

The delivery date is the date given in which the music video has to be given to the record company by.

What do the terms ‘Delivery Materials’ and ‘Format’ refer to?

This outlines the different formats that you would have to deliver the music video in. So for e.g, the master and DVD. Photo stills may also include other delivery requirements in your agreement.

Music Videos/Promos


How is an Artist’s involvement in a music video shoot managed?

The record company will arrange for the artist to come during the shooting period if it is needed. It’s normally the record company who will meet any extra cost incurred by the producer incase of any failure of the artist to come at the planned time.

Music Videos/Promos


What is meant by ‘Approvals’?

The record company and the band/artist will have the rights to have a say and to approve or disapprove of the production of the music video.

How is payment initiated?

A production fee is paid by the record company to the producer to cover production costs of the video.

Music Videos/Promos


Who’s responsibility is licenses?

The producer is the person responsible for obtaining clearances and licences for all of the equipment etc that is used in any use of making or producing the video.

Music Videos/Promos


Equipment and Facility Hire

The ‘starter packages that are offered for low budget enterprises explains what you equipment and editing resources etc are used. It includes

the price for that package and has little information about the rate cards and shoots.

The “starter packages’ also include what responsibilities the artist/band has and what their

responsibilities are.



http://vmi.tv/ - Camera- £80 per day (2 days = £160)

- Lighting Kit- £50 per day (2 days = £100Editing facilities -

http://www.dvcamerahire.co.uk - Camera - £30 one day (2 days = £45)

Lighting Kit - £10 (2 days = £15)

http://www.sohobroadcast.com/- Camera - £30 one day (2 days= £60)

Lighting Kit - £25 one day (2 days= £50)Editing facilities -

http://banyak.co.uk/ -Editing facilities- £400 for 2 days


http://vmi.tv

http://vmi.tv

http://www.dvcamerahire.co.uk


http://www.sohobroadcast.com

http://www.sohobroadcast.com

http://banyak.co.uk

http://banyak.co.uk


Total =

Camera from - http://www.dvcamerahire.co.uk

Lighting from - http://www.dvcamerahire.co.uk

Editing from -






Time: Deadlines.

My unit 29 deadlines are:

Task 1 deadline- Friday 21st September. Task 2 deadline- Friday 5th October.Task 3 deadline- Friday 26th October.Task 4 deadline- Friday 9th November.


The deadlines for pre production are:

Task 1 deadline- Friday 28th September.Task 2 deadline- Friday 12th October.

Task 3 deadline- Friday 26th of October.

Time: Deadlines.


Time: Deadlines.

Combined Deadlines:(Mr Musson) - Task 1 - Friday 21st September. (Essay explaining purpose of music

video.)

(Mr Becker) - Task 1 - Friday 28th September. (Detailed presentation understanding of music video)

(Mr Musson) - Task 2 - Friday 5th October. (Powerpoint on style,conventions and techniques. Analysing 2 music videos.)

(Mr Becker) - Task 2 - Friday 12th October. (Managing production and Pre-production documents)

(Mr Musson) - Task 3 - Friday 26th October. (Research and planning to production.)

(Mr Becker) - Task 3 - Friday 26th of October. (Managing in the form of Production weblog.)

(Mr Musson) - Task 4 - Friday 9th November. (Shoot and edit own music video. )


Avaliability of personnel

When are the group free for filming?

Name of person in the group. When are they free?

Louise Weekends

Leah Weekends

Callie Weekends

AbbyWeekends


Availability of personnel.What equipment is available to you at the school to enable you to produce your music video? The

equipment avaliable at the school is

How will you book the equipment?We will book our equipment by discussing with the media department what

times we can use the equipment and use them in those hours.


LouisePartly edited.recorded interior footage.

LeahPartly edited.recorded exterior footage.

Callie

Partly edited. recorded exterior footage.

AbbyPartly edited.recorded interior footage.

Avaliability of the group.AfroJack Music Video (Musson)


Timescales for clearances Hype Williams

Kanye West - Heartless Music Video

Detail the size of the team and the key crew roles.

There were 4 song writers including the main singer Kanye West. 2 Producers also including Kanye West and 2 recorders in the crew. There was one mix engineer and 2 assistant engineers which completed this team.

What skills and experience did the key crew have?

The key crew all had experiance in their roles in the team.

What key resources were needed for the video?

One of the main resources needed for this video was the rotoscoped animation special effects. The video was created with animated where they drew over the peoples movements.

What was the availability of the artist?

What was the budget for the video?

What is the directorʼs availability now?



Louise

Leah

Callie

Abby

Roles


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Music video presentation 22.05.13

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