Music Video Purposes Analysis Comment on the following aspects in relation to PURPOSES and BENIFITS for artist/band and target audience. Catfish and the Bottle men Provide an explanation in relation to benefits (promotion, extension of income & outlets, synergy opportunities and strategies used by producers to benefit label and artist) Provide any research evidence you can find that supports explanations of benefits for artist, record label and audience Promotional This band was signed to two different record labels the first being Communion Records in 2013 where they released 3 singles this helps the band create a reputation for themselves to become well known and make profit for themselves and the label. Their current label is Island Records where they have released a single along with an album, this helps promote not only the band but the record label.
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Music Video Purposes Analysis
Comment on the following aspects in relation to PURPOSES and BENIFITS for artist/band and target audience. Catfish and the Bottle men
Provide an explanation in relation to benefits (promotion, extension of income & outlets, synergy opportunities and strategies used by producers to benefit label and artist)
Provide any research evidence you can find that supports explanations of benefits for artist, record label and audience
Promotional This band was signed to two different record labels the first being Communion Records in 2013 where they released 3 singles this helps the band create a reputation for themselves to become well known and make profit for themselves and the label. Their current label is Island Records where they have released a single along with an album, this helps promote not only the band but the record label.
Extension of income The way Island Records helps promote this band in order to create an audience and make the business profit is by making a profile and posting updates about Catfish and the Bottle men on their website. Other ways they do is by giving Catfish and the Bottle men their own website to inform their fans and also sell their products to them. This band is not in partnership with any merchandise selling business therefore, Island Records make all of the profit on the items they sell.
Extension of outlets Other ways that Island Records try to promote this band is by posting their tour diary on the bands website also by giving them a tour all around the world this helps them become well known. Other ways that they get promoted is y being played on radio stations such as BBC Radio. Catfish and the Bottle men currently
Music Video Purposes Analysis
have 22,833 subscribers on their YouTube page.
Music Video Purposes Analysis
Synergy On the official website for Catfish and the Bottle men I found some items in there store that helps promote them such as t shirts with lyrics on, jackets with the image of their latest album ‘balcony’, their album can also be found in the store along with t shirts and jumpers with an image and the title of one of their songs. Other items include bracelets, hats, key chains, badges, scarves, necklaces and bags.
Music Video Purposes Analysis
Producers strategies A producers strategy is if they believe that this band has a future in the media industry they have to try and create an audience to begin with in order to make them successful and for the Record Label to make profit.
