Music Video Purposes Analysis

Comment on the following aspects in relation to PURPOSES and BENIFITS for artist/band and target audience

Provide an explanation in relation to benefits (promotion, extension of income & outlets, synergy opportunities and strategies used by producers to benefit label and artist)

Provide any research evidence you can find that supports explanations of benefits for artist, record label and audience

Promotional Sia Kate Isobelle Furler better known as Sia is an Australian Golden Globe-nominated downtempo, pop, and jazz singer and songwriter. In 2000, her single "Taken for Granted" was a top 10 hit in the United Kingdom. At the ARIA Music Awards of 2009, she won the award for 'Best Music DVD' and received six nominations at the ARIA Music Awards of 2010 and won 'Best Independent Release' and 'Best Pop Release' for We Are Born and 'Best Video' for the song "Clap Your Hands". Furler has also collaborated and performed with Zero 7, Christina Aguilera and more recently Hilltop Hoods, David Guetta, Flo Rida, Afrojack, Shakira and Rihanna. She collaborated on Billboard Hot 100 top ten hits, "Titanium" with DJ David Guetta, and "Wild Ones" with rapper Flo Rida, both achieved international success. Sia is signed to Dance pool records. Dance Pool was one

http://siamusic.net/This is like an official website, but it doesn’t have as much information about her as an official website would. It tells hers audience where to get her merchandises on, it also sells them on the website. It also has a blog, images, her music updates and other things her audience would be interested in knowing.

http://en.wikipedia.org/wiki/Sia_Furler

Music Video Purposes Analysis

of Sony Music's dance / house labels. Sony Music Entertainment (also called SME or Sony Music) is the second-largest global recorded music company of the "big three" record companies and is controlled by Sony Corporation of America, the United States subsidiary of Japan's Sony Corporation.

Extension of income Sia being signed to one of the biggest companies in the world would most likely make quite a lot of income. For example selling her merchandises, you can buy her merchandise offline, in certain stores and if you go to her concerts, they tend to sell the merchandises of the artist playing before and after the concert.

Also when she goes on tour, you can buy her concert tickets.

You can also buy her songs/ albums off a variety of places online. You can also buy them in shops like HMV. Also off her official website, you may even want to become an official member so you get information about her through texts/emails which can be easier

Some places where you can buy her merchandise from:http://shop.cafepress.co.uk/sia-furlerhttp://www.artistdirect.com/artist/sia-furler/1737009

She has had 7,670,308 viewers on this music video since 03/02/08. She has 480 dislikes and 41,987

likes on this music video.You can see in the image that the chart has gone up in viewers over the years and she has got a wider audience throughout the years. When you get so many views on YouTube you get paid a certain

amount of money.

Music Video Purposes Analysis

than looking online. Also get information when she’s doing signing etc…

Extension of outlets Sia Furler rose to fame after moving to the U.K., where she worked as a guest vocalist for several groups — including the electronica duo Zero 7 — and released her own solo albums. . She expresses her feelings and thoughts through her lyrics, she speaks to her audience for example the song ‘Breath me’. The music video gives a depression feeling out. It is as if she cuts her wrists and is depressed.

http://www.youtube.com/watch?v=mPn6p4qO_-MMost of her audience would most likely relate to this video and listen to it because they feel how her lyrics are describing. She is singing like she has no one and is depressed.

synergy Selling merchandise online, in stores and at concerts. Also when she goes on tour, you can buy her concert tickets. Looking at her YouTube music videos she looks like she have quite a lot of viewers and likes on a variety of songs ‘Breath me’, ‘My love, (Which is a soundtrack on the film Twilight) and many more, which means if she has a concert a variety of the public would want to go, also at concerts some friends take some

http://www.ticketmaster.com/Sia-tickets/artist/1015041

http://www.jambase.com/Artists/83309/Sia-Furler/Goods

Music Video Purposes Analysis

people that don’t know who she is, they may end up enjoying the music and become a fan of the artist/band. You can buy her concert tickets from a variety of websites online, one of them being ‘Ticket Master’.

You can buy her music/ albums online off places like Jambase, ITunes etc... If a viewer bought the album or songs and one of their friends that have never listened to her may enjoy her music so they download it as well. This would get her more fans and it may even get more people buying her merchandises and tickets to her concerts.

http://itunes.apple.com/us/artist/sia/id13493906

Producers strategies Producers would be the ones who are responsible for the artist, and to help them get shown to a worldwide audience.

In the early 1990s, Furler started gigging in the Adelaide acid jazz scene and at the age of 17, joined the jazz funk band. Aguilera contacted Furler herself. During 2009, Furler and Dixon collaborated with Aguilera on tracks for the US artist's sixth

http://en.wikipedia.org/wiki/Sia_Furler

Discovering her voice in a karaoke bar while in Italy, taking a university gap year, Sia explains to Gigwise: “I got up and sang at this karaoke bar in Italy. I didn’t like any of the songs they had so I just got them to clap their hands and sang ‘Lean On Me’ by Bill Withers.” Because of her unique singing voice, Furler was offered the chance to record a song by a local DJ who happened to be in the bar. Fourteen years on and it all seems rather distant and amusing, as Sia recounts holding back the laughter: “I was seventeen and writing about racism and homophobia; I had a message and wanted to change the world.”

Music Video Purposes Analysis

studio album, Bionic (2010). Three of the songs were included on the standard version and a fourth was included on the deluxe edition..