MUSIC VIDEO QUESTIONNAIRE

ANALYSISBY EMILY HANCOCK AND LAUREN HOMER

We made this questionnaire to gather information from our target audience as to what we should include within our music video that would appeal to them. We created the questionnaire using Google Forms and then shared the questionnaire using Facebook, which allowed our questionnaire to be passed around and shared among various people within our target audience as well as outside of our target audience.

MUSIC VIDEO QUESTIONNAIRE ANALYSIS

QUESTION 1) HOW OLD ARE YOU?

The most popular response to this question with 44.1% was “16-18”. This result was as expected as our target audience is made up of teenagers aged 13-18. The second most popular response with 14.7% was 13-15, meaning that in total 58.8% of people who answered are questionnaire were within our target audience, making it the large majority. Our results are therefore conclusive as the people we expected to answer our questionnaire did answer our questionnaire, and our target audience is the main majority. This will affect the production of our music video, digipacks and magazine adverts. We will have to ensure that the content we create is geared towards and suitable for the target audience. For example, the models in the images and music video won’t be dressed too scandalously or promiscuously, as this would be unsuitable content for people of this age group of 13-18. This will also affect the answers in the rest of the questionnaire, as the results will reflect the likes and dislikes of people of this age range.

QUESTION 2) WHAT’S YOUR GENDER?

The most popular response to this question with 86.6% was ”female”. This is the result that we expected, as our music video is aimed towards a demographic of teenaged/young females. Also, teenage girls are often the ones who enjoy watching pop music videos the most. Therefore, our results are conclusive as we received the expected response, with female taking the majority. This will affect the production of our music video, digipack and magazine advert. We will have to ensure that all three are clearly aimed towards girls. We can do this by using mainly female figures within our products, as females look up to other females as their role models. This will also affect the results of the rest of the questionnaire, as the answers given will be from a female perspective so will reflect the opinions of a mainly female audience.

QUESTION 3) WHAT’S YOUR SOCIAL CLASS?

The most popular response to this question with 57.4% was “Lower Class (Pensioner, Unemployed, Student etc). “ which is as we expected, as due to our target audience being teenaged girls the majority of our target audience are in education. Therefore, our results are conclusive because the results we received comply to our expectations and are shown to be a clear majority. These results will affect our music video, digipack and music magazine advert. Lower class people stereotypically like to be entertained rather than informed, so we should make sure that our products are more entertaining than educational, so therefore we should focus on the look and image of our products rather than the text being highly informational. For example, in our advert the main focus should be the images we use and the little text we use should be basic and entertaining rather than longwinded and informational. This will also affect the answers in the rest of the questionnaire as the answers given will be from the perspective of lower class people.

QUESTION 4) WHAT’S YOUR ETHNICITY?

The most popular response to this question with 86.8% was “White British”, which is the result we expected because stereotypically it’s young white females who enjoy watching pop music videos the most and buying CDs of their favourite bands etc. Our results are definitely conclusive as there is a very clear majority in the results and the results are the ones we expected. This will affect the answers given within the rest of this questionnaire, as being of that ethnicity they will give answers from the perspective of that ethnicity. It will help us gear our products more towards people of the ethnicity of our target audience.

QUESTION 5) WHAT’S YOUR FAVOURITE MUSIC VIDEO?

RESPONSES:A Part of Me by Neck DeepA Part of Me by Neck DeepSalute - Little MixSorry Justin BieberTake me to churchYou and I One a DirectionStraight out of Oz - Todrivk HallIn too deep - Sum 41N/AAnd I wasn't expecting that(if i could) Turn back the hands of time - R KellyHoney I'm Good- Andy GrammerCrybaby by Melanie martinezCity of AngelsPopHavent got oneRihanna workAnacondaRed hot chilli peppers - Dani CaliforniaOn my ownInto you Ariana grandeEd Sheehan photographNot sureSissy That WalkKaty Perry RoarLana del Rey high by the beachSee You AgainDon't need to hideGirls/girls/boys

Alive - Empire of the SunMichael Jackson thrillerAriana grande, into youSorry by Justin BInto youNoneDanceGravity - Sara BareillesWildest dreams (Taylor swift)Bad Blood - Taylor SwiftAs long as you love me - Justin BieberMetallica - OneLondon Grammar - Strong/Naughty Boy - La La LaBohemian rhapsodyNever forget you - MNEKSia - ChandelierP!nk PerfectCheap TrillsQueen - Bohemian RapsodyToo manyNovember rainTears for Fears Everybody wants to rule the WorldClarityChandelierSpice Girls wannabeTitaniumDKNonei don't have a favourite

The sweetest thing u2Electronic, dance, soul, R&B, reggae,Sledgehammer peter gabrielJustin timberland cry me a riverQueenMomoiro Clover Z - Pledge of ZGreen Day - American Idiot (Official)ThrillerAha - Take On MeSilver lined XY constant

QUESTION 5) WHAT’S YOUR FAVOURITE MUSIC VIDEO?

The wide majority of answers here makes it very difficult to be able to single out any particular videos or come to a conclusive answer, as there are such a wide variety of different music videos that have been listed. However, a lot of the music videos are pop and charts music videos, which is the genre of music video we are intending to make. Therefore, it will affect the production of our music video, digipack and magazine advert because we will be able to watch some of these music videos and gather the similarities between them to give us a good idea of some of the core elements that we should include within our products that will appeal to our target audience.

QUESTION 6) DO YOU PREFER MUSIC VIDEOS TO BE NARRATIVE DRIVE, LIVE, DANCE, OR A MIX?

The most popular response to this question with 42.6% was ”Mix”, which is the result we expected because people often enjoy to see a mix of things within the music videos to add variety. The second most popular answer however with 33.8% was “Narrative”, which implies that this is one of the most important of the three elements to include within the music video. The results are conclusive though, as “mix” was chosen by the main majority and it also conforms to our expectations. This will affect the production of our music video. We will ensure to try and include a mix of dance and narrative in order to try and please as many people as possible whilst also creating a unique and fun to watch music video.

QUESTION 7) WHAT MUSIC GENRES DO YOU LIKE BEST?

This question was a multiple choice question, allowing for everyone to pick as many answers as they want. We did this so we could get an idea of all the different genres our audience likes. For this question The most popular response to this question with 52.9% was “Musicals”, which is not the result we expected because we assumed that our target audience would like Pop music the most as this is what is suggested by the demographics and stereotypes of our audience. However, pop music came in at a close second with 50%, which tells us that it is extremely popular among our target audience. Therefore, our results are conclusive as pop music did get a very high percentage compared to the majority of other results. Musical songs also share some similarities with pop music. These results will affect our music video, digipack and music magazine advert. In our music video, we could take some elements from the musical genre by ensuring our video is dramatic with a strong emotion. In our music video, that emotion will be aggression. We can also show this aggressive tone within our digipack and music magazine advert through the use of our models posture and facial expressions as well as the typography we use. We can use a bold font with colours that connote passion and aggression such as red.

QUESTION 8) WHAT COLOURS DO YOU LIKE?

This question was a multiple choice question, allowing for everyone to pick as many answers as they want. We did this so we could get an idea of the most popular colours which we can use within our video. The most popular response to this question with 60.3% was “Blue”, which is not the result we expected because girls do not stereotypically like the colour blue as it is seen as a ‘boys’ colour. The other top four results were “Black” (54.4%), “Purple” (51.5%) “Pink” (51.5%) and “Red” (50%). Black is also an unusual colour considering our target audience, but purple, red and pink are answers that we expected as they are colours that girls typically like. The results are conclusive as it is clear which colours are the most popular colours and the results we expected were within the top 5. These results will affect our music video, digipack and music magazine advert. We will use these colours throughout our products. For example, we may dress our models in red for our digipack and have neon blue face paint for our music video. The colours of red and black will also work well for the aggressive emotion we want to include as they’re very strong colours often associated with aggression.

QUESTION 9) PLEASE WATCH THE FOLLOWING MUSIC VIDEOS. OUT OF THESE MUSIC VIDEOS, WHICH DID YOU LIKE BEST VISUALLY?

The most popular response to this question with 51.5% was ”Fourth: Sorry by Justin Bieber”, which is the result we expected because it’s a pop and charts music video from a very popular artist, so the aesthetic of the video is created to represent the genre and the artist and aimed to be popular with young teenage girls, which is our target audience. The results are therefore conclusive as we received the results we expected and the most popular result shows a clear majority. This will affect the production of our music video. We can use features from the music video such as the bright colours used in Sorry in our own music video, as we are planning to use neon colours. The video also has a lot of dancing a very “feel good” vibe, so we’ll ensure our music video has dancing within it and is able to be enjoyable for people.

QUESTION 10) WHY?

This question received quite mixed responses with the consideration that the top choice music video was sorry – Justin Bieber. There were many responses regarding the bright colours that were used in the music video, this was one of the most popular responses that we received for this question.

This response works in favour with what we want to try and create in our music video. We would like to use quite contrasting colours such as blacks and neon features. The fact this was one of the most popular responses, this conforms our original idea and we will be able to explore using more bright colours.

QUESTION 11) DO YOU ENJOY IT WHEN A MUSIC VIDEO HAS AN INTRODUCTION OR PARTS WITH SPOKEN ACTING IN?

The most popular response to this question with 48.5% was ”it depends”. This clearly depends on peoples preference on what they prefer in a music video, or depending on the style of the music video. Sometimes a spoken script or some sort of introduction to a music video helps set the mood, or gives a clear meaning behind the song before it starts.

Overall, we did not expect this result. We, as a group, felt that having a short clip before the music video started would give the video some sort of meaning, and the answer ‘yes’ had the least responses with just 20.6%. Maybe we would have to reconsider our introduction to the music video that we had planned or see if we can do some further studies into what the introduction actually ’depends’ on.

QUESTION 12) WHY?

The wide majority of answers given here once again makes coming to a conclusive answer difficult, though there are similarities and trends with what people say.

There were a lot of people who said that this part of the music video can be quite boring or have no relevance to the actual video itself.

There were some other responses that said that having an introduction at the start of a music video helps you understand the context more and gives the music video something else for the audience to watch, rather than going straight into the song.

In our music video, we only aim to have relevance to the actual video itself, showing lots of meaning behind it. As the video is about feminism, the introduction we aim to have is in relation to this, which I think people will understand when they watch the video as a whole.

QUESTION 13) DO YOU THINK CLOSE UPS ARE IMPORTANT WITHIN A MUSIC VIDEO?

The most popular response to this question with 73.5% was ”yes”, which is the result we expected. As a group, we all agreed that one of the most frequent shots that we will using is a close up, showing short clips of faces of the women, which will build up the tension at the start of the video. We also thought that we could use close up shots just of mouths, just to show lip syncing in parts of the song.

QUESTION 14) WHY?

As the majority of our responses were in favour of close up shots, which meant that these responses just gave us more ideas on why we can actually use close up shots.

Lots of people said that close up shots are ‘dynamic’, ‘more like a film’, ‘more realistic’, and that you are able to see ‘more emotion’.

This would work as this is the effect that we want to try and create – the effect of a film.

QUESTION 15) WHAT KIND OF COSTUMES DO YOU LIKE BEST IN MUSIC VIDEOS?

The most popular response to this question with 83.8% was ”Whatever best suits the song and/or the narrative it’s telling”, which is the result we expected because obviously, lots of different songs have lots of different meanings which can be reflected through different features that the audience are able to see in the music video, and a popular one being the costume that the artist (or whoever is featured in the video) wears.

We have decided to base the costumes that will be featured in our video, similar to what little mix wear in the video themselves. As the song is about feminism and ‘girl power’, then the costume can definitely reflect this with the colour’s that we choose, and convey a meaning to the audience.

QUESTION 16) DO YOU THINK SPECIAL EFFECTS ARE AN IMPORTANT PART OF A MUSIC VIDEO?

The most popular response to this question with 52.9% was ”Yes”, which is just over the half way mark. This is purely based on what people’s opinions are and what they prefer. The majority of people probably answered ‘yes’ to this question as it may make the music video more interesting, have more of a narrative or make the overall video more up to date or to a modern standard.

QUESTION 17) WHY?

The wide majority of answers given here once again makes coming to a conclusive answer difficult, though there are similarities and trends with what people say.

A popular answer to this question was how special effects make a video look more interesting, impressive and ‘cool’, but the other half explained how special effects depended on what genre the music video or that the more simple the music video is, the better.

In my opinion, special effects in a music video will only work depending on the genre of music. If the song is an acoustic track or quite slow, then a stripped back music video would be more ideal with slight effects, such as a sepia overlay or a greyscale. However, if the genre of music was more rocky or electronic, then special effects may work in the songs favour, adding to the song and making a more intriguing music video.