Music Video Treatment.ppt

8/14/2019 Music Video Treatment.ppt

http://slidepdf.com/reader/full/music-video-treatmentppt 1/12

Music Video TreatmentEvie & Laura Thornborrow



The Artist– Emeli Sande

• Emeli Sande is an artist from the singer/songwritermusic genre. She has had three Number 1 singles in the

UK and Ireland. Her album ‘Our Version Of Events’ hasspent 7 non-consecutive weeks at number 1, becomingthe UK best-selling album of 2012. She performed at both the opening and closing ceremonies of the LondonOlympics 2012.

• She’s with the record labels

Virgin, EMI, Capitol.



Overall Concept Of The Video:

• Due to the slow pace and emotional lyrics of ourchosen song we have come to the conclusion that within our video we will aim to portray theatmosphere intended by the artist which isintense and meaningful and also moving for the

audience.• We want the video to connect to the audienceand reveal their emotions by relating to thenarrative as well as the lyrics and tone of the

song.



Performance, Narrative andConceptual Footage:

• The narrative will consist of a teenage girl as the protagonist. We will use theconnotations of a typical teenage girl by making her vulnerable and innocent.

• The girl will have confidence issues meaning that she is painfully shy, the low selfconfidence reflects her troubled past (being yelled at, destroyed environment, no-onelistened to her) which resulted in her not being able to trust anyone and makes herfeel a burden to everyone.

• As the girl can’t speak to anyone, instead she writes everything down in a diary.

• She watches other people, seeing them enjoying themselves with friends, wishing she

could be a part of it and be happy.

• In the video the audience will be able to see inside her mind, we will display this byhaving the forest location, this will be where all the singing is. She is saying all thethings she wish she could say in real life, telling herself to be confident.



Location:• We have decided to use a variety of different

locations to contrast each other and to create asense of mystery to the narrative.

• For one of these locations we have decided todisplay an urban background which will then juxtapose our more natural location of a forest.

• These locations will be able to

demonstrate our narrativemore clearly to the audience,

by illustrating the lyrics by

using our own interpretation.



Mise-En-Scene:

• The mise-en-scene will vary in each location, it will reflect the atmosphere of the particularlocation for example:

▫ In the urban location we will use urban clothingand try to portray the urban atmosphere

▫ In the forest location, as it is the character’simagination we want to illustrate and exaggeratethat it is inside her head and not reality, therefore we will do this by using mystical costume andmake-up as well as high key lighting



Actors & Costume:

• We are wanting to use an actor with thecharacterisations which fit our narrative,therefore we need a teenage girl who looks vulnerable and shy.

• To portray our narrative and to link with the

character, we will use costume which reflects theintended atmosphere of gloominess, mystery, vulnerability and self-consciousness.



Lighting:

• The lighting will differ between the locationsdepending on the atmosphere we want to create

• In the urban location we want to create a dull,

depressing atmosphere when the girl is feelingself-conscious and depressed, therefore we willuse low-key lighting which has connotations ofan unhappy and disheartened mood.

• In the forest location we want to exaggerate thatit is the opposite of the other location and is notreality therefore we will use high-key lighting to

show more uplifting mood.



Camera Shots, Angles & Movement:

• In the urban location we are wanting to amplify the background of graffiti therefore we will the ‘rule ofthirds’ by placing the character in the corner of the

frame, this will clarify the location used and theambiance of this.

• We will also use a lot of close-ups to allow the audienceto connect and sympathise with the character.

• We will use long and establishing shots to exaggerate herloneliness by showing nobody around her.

• In the forest location we want to display her confidenceand power, we will do this by using low-angled shots andstanding her on a raised surface.



Initial Ideas For Editing:• We will make sure that the editing will match the pace of

the music, this is important as we don’t want the video to

be disorientating for the audience.• We need to make it clear when there are flashbacks,

therefore we can use black and white as well as lightingeffects to emphasise that it is in the past.

• We will use clear and jump cuts for most of the video,swapping between locations to get the narrative across.

• We will edit the video so that the lip synching is correct, we can do this by playing the music when shooting the video and fit it together when we do the editing.



Representation:• By using a young girl as the protagonist it will

show vulnerability and innocence as these are

the connotations. This is the image which we aretrying to put across, and by using our narrative,it will make it even clearer for the audience,allowing them to sympathise with the character.

• Also, by showing her troubled past, we willexpose troubles that teenagers may be facing inreal life, therefore they can connect to the

narrative further and it may also help them.



Who & How Your Music Video Will BeConsumed:

• After carrying out surveys, focus groups and watching

existing videos etc. we were able to select a targetaudience for our video. The majority of people who watch Singer/Songwriter videos and listen to this genreof music are females aged 12-18.

• Also, we have realised that music videos are usually

consumed on the internet (youtube) or music channels(MTV and 4Music), this may also reflect our target agerange, as mostly young people use these facilities.

Date post:	04-Jun-2018
Category:	Documents
Upload:	eviemay27
View:	213 times
Download:	0 times

Music Video Treatment.ppt

Documents