Embassy CES Rafael Lucchese Coitinho

BR/RS Presentation

Boston, March 2013

1 MY COUNTRY, MY BRAZIL...

AGENDA

2 MY STATE, MY RIO GRANDE DO SUL...

3 MY CITY, MY PORTO ALEGRE...

4 CONCLUSIONS and F.A.Q

1 MY COUNTRY, MY BRAZIL...

AGENDA

2 MY STATE, MY RIO GRANDE DO SUL...

3 MY CITY, MY PORTO ALEGRE...

4 CONCLUSIONS and F.A.Q

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Brazil is well known for been a SOCCER COUNTRY or a “CARNAVAL” CONTRY, and sometimes as VIOLENT CONTRY...

MY COUNTRY, MY BRAZIL...

WELCOME TO BRAZIL

but the true story is that this big country is much more than that!

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Brazil is located in the American Continent, more specific in South America…

MY COUNTRY, MY BRAZIL...

LOCALIZATION

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As well the most of the countries in South America, Brazil is consider a “Latino” Country, in other words a region of the Americas where Romance languages particularly

Spanish and Portuguese, and variably French and and Italian are primarily spoken.

MY COUNTRY, MY BRAZIL...

LOCALIZATION

BRAZILIAN FRONTIERS: French Guiana, Suriname,

Guyana, Venezuela, Colombia, Peru, Bolivia,

Paraguay, Argentina, Uruguay.

Exceptions: Chile, Ecuador.

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MY COUNTRY, MY BRAZIL...

BRAZIL: GENERAL INFORMATION

▪ NAME: Federative Republic of Brazil

▪ CLIMATE: Tropical in General

▪ CURRENCY: Real (R$)

▪ LINGUEGE: Portuguese

▪ LAND AREA: 8,5 M Km² (the largest country in South América and the 5th in the World)

FLAG COLORS

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MY COUNTRY, MY BRAZIL...

BRAZIL: GENERAL INFORMATION

▪ POPULATION: 198 M (the biggest population in South America and the 5th in the World)

▪ BRAZIL ETHNIC GROUPS:

49% Men

51% Women

▪ ORIGINS: Indigenous, Portuguese, Africans, Spaniards, Jews, Germans, Italians, Arabs, Japanese.

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MY COUNTRY, MY BRAZIL...

BRAZIL: GENERAL INFORMATION

▪ POPULATION: 198 M (the biggest population in South America and the 5th in the World)

49% Men

51% Women

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MY COUNTRY, MY BRAZIL...

BRAZIL: GENERAL INFORMATION

▪ Are 26 states and 1 Federal District (Brasília)

(The country can be divided in five different regions and the culture of each one are very different from each other, some times the culture can change a lot

from one state to another).

▪ Currently, BR is the sixth largest economy with high growth prospects for the future.

North

Northeast

Southeast

Midwest

South

REGIONS:

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MY COUNTRY, MY BRAZIL...

BRAZIL: GENERAL INFORMATION

▪ 5 M of Turists each year (More than 100 ecotourism destinations as Rio, Amazonas, Waterfall & Caves and more than 2000 Beaches...

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MY COUNTRY, MY BRAZIL...

BRAZIL: DISHES

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MY COUNTRY, MY BRAZIL...

BRAZIL: DISHES

Feijoada

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MY COUNTRY, MY BRAZIL...

BRAZIL: FRUITS

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MY COUNTRY, MY BRAZIL...

BRAZIL: MUSIC and DANCE

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MY COUNTRY, MY BRAZIL...

BRAZIL: MUSIC and DANCE

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MY COUNTRY, MY BRAZIL...

THE BIGGESTS PROBLEMS IN BRAZIL

SECURITY POBRETY

EDUCATION

CORRUPTION

INFRASTRUCTURE BAD INCOME DISTRIBUTION

1 MY COUNTRY, MY BRAZIL...

AGENDA

2 MY STATE, MY RIO GRANDE DO SUL...

3 MY CITY, MY PORTO ALEGRE...

4 CONCLUSIONS and F.A.Q

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MY STATE, MY RIO GRANDE DO SUL

LOCALIZATION

▪ Rio Grande do Sul (RS) is located in the extreme south of Brazil.

▪ The people who are born in the state are called “Gaúchos”.

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MY STATE, MY RIO GRANDE DO SUL

LOCALIZATION

▪ The State make frontier with Argentina (in the west), Uruguai (in the south), Brasil/SC (in the North) and Atlantic Ocean (East).

▪ RS can be divided in 7 different regions. (The Capital is Porto Alegre – POA)

▪ The 4th most populous of BR.

▪ RS has one of the most traditionalists and awesome culture in the world!

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MY STATE, MY RIO GRANDE DO SUL

WHO IS GAÚCHO?▪ The Traditional Gaúcho:Originally, the Gaúchos were the people living in the country sides in the southern Latin America. But it's also the word used to describe a person born in the Brazilian state of RS.

▪ The Pride of Being Gaúcho:Gaúchos are very proud of being born in the state of RS. It's not uncommon to hear jokes like "Gaúcho is the best at everything". They indentify themselves first as Gaúchos, and only then - if even - as Brazillias.

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MY STATE, MY RIO GRANDE DO SUL

WHO IS GAÚCHO?

▪ Strong Influence:Starting from 1822, many Italian and

German Families, looking for an easier life, started immigrating to RS. Despite the promises of a prosperous life, what

waited ahead was a life full of hard work. As a result of that immigration,

almost everyone you meet in the state has an Italian or German last name. This is also the reason why the population in

the south of Latin America has light skin.

▪ Its population is largely made up of descendants of Portuguese, German, Italian, African and indigenous.▪ In small part by Spaniards, Poles and French, among other immigrants…

As the time passed, the immigrates started adopting some of the local habits and the Gaúcho - the way we know him today - was formed; firm, determined and strong in the way he walks and talks.

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MY STATE, MY RIO GRANDE DO SUL

HISTORY

The War of Farrapos (Tatters),

was the longest civil war in the country.

Sept 20th 1835Beginnig of Farroupilha

War (RS tried to separete from Brazil)

(1839 - 1845) “Rio Grandense

Republic”

“…But it not enough to be free. Be strong, valiant and brave. People who have no virtue. Turns out to be a slave…”

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MY STATE, MY RIO GRANDE DO SUL

FAMOUS TRADITIONS

▪ The Ritual of Chimarrão is a typical thing from the south. Chimarrão is normally the first activity of the day.

▪ While preparing and drinking it, you're not supposed to move the Bomba (the special metal straw), not only because it's disrespectful, but also because it will ruin the position of the Mate Herbs.

▪ When drinking it, you have to finish everything - all the way until you hear the water "snorting" - it is the sign that you enjoyed it.

▪ Chimarrão is so essential to the every-day life that you find hot water machines everywhere such as in the parks and offices.

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MY STATE, MY RIO GRANDE DO SUL

FAMOUS TRADITIONS

Intersting to Know:

▪ Chimarrão is an indigenous drink, a legacy of the tribes that used to live in the region.

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MY STATE, MY RIO GRANDE DO SUL

FAMOUS TRADITIONS

Intersting to Know:

▪ According to the “The History of Chimarrão” the first time a white man first try the drink was in 1554, after which, he started spreading it among the settlers in Argentina and Uruguay.

▪ Sharing Chimarrão become a testimony of unity, trust and friendship.

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MY STATE, MY RIO GRANDE DO SUL

FAMOUS TRADITIONS▪ Churrasco: One of the most important traditions, the Sunday Churrasco (a kind of barbeque), is made using special local cuts of meat. The meat is stuck on skewers that remind swords. It is grilled over bruning charcoal and the "barbeque" is served with “Farofa” (toasted manioc flour mixture). ▪ The Churrasco is always prepared by men and it is passed from father to son.▪ Others Famous Complements:Queijo Coalho: (a kind of grilled cheese)Pão com Alho: (Grilled Garlic Bread)

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MY STATE, MY RIO GRANDE DO SUL

THE CHURRASCO (Behold !!!)

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MY STATE, MY RIO GRANDE DO SUL

FAMOUS GAÚCHOS

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MY STATE, MY RIO GRANDE DO SUL

FAMOUS GAÚCHOS

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MY STATE, MY RIO GRANDE DO SUL

FAMOUS GAÚCHOS

Iberê Camargo(Artist)

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MY STATE, MY RIO GRANDE DO SUL

AND OF COURSE, OUR WOMEN (PRENDAS)…

Priscila Machado (Miss Brasil 2011)

Fernanda Lima

Ana Hickmann

Dilma Rousseff

Natália Anderle (Miss Brasil 2008)

Gabriela Markus(Miss Brasil 2012)

Alessandra Ambrósio(Sexiest 2005)

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MY STATE, MY RIO GRANDE DO SUL

CURIOSITIES

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MY STATE, MY RIO GRANDE DO SUL

CURIOSITIES

OPEN-MINDED PEOPLE: Gaúchos are often described with the words conservative and macho, but ironically, they are above average tolerant towards diversity. Rio Grande do Sul is one of the most open minded places in Brazil (and perhaps on the continent) when it comes to diffent sexual orientations, social classes and lifestyles in gereral.

ADMIRATION FOR THE SUNSET: Gaúchos believe the sunset in Rio Grande do Sul is the most beautiful in the world: bright pink and purple and setting over a lake.

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MY STATE, MY RIO GRANDE DO SUL

PLACES TO VISIT IN RIO GRANDE DO SUL

http://www.gogobot.com/daithi-medina-top-10-places-to-visit-rio-gra

1 MY COUNTRY, MY BRAZIL...

AGENDA

2 MY STATE, MY RIO GRANDE DO SUL...

3 MY CITY, MY PORTO ALEGRE...

4 CONCLUSIONS and F.A.Q

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MY CITY, MY PORTO ALEGRE

VIDEO ABOUT PORTO ALEGRE

Youtube: http://www.youtube.com/watch?v=pXQ9z8sPcHI

1 MY COUNTRY, MY BRAZIL...

AGENDA

2 MY STATE, MY RIO GRANDE DO SUL...

3 MY CITY, MY PORTO ALEGRE...

4 CONCLUSIONS and F.A.Q

Thank You!

EXTRA INFORMATION

VIDEOS:

RS - Economy of Rio Grande do Sul – Brasil () http://www.youtube.com/watch?v=IuWOPZtiFyU(4:46)RS - Information about Rio Grande do Sul - Englishhttp://www.youtube.com/watch?v=jRLlyL9GEVE (4:50)RS - Traveling to Rio Grande do Sulhttp://www.youtube.com/watch?v=V2zqcw6D6aw (10:18)

SONGS:

Sergio Mendes - MAS QUE NADA (2:45) – http://www.youtube.com/watch?v=9U1v01SGtGE

Waters of March (Aguas de Marco) – (4:00) - http://www.youtube.com/watch?v=ZFv_kRpjmtM

Meu Brasil Brasileiro – (4:11) – http://www.youtube.com/watch?v=oM92MRo6zhs

Capoeira - Paranaue – (4:05) – http://www.youtube.com/watch?v=u8gkejEaqd4

Sergio Mendes – Magalenha – (3:39) – http://www.youtube.com/watch?v=stYJkLlNmsY

Chega de Saudade Tom Jobim e Vinícius de Moraes – (3:52) – http://www.youtube.com/watch?v=0CjqMh6SN1k

BAH: http://www.youtube.com/watch?v=nOW5RFWbbD0

STATES OF BRASIL + FD (BRASÍLIA)

DIALETOS DO PORTUGUÊS BRASILEIRO:

1 - Caipira2 - Cearense3 - Baiano4 - Fluminense5 - Gaúcho6 - Mineiro7 - Nordestino8 - Nortista9 - Paulistano10 - Sertanejo11 - Sulista12 - Florianopolitano13 - Carioca14 - Brasiliense15 - Serra amazônica

HINO ENGLISH : http://en.wikipedia.org/wiki/Hino_Rio-Grandense

Portuguese lyrics English translationFirst chorus

Como aurora precursoraDo farol da divindadeFoi o vinte de setembroO precursor da liberdade

Mostremos valor, constância Nesta ímpia e injusta guerra Sirvam nossas façanhas De modelo a toda terra De modelo a toda terra Sirvam nossas façanhas De modelo a toda terra

Like the precursory dawnAt the lighthouse of divinityIt was the twentieth of SeptemberThe precursor of liberty

Let us show value, constancy In this impious, unfair war Let our prowess serve As a model to every land As a model to every land Let our prowess serve As a model to every land

Second chorus

Mas não basta pra ser livreSer forte, aguerrido e bravoPovo que não tem virtudeAcaba por ser escravo

Mostremos valor, constância Nesta ímpia e injusta guerra Sirvam nossas façanhas De modelo a toda terra De modelo a toda terra Sirvam nossas façanhas De modelo a toda terra

But, to be free, it is not enoughTo be strong, fearless and brave(For) A people with no virtueEnds up being enslaved

Let us show value, constancy In this impious, unfair war Let our prowess serve As a model to every land As a model to every land Let our prowess serve As a model to every land