1. My first year in newspapersSimon FoxChief ExecutiveTrinity Mirror

2. Trinity Mirror plcCore strengths Quality of journalism Distinctive content remains key toattracting audience Newspapers remain the core outletof professional journalismUK newspapers strong and resilient 3. Trinity Mirror plc Significant reach and engagement Whilst print newspapers are ingradual decline, they still reach72% of UK adultsUK newspapers strong and resilientNotes: (1) Aged 4+ per BARB; (2) Aged 15+ per NRS or RAJAH; (3) Infoextracted from CBS Outdoor and Clear Channel websites, base not specified 4. Trinity Mirror plc Delivering a highly targetedaudience Print brands have a cleardifferentiated positioning anddistinctive audiences We have in-depth insight into ourreaders their lives, theirbehaviour and their expectationsUK newspapers strong and resilientSource: Enders Analysis National newspapers Print and digital audiences 3 April 2013(NRS PADD data) 5. Trinity Mirror plc Explosion of smart phones and tablets User generated content Aggregation Personalisation Social mediaAn industry facing extraordinary rates of change 6. Trinity Mirror plcAnd adapting fast Rapid and continuouslevels of innovation Adoption of technology Evolving ad formats Contentledadvertising Digital revenuesstarting to mitigatedecline in print 7. Trinity Mirror plc7 8. Trinity Mirror plc Inefficiencies in ad booking process Multiple points of contact Costly and inefficient Inefficiencies in providing accurate /timely circulation data Print DigitalBut with some surprising legacy behaviour 9. Trinity Mirror plcTake the Daily Mail as exampleWebsite & mobile siteMonthly 6 monthly Real timeNeed for robust and consistent language to describe our cross-platform audiencePrint UUs xpaginationDigital equivalent?Print languagePrintSource: ABC, NRS; Note: Assumed average pagination of 90 for Mon-Sat Daily Mail 10. Trinity Mirror plc NRS PADD (Print And Digital Data) First industry-wide cross platform data combining NRSprint data and comScore digital data (web only) Provides unduplicated reach of a print publication andits website However:Currently does not incorporate mobile and tablets dataPrimarily National titles, limited regionals data We need a robust and consistent way of measuring ourcross platform audienceNRS PADD provides a good starting point 11. Trinity Mirror plcNo single right answerPaywall vs Free?Subscription vsAd funded?E-editions?Tablets?Mobile?Leveson?PADD vsABCe? 12. Trinity Mirror plcIn advertising: Organised our national ad sales functioninto nasa (national advertising salesagency) Launched The National single adpackage comprising multiple daily titlesacross various regional publishers toachieve national scaleWe have started to address the legacy issues 13. Trinity Mirror plcIn circulation: Regionals Reporting ABC circulation data for our core regional paid dailytitles on a monthly basis from H2 2013 Nationals Open to sharing our circulation data on a more timely / frequentbasis should advertisers require Digital while NRS PADD may be a good starting point, need toincorporate tablet, mobile and regionals dataWe have started to address the legacy issues 14. Trinity Mirror plc For eight consecutive months theDaily Mirror has outperformed thepopular national dailies marketIn print, we remained focused on driving circulationCirculation per issue yoy %Note: (a) Market comprised Daily Mirror, Daily Record, Sun, Daily Mail, Daily Starand Daily ExpressSource: ABC Jan 11 to Feb 13 15. Trinity Mirror plc Positioning our brands at the heart ofthe business Increasing relevance of our portfolioto drive audience, extend reach andgenerate revenue growth Portfolio development initiatives: Product redesign Extending targeted reach throughhybrids Editionisation Weekend editionsImplementing portfolio initiatives 16. Trinity Mirror plc Making it easy for consumers topurchase Launched PaperPay app in March Allow people to buy copies of theMirror and Sunday Mirrornewspaper through the use of abarcode voucher on theirsmartphonesRecently launched the Paperpay app 17. Trinity Mirror plcAccelerating our digital capabilitiesOur audience increasingly adopts new technologies andbecomes multi-platformMobileWebTablet Off NetworkPrint 18. Trinity Mirror plc E-editions of Daily Mirror and DailyRecord launched for iPad. Androidversions planned for Q2 2013 Total downloads from Apple: 120k Business model and pricing strategy tovary by title based on audiencedemographics and market positioning ofour brands Free: Daily Mirror (Mon-Fri), DailyRecord (Mon-Fri), some regional titles Paid: larger regional titles with strongmarket penetration, business focustitlesOur Daily Mirror and Daily Record iPad e-editions are free to download 19. Trinity Mirror plcSome early insights into our e-edition readersLong reading timeAverage time spent reading of 30 min slightly behind printedition (33 min) but well ahead of any website site average timespentOffers strong incrementalreach to advertisersTwo-thirds of our readers do not read any other newspaper apps offering strong incremental reach and unique useropportunities for advertisersAttractive advertisingdemographicMore ABC1 than our print demographic, but a little less than thetablet market as a wholeHigh engagementtranslating directly intoactionNearly half of all readers have clicked on an ad within the appSource: based on 4,200 responses, equating to 1/3 of our daily average number of readers 20. Trinity Mirror plc Enhanced image galleries and video;comprehensive Whats On guides;weather; traffic and travel; quizzesand elements of newspersonalisation Encouraging progress in growingaudience and engagement Mirror Online page views up 62%yoy in March 2013Our websites remain free to access 21. Trinity Mirror plc Mobile usage already accounts for25% of our monthly digital trafficand we believe this to grow rapidlyin the next three years Similarly we are making goodprogress in growing mobileaudience and engagement Mirror mobile page views up 61% inMarch 2013About a quarter of our digital traffic is now via mobile 22. Trinity Mirror plc UK newspapers remain strong and resilient Continuously experiment, adapt and change There is no one-size-fits-all strategyIn summaryDistinctivecontentScale audienceValue foradvertisers