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    My f***ing personality: swearing as slipsand gaffes in live television broadcasts*

    CARLY W. BUTLER and RICHARD FITZGERALD

    Abstract

    This paper examines instances of swearing in live television broadcasts. While

    some cable television shows routinely involve swearing without censorship

    and recorded shows may include swearing bleeped out, our interest is in

    instances of swearing in contexts where swearing is prohibited. We look at live

    interviews and panel debates where swearing is clearly noticed and reacted to

    stronglyand in all cases retracted or apologized for in some way. The ex-

    amples we examine thus involve a participant visibly moving outside the

    normative limits of the interaction, and as such reveal the boundaries that

    serve as organizational structures for the interactions. Drawing on Goffmans

    work on gaffes and slips and ethnomethodological conversation analysis, the

    paper explores how swearing is treated by the participants as a practical con-

    cern, and how swearing and its management implicates the identities and rela-

    tionships of the participants and the specic context of the interaction. We

    discuss how swearing in live broadcasts reveals the limits of authenticity within

    informal, conversational interviews and debates.

    Keywords: news interviews; live broadcast; expletives; ethnomethodology;

    conversation analysis; Goffman.

    1. Introduction

    Swearingisoneofthestrongesttaboosonprimetimetelevisionandissubject

    tostrictregulationsandharshpenalties(Chidester2004).Whileswearingcan

    beeasilyavoidedorcensoredinpre-recordedshows,intheanythingcanhap-

    pencontextoflivebroadcasts(Marriott2007)participantscandolittlemore

    thanattendtotheirlanguageuseandremainmindfulofthecontextinwhichtheyspeak.Profanitiesandobscenitiesthatdoslipoutduringlivebroadcasts

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    526 Carly W. Butler and Richard Fitzgerald

    aredescribedaseeting expletivesandcanleadtoheftynes.Inapressstate-

    mentfollowinga recentFederationCommunicationsCommitteeruling,Fox

    Newsstatedthatwhilewewillcontinuetostrivetoeliminateexpletivesfrom

    livebroadcasts,theinherentchallengesbroadcastersfacewithlivetelevision,coupledwiththehumanelementrequiredformonitoring,mustallowforthe

    unfortunate isolated instances where inappropriate language slips through

    (Wyatt2010).

    Theclaim,then,isthateetingexpletivesareslipsaccidentalandisolated

    casesthatoccurthroughamomentarylackofself-monitoring.Thenotionthat

    somewordsoractionsslipoutisaddressedbyGoffman,wholookedspe-

    cicallyatsuchmomentsinhisworkonradiobroadcasttalkinForms of Talk

    (1981).WithinadiscussionofblundersandbloopersmadebyDJsinliveradio

    broadcasts,Goffmandistinguishedbetweenslips andgaffes. Slips,asGoffman

    (1981)describesthem,areknows betterfaults,whichinclude

    ...breachesofthecanonsofpropergrammar,pronunciation,andwordusagethatthe

    speakerhimself[sic]wouldordinarilyavoidautomatically(...)slipsaretobeseenasa

    consequenceofconfusedproduction,accident,carelessness,andone-timemufngs

    not as ignorance ofofcial standards orunderlying incompetence. (Goffman 1981:

    209)

    Gaffes,ontheotherhand,areexamplesofwhatGoffmandescribedasdoesnt

    know better faults,thatis:

    unintendedandunknowingbreachesinmannersorsomenormofgoodconduct

    (...)Averyspecialignoranceisinadvertentlydisplayed,namely, ignoranceofwhat

    onewouldhave toknowabout the rights and biography ofones coparticipants in

    ordertoconductoneselfwithmoralsensibilityinregardtothem.(Goffman1981:210

    211)

    Goffmansclassicationoftheseerrorswasthusbasedonwhatthespeaker

    wasunderstoodtoknowornotknowaboutcanonicalstandardsofconduct

    and/orabouttheco-participantsinthiscase,theradiolisteners.However,as

    Goffmansworkwasbasedonradiomonologuesratherthaninteraction,thereisadegreeofspeculationastowhatthespeakerknowsorintendsinrelationto

    theproductionofthefault.WhiletheDJsdidworktorepair,orremedy,the

    error,inmanycasessuchremedyingwasminimalanddidnotrevealthestatus

    oftheblunderasaknowsbetterordoesntknowbetterfault.

    Inthispaperweexamineswearinginbroadcastinterviewswhich,through

    theirdialogicnature,allowanexaminationofhowboththespeakerand/orco-

    presentparty(i.e.,thehostorinterviewer)treattheincidenceofswearingas

    eitheraknowsbetterordoesntknowbetterfault.Weexamine,then,how

    theuseofswearwordsis interactionallyproducedaseitherasliporagaffethroughtheproduction,accounting,andrepairofanexpletive.Fromthiswe

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    Swearing on live television 527

    demonstratehowthematterofwhatthespeaker/intervieweeknowsinrela-

    tiontothecodesofconductandtheirco-participantsisaresourceforrepair

    that is used bymembers in the instance and aftermath of a swear on live

    television.Goffman(1981:212213)proposedthatspeakerresponsestospeechfaults

    consist of two parts: reaction (in the form of exhibited embarrassment,

    chagrin,consternation,andthelike,externalisedasnoticationoragging)

    and remedy (in the form of some corrective effort, both substantive and

    ritualistic). In two-party interaction, the reaction and remedymay bedis-

    tributed between participants. In the collection of interviews examined in

    thispaper,speakersand/orlistenerstreatexpletivesasproblemsofspeaking,

    whichSchegloff,Jefferson,andSacks(1977)treatasacaseforrepair.The

    repairstreattheexpletivesassomethingthatshouldnotbesaidin this contextandassuch,thereaction(initiationofrepair)andremedy(therepairandsub-

    sequentapologies)clearlyinvoketherelevanceofthesituationthespeakers

    arein.

    Therelevanceofacontextfortheproductionandtreatmentofexpletivesis

    alludedtoinJefferson,Sacks,andSchegloffs(1987:160)discussionofinti-

    macy,wheretheysuggestthatfrankness,rudeness,crudeness,profanity,ob-

    scenity,etc.,areindicesofrelaxed,unguarded,spontaneous;i.e.intimateinter-

    action.Theuseofsuchlanguagedemonstratesaspeakersunderstandingor

    treatmentofaninteractionasaninformalandintimateone,andcanalsobe

    usedtoinitiateamoveintointimacy.Fromthisperspective,swearingboth

    reectsandcreatesthelocallyrelevantidentitiesandrelationshipoftheparties

    toaninteraction.Swearingintheinstitutionalandpubliccontextofabroadcast

    interview isclearlynot aseasily usedasresourceorsignierofmembers

    relationships,andthisisparticularlythecasewhenparticipantsareboundby

    institutionalizedrulesagainstswearing.Neverthelessourdatashowthatthe

    localcontext,identities,andrelationshipsofthemembersbecomeforegrounded

    whenanintervieweeordiscussantswearsonlivetelevision.Wesuggestthat

    thisis,inpart,becausethelivetelevisioncontextsweexaminearefocusedon

    therelationshipsbetweenpartiesandrelyonasenseofinformalityandopen-nessonbehalfoftheintervieweeordiscussant.

    Twoofthemaintrendsthathaveemergedinrespecttobroadcastinterviews

    arebothcharacterized through informality. Fairclough (1994)observed the

    increasingconversationalizationofnewsdiscourse,which hasevolved into

    amore informal studio environment and interactional styleofpresentation

    (Montgomery2008).Thecelebritychatshowformatalsoemploysaninformal

    styleofinterview(Tolson2001,2006)inwhichtheaudienceexperienceis

    oftensetuptobelikelisteninginonachatbetween twofriendsas ratied

    overhearers(Heritage1985;Hutchby2006).Thisinformalstyleofinterview-ingisseentoprovidealevelofgenuineness(Fairclough1994;Tolson2001),

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    528 Carly W. Butler and Richard Fitzgerald

    where this achieved informality works to hide the institutional mediation

    (Grusin2010)of the interviewandpromote thebroadcasttalkasauthentic

    chat.However,despitetheairofinformalitythatcharacterizessomebroadcast

    interactions,theinteractionremainsboundedasaninstitutionalencounterthatissubjecttoorganizationalrules(ClaymanandHeritage2002).Mostofthe

    time,thisorganizationalframeworkrunsbeneaththesurfaceoftheinteraction

    asagenerative,sense-makingapparatusthatisonlymadevisiblewhenexplic-

    itlyorientedtobytheparticipants,asoccurswhensomebreachisnotedbythe

    members.Forexample,intervieweescantreataninterviewersquestioningas

    sohostileorrude that itwarrantsapremature terminationof the interview

    achievedbywalkingout(LlewellynandButler2011).Inthispaperwedemon-

    strate how instancesofswearinginlivebroadcast interviewsare treatedas

    breachesof the organizationalapparatus of the setting, and thus reveal the

    achievedauthenticityandinformalityoftheselivebroadcasts(Lundell2009;

    Scannell2001;Tolson2006).

    2. Dataandanalysis

    Ourdataaredrawnfromliveinterviewsanddiscussionswhereguestsandin-

    tervieweesutteranexpletive.Datawerecollectedfromexcerptsofbroadcasts

    posted on the video-sharing websiteYouTube and were transcribed using

    Jeffersonianconventions(Jefferson2004).Ethnomethodologicalconversation

    analytictechniqueswereusedtoexaminethesequentialandcategoricalorga-

    nizationoftheexcerptswithafocusonhowexpletivesweretreatedasslipsor

    gaffes(Goffman1981).Theanalysisexamineshowparticipantsorienttothe

    institutionalcontextinwhichtheirswearingoccursandhowswearingreveals

    thelimitsofthearticeofinformalityofbroadcasttalk.

    2.1. Gaffes

    Thersttwoexamplesinvolvecelebritiesswearinginrelativelyinformalin-

    terviewcontextsinwhichintervieweesareencouragedtobeauthenticinthe

    senseofrevealingtheirtrueselvestotheviewingaudience.Ineachcase,the

    swearingistreatedbyparticipantsasagaffeinthatthereisadisplayedmis-

    understandingabouttherightsandbiographyofonesco-participantsinorder

    toconductoneselfwithmoralsensibilityinregardtothem(Goffman1981:

    211),thatis,thattheviewingaudiencearelive.Thematterofwhetherthe

    speakersknowbetterornotisanachievedstatus,integrallyrelatedtodis-playedunderstandingsofthecontext.

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    Swearing on live television 529

    Example(1)isfromaredcarpetinterviewwiththeactorHelenMirren.

    Sky News UK interviewer (IR)Matt Smith introducesMirren to the audi-

    enceandthenannouncestoMirren,wereliveonskynews(lines1and

    2).

    (1) HelenMirren,Sky News

    http://www.youtube.com/watch?v=0ULpRnDrGjQ

    1 IR: Ah:andhereisHelenMirrenwhoplays

    2 theleadrolewereliveonskynews

    3 Mirren: Hithere,

    4 IR: (Butalso)[pleasedont ]swear.Butyou=

    5 Mirren: [Howareyou.]

    6 IR: =dontsweardo[you.

    7 Mirren: [Peopledontswear?

    8 Fucking[never

    9 IR: [*No::::*((holdspaperover

    10 Mirrensmouth))

    11 IR: hihhehYouonc:eyouonc:esworeinone

    12 ofmylivesyouvedoneitagain.[Hahhah

    13 Mirren: [Isit

    14 live?.HH((openmouth))

    15 IR: YehWewereinthe(camp)[(---------)

    16 Mirren: [Idoapologise.

    17 Totheaud[ience.Iw-thatwasajoke=

    18 IR: [(--)-

    19 Mirren: =Itakeitback,thatwasanappallingthing

    20 todo.Idoapologise.

    Aninformal chatty framefor the interview isestablishedwithMirrens re-

    sponsetotheintroductionwithagreetinghithere,howareyou(lines3

    and5).TheintervieweraddsarequestforMirrentonotswear,followedby

    whatwelaterlearnisapointedquestionbutyoudontsweardoyou?(lines4and6).Mirrendisplaysamishearingwithherrepeat,peopledontswear?

    followedbytheemphaticallydeliveredresponsefuckingnever.Withher

    ironicresponseMirrendisplaysanunderstandingofthisasaninformaland

    jokeycontext.

    The interviewer responds immediately with a high pitched no::: and

    moveshispapersinfrontofMirrensface(Figure1).Thisvocalandembodied

    responsecrytargetstheswearasproblematicandMirrenturnstothecamera

    (Figure2)witheyebrowsraisedandherhandoverhermouth,displayingan

    understandingoftheproblemwithherresponsebeingrelatedtotheviewingaudience.

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    530 Carly W. Butler and Richard Fitzgerald

    The interviewer continueswith an account of a previous live interview inwhichMirren had sworn, and a reproach(youvedone itagain)which

    offersbothMirrenandtheaudiencesomecontextforhisinitialquestionbut

    youdontsweardoyou?.Withherclaricationrequest,isitlive?(Figure

    3),Mirrenattendstothecontextinwhichshehasswornonlivetelevision.

    Her openmouthembodiesa shocked reaction.The displayof surpriseand

    claricationrequestoperateasaccountsforswearingMirrendidnotknow

    thebroadcastwaslive.Thusitisnottheswearingbuttheunderstandingofthe

    contextthatrevealsthecauseoftheproblem.

    InGoffmansterms,Mirrentreatsherswearasagaffeanunintendedandunknowingbreachinmannersorsomenormofgoodconduct,thatisex-

    Figure1. No::::::! (line 9)

    Figure2. Mirren turns to the camera

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    Swearing on live television 531

    plained in termsof ignoranceofwhatonewould have toknow about the

    rightsandbiographyofonescoparticipantsinordertoconductoneselfwith

    moral sensibility in regard to them (1981:210211).Mirren displaysher

    ignorancewithrespecttothelivenessoftheaudienceamisunderstandingaboutwhowouldhearherswearing(ratherthanableepedword).Theimplica-

    tionisthatMirrenwouldnothaveswornifshehadbeenawarethatheraudi-

    encewerewatchinglive.Whiletheinterviewersreactioninvolveschastising

    andcensoringMirren,Mirrensreactionisanexhibitedchagrin(Goffman

    1981),withherapologyservingasaritualisticremedy.

    Astheinterviewerbeginstorecountafurtherstoryaboutherpastswearing,

    Mirrenreturnshergazetothecameraanddeliversanapologyexplicitlyad-

    dressedtotheaudience(lines16and17;Figure4).Sheaccountsforherswear-

    ingasbeingajoke,attemptsaretraction(Itakeitback),andassessesher

    actionasappalling.Atline20Mirrenreturnshergazetotheinterviewerand

    apologizesdirectlytohim.

    Throughherdirectgazetothecameraandexplicitapologytotheaudience

    (line17),Mirrenorientstotheviewersasratiedparticipants(Hutchby2006).

    WhilewithhisaccountofMirrenspastswearinginoneof(his)lives(lines

    11and12)theinterviewertreatsMirrensgaffeasimpactingonhimperson-

    ally,Mirrenattendsprimarilytotheoverhearingaudienceasthepotentially

    offendedpartyandonlyapologizestotheintervieweraftertheapologytothe

    audience.AssuggestedbySchegloff(2005:452),thecomplainabilityofan

    actioniscontingentupontheidentityoftheagentsandtherecipientsoftheconduct.Whiletheinterviewercanbeseentobecomplainingbyhisresponse

    Figure3. Is it live? (lines 13 and 14)

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    532 Carly W. Butler and Richard Fitzgerald

    cryandbyblockingMirrensmouth,Mirrenorientsinitiallytotheaudience

    asthe recipientsand asthe oneswhodetermine the complainability ofher

    conduct.

    Insum,MirrensswearresultedinamarkedreactionbytheIR,whichwas

    treatedasarepairinitiator.MirrensoughtforanaccountfortheIRsreaction,

    whichwas then incorporatedinher repair (the retraction)and remedy (the

    apology).Withherapology,Mirrenembodiesaclaimtohaveoffendedsome-

    one(Robinson2004:305)andacknowledgespersonalresponsibilityforhav-

    ingdoneso.Throughthisdisplayednoticingandthefollowingrepairwork,

    Mirrenshowsherunderstandingofhavingbreachedanormthatonedoes

    notswearonlivebroadcasts.Mirrenproducesherswearingasagaffeinthat

    shesuggestsshedidnotknowbetter(i.e.,knowthatheraudiencewerewatch-

    inglive)atthemomentoftheswear.Yet,theredcarpetcontext,andindeedthe

    announcementoftheinterviewerthattheyarelive(line2),provideconditions

    underwhichMirrenmightbestronglyexpectedtoknowbetter from the

    outset. Both swearing and liveness have beenmade relevant andMirrensswearappearstobebothdeliberateandknowing.However,ratherthanassume

    whatMirrenactuallydoesordoesnotknowaboutthecontext,orwhatherin-

    tentionwasinswearing,ourfocusisinsteadonhowsheherselfaccountsfor

    swearing.Byseekingconrmationastowhethertheinterviewwaslive,Mir-

    renusesnot knowingasanaccountandthroughthisaccomplishesatreatment

    oftheswearasagafferatherthananaccidentalslip.

    Theachievedstatusofaswearasagaffeisalsoevidentinthenextexample

    inwhichtheinterviewee,JoanRivers,swearsemphaticallyfordramaticeffect.

    LiketheMirrenexample,theuseofanexpletiveisorientedtoasabreachandaccountablebyvirtueofthelivenessoftheinterview.

    Figure4. I do apologise. To the audience. (lines 16 and 17)

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    Swearing on live television 533

    (2) JoanRivers,Loose Women

    http://www.youtube.com/watch?v=eOpquHD4HJQ

    1 Host: >Isthat-isthatso-

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    534 Carly W. Butler and Richard Fitzgerald

    Inansweringthehost,Riversseeksoutthecameratodeliverthepunchline,in

    anenactmentofwhatshewantstosaytothecamera(line11,i.e.,theaudi-

    ence)withpeoplelikeRussellCrowe.Sheisheardtobeabouttodoa

    confessionbyrevealingwhatshewouldliketosay,butusuallycannotbecauseofbroadcastand interpersonalconstraints.Afterbeginningherhypothetical

    reportedspeechwithyouareapieceofshecutsthisofftodeliverawarning,

    getreadytobleepthis,(Figure5)beforeshecompletesherimaginedinsult

    toCrowewithfuckingshit(lines11and12).Thereisloudlaughterfromthe

    liveaudience,andfromthepanelmemberswhohaveshockedexpressions,

    withsomeputtingtheirhandsovertheirmouths(Figure6).

    Figure5. Get ready to bleep this (line 12)

    Figure6. Panel members react

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    Swearing on live television 535

    Riversswarningsuggestsherunderstandingofthecontextandthatswearing

    may be potentially inappropriate, but also that the technological ability to

    bleepgiveshersomelicensetoswear.Afterthestrongreactionsfromthepanel

    andaudienceRiverslooksaroundwithanopenmouthandnods.Atthispoint,thereispotentiallysomeambiguityastothereasonforthepanelsreaction

    whichmaybearesponsetotheextremityofthenegativeassessmentofCrowe,

    ratherthantheuseoftheexpletive.

    Over the roar of the audience which displays their appreciation (Mont-

    gomery2000),thehostapologizes(line15)withaninstitutionalwe(Watson

    1986), positioning the broadcaster as author of the swearing and demon-

    stratingthebroadcastersresponsibilityforRiverssactions.Thehostappears

    todelivertheapologytocamera,butasawideshotcameraangleisused,

    the apology isnot clearly seenbythe homeaudience. Inoverlapwith this

    apology,Rivers justiesher swearingby saying thatshe saidget ready to

    bleep (lines 16 and 17), which challenges the treatment of her swear as

    complainable.Anumberofpanelmembersthenrespondinoverlaptoclar-

    ify they dont have a bleeper, which sparks a further burst of laughter,

    andleadsonepanelmembertoputherhandsoverherface(Figure7).There

    is then a tight shot on themain host (Figure 8) who looks composed and

    camera-readywhendeliveringthesecond,andthenathirdandfourthapol-

    ogy(line26), followedbyanaccount aroundRiverss lack ofunderstand-

    ingaboutthefactthattheyareabsolutelylive,andthenafthandnal

    apology (line29).This emphatic series of apologies is directed straight to

    theviewersathome,andasearlier,isauthoredbytheinstitutionalwethe

    broadcasters.

    Figure7. We do apologise (line 24)

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    536 Carly W. Butler and Richard Fitzgerald

    Riverssswear,likeMirrens,isproducedandtreatedasagaffe.Theswear-

    ing occurredbecauseofsomedisplayed (mis)understanding about the con-

    text of the interview and recipients of the expletivethe panel members

    and live audience, but not the audience at home.Riverss justication for

    swearing(in thatshehadaggedableep-ablepriorto its delivery)dem-

    onstratesherorientationtothecontext,withthesubsequentmanagementof

    theexpletivedisplayingamisunderstandingthataccountsforthebreachof

    norms.

    So,Riverssaccountforswearingsuggestsshedoesntknowbetterinthat

    shewas not aware that her co-participants (i.e., the home audience) were

    watchinglive-to-airandwouldhearherswearingratherthanableep.Riverss

    justicationdenies responsibility for having caused offence.An apology is

    deliveredtotheaudiencebythehost,onbehalfofthebroadcastersthemselves,

    throughwhichthehosttakesresponsibilityfortheoffensiveconductaswellas

    minimizingRiverssculpability.SowhereasMirrensswearingwasdealtwith

    throughaprocessofother-initiatedself-repairandself-remedy,Riverssswear-ingwasnotrepairedintermsofaretractionandwasremediedbythehost.

    Throughboththepanelsreactionsandthehostsapology,Riverssconductis

    treatedasbreachingthenormsthatorganizetheliveinterviewandassuchre-

    vealsthesenormsasoperational.Inthisinstance,itisthehostwhoemphasizes

    Riversasnotknowingandproducestheswearingasagaffethatwouldnot

    havehappenedhadRiversbeenawareofthelivenessoftheinterview.Again,

    thespecicsofwhy aspeakeractually swore,andwhattheywereorwerenot

    awareofarenotaccessibletousbutwecanseehowcharacterizingtheuse

    ofanexpletiveasagafferatherthanaslipissomethingthatparticipantsac-tivelyaccomplish.

    Figure8. We do apologise for that (lines 26/28)

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    Swearing on live television 537

    2.2. Slips

    Comparedtogaffes,slipsareinstanceswherethespeakerdisplaysthatthey

    doinfactknowbetterandthattheexpletivewasaccidental.Thepotentialtotreattheirswearingasaccidental,whetherornottheydidactuallyknow

    better, can be used as a resourceby interviewees.The next extractexem-

    plies this: after swearing by the interviewee (Keaton) ismade noticeable

    by the interviewers (Sawyer)physicalreaction,Keatonattemptsto remedy

    theproblemquicklyandcarryonwiththeinterviewasnormal.Indoingso,she

    treatstheswearasanaccident,ratherthantheresultofignoranceaboutthe

    context.

    (3) DianeKeaton,Good Morning America

    http://www.youtube.com/watch?v=OnIu5CZNfDw&feature=PlayList&p=

    8166C01D843585D1&playnext=1&playnext_from=PL&index=9

    1 Keaton: ...Idliketohavelipslikethat.

    2 Aud: ((laughter))

    3 Keaton: ThenIwouldnthaveworkedonmy

    4 fuckingpersonality.>Ormy-Iknow

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    538 Carly W. Butler and Richard Fitzgerald

    alternativephrasing(ormy,line4)butcutsthisofftoinsertanapologetic

    scuseme (line5), before doingadeletionrepair byrepeating the phrase

    without the swearword.Keaton then immediately continueswithher turn,

    makingfurtherjokesaboutherlipswhileSawyercontinuestolaugh.Inthis

    way,Keatonpushesonpasttheswearingandcontinueswiththeinterview,

    therebyminimizing the potential disruptivenessof her language.However,

    SawyerusesKeatonsrhetoricalquestionaboutherlipsatline13(whatamI

    goingtodo?)asanopportunitytomentionKeatonslanguage,byusingan

    idiomaticreferencetoSawyersmotherwashing(her)mouthoutwithsoap

    asareproach.InitiallyKeatontreatsthisasajoke,beforeacknowledgingthe

    moralimproprietyofherlanguage(Iknow),deliveringafurtherminimal

    apology(excuseme)andthenaself-reproach(Ishouldntsayanythinglike

    that,lines18and19).

    Therearenodirectapologiestotheliveorstudioaudience,andneitheristhereanyaccountingworkdonebyKeaton.WhileKeatonsapology,repair,

    andacknowledgementthatsheshouldntsaythingslikethatattendtothe

    swearingasinappropriate,thecontextisnotexplicitlyinvoked.Thereareno

    displaysofmisunderstandingsabouttherecipientsoftheexpletiveorofthe

    institutionalcontextofthebroadcast.Inthissense,Keatonsswearingistreated

    asaslipratherthanagaffeasitisaknowsbetterfault(Goffman1981)

    andisdescribedassuch(lines18and19).Itisaconsequenceofaccident,

    carelessnessnotasignoranceofofcialstandardsorunderlyingincompe-

    tence(Goffman1981:209).However,thestatusoftheexpletiveasaslipisonlyevidentinthemanagementoftheswearingbybothparties.Keatononly

    Figure9. Sawyer reacts to Keatons expletive (line 4)

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    Swearing on live television 539

    beginsher repairafterSawyerspointednoticingags theneedforremedial

    work.Sawyersreactioniscriticalinmakingrelevantthematterofwhetheror

    notKeatonshouldknowbetter.

    Whiletheinteractionalcontextisnotexplicitlyorientedinthiscase,bothKeatonandSawyerattributetheexpletivetoapersonalshortcoming,suggest-

    ingcarelessness.Despitenopartyhaltingtheproceedingsinordertodirectly

    apologizetotheaudience,andKeatonsattempttopushthroughandcontinue

    withthestory,Sawyerorientstoandmaintainstherelevanceoftheswearing

    inawaywhichdisruptstheprogressivityoftheinterview.Thenextexample

    alsoshowshowaslipdisruptstheprogressivityofaliveteleviseddiscussion.

    Example(4) involvesnancialjournalist/commentatorCharlieGasparino

    swearingduringadiscussiononCNBCPower Lunch.Theuseoftheswear

    wordfollowsasarcasticcommentfromcommentatorDonnieDeutschregard-

    inggivingbonusestoWallStreetexecutives.Whereasinthepreviousexample

    KeatonappearedtoonlyinitiaterepairfollowingSawyersembodiedreaction,

    hereGasparinobothinitiatesandcarriesouttherepairofhisturn,displaying

    hisownnoticingofhavingbreachedanorm.

    (4) CharlieGasparino,CNBCPower Lunch

    http://www.youtube.com/watch?v=8yzOjyeuoD0

    1 CG: Thesegu:ysdidsomeingthatwasso:

    2 s:toopid.[.hh

    3 DD: [Soletsbo:nusem.

    4 (0.8)

    5 CG: [Letsno:tbonusem.=

    6 Host: [hihh

    7 DD: =Bo:nusem.[Theydidrea:llygood- ]

    8 CG: [Thatsnotevenbythe]way

    9 DD: O:b[viously.

    10 CG: [(Thatsnoteve).hh[

    11 Host: [Hes-(.)

    12 [hes-hessothatplay]ingdevils[a:dvocate13 CG: [Bo-yknowbo-] [Youknowheres

    14 thething.[Thebo:nus:]thebo:nus:question,=

    15 Host: [Igottago ]

    16 CG: =(0.5)w-shweshouldntbeTA:lkinga[boutit.

    17 DD: [Exactly.

    18 CG: Itsas:too:p[idfuck>op

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    540 Carly W. Butler and Richard Fitzgerald

    23 CG: [Imsorry. ]

    24 Host: [Youreagr]ee:ingwereleavingitthere

    25 (0.2)

    26 Host: [Were-youreagreeing.27 CG: [Imso:rry.

    28 (0.3)

    29 Host: Th[atsit.

    30 CG: [Imsorry.

    31 (0.2)

    32 Host: ikHAHHAHHAH.HH(Ch(h)a(hh)rlie(hh)[.hh

    33 CG: [You

    34 cantputme[o(h)ntheshow.$

    35 Host: [Tha:nk-

    36 Host: Thankyou[Cha:rlie.=

    37 ??: [(-------------)

    38 CG: =Im[s:orry.

    39 ??: [(-----)

    40 Host: ihahhih[hahhahhah.hhhah.hh

    41 CG: [Imsorry.

    42 Host: Ch[arliesagreeing.

    43 ??: [Hello:you:tube.

    44 Host: $.hihyikeshe:rewe[go.$

    45 CG: [(Itsmyfault.)

    46 ??: O:kay.

    47 Host: ihhihhah

    48 ??: Where[werewenow.

    49 Host: [Um

    50 Host: Letssee.

    51 (0.3)

    52 Host: [Letstryan-.hh

    53 BG?: [Tryfora(recess)shallwe?

    Inlines115GasparinorespondstoDeutschssarcasminapo-facedmanner

    (Drew1987), usingittoescalate the deliveryofhis position.After getting

    agreementfromDeutschthattheyshouldntevenbetalkingaboutit(line

    16),Gasparinocontinuesandisonhiswaytocharacterizingitasastupid

    fuckingdebate.However,Gasparinosexpletiveiscutoffbeforeitisfully

    said(droppingtheprojectedingattheendoffuck).Heproducesacom-

    pressedversionofoops(op)beforerepeatinghisturnwiththeswearword

    removedadeletionrepairsimilartoKeatonsinExcerpt(3).Inthiscase,the

    repair isnot promptedby the reactionofothers,whichonly happens afterGasparinohasproducedamodiedversionofhisturn(line21).Bycuttingthe

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    Swearing on live television 541

    expletiveoffmid-courseGasparinoattemptstodrivethrough(Goffman1981)

    andminimizeattentiontotheswearword.Indoingsohetreatsitasaslip,as

    somethinginappropriatebutaccidental.

    Deutschrespondswithanemphaticwowasresponsecry(Goffman1981)and turnsto theotherparticipantsin the studio,askingdidhe?(line21),

    withoutformulatingtheactiondone.Deutschsconrmation-seekingquestion

    orientsperhapstoGasparinoscoveringupwork.Gasparinothendeliversan

    apology,whichservesasanacknowledgementthathedid(swear),recogni-

    tionofthisasacomplainable,andremedyforhisswearing.Notably,thisrem-

    edyisnotdoneuntilaftertheexpletivewasnoticedbyothers.

    Figure10. Youre agreeing were leaving it there (line 24)

    Figure11. Panel members laugh

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    542 Carly W. Butler and Richard Fitzgerald

    InoverlapwithGasparinosapology,thehostattemptstoclosethediscussion

    altogether, saying were leaving it there (Figure 10). She focuses on the

    apparentagreement between the correspondents, albeitwith a smileand in

    line32withlaughter,whileofferingagentlereproachwiththeaddresstermCharlie.The otherpanelmembers also laugh (Figure 11).Gasparino re-

    peatedly apologizes, and offers the self-deprecation you cant put me on

    theshow(lines33and34).ThroughthisGasparinopositstheproblemas

    apersonaldeciencythatispartofhisownbiography(cf.Goffman1981),

    similar toKeatons self-blame inExtract (3).Gasparino displaysanunder-

    standingthatswearingiswrongandthatit isinappropriatetoswearin this

    publiccontext,butthathecannothelpitandthereforeshouldnotbeinvitedto

    speakinsuchpubliccontexts.

    Gasparinos apologies are directed to the host and otherpanelmembers

    ratherthantheaudience.Thehostdoesnottopicalizetheuseoftheexpletive,

    whichcontrastswiththeRiversexamplewherethehostpositionedherselfand

    thebroadcastersasauthorsbydeliveringanapologytotheaudience.However

    atline43,anotherpanelmembersayshelloyoutube,inrecognitionofthis

    beingthesortofblooperthatendsuponthevideo-sharingsite.Thereisthen

    anorientationtothepossiblefutureviewingaudience,incontrasttothedirect-

    to-audienceapologiesinExtracts(1)and(2).Here,livenessisnottreatedas

    theproblemperse,buttheconsequenceofthatliveness(i.e.,thatGasparinos

    swearcannotbedeleted)becomesrelevant.Thediscussionisthenbroughtto

    anend,butitisclearthatGasparinosexpletivedisruptedtheintendedprogres-

    siontowardthisclosinganddelayeditduetothereactionsofthemembersand

    Gasparinosmultipleapologies.

    Acrossallcasesdiscussedsofar,theidentitiesoftheparticipantstheaudi-

    ence,hosts,and/ortheswearerthemselvesaremaderelevant.Inthecaseof

    gaffes,therelationshipbetweenmemberswashighlighted(inparticularthat

    betweeninterviewee/broadcasterandaudience),whereasinslipsthepersonal

    qualities(ordeciencies)oftheswearerweredrawnoninaccountingforthe

    instanceoftheswear.Althoughswearingisconsistentlytreatedasabreach,the

    notionthatswearinginvokesasenseofintimacybetweenmembersisalsoap-parentacrossallcases.Instancesofswearingwereproducedaspartofconfes-

    sional,personal,oremotionallychargedtalk.KeatonsandGasparinosac-

    countsfortheirslipswereusedtodofurtherintimatetalkinthattheyrevealed

    personalaws.

    Inthenalexample,theinstitutionalidentityoftheswearerasprimeminis-

    terismaderelevantaspartofthetreatmentoftheswearasabreach.Thedis-

    juncturebetweenthecategorymembershipof thespeakerand theactionof

    swearingisusedas a resource forestablishingasenseofintimacy.Theextract

    istakenfromaninterviewwiththethenAustralianPrimeMinisterKevinRuddontheSunday Nightshowduringthe20082009globalnancialcrisis.The

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    Swearing on live television 543

    studioaudiencewaslargelycomposedofpeoplemaderedundantafteralarge

    clothingmanufacturercloseddownandrelocatedabroad.Theextractistaken

    fromaresponsetoaninterviewersquestionregardingthegovernmentsstim-

    uluspackage.(5) KevinRudd,Sunday Night

    http://www.youtube.com/watch?v=8JPGfSNryzw

    1 Rudd: ...Youeithersitbackasgovernment,(0.7)and

    2 donothing;(0.3)andjustwaitforthe

    3 freemarkettoxitallup.hhhOryoustep

    4 in,(0.3)andtryandllthebrea:ch(0.3)for

    5 atemporaryperiod.Andthatmeanstemporary

    6 bo:rrowings.

    7 IR1: .hhMis[ter-8 Rudd: [>SoIneed

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    544 Carly W. Butler and Richard Fitzgerald

    (atline15).Ruddthusdisplayshisrecognitionofhavingmadesomebreach,

    andhislaughter,quicknoticing,andself-repairindicateatreatmentofthis

    asaslip.Theswearingismanagedasaknowsbetterfault(Goffman1981),

    causedbycarelessnessratherthanalackofunderstandingaboutthecontextandco-participants.Interviewer1participatesinthisframingoftheswearingas

    aslip,withherresponsewhoopsandgrimacingexpressiondeliveredtothe

    camera(Figure13)orientingtotheswearasbothaccidentalandinappropriate.

    Interviewer2(line14)thenturnstothestudioaudiencetodeliveramockre-proachwiththeaddresstermPrimeMinister! (Figure14).Indoingso,he

    Figure12. Sorry (line 11)

    Figure13. Whoops (line 13)

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    Swearing on live television 545

    makesrelevantthedisjuncturebetweenthecategorialmembershipofRuddas

    primeministerandtheactionofswearing.Theaudiencebeginstolaugh,perhaps

    inorientationtotheinterviewersselectionofthemthroughgaze.Thecamera

    turnstotheaudience,andthenbacktoRuddwhoabandonshisprojectedcon-tinuation(withsoatline15)andlookstowardtheaudiencewithasmileand

    raisedhandwhilemouthingsomethingindiscernibletothem(Figure15).

    Interviewer1makesmovestoprogresstheinterviewbybringinganother(re-

    mote)guestLindsayFoxintotheinterview(line18).Hervoiceissmiley

    throughoutandsheendsupabandoningherturnwhenshebeginstolaugh,andis joined by the other interviewerindoingso.The audience applauds, and

    Figure14. Prime Minister! (line 14)

    Figure15. Rudd responds to audience laughter and applause

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    546 Carly W. Butler and Richard Fitzgerald

    continuestodosofornearlyvesecondsbeforeIR1successfullybringsMis-

    terFoxintotheinterview.

    Similartoearlierexamples,Ruddsswearingdisrupts theprogressivityof

    theinterview.However,itistreatedasahumorousincidentratherthananof-fensiveone.Whereasinpreviousexamplestheaudiencewereratiedthrough

    apologieswhichtreatedtheswearingascomplainableandpotentiallyoffen-

    sivetoviewers,inthiscasetheengagementoftheaudienceisfocusedaround

    theentertainmentvalueoftheprime ministerswearing.WhileIR2smockre-

    proachmaybeseenasanorientationtoRuddsswearingascomplainable,it

    doesnotdoanapologyandisusedprimarilytoinvitetheaudiencetorespond.

    AfterIR1 re-initiates the entryofMr.Fox into the interview,Ruddself-

    selectstoaddressFox,IminrealstrifeLindsaydigmeoutandindoingso,

    positionshimselfas someone in trouble,whichhighlights rather thanmini-

    mizesthefactthatheswore.Indeed,Ruddmakesthisappealincompetition

    withIR1fortheoor,therebyextendingtherelevanceofhisswearingrather

    thanattendingtotheIRsmovestoprogresstheinterview.

    WhileRudds swearingendsupdisrupting the progressivityof the inter-

    view,thereactionsbuildafliationbetweenRuddandtheaudience.AsEriks-

    son(2009)suggests,audiencelaughterinpoliticaldiscussionprogramscanbe

    treatedasaresourcebywhichtheaudienceisseenasgivingsupportfora

    politiciansideasorposition,andcanmomentarilyrelaxtheformalityof the

    event.Inthesemoments,Eriksson(2009:917)suggestslaughterallowsthe

    personaltobeglimpsedandacommongroundtobecreated.Thecommonality

    andafliationinthisexamplehingesontheinformalspacecreatedbetween

    theaudienceandtheprimeministerthroughtheuseofaswearword,through

    thephysicalorientationtotheliveaudience,andthroughthesmilingapology.

    Ruddpresentshimselfandistreatedasanordinarypersonwhoswearsin

    spiteofhismembershipasprimeminister.Hemaintainsthissenseofordinari-

    nessbyusingMr.FoxsrstnameandtheAustraliancolloquialismsstrife

    anddigmeout.

    3. Discussion

    DrawingonGoffman (1981),wehave discussed howdistinctions between

    swearingasacaseofknowingbetterslipsornotknowingbettergaffesare

    interactionallyproducedandmaderelevant.Theincidenceofswearingand

    subsequentresponsetoandmanagementoftheexpletive,maderelevantthe

    contextoftheinteractionasalivemediabroadcast.Insomecasestherewasan

    explicitorientationtothecontextthroughapologiestotheaudience(Extracts

    [1]and[2])ortalkaboutbeingontheshow(Extract[3]),whileinotherin-stancestheseorientationsweremoreimplicit.Therepairs,displaysofshock,

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    Swearing on live television 547

    laughter,andreproachesbyselfandothersthatfollowedacaseofswearing

    demonstratedtherelevanceoftheinteractionalcontextviaanorientationtothe

    normsthatgovernconductintheseenvironments.

    The interactional management of swearing reveals the practicalities ofrecipientdesignissuespeopleproducetheirtalkwithanorientationtothe

    specicsofthepersonthattheyareaddressing.Expletivesthemselvesarenot

    problematicitis thecontextinwhich theyareused(includingwhothere-

    cipientandlistenersare)thatshapeshowtheyaretreated.Inthecaseofmedia

    interviews,recipiencyismorecomplicatedthanitisinstandardmulti-party

    talk,astalkisdesignedfortheoverhearingaudience.Extracts(1)and(2)(Mir-

    renandRivers)demonstratetherelevanceoftheaudiencetowhatgoesonin

    theinterview.InHutchbys(2006:14)terms,theaudienceareratiedasdis-

    tributedparticipants.Whenanintervieweeswears,therightsandbiographies

    (Goffman1981)ofthelive audience,whichtypicallyremainopaqueininter-

    views,aredirectlyinvoked.InExtracts(1)and(2)thelaughableaspectsofthe

    swearingdemonstrateanindiscretionthatlendsitselftothegossipyinformal

    statusachievedintheseformats.Whiletheaudienceisapologizedtoasapos-

    sibleupset recipient, there isalso a sense that the audience is treated toa

    glimpseintotherealbackstagebehaviorofthecelebrity.

    Amongtheseexamples,theaudiencewasexplicitlyorientedtoincasesthat

    wereproducedasgaffesratherthanslips.Withgaffestheintervieweeistreated

    asnottakingintoaccounttheirrecipientsandtheswearingistreatedasacom-

    plainablefortheviewingaudience.Therewaslittleorientationtotherecipients

    inthecaseofslips,wherebythespeakersself-initiatedrepairontheirexpletive

    andattemptedtodriveonthroughtheturn.Ineachcase,thespeakeroftheslip

    performedasame-turndeletionrepair,suggestinganorientationtothespeaker,

    ratherthantherecipients,asproblematic.Althoughitisthecompositionofthe

    recipients(i.e.,theliveviewingaudience)andrelationshipbetweenthemand

    thespeakerthatmakethespeakersslipproblematic(i.e.,swearingmightgo

    unnoticedandunrepairedinconversationsthespeakerhaswithintimates),this

    isnotwhatisattendedtointhetalksubsequenttotheswearing.Ineachcaseof

    a slip, the intervieweewas reproachedKeaton was advised towash hermouthoutwithsoap,whereasGasparinoandRuddwereaddressedinatone

    thatintimatedmisbehavior.Ineachcase,theintervieweeorientedtotheslipas

    apersonalmatter.Therewerenoexternallyprovidedaccountssuchasalack

    ofunderstandingaboutthecontextandinsteadtheintervieweeaccountedfor

    themselvesandattendedtotheirownresponsibilityfortheirconduct.

    Acrossallthecasestherewasanorientationtoswearingasoffensiveand

    complainableconduct.Whetherornotanactionistreatedasoffensiveiscon-

    textuallybound,andintheseexamplesthecontextoftheinterviewandidenti-

    tiesoftheparticipantsareinvokedaspartofthemanagementoftheswearing.AsSchegloffsuggests,thecomplainabilityofsomeformofconductcanbe

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    548 Carly W. Butler and Richard Fitzgerald

    contingentontheidentityoftheagentsandtherecipientsoftheconduct

    identitiesoftengroundedincategorymemberships(Schegloff2005:452;see

    alsoStokoe2009;StokoeandEdwards2007).Inthecaseofgaffes,thecontin-

    gencyofthesituatedrelevanceofmembershipswithinaudience /broadcaster/intervieweecategorieswasusedintreatingswearingascomplainableconduct.

    Withslips,itisbyvirtueofthemembersparticipationwithintheinterview

    that the incidenceofswearingisproblematic, but itismoreaboutwho the

    speakers are rather thanwhat they are doing that ismade relevant. In the

    KeatonandGasparinoexamples,institutionalcategorymembershipswerenot

    explicitlyinvokedasthebasisforthecomplainabilityoftheconduct,andper-

    sonalratherthancategoricalaccountswereprovided.Bycontrast,intheRudd

    example,therewasinterplaybetweenthepersonalandcategorical.Thebroad-

    castcontextwasnotexplicitlyinvokedasanaccountforcomplainability,and

    therewasagreaterfocusontheidentityofthespeakerratherthantheirrela-

    tionshipwiththeaudience(atleastonthesurface).But,incontrastwithother

    examples,Ruddsmembershipas prime ministerwashighlightedastherele-

    vantgroundsonwhichtomakesenseofandassesshisswearing.Itisthrough

    theseorientationstocontextandmembershipthataccountabilityismanaged,

    revealingthelocallyrelevantandconstructedinteractionalorder.

    Thedisruptioncausedbyparticipantsorientationstotheswearingwasnot

    merelysequentialinthattheinterviewitselfwasputonholdtomanagerepair

    andaccountability,butalsodisruptiveintermsoftheparticipationframework

    oftheinterview.Swearingcouldleadtodirectaddressestotheviewingaudi-

    ence,makingtheinteractionalcontextanditsdistributedparticipantssalient.

    Mediainterviewsanddiscussionstypicallycarryonwithoutorientationsto

    theoverhearingaudience,despitetheseeventsbeingdesignedthroughoutfor

    thisaudience(Heritage1985).Thematterofwho-we-are-and-what-we-are-

    doingtypicallycarriesonasanunderlyingandunstatedorganizationallyrel-

    evantcategorizationdevice.Whenaninstanceofswearingleadstoanexplicit

    invocationofthecontext,itbringsthisotherwiseimplicitdeviceintosharp

    reliefanddemonstratestheomnirelevance(Sacks1995)ofthelivemediain-

    terviewdevice.Allactionwithinthisboundedencountercanbe,andis,under-stoodbyreferencetothisdevice.

    Inthesemoments,theveilofinformalityandchattinessthatcharacterizes

    theinterviewsisrevealedassomethingofafacade.Swearingopensatear

    inthefabricoftheencounterandrevealstheinstitutionalframeworkthatbinds

    theinteractiontogetherandtowhichallconductisaccountable.Swearingis

    treatedasback-stageconductthatinadvertentlyandinappropriatelyslipsonto

    thefrontstage(Goffman1959).Theactcouldbeseentounderminetheillu-

    sionofbackstaged-nessthattheinformalinterviewpresents.Whileinviting

    andpromotinganhonestpresentationofself,theaftermathofabriefexpletiveshowsusthattherearestillboundariesaroundwhatsortofselfcanbepre-

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    Swearing on live television 549

    sentedinthisunremittinglyfront-stagecontext(Goffman1959).However,the

    boundarybetweenfront-stageandback-stageselfisblurredandtestedinthese

    moments.These glimpses of extreme back-stage behavior in a front-stage

    eventprovideasenseofplayfulness,whichmayaccountfortheattractiontheyholdforaudiencemembersatthetime,and,intheageofYouTube,formonths

    andyearstocome.1

    Appendix:transcriptionconventions

    BasedonJefferson(2004).

    [ ] Squarebracketsshowthebeginningandendofoverlappingspeech.

    = Nobreakorgapbetweenorwithinturns

    : Soundbeforecolonisstretched.

    (0.2) Lengthofsilencetonearesttenthofasecond

    (.) Micropause(lessthan0.2seconds)

    Ashiftintoveryhighorlowpitch

    . Falling,nalintonation

    , Slightlyrising,continuingintonation

    ? Risingorquestioningintonation

    Slightlyrisingintonation

    >

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    550 Carly W. Butler and Richard Fitzgerald

    1. Wethankananonymousreviewerforthispointandtheireloquentdiscussionoftheludicpos-

    sibilitiesofswearingininterviews.

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    CarlyW.ButlerisLecturerintheDepartmentofSocialSciencesatLoughboroughUniversity.Her

    researchinterestsarein ethnomethodologyandconversationanalysis,childrens talkandplay,

    familyinteractions,helplineinteractionsandnewsinterviews.Sheis authorofTalk and Social

    Interaction in the Playground(2008).Addressforcorrespondence: DepartmentofSocialSciences,LoughboroughUniversity,Loughborough,LeicestershireLE113TU,England.

    RichardFitzgerald isSenior Lecturerin the School ofJournalismandCommunication at the

    UniversityofQueensland,Australia.Hisresearchexploresmediainteractionandlanguage,par-

    ticularlyintheareasofnewsandradiodiscourse,andthedevelopmentandapplicationofthe

    methodologyofmembershipcategorizationanalysisandconversationanalysisforexploringthe

    organizationofculturalknowledgeandidentityininteraction.Hisrecentpublicationsincludea

    specialissueoftheAustralian Journal of Communication(guesteditedwithCarlyButlerandRod

    Gardner)onEthnomethodologicalapproachestocommunication,andMedia, Policy and Inter-

    action(Ashgate),editedwithWilliamHousley.Addressforcorrespondence:SchoolofJournalismandCommunication,JoyceAckroydBuilding,UniversityofQueensland,Australia.

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    28/28

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