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7/29/2019 My fxxxing personality- swearing as slips and gaffes in live television broadcasts.pdf
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My f***ing personality: swearing as slipsand gaffes in live television broadcasts*
CARLY W. BUTLER and RICHARD FITZGERALD
Abstract
This paper examines instances of swearing in live television broadcasts. While
some cable television shows routinely involve swearing without censorship
and recorded shows may include swearing bleeped out, our interest is in
instances of swearing in contexts where swearing is prohibited. We look at live
interviews and panel debates where swearing is clearly noticed and reacted to
stronglyand in all cases retracted or apologized for in some way. The ex-
amples we examine thus involve a participant visibly moving outside the
normative limits of the interaction, and as such reveal the boundaries that
serve as organizational structures for the interactions. Drawing on Goffmans
work on gaffes and slips and ethnomethodological conversation analysis, the
paper explores how swearing is treated by the participants as a practical con-
cern, and how swearing and its management implicates the identities and rela-
tionships of the participants and the specic context of the interaction. We
discuss how swearing in live broadcasts reveals the limits of authenticity within
informal, conversational interviews and debates.
Keywords: news interviews; live broadcast; expletives; ethnomethodology;
conversation analysis; Goffman.
1. Introduction
Swearingisoneofthestrongesttaboosonprimetimetelevisionandissubject
tostrictregulationsandharshpenalties(Chidester2004).Whileswearingcan
beeasilyavoidedorcensoredinpre-recordedshows,intheanythingcanhap-
pencontextoflivebroadcasts(Marriott2007)participantscandolittlemore
thanattendtotheirlanguageuseandremainmindfulofthecontextinwhichtheyspeak.Profanitiesandobscenitiesthatdoslipoutduringlivebroadcasts
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526 Carly W. Butler and Richard Fitzgerald
aredescribedaseeting expletivesandcanleadtoheftynes.Inapressstate-
mentfollowinga recentFederationCommunicationsCommitteeruling,Fox
Newsstatedthatwhilewewillcontinuetostrivetoeliminateexpletivesfrom
livebroadcasts,theinherentchallengesbroadcastersfacewithlivetelevision,coupledwiththehumanelementrequiredformonitoring,mustallowforthe
unfortunate isolated instances where inappropriate language slips through
(Wyatt2010).
Theclaim,then,isthateetingexpletivesareslipsaccidentalandisolated
casesthatoccurthroughamomentarylackofself-monitoring.Thenotionthat
somewordsoractionsslipoutisaddressedbyGoffman,wholookedspe-
cicallyatsuchmomentsinhisworkonradiobroadcasttalkinForms of Talk
(1981).WithinadiscussionofblundersandbloopersmadebyDJsinliveradio
broadcasts,Goffmandistinguishedbetweenslips andgaffes. Slips,asGoffman
(1981)describesthem,areknows betterfaults,whichinclude
...breachesofthecanonsofpropergrammar,pronunciation,andwordusagethatthe
speakerhimself[sic]wouldordinarilyavoidautomatically(...)slipsaretobeseenasa
consequenceofconfusedproduction,accident,carelessness,andone-timemufngs
not as ignorance ofofcial standards orunderlying incompetence. (Goffman 1981:
209)
Gaffes,ontheotherhand,areexamplesofwhatGoffmandescribedasdoesnt
know better faults,thatis:
unintendedandunknowingbreachesinmannersorsomenormofgoodconduct
(...)Averyspecialignoranceisinadvertentlydisplayed,namely, ignoranceofwhat
onewouldhave toknowabout the rights and biography ofones coparticipants in
ordertoconductoneselfwithmoralsensibilityinregardtothem.(Goffman1981:210
211)
Goffmansclassicationoftheseerrorswasthusbasedonwhatthespeaker
wasunderstoodtoknowornotknowaboutcanonicalstandardsofconduct
and/orabouttheco-participantsinthiscase,theradiolisteners.However,as
Goffmansworkwasbasedonradiomonologuesratherthaninteraction,thereisadegreeofspeculationastowhatthespeakerknowsorintendsinrelationto
theproductionofthefault.WhiletheDJsdidworktorepair,orremedy,the
error,inmanycasessuchremedyingwasminimalanddidnotrevealthestatus
oftheblunderasaknowsbetterordoesntknowbetterfault.
Inthispaperweexamineswearinginbroadcastinterviewswhich,through
theirdialogicnature,allowanexaminationofhowboththespeakerand/orco-
presentparty(i.e.,thehostorinterviewer)treattheincidenceofswearingas
eitheraknowsbetterordoesntknowbetterfault.Weexamine,then,how
theuseofswearwordsis interactionallyproducedaseitherasliporagaffethroughtheproduction,accounting,andrepairofanexpletive.Fromthiswe
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Swearing on live television 527
demonstratehowthematterofwhatthespeaker/intervieweeknowsinrela-
tiontothecodesofconductandtheirco-participantsisaresourceforrepair
that is used bymembers in the instance and aftermath of a swear on live
television.Goffman(1981:212213)proposedthatspeakerresponsestospeechfaults
consist of two parts: reaction (in the form of exhibited embarrassment,
chagrin,consternation,andthelike,externalisedasnoticationoragging)
and remedy (in the form of some corrective effort, both substantive and
ritualistic). In two-party interaction, the reaction and remedymay bedis-
tributed between participants. In the collection of interviews examined in
thispaper,speakersand/orlistenerstreatexpletivesasproblemsofspeaking,
whichSchegloff,Jefferson,andSacks(1977)treatasacaseforrepair.The
repairstreattheexpletivesassomethingthatshouldnotbesaidin this contextandassuch,thereaction(initiationofrepair)andremedy(therepairandsub-
sequentapologies)clearlyinvoketherelevanceofthesituationthespeakers
arein.
Therelevanceofacontextfortheproductionandtreatmentofexpletivesis
alludedtoinJefferson,Sacks,andSchegloffs(1987:160)discussionofinti-
macy,wheretheysuggestthatfrankness,rudeness,crudeness,profanity,ob-
scenity,etc.,areindicesofrelaxed,unguarded,spontaneous;i.e.intimateinter-
action.Theuseofsuchlanguagedemonstratesaspeakersunderstandingor
treatmentofaninteractionasaninformalandintimateone,andcanalsobe
usedtoinitiateamoveintointimacy.Fromthisperspective,swearingboth
reectsandcreatesthelocallyrelevantidentitiesandrelationshipoftheparties
toaninteraction.Swearingintheinstitutionalandpubliccontextofabroadcast
interview isclearlynot aseasily usedasresourceorsignierofmembers
relationships,andthisisparticularlythecasewhenparticipantsareboundby
institutionalizedrulesagainstswearing.Neverthelessourdatashowthatthe
localcontext,identities,andrelationshipsofthemembersbecomeforegrounded
whenanintervieweeordiscussantswearsonlivetelevision.Wesuggestthat
thisis,inpart,becausethelivetelevisioncontextsweexaminearefocusedon
therelationshipsbetweenpartiesandrelyonasenseofinformalityandopen-nessonbehalfoftheintervieweeordiscussant.
Twoofthemaintrendsthathaveemergedinrespecttobroadcastinterviews
arebothcharacterized through informality. Fairclough (1994)observed the
increasingconversationalizationofnewsdiscourse,which hasevolved into
amore informal studio environment and interactional styleofpresentation
(Montgomery2008).Thecelebritychatshowformatalsoemploysaninformal
styleofinterview(Tolson2001,2006)inwhichtheaudienceexperienceis
oftensetuptobelikelisteninginonachatbetween twofriendsas ratied
overhearers(Heritage1985;Hutchby2006).Thisinformalstyleofinterview-ingisseentoprovidealevelofgenuineness(Fairclough1994;Tolson2001),
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528 Carly W. Butler and Richard Fitzgerald
where this achieved informality works to hide the institutional mediation
(Grusin2010)of the interviewandpromote thebroadcasttalkasauthentic
chat.However,despitetheairofinformalitythatcharacterizessomebroadcast
interactions,theinteractionremainsboundedasaninstitutionalencounterthatissubjecttoorganizationalrules(ClaymanandHeritage2002).Mostofthe
time,thisorganizationalframeworkrunsbeneaththesurfaceoftheinteraction
asagenerative,sense-makingapparatusthatisonlymadevisiblewhenexplic-
itlyorientedtobytheparticipants,asoccurswhensomebreachisnotedbythe
members.Forexample,intervieweescantreataninterviewersquestioningas
sohostileorrude that itwarrantsapremature terminationof the interview
achievedbywalkingout(LlewellynandButler2011).Inthispaperwedemon-
strate how instancesofswearinginlivebroadcast interviewsare treatedas
breachesof the organizationalapparatus of the setting, and thus reveal the
achievedauthenticityandinformalityoftheselivebroadcasts(Lundell2009;
Scannell2001;Tolson2006).
2. Dataandanalysis
Ourdataaredrawnfromliveinterviewsanddiscussionswhereguestsandin-
tervieweesutteranexpletive.Datawerecollectedfromexcerptsofbroadcasts
posted on the video-sharing websiteYouTube and were transcribed using
Jeffersonianconventions(Jefferson2004).Ethnomethodologicalconversation
analytictechniqueswereusedtoexaminethesequentialandcategoricalorga-
nizationoftheexcerptswithafocusonhowexpletivesweretreatedasslipsor
gaffes(Goffman1981).Theanalysisexamineshowparticipantsorienttothe
institutionalcontextinwhichtheirswearingoccursandhowswearingreveals
thelimitsofthearticeofinformalityofbroadcasttalk.
2.1. Gaffes
Thersttwoexamplesinvolvecelebritiesswearinginrelativelyinformalin-
terviewcontextsinwhichintervieweesareencouragedtobeauthenticinthe
senseofrevealingtheirtrueselvestotheviewingaudience.Ineachcase,the
swearingistreatedbyparticipantsasagaffeinthatthereisadisplayedmis-
understandingabouttherightsandbiographyofonesco-participantsinorder
toconductoneselfwithmoralsensibilityinregardtothem(Goffman1981:
211),thatis,thattheviewingaudiencearelive.Thematterofwhetherthe
speakersknowbetterornotisanachievedstatus,integrallyrelatedtodis-playedunderstandingsofthecontext.
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Swearing on live television 529
Example(1)isfromaredcarpetinterviewwiththeactorHelenMirren.
Sky News UK interviewer (IR)Matt Smith introducesMirren to the audi-
enceandthenannouncestoMirren,wereliveonskynews(lines1and
2).
(1) HelenMirren,Sky News
http://www.youtube.com/watch?v=0ULpRnDrGjQ
1 IR: Ah:andhereisHelenMirrenwhoplays
2 theleadrolewereliveonskynews
3 Mirren: Hithere,
4 IR: (Butalso)[pleasedont ]swear.Butyou=
5 Mirren: [Howareyou.]
6 IR: =dontsweardo[you.
7 Mirren: [Peopledontswear?
8 Fucking[never
9 IR: [*No::::*((holdspaperover
10 Mirrensmouth))
11 IR: hihhehYouonc:eyouonc:esworeinone
12 ofmylivesyouvedoneitagain.[Hahhah
13 Mirren: [Isit
14 live?.HH((openmouth))
15 IR: YehWewereinthe(camp)[(---------)
16 Mirren: [Idoapologise.
17 Totheaud[ience.Iw-thatwasajoke=
18 IR: [(--)-
19 Mirren: =Itakeitback,thatwasanappallingthing
20 todo.Idoapologise.
Aninformal chatty framefor the interview isestablishedwithMirrens re-
sponsetotheintroductionwithagreetinghithere,howareyou(lines3
and5).TheintervieweraddsarequestforMirrentonotswear,followedby
whatwelaterlearnisapointedquestionbutyoudontsweardoyou?(lines4and6).Mirrendisplaysamishearingwithherrepeat,peopledontswear?
followedbytheemphaticallydeliveredresponsefuckingnever.Withher
ironicresponseMirrendisplaysanunderstandingofthisasaninformaland
jokeycontext.
The interviewer responds immediately with a high pitched no::: and
moveshispapersinfrontofMirrensface(Figure1).Thisvocalandembodied
responsecrytargetstheswearasproblematicandMirrenturnstothecamera
(Figure2)witheyebrowsraisedandherhandoverhermouth,displayingan
understandingoftheproblemwithherresponsebeingrelatedtotheviewingaudience.
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530 Carly W. Butler and Richard Fitzgerald
The interviewer continueswith an account of a previous live interview inwhichMirren had sworn, and a reproach(youvedone itagain)which
offersbothMirrenandtheaudiencesomecontextforhisinitialquestionbut
youdontsweardoyou?.Withherclaricationrequest,isitlive?(Figure
3),Mirrenattendstothecontextinwhichshehasswornonlivetelevision.
Her openmouthembodiesa shocked reaction.The displayof surpriseand
claricationrequestoperateasaccountsforswearingMirrendidnotknow
thebroadcastwaslive.Thusitisnottheswearingbuttheunderstandingofthe
contextthatrevealsthecauseoftheproblem.
InGoffmansterms,Mirrentreatsherswearasagaffeanunintendedandunknowingbreachinmannersorsomenormofgoodconduct,thatisex-
Figure1. No::::::! (line 9)
Figure2. Mirren turns to the camera
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Swearing on live television 531
plained in termsof ignoranceofwhatonewould have toknow about the
rightsandbiographyofonescoparticipantsinordertoconductoneselfwith
moral sensibility in regard to them (1981:210211).Mirren displaysher
ignorancewithrespecttothelivenessoftheaudienceamisunderstandingaboutwhowouldhearherswearing(ratherthanableepedword).Theimplica-
tionisthatMirrenwouldnothaveswornifshehadbeenawarethatheraudi-
encewerewatchinglive.Whiletheinterviewersreactioninvolveschastising
andcensoringMirren,Mirrensreactionisanexhibitedchagrin(Goffman
1981),withherapologyservingasaritualisticremedy.
Astheinterviewerbeginstorecountafurtherstoryaboutherpastswearing,
Mirrenreturnshergazetothecameraanddeliversanapologyexplicitlyad-
dressedtotheaudience(lines16and17;Figure4).Sheaccountsforherswear-
ingasbeingajoke,attemptsaretraction(Itakeitback),andassessesher
actionasappalling.Atline20Mirrenreturnshergazetotheinterviewerand
apologizesdirectlytohim.
Throughherdirectgazetothecameraandexplicitapologytotheaudience
(line17),Mirrenorientstotheviewersasratiedparticipants(Hutchby2006).
WhilewithhisaccountofMirrenspastswearinginoneof(his)lives(lines
11and12)theinterviewertreatsMirrensgaffeasimpactingonhimperson-
ally,Mirrenattendsprimarilytotheoverhearingaudienceasthepotentially
offendedpartyandonlyapologizestotheintervieweraftertheapologytothe
audience.AssuggestedbySchegloff(2005:452),thecomplainabilityofan
actioniscontingentupontheidentityoftheagentsandtherecipientsoftheconduct.Whiletheinterviewercanbeseentobecomplainingbyhisresponse
Figure3. Is it live? (lines 13 and 14)
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532 Carly W. Butler and Richard Fitzgerald
cryandbyblockingMirrensmouth,Mirrenorientsinitiallytotheaudience
asthe recipientsand asthe oneswhodetermine the complainability ofher
conduct.
Insum,MirrensswearresultedinamarkedreactionbytheIR,whichwas
treatedasarepairinitiator.MirrensoughtforanaccountfortheIRsreaction,
whichwas then incorporatedinher repair (the retraction)and remedy (the
apology).Withherapology,Mirrenembodiesaclaimtohaveoffendedsome-
one(Robinson2004:305)andacknowledgespersonalresponsibilityforhav-
ingdoneso.Throughthisdisplayednoticingandthefollowingrepairwork,
Mirrenshowsherunderstandingofhavingbreachedanormthatonedoes
notswearonlivebroadcasts.Mirrenproducesherswearingasagaffeinthat
shesuggestsshedidnotknowbetter(i.e.,knowthatheraudiencewerewatch-
inglive)atthemomentoftheswear.Yet,theredcarpetcontext,andindeedthe
announcementoftheinterviewerthattheyarelive(line2),provideconditions
underwhichMirrenmightbestronglyexpectedtoknowbetter from the
outset. Both swearing and liveness have beenmade relevant andMirrensswearappearstobebothdeliberateandknowing.However,ratherthanassume
whatMirrenactuallydoesordoesnotknowaboutthecontext,orwhatherin-
tentionwasinswearing,ourfocusisinsteadonhowsheherselfaccountsfor
swearing.Byseekingconrmationastowhethertheinterviewwaslive,Mir-
renusesnot knowingasanaccountandthroughthisaccomplishesatreatment
oftheswearasagafferatherthananaccidentalslip.
Theachievedstatusofaswearasagaffeisalsoevidentinthenextexample
inwhichtheinterviewee,JoanRivers,swearsemphaticallyfordramaticeffect.
LiketheMirrenexample,theuseofanexpletiveisorientedtoasabreachandaccountablebyvirtueofthelivenessoftheinterview.
Figure4. I do apologise. To the audience. (lines 16 and 17)
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Swearing on live television 533
(2) JoanRivers,Loose Women
http://www.youtube.com/watch?v=eOpquHD4HJQ
1 Host: >Isthat-isthatso-
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534 Carly W. Butler and Richard Fitzgerald
Inansweringthehost,Riversseeksoutthecameratodeliverthepunchline,in
anenactmentofwhatshewantstosaytothecamera(line11,i.e.,theaudi-
ence)withpeoplelikeRussellCrowe.Sheisheardtobeabouttodoa
confessionbyrevealingwhatshewouldliketosay,butusuallycannotbecauseofbroadcastand interpersonalconstraints.Afterbeginningherhypothetical
reportedspeechwithyouareapieceofshecutsthisofftodeliverawarning,
getreadytobleepthis,(Figure5)beforeshecompletesherimaginedinsult
toCrowewithfuckingshit(lines11and12).Thereisloudlaughterfromthe
liveaudience,andfromthepanelmemberswhohaveshockedexpressions,
withsomeputtingtheirhandsovertheirmouths(Figure6).
Figure5. Get ready to bleep this (line 12)
Figure6. Panel members react
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Swearing on live television 535
Riversswarningsuggestsherunderstandingofthecontextandthatswearing
may be potentially inappropriate, but also that the technological ability to
bleepgiveshersomelicensetoswear.Afterthestrongreactionsfromthepanel
andaudienceRiverslooksaroundwithanopenmouthandnods.Atthispoint,thereispotentiallysomeambiguityastothereasonforthepanelsreaction
whichmaybearesponsetotheextremityofthenegativeassessmentofCrowe,
ratherthantheuseoftheexpletive.
Over the roar of the audience which displays their appreciation (Mont-
gomery2000),thehostapologizes(line15)withaninstitutionalwe(Watson
1986), positioning the broadcaster as author of the swearing and demon-
stratingthebroadcastersresponsibilityforRiverssactions.Thehostappears
todelivertheapologytocamera,butasawideshotcameraangleisused,
the apology isnot clearly seenbythe homeaudience. Inoverlapwith this
apology,Rivers justiesher swearingby saying thatshe saidget ready to
bleep (lines 16 and 17), which challenges the treatment of her swear as
complainable.Anumberofpanelmembersthenrespondinoverlaptoclar-
ify they dont have a bleeper, which sparks a further burst of laughter,
andleadsonepanelmembertoputherhandsoverherface(Figure7).There
is then a tight shot on themain host (Figure 8) who looks composed and
camera-readywhendeliveringthesecond,andthenathirdandfourthapol-
ogy(line26), followedbyanaccount aroundRiverss lack ofunderstand-
ingaboutthefactthattheyareabsolutelylive,andthenafthandnal
apology (line29).This emphatic series of apologies is directed straight to
theviewersathome,andasearlier,isauthoredbytheinstitutionalwethe
broadcasters.
Figure7. We do apologise (line 24)
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536 Carly W. Butler and Richard Fitzgerald
Riverssswear,likeMirrens,isproducedandtreatedasagaffe.Theswear-
ing occurredbecauseofsomedisplayed (mis)understanding about the con-
text of the interview and recipients of the expletivethe panel members
and live audience, but not the audience at home.Riverss justication for
swearing(in thatshehadaggedableep-ablepriorto its delivery)dem-
onstratesherorientationtothecontext,withthesubsequentmanagementof
theexpletivedisplayingamisunderstandingthataccountsforthebreachof
norms.
So,Riverssaccountforswearingsuggestsshedoesntknowbetterinthat
shewas not aware that her co-participants (i.e., the home audience) were
watchinglive-to-airandwouldhearherswearingratherthanableep.Riverss
justicationdenies responsibility for having caused offence.An apology is
deliveredtotheaudiencebythehost,onbehalfofthebroadcastersthemselves,
throughwhichthehosttakesresponsibilityfortheoffensiveconductaswellas
minimizingRiverssculpability.SowhereasMirrensswearingwasdealtwith
throughaprocessofother-initiatedself-repairandself-remedy,Riverssswear-ingwasnotrepairedintermsofaretractionandwasremediedbythehost.
Throughboththepanelsreactionsandthehostsapology,Riverssconductis
treatedasbreachingthenormsthatorganizetheliveinterviewandassuchre-
vealsthesenormsasoperational.Inthisinstance,itisthehostwhoemphasizes
Riversasnotknowingandproducestheswearingasagaffethatwouldnot
havehappenedhadRiversbeenawareofthelivenessoftheinterview.Again,
thespecicsofwhy aspeakeractually swore,andwhattheywereorwerenot
awareofarenotaccessibletousbutwecanseehowcharacterizingtheuse
ofanexpletiveasagafferatherthanaslipissomethingthatparticipantsac-tivelyaccomplish.
Figure8. We do apologise for that (lines 26/28)
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Swearing on live television 537
2.2. Slips
Comparedtogaffes,slipsareinstanceswherethespeakerdisplaysthatthey
doinfactknowbetterandthattheexpletivewasaccidental.Thepotentialtotreattheirswearingasaccidental,whetherornottheydidactuallyknow
better, can be used as a resourceby interviewees.The next extractexem-
plies this: after swearing by the interviewee (Keaton) ismade noticeable
by the interviewers (Sawyer)physicalreaction,Keatonattemptsto remedy
theproblemquicklyandcarryonwiththeinterviewasnormal.Indoingso,she
treatstheswearasanaccident,ratherthantheresultofignoranceaboutthe
context.
(3) DianeKeaton,Good Morning America
http://www.youtube.com/watch?v=OnIu5CZNfDw&feature=PlayList&p=
8166C01D843585D1&playnext=1&playnext_from=PL&index=9
1 Keaton: ...Idliketohavelipslikethat.
2 Aud: ((laughter))
3 Keaton: ThenIwouldnthaveworkedonmy
4 fuckingpersonality.>Ormy-Iknow
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538 Carly W. Butler and Richard Fitzgerald
alternativephrasing(ormy,line4)butcutsthisofftoinsertanapologetic
scuseme (line5), before doingadeletionrepair byrepeating the phrase
without the swearword.Keaton then immediately continueswithher turn,
makingfurtherjokesaboutherlipswhileSawyercontinuestolaugh.Inthis
way,Keatonpushesonpasttheswearingandcontinueswiththeinterview,
therebyminimizing the potential disruptivenessof her language.However,
SawyerusesKeatonsrhetoricalquestionaboutherlipsatline13(whatamI
goingtodo?)asanopportunitytomentionKeatonslanguage,byusingan
idiomaticreferencetoSawyersmotherwashing(her)mouthoutwithsoap
asareproach.InitiallyKeatontreatsthisasajoke,beforeacknowledgingthe
moralimproprietyofherlanguage(Iknow),deliveringafurtherminimal
apology(excuseme)andthenaself-reproach(Ishouldntsayanythinglike
that,lines18and19).
Therearenodirectapologiestotheliveorstudioaudience,andneitheristhereanyaccountingworkdonebyKeaton.WhileKeatonsapology,repair,
andacknowledgementthatsheshouldntsaythingslikethatattendtothe
swearingasinappropriate,thecontextisnotexplicitlyinvoked.Thereareno
displaysofmisunderstandingsabouttherecipientsoftheexpletiveorofthe
institutionalcontextofthebroadcast.Inthissense,Keatonsswearingistreated
asaslipratherthanagaffeasitisaknowsbetterfault(Goffman1981)
andisdescribedassuch(lines18and19).Itisaconsequenceofaccident,
carelessnessnotasignoranceofofcialstandardsorunderlyingincompe-
tence(Goffman1981:209).However,thestatusoftheexpletiveasaslipisonlyevidentinthemanagementoftheswearingbybothparties.Keatononly
Figure9. Sawyer reacts to Keatons expletive (line 4)
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Swearing on live television 539
beginsher repairafterSawyerspointednoticingags theneedforremedial
work.Sawyersreactioniscriticalinmakingrelevantthematterofwhetheror
notKeatonshouldknowbetter.
Whiletheinteractionalcontextisnotexplicitlyorientedinthiscase,bothKeatonandSawyerattributetheexpletivetoapersonalshortcoming,suggest-
ingcarelessness.Despitenopartyhaltingtheproceedingsinordertodirectly
apologizetotheaudience,andKeatonsattempttopushthroughandcontinue
withthestory,Sawyerorientstoandmaintainstherelevanceoftheswearing
inawaywhichdisruptstheprogressivityoftheinterview.Thenextexample
alsoshowshowaslipdisruptstheprogressivityofaliveteleviseddiscussion.
Example(4) involvesnancialjournalist/commentatorCharlieGasparino
swearingduringadiscussiononCNBCPower Lunch.Theuseoftheswear
wordfollowsasarcasticcommentfromcommentatorDonnieDeutschregard-
inggivingbonusestoWallStreetexecutives.Whereasinthepreviousexample
KeatonappearedtoonlyinitiaterepairfollowingSawyersembodiedreaction,
hereGasparinobothinitiatesandcarriesouttherepairofhisturn,displaying
hisownnoticingofhavingbreachedanorm.
(4) CharlieGasparino,CNBCPower Lunch
http://www.youtube.com/watch?v=8yzOjyeuoD0
1 CG: Thesegu:ysdidsomeingthatwasso:
2 s:toopid.[.hh
3 DD: [Soletsbo:nusem.
4 (0.8)
5 CG: [Letsno:tbonusem.=
6 Host: [hihh
7 DD: =Bo:nusem.[Theydidrea:llygood- ]
8 CG: [Thatsnotevenbythe]way
9 DD: O:b[viously.
10 CG: [(Thatsnoteve).hh[
11 Host: [Hes-(.)
12 [hes-hessothatplay]ingdevils[a:dvocate13 CG: [Bo-yknowbo-] [Youknowheres
14 thething.[Thebo:nus:]thebo:nus:question,=
15 Host: [Igottago ]
16 CG: =(0.5)w-shweshouldntbeTA:lkinga[boutit.
17 DD: [Exactly.
18 CG: Itsas:too:p[idfuck>op
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540 Carly W. Butler and Richard Fitzgerald
23 CG: [Imsorry. ]
24 Host: [Youreagr]ee:ingwereleavingitthere
25 (0.2)
26 Host: [Were-youreagreeing.27 CG: [Imso:rry.
28 (0.3)
29 Host: Th[atsit.
30 CG: [Imsorry.
31 (0.2)
32 Host: ikHAHHAHHAH.HH(Ch(h)a(hh)rlie(hh)[.hh
33 CG: [You
34 cantputme[o(h)ntheshow.$
35 Host: [Tha:nk-
36 Host: Thankyou[Cha:rlie.=
37 ??: [(-------------)
38 CG: =Im[s:orry.
39 ??: [(-----)
40 Host: ihahhih[hahhahhah.hhhah.hh
41 CG: [Imsorry.
42 Host: Ch[arliesagreeing.
43 ??: [Hello:you:tube.
44 Host: $.hihyikeshe:rewe[go.$
45 CG: [(Itsmyfault.)
46 ??: O:kay.
47 Host: ihhihhah
48 ??: Where[werewenow.
49 Host: [Um
50 Host: Letssee.
51 (0.3)
52 Host: [Letstryan-.hh
53 BG?: [Tryfora(recess)shallwe?
Inlines115GasparinorespondstoDeutschssarcasminapo-facedmanner
(Drew1987), usingittoescalate the deliveryofhis position.After getting
agreementfromDeutschthattheyshouldntevenbetalkingaboutit(line
16),Gasparinocontinuesandisonhiswaytocharacterizingitasastupid
fuckingdebate.However,Gasparinosexpletiveiscutoffbeforeitisfully
said(droppingtheprojectedingattheendoffuck).Heproducesacom-
pressedversionofoops(op)beforerepeatinghisturnwiththeswearword
removedadeletionrepairsimilartoKeatonsinExcerpt(3).Inthiscase,the
repair isnot promptedby the reactionofothers,whichonly happens afterGasparinohasproducedamodiedversionofhisturn(line21).Bycuttingthe
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Swearing on live television 541
expletiveoffmid-courseGasparinoattemptstodrivethrough(Goffman1981)
andminimizeattentiontotheswearword.Indoingsohetreatsitasaslip,as
somethinginappropriatebutaccidental.
Deutschrespondswithanemphaticwowasresponsecry(Goffman1981)and turnsto theotherparticipantsin the studio,askingdidhe?(line21),
withoutformulatingtheactiondone.Deutschsconrmation-seekingquestion
orientsperhapstoGasparinoscoveringupwork.Gasparinothendeliversan
apology,whichservesasanacknowledgementthathedid(swear),recogni-
tionofthisasacomplainable,andremedyforhisswearing.Notably,thisrem-
edyisnotdoneuntilaftertheexpletivewasnoticedbyothers.
Figure10. Youre agreeing were leaving it there (line 24)
Figure11. Panel members laugh
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542 Carly W. Butler and Richard Fitzgerald
InoverlapwithGasparinosapology,thehostattemptstoclosethediscussion
altogether, saying were leaving it there (Figure 10). She focuses on the
apparentagreement between the correspondents, albeitwith a smileand in
line32withlaughter,whileofferingagentlereproachwiththeaddresstermCharlie.The otherpanelmembers also laugh (Figure 11).Gasparino re-
peatedly apologizes, and offers the self-deprecation you cant put me on
theshow(lines33and34).ThroughthisGasparinopositstheproblemas
apersonaldeciencythatispartofhisownbiography(cf.Goffman1981),
similar toKeatons self-blame inExtract (3).Gasparino displaysanunder-
standingthatswearingiswrongandthatit isinappropriatetoswearin this
publiccontext,butthathecannothelpitandthereforeshouldnotbeinvitedto
speakinsuchpubliccontexts.
Gasparinos apologies are directed to the host and otherpanelmembers
ratherthantheaudience.Thehostdoesnottopicalizetheuseoftheexpletive,
whichcontrastswiththeRiversexamplewherethehostpositionedherselfand
thebroadcastersasauthorsbydeliveringanapologytotheaudience.However
atline43,anotherpanelmembersayshelloyoutube,inrecognitionofthis
beingthesortofblooperthatendsuponthevideo-sharingsite.Thereisthen
anorientationtothepossiblefutureviewingaudience,incontrasttothedirect-
to-audienceapologiesinExtracts(1)and(2).Here,livenessisnottreatedas
theproblemperse,buttheconsequenceofthatliveness(i.e.,thatGasparinos
swearcannotbedeleted)becomesrelevant.Thediscussionisthenbroughtto
anend,butitisclearthatGasparinosexpletivedisruptedtheintendedprogres-
siontowardthisclosinganddelayeditduetothereactionsofthemembersand
Gasparinosmultipleapologies.
Acrossallcasesdiscussedsofar,theidentitiesoftheparticipantstheaudi-
ence,hosts,and/ortheswearerthemselvesaremaderelevant.Inthecaseof
gaffes,therelationshipbetweenmemberswashighlighted(inparticularthat
betweeninterviewee/broadcasterandaudience),whereasinslipsthepersonal
qualities(ordeciencies)oftheswearerweredrawnoninaccountingforthe
instanceoftheswear.Althoughswearingisconsistentlytreatedasabreach,the
notionthatswearinginvokesasenseofintimacybetweenmembersisalsoap-parentacrossallcases.Instancesofswearingwereproducedaspartofconfes-
sional,personal,oremotionallychargedtalk.KeatonsandGasparinosac-
countsfortheirslipswereusedtodofurtherintimatetalkinthattheyrevealed
personalaws.
Inthenalexample,theinstitutionalidentityoftheswearerasprimeminis-
terismaderelevantaspartofthetreatmentoftheswearasabreach.Thedis-
juncturebetweenthecategorymembershipof thespeakerand theactionof
swearingisusedas a resource forestablishingasenseofintimacy.Theextract
istakenfromaninterviewwiththethenAustralianPrimeMinisterKevinRuddontheSunday Nightshowduringthe20082009globalnancialcrisis.The
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Swearing on live television 543
studioaudiencewaslargelycomposedofpeoplemaderedundantafteralarge
clothingmanufacturercloseddownandrelocatedabroad.Theextractistaken
fromaresponsetoaninterviewersquestionregardingthegovernmentsstim-
uluspackage.(5) KevinRudd,Sunday Night
http://www.youtube.com/watch?v=8JPGfSNryzw
1 Rudd: ...Youeithersitbackasgovernment,(0.7)and
2 donothing;(0.3)andjustwaitforthe
3 freemarkettoxitallup.hhhOryoustep
4 in,(0.3)andtryandllthebrea:ch(0.3)for
5 atemporaryperiod.Andthatmeanstemporary
6 bo:rrowings.
7 IR1: .hhMis[ter-8 Rudd: [>SoIneed
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544 Carly W. Butler and Richard Fitzgerald
(atline15).Ruddthusdisplayshisrecognitionofhavingmadesomebreach,
andhislaughter,quicknoticing,andself-repairindicateatreatmentofthis
asaslip.Theswearingismanagedasaknowsbetterfault(Goffman1981),
causedbycarelessnessratherthanalackofunderstandingaboutthecontextandco-participants.Interviewer1participatesinthisframingoftheswearingas
aslip,withherresponsewhoopsandgrimacingexpressiondeliveredtothe
camera(Figure13)orientingtotheswearasbothaccidentalandinappropriate.
Interviewer2(line14)thenturnstothestudioaudiencetodeliveramockre-proachwiththeaddresstermPrimeMinister! (Figure14).Indoingso,he
Figure12. Sorry (line 11)
Figure13. Whoops (line 13)
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Swearing on live television 545
makesrelevantthedisjuncturebetweenthecategorialmembershipofRuddas
primeministerandtheactionofswearing.Theaudiencebeginstolaugh,perhaps
inorientationtotheinterviewersselectionofthemthroughgaze.Thecamera
turnstotheaudience,andthenbacktoRuddwhoabandonshisprojectedcon-tinuation(withsoatline15)andlookstowardtheaudiencewithasmileand
raisedhandwhilemouthingsomethingindiscernibletothem(Figure15).
Interviewer1makesmovestoprogresstheinterviewbybringinganother(re-
mote)guestLindsayFoxintotheinterview(line18).Hervoiceissmiley
throughoutandsheendsupabandoningherturnwhenshebeginstolaugh,andis joined by the other interviewerindoingso.The audience applauds, and
Figure14. Prime Minister! (line 14)
Figure15. Rudd responds to audience laughter and applause
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546 Carly W. Butler and Richard Fitzgerald
continuestodosofornearlyvesecondsbeforeIR1successfullybringsMis-
terFoxintotheinterview.
Similartoearlierexamples,Ruddsswearingdisrupts theprogressivityof
theinterview.However,itistreatedasahumorousincidentratherthananof-fensiveone.Whereasinpreviousexamplestheaudiencewereratiedthrough
apologieswhichtreatedtheswearingascomplainableandpotentiallyoffen-
sivetoviewers,inthiscasetheengagementoftheaudienceisfocusedaround
theentertainmentvalueoftheprime ministerswearing.WhileIR2smockre-
proachmaybeseenasanorientationtoRuddsswearingascomplainable,it
doesnotdoanapologyandisusedprimarilytoinvitetheaudiencetorespond.
AfterIR1 re-initiates the entryofMr.Fox into the interview,Ruddself-
selectstoaddressFox,IminrealstrifeLindsaydigmeoutandindoingso,
positionshimselfas someone in trouble,whichhighlights rather thanmini-
mizesthefactthatheswore.Indeed,Ruddmakesthisappealincompetition
withIR1fortheoor,therebyextendingtherelevanceofhisswearingrather
thanattendingtotheIRsmovestoprogresstheinterview.
WhileRudds swearingendsupdisrupting the progressivityof the inter-
view,thereactionsbuildafliationbetweenRuddandtheaudience.AsEriks-
son(2009)suggests,audiencelaughterinpoliticaldiscussionprogramscanbe
treatedasaresourcebywhichtheaudienceisseenasgivingsupportfora
politiciansideasorposition,andcanmomentarilyrelaxtheformalityof the
event.Inthesemoments,Eriksson(2009:917)suggestslaughterallowsthe
personaltobeglimpsedandacommongroundtobecreated.Thecommonality
andafliationinthisexamplehingesontheinformalspacecreatedbetween
theaudienceandtheprimeministerthroughtheuseofaswearword,through
thephysicalorientationtotheliveaudience,andthroughthesmilingapology.
Ruddpresentshimselfandistreatedasanordinarypersonwhoswearsin
spiteofhismembershipasprimeminister.Hemaintainsthissenseofordinari-
nessbyusingMr.FoxsrstnameandtheAustraliancolloquialismsstrife
anddigmeout.
3. Discussion
DrawingonGoffman (1981),wehave discussed howdistinctions between
swearingasacaseofknowingbetterslipsornotknowingbettergaffesare
interactionallyproducedandmaderelevant.Theincidenceofswearingand
subsequentresponsetoandmanagementoftheexpletive,maderelevantthe
contextoftheinteractionasalivemediabroadcast.Insomecasestherewasan
explicitorientationtothecontextthroughapologiestotheaudience(Extracts
[1]and[2])ortalkaboutbeingontheshow(Extract[3]),whileinotherin-stancestheseorientationsweremoreimplicit.Therepairs,displaysofshock,
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Swearing on live television 547
laughter,andreproachesbyselfandothersthatfollowedacaseofswearing
demonstratedtherelevanceoftheinteractionalcontextviaanorientationtothe
normsthatgovernconductintheseenvironments.
The interactional management of swearing reveals the practicalities ofrecipientdesignissuespeopleproducetheirtalkwithanorientationtothe
specicsofthepersonthattheyareaddressing.Expletivesthemselvesarenot
problematicitis thecontextinwhich theyareused(includingwhothere-
cipientandlistenersare)thatshapeshowtheyaretreated.Inthecaseofmedia
interviews,recipiencyismorecomplicatedthanitisinstandardmulti-party
talk,astalkisdesignedfortheoverhearingaudience.Extracts(1)and(2)(Mir-
renandRivers)demonstratetherelevanceoftheaudiencetowhatgoesonin
theinterview.InHutchbys(2006:14)terms,theaudienceareratiedasdis-
tributedparticipants.Whenanintervieweeswears,therightsandbiographies
(Goffman1981)ofthelive audience,whichtypicallyremainopaqueininter-
views,aredirectlyinvoked.InExtracts(1)and(2)thelaughableaspectsofthe
swearingdemonstrateanindiscretionthatlendsitselftothegossipyinformal
statusachievedintheseformats.Whiletheaudienceisapologizedtoasapos-
sibleupset recipient, there isalso a sense that the audience is treated toa
glimpseintotherealbackstagebehaviorofthecelebrity.
Amongtheseexamples,theaudiencewasexplicitlyorientedtoincasesthat
wereproducedasgaffesratherthanslips.Withgaffestheintervieweeistreated
asnottakingintoaccounttheirrecipientsandtheswearingistreatedasacom-
plainablefortheviewingaudience.Therewaslittleorientationtotherecipients
inthecaseofslips,wherebythespeakersself-initiatedrepairontheirexpletive
andattemptedtodriveonthroughtheturn.Ineachcase,thespeakeroftheslip
performedasame-turndeletionrepair,suggestinganorientationtothespeaker,
ratherthantherecipients,asproblematic.Althoughitisthecompositionofthe
recipients(i.e.,theliveviewingaudience)andrelationshipbetweenthemand
thespeakerthatmakethespeakersslipproblematic(i.e.,swearingmightgo
unnoticedandunrepairedinconversationsthespeakerhaswithintimates),this
isnotwhatisattendedtointhetalksubsequenttotheswearing.Ineachcaseof
a slip, the intervieweewas reproachedKeaton was advised towash hermouthoutwithsoap,whereasGasparinoandRuddwereaddressedinatone
thatintimatedmisbehavior.Ineachcase,theintervieweeorientedtotheslipas
apersonalmatter.Therewerenoexternallyprovidedaccountssuchasalack
ofunderstandingaboutthecontextandinsteadtheintervieweeaccountedfor
themselvesandattendedtotheirownresponsibilityfortheirconduct.
Acrossallthecasestherewasanorientationtoswearingasoffensiveand
complainableconduct.Whetherornotanactionistreatedasoffensiveiscon-
textuallybound,andintheseexamplesthecontextoftheinterviewandidenti-
tiesoftheparticipantsareinvokedaspartofthemanagementoftheswearing.AsSchegloffsuggests,thecomplainabilityofsomeformofconductcanbe
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548 Carly W. Butler and Richard Fitzgerald
contingentontheidentityoftheagentsandtherecipientsoftheconduct
identitiesoftengroundedincategorymemberships(Schegloff2005:452;see
alsoStokoe2009;StokoeandEdwards2007).Inthecaseofgaffes,thecontin-
gencyofthesituatedrelevanceofmembershipswithinaudience /broadcaster/intervieweecategorieswasusedintreatingswearingascomplainableconduct.
Withslips,itisbyvirtueofthemembersparticipationwithintheinterview
that the incidenceofswearingisproblematic, but itismoreaboutwho the
speakers are rather thanwhat they are doing that ismade relevant. In the
KeatonandGasparinoexamples,institutionalcategorymembershipswerenot
explicitlyinvokedasthebasisforthecomplainabilityoftheconduct,andper-
sonalratherthancategoricalaccountswereprovided.Bycontrast,intheRudd
example,therewasinterplaybetweenthepersonalandcategorical.Thebroad-
castcontextwasnotexplicitlyinvokedasanaccountforcomplainability,and
therewasagreaterfocusontheidentityofthespeakerratherthantheirrela-
tionshipwiththeaudience(atleastonthesurface).But,incontrastwithother
examples,Ruddsmembershipas prime ministerwashighlightedastherele-
vantgroundsonwhichtomakesenseofandassesshisswearing.Itisthrough
theseorientationstocontextandmembershipthataccountabilityismanaged,
revealingthelocallyrelevantandconstructedinteractionalorder.
Thedisruptioncausedbyparticipantsorientationstotheswearingwasnot
merelysequentialinthattheinterviewitselfwasputonholdtomanagerepair
andaccountability,butalsodisruptiveintermsoftheparticipationframework
oftheinterview.Swearingcouldleadtodirectaddressestotheviewingaudi-
ence,makingtheinteractionalcontextanditsdistributedparticipantssalient.
Mediainterviewsanddiscussionstypicallycarryonwithoutorientationsto
theoverhearingaudience,despitetheseeventsbeingdesignedthroughoutfor
thisaudience(Heritage1985).Thematterofwho-we-are-and-what-we-are-
doingtypicallycarriesonasanunderlyingandunstatedorganizationallyrel-
evantcategorizationdevice.Whenaninstanceofswearingleadstoanexplicit
invocationofthecontext,itbringsthisotherwiseimplicitdeviceintosharp
reliefanddemonstratestheomnirelevance(Sacks1995)ofthelivemediain-
terviewdevice.Allactionwithinthisboundedencountercanbe,andis,under-stoodbyreferencetothisdevice.
Inthesemoments,theveilofinformalityandchattinessthatcharacterizes
theinterviewsisrevealedassomethingofafacade.Swearingopensatear
inthefabricoftheencounterandrevealstheinstitutionalframeworkthatbinds
theinteractiontogetherandtowhichallconductisaccountable.Swearingis
treatedasback-stageconductthatinadvertentlyandinappropriatelyslipsonto
thefrontstage(Goffman1959).Theactcouldbeseentounderminetheillu-
sionofbackstaged-nessthattheinformalinterviewpresents.Whileinviting
andpromotinganhonestpresentationofself,theaftermathofabriefexpletiveshowsusthattherearestillboundariesaroundwhatsortofselfcanbepre-
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Swearing on live television 549
sentedinthisunremittinglyfront-stagecontext(Goffman1959).However,the
boundarybetweenfront-stageandback-stageselfisblurredandtestedinthese
moments.These glimpses of extreme back-stage behavior in a front-stage
eventprovideasenseofplayfulness,whichmayaccountfortheattractiontheyholdforaudiencemembersatthetime,and,intheageofYouTube,formonths
andyearstocome.1
Appendix:transcriptionconventions
BasedonJefferson(2004).
[ ] Squarebracketsshowthebeginningandendofoverlappingspeech.
= Nobreakorgapbetweenorwithinturns
: Soundbeforecolonisstretched.
(0.2) Lengthofsilencetonearesttenthofasecond
(.) Micropause(lessthan0.2seconds)
Ashiftintoveryhighorlowpitch
. Falling,nalintonation
, Slightlyrising,continuingintonation
? Risingorquestioningintonation
Slightlyrisingintonation
>
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550 Carly W. Butler and Richard Fitzgerald
1. Wethankananonymousreviewerforthispointandtheireloquentdiscussionoftheludicpos-
sibilitiesofswearingininterviews.
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CarlyW.ButlerisLecturerintheDepartmentofSocialSciencesatLoughboroughUniversity.Her
researchinterestsarein ethnomethodologyandconversationanalysis,childrens talkandplay,
familyinteractions,helplineinteractionsandnewsinterviews.Sheis authorofTalk and Social
Interaction in the Playground(2008).Addressforcorrespondence: DepartmentofSocialSciences,LoughboroughUniversity,Loughborough,LeicestershireLE113TU,England.
RichardFitzgerald isSenior Lecturerin the School ofJournalismandCommunication at the
UniversityofQueensland,Australia.Hisresearchexploresmediainteractionandlanguage,par-
ticularlyintheareasofnewsandradiodiscourse,andthedevelopmentandapplicationofthe
methodologyofmembershipcategorizationanalysisandconversationanalysisforexploringthe
organizationofculturalknowledgeandidentityininteraction.Hisrecentpublicationsincludea
specialissueoftheAustralian Journal of Communication(guesteditedwithCarlyButlerandRod
Gardner)onEthnomethodologicalapproachestocommunication,andMedia, Policy and Inter-
action(Ashgate),editedwithWilliamHousley.Addressforcorrespondence:SchoolofJournalismandCommunication,JoyceAckroydBuilding,UniversityofQueensland,Australia.
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28/28
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