Kevin M. Brett

February 3, 2014

Proposed Public Relations Research

Agenda

M.A. Communications and Society, University of Oregon School of Journalism and Communication (SOJC); March 2012

Created J410 Strategic Business/Financial Communications

Pedagogic Justification for Course Creation

Approved by University Academic Committee

Taught for the first time in Winter Term 2013

Master’s Degree Project

Is Ghost Blogging Like Speechwriting? A Survey of Practitioners About the Ethics of Ghost Blogging.

Professor Tiffany Gallicano-Kevin Brett-Toby Hopp research was published in the PRSA’s Public Relations Journal, Volume 7, No. 3. http://www.prsa.org/Intelligence/PRJournal/Documents/2013_Gallicano.pdf.

Selected by the Institute for Public Relations for inclusion in the Social Science of Social Media Research Center

2012 IPRRC Jackson-

Sharpe Award

Corporate Public Relations

Investor Relations

Social Media

International Public Relations

National Reputations/Brands

Research Interests

PRSA Public Relations Journal

http://www.prsa.org/intelligence/prjournal/#.UtWaRLTiWik

Public Relations Review http://www.journals.elsevier.com

/public-relations-review/ International Journal of

Strategic Communications http://www.tandfonline.com/toc/h

stc20/current#.UtWbEbTiWik Journal of Public Relations

Research http://www.tandfonline.com/toc/h

prr20/current#.UtWbWbTiWik Public Relations Inquiry http://pri.sagepub.com/ AEJMC Journal: Teaching

Public Relations Monographs www.aejmc.net/PR/teach.htm

Target Public Relations Research Journals

Potential Qualitative or Quantitative or

Mixed Method Research/Publication

Topics

Do public relations pros advocate one (e.g., CSR) at the expense of the other (e.g., Fiduciary), and jeopardize their own careers?

Mixed Method

Fiduciary Responsibility vs. Corporate

Social Responsibility

Is the public relations/marketing industry permanently moving away from the podium to untethered conversations for major presentations?

Mixed Method

Reading vs. Conversational

Approach for Presentations

to Stakeholders

How can educators encourage/mentor more women students to pursue careers in high paying corporate public relations and investor relations?

Qualitative

The Role of Corporate

PR/Investor Relations in

Closing Gender Pay

Inequity

Are organizations endangering their respective brands by relying on digital media to dispense bad news with little or no splash back?

Are they considering the implications and exploring alternatives?

Qualitative (Potential Quantitative PRSA survey)

Has Digital Media Made it

Easier for Organizations to Deliver Bad

News?

Completed three terms of German III at the University of Oregon

Competed for the Zertifikat Deutsch from the Goethe Institut in San Francisco

Certified in intermediate conversational German: Speaking, Listening, Writing and Reading

Zertifikat Deutsch

Goethe Institut,

San Francisco

According to a global BBC survey, Germany is the most admired nation on earth. What are the factors that contributed to this perception?

Research could focus on: Admission of responsibility for the Holocaust? Feminization of the Fatherland? German economic Erfolg or success?

Mixed Method

Germany’s Öffentlichkeits-arbeitswunder

(Public Relations

Miracle)

● Robert Bosch Stiftung provides educational scholarships and focuses among many topics on international relations. http://www.bosch-stiftung.de/content/language2/html/684.asp

 

● Konrad-Adenauer-Stiftung awards scholarships to students who study in Germany, which will be essential to complete my research. http://www.kas.de/wf/en/42.8/

 

● Arthur F. Burns Fellowship directs scholarships to working journalists in both the United States and Germany. http://www.icfj.org/burns

● RIAS Foundation Germany Scholarship appears to offer assistance for those studying history. My proposed research could explore the historical progression of Germany’s public relations miracle. http://www.university-directory.eu/Germany/RIAS-Foundation.html#.UeXcxG3iVJR

 

● Goethe Institut promotes Germany, the German Language and Culture. The state-supported institute works closely with teachers/instructors on topics relative to the country. Earned die Zertifikat Deutsch von der Goethe Institut. http://www.goethe.de/lhr/wer/enindex.htm

 

Potential Sources of External

Funding: Germany Public

Relations Research

Appreciate the potential opportunity to continue teaching public relations, advertising and communications

Adopted a flexible and varied research agenda

One award-winning piece already published in PRSA’s Public Relations Journal

Welcome colleague input and counsel relative to subsequent research-based submittals

Final Thoughts