www.sti-innsbruck.at © Copyright 2012 STI INNSBRUCK www.sti-innsbruck.at

myOn-ID.com - Overview

Anna Fensel

5 April, 2012; OC Working Group

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Outline

• Motivation• Products

– My Online Identity– Secure.me – Facebook app

• About the company

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Motivation

Monitor the web for your name and don`t miss any new hits. Bring your digital life together on your personal profile.

Why you should use myON-ID:

* Free monitoring for your name

* Highly customizable personal profile

* Professional contact management

Your profile, your design and your content – create your profile as individual as you want.

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Profile Example

Another profile example: http://ingrid-von-koslowski-myonid.de/

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Premium Membership

Es gibt jedoch auch die Möglichkeit aus dem kostenlosen myON-ID Konto in eine Premium Mitgliedschaft zu wechseln. Diese kostet 5,99 Euro pro Monat und bietet einige zusätzliche Leistungen für das Eigenmarketing und Personal Branding.

• Die Premium Mitgliedschaft enthält u.a. folgende Vorteile:• Individuelle Profil-Adresse (URL) für dein Profil: Wähle eine beliebige

Internetadresse, unter der dein Profil zukünftig erreichbar sein soll. Diese könnte z.B. www.vorname-nachname.de lauten.

• Bei Google mit deinem Profil ganz oben stehen: Schalte ganz bequem eine Werbeanzeige für deinen Namen und platziere dich damit in wenigen Minuten bei Google ganz oben in den Suchergebnissen.

• Keine Werbung in deinem Profil: Als Premium Mitglied kannst du die Werbung in deinem Profil einfach abschalten. Du kannst sogar das myON-ID Logo in deinem Profil ausblenden.

• Erweiterte Suchfunktion: Bis zu fünf weitere Suchbegriffe machen dein Monitoring noch umfangreicher. Als Premium Mitglied aktualisieren wir deine Treffer täglich, anstatt wöchentlich.

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Premium Membership Features (1)

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Premium Membership Features (2)

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Secure.me Facebook app (1)

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Secure.me Facebook App (2)

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Secure.me – Alarm Examples

Informaiton Item Alarm

Went to high school at: School 130Went to high school at: Hvitfeldtska Gymnasiet

Possible threat to privacy Only show your education to friends or specific groups.

Senior Researcher, Unit Leader at STI Innsbruck, University of Innsbruckat FTW Telecommunications Research Center ViennaResearch Fellow at University of SurreyResearcher at DERI, University of Innsbruck

Possible threat to privacy This information should be accessible to close friends only.

believe in changes High threat to privacy Please check whether or not this information is really necessary.

Peter Zhdanov (Brother) High threat to privacy Personal information like this could be misused. Consider whether or not you really want to share it.

Married High threat to privacy Please consider whether or not you want to share this information with the public.

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secure.me - Posts Analysis

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About the Company

• Name: myON-ID Media GmbH• “We’re dedicated to a safe and carefree Internet experience. secure.me

helps individuals and business owners control their privacy and reputation on the Internet and on social networks. secure.me also empowers parents to keep their children safe on social networks such as Facebook.

• …secure.me is based on years of experience in search and content-analysis technology we've gathered as an online reputation management pioneer. We founded our company myON-ID Media in 2007. Our offices are based in Munich, Germany, and in San Francisco in the U.S. We have strong partners who share our vision: Our investors include among others T-Venture, the venture capital company of Deutsche Telekom (German Telekom).” – company’s website

• 40000 registered users (2009) – third-party statement on the Web

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Questions?