MySpace Board MeetingMySpace Board Meeting

Alliance with Google’s OpenSocial PlatformAlliance with Google’s OpenSocial Platform

August 8, 2010August 8, 2010

Presented By:Presented By: Matt KostinasMatt Kostinas

Suet LamSuet LamFan LeiFan Lei

Sharon ReppySharon Reppy

MySpace v. FacebookMySpace v. Facebook

MySpace - Lacking Sufficient PlatformMySpace - Lacking Sufficient Platform• Decline in GrowthDecline in Growth• Less Site TrafficLess Site Traffic

Facebook - Leading Social Networking PlatformFacebook - Leading Social Networking Platform• Developers Can Offer Own Program Used Within the Facebook Developers Can Offer Own Program Used Within the Facebook

EnvironmentEnvironment

Facebook Leading Social Network Facebook Leading Social Network Platform Performance Platform Performance

Facebook Statistics:Facebook Statistics:

At Launch of PlatformAt Launch of Platform• 65 Developers65 Developers• 85 Applications85 Applications

Facebook Leading Social Network Facebook Leading Social Network Platform Performance Platform Performance

Facebook Statistics:Facebook Statistics:

One Month InOne Month In • 800 More Applications Released800 More Applications Released

– Membership Benefit from More Membership Benefit from More ChoicesChoices

Increased game choiceIncreased game choiceMore photo sharingMore photo sharingSong/Music rankingSong/Music rankingAll from Facebook siteAll from Facebook site

• 3 Million MORE Users3 Million MORE Users• 15% Increase in Memberships15% Increase in Memberships

Facebook Leading Social Network Facebook Leading Social Network Platform PerformancePlatform Performance

Facebook Statistics: Facebook Statistics:

10 Weeks In 10 Weeks In • 2,500 More Applications2,500 More Applications

Apps to have pictures and videos from other sitesApps to have pictures and videos from other sites Apps to expresses social affectionsApps to expresses social affections Apps interactive gamesApps interactive games Apps to help recruit friends to contribute/donate moneyApps to help recruit friends to contribute/donate money

• This Created 139 Million DownloadsThis Created 139 Million Downloads

MySpace’s GoalsMySpace’s Goals

1. Attract More Developers1. Attract More Developers

2. Produce More Applications2. Produce More Applications

3. Bring In More Members3. Bring In More Members

Platform OptionsPlatform Options

2 Options2 Options• Build our own proprietary platform Build our own proprietary platform

in-housein-house Pros-Control over platformPros-Control over platform Cons-Greater cost in labor and Cons-Greater cost in labor and

hardware, time consuminghardware, time consuming

• Unite with Google’s OpenSocial Unite with Google’s OpenSocial PlatformPlatform Pros-Cost effective, timely Pros-Cost effective, timely

implementationimplementation Cons-Lack of control Cons-Lack of control

Benefits of OpenSocialBenefits of OpenSocial

Broader Appeal to DevelopersBroader Appeal to Developers Less Application modificationsLess Application modifications Large multi-site pool achieves greater market Large multi-site pool achieves greater market

presencepresence Strategic advantage for developers in monetary and Strategic advantage for developers in monetary and

utility costs. utility costs.

Benefits of OpenSocialBenefits of OpenSocial

More applications availableMore applications available

Better social experience and as a result Better social experience and as a result increasing membershipincreasing membership

The EndThe End

Thank you for your time Thank you for your time and consideration.and consideration.