MySQL

Presented By:-

TechWizards(Praxis Business School)Drupad ParmarJayesh BaldaniaRinki Kumari

Case Study - MySQL Open Source Database in 2004

Agenda Company History

MySQL’s Business Model

MySQL in the marketplace

Major Competitors

SAP & MySQL Alliance

SWOT Analysis

The Way Forward

Our Recommendation

Company History

In 1995, MySQL AB was founded

In 1996, first version of MySQL was released

MySQL is an RDBMS

In 2001, Marten Mickos was appointed as the CEO

In 2008, MySQL AB became subsidiary of Sun

Microsystems

In 2009, Sun Microsystems has been acquired by

Oracle Corporation

MySQL’s Business Model

MySQL in the Marketplace

Utilized its Open Source Status

Extended press coverage

Adopted dual licensing policy

Made good-enough product available at low price

Targeted market segments

Web application developers

Small start-ups

Small & medium enterprises etc

Promoted commoditization

Database - an undifferentiated market

Price - criteria for product selection

Customers don’t need anymore features. If you need all the features, feel free to pay & use

them. If you don’t need all the features, see what savings you can make ~Marten Meckos

MySQL in the Marketplace cont…

Major Competitors

Technically, in terms of capabilities MySQL is a decade or more behind Oracle

~ Ken Jacobs, Oracle’s VP of product category

SAP & MySQL Alliance

MySQL joined hands with SAP AG, a German company & world’s

largest vendor of ERP software in June 2003

Purpose - to develop next-generation open source database for

large commercial applications

MySQL’s soft wares were developed according to SAP client’s

needs

SAP provided support & service infrastructure to MySQL, best

suited for large corporations

Symbiotic alliance

SAP & MySQL Alliance Cont….

SWOT AnalysisStrengths

Free / low license fee

Open source

Quick installation

Brand visibility

Low product development cost

Weaknesses

Low reliability

Lack of physical presence

Low service support

Opportunities

Lucrative market of large organizations

Other emerging market like SaaS vendors

Threats

Competition from big players like Oracle, IBM and Microsoft

Other open source databases providers

Dilute its brand image

The Way Forward

To continue focusing on its current market

To design special product to serve large enterprises under different brand name

Our Recommendation Continue focusing on its current market Retain its key cost advantage

Moving to the large enterprises would Dilute the brand image

Affect the revenues of existing market

Difficult to replicate the service standards and reliability

Difficult to survive – alliance with SAP AG is not enough

What is our expertise?

What customer

wants?

What is our goal?

Thank You