MYSTERY INDUSTRY

Employer Job Title Job Function

L’Oreal Paris USA Marketing and Advertising Associate

Marketing and Advertising

Bright Beginnings Donor Relations Officer Customer Service

Belk Marketing Coordinator Management

J.Crew Human Resources Representative

Human Resources

Medicines for Humanity Research Intern Nonscientific Research

NBC Universal NBC Page Event Planning

PUBLIC RELATIONS!

OVERVIEWPublic relations is the business of perception.

Public relations professionals are responsible for shaping people’s viewpoints; how the consumer, the competition, the international community and the average person on the street view a client.

A large amount of the news put in print, on television, and on the internet is the direct result of public relations.

CAREER TRACKS

Research

Media Relations

Employee / Member Relations

Community Relations

Public Affairs

Government Affairs

Issues Management

Financial Relations

Industry Relations

Development / Fundraising

Multicultural Affairs

Special Events

Marketing Communication

ACTIVITIES

Event Programming

Cultivating Relationships

Writing and Editing

Managing Information

Producing

Speaking

Researching

Evaluating

4,238 Wake Forest alumni work in Public Relations

RESOURCES

Media Bistro

PR Channel

Talent Zoo

Agency Pimp

Public Relations Society of America

Resource I found most helpful: PR Week- a weekly trade publication that provides new, reviews, profiles, techniques, fresh research to the PR industry and job postings

WELL-KNOWN PR FIGUREBusiness insider named Elliot Schrage, the VP of communications/public policy at Facebook, the most influential PR Person Behind the Scenes of Corporate America.

Facebook has 1 billion members and Schrage oversees the company’s communications staff, who must deal with dozens of different constituencies.

Previously worked at Google as VP of Global Communications and Public Affairs.

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