Solution: Digital Trade Promotion for Consumers | Retail | Distributors MYTAGS- A Turnkey platform for retail promo

Our entire solution and offering is developed robust platform allowing us to customize it and

implement it across sectors!

Our solution can be utilized for:

1)  Alcohol Brands to push sales subtly

2)  Food and Beverage Brands

3)  FMCG Industries

Activation Requirements:

1.  Unique Card with unique code.

2.  Long Code for Activations.

3.  IVRS Missed Call Numbers

4.  Customized back end panel.

Unique Scratch Card Activation

(FOR  REFERENCE  PURPOSE  ONLY)  

3. Scratches the tag on the product for Unique Code

1. Product Store

2. Customers Buys Product

Activation Plan | Process Flow

(FOR  REFERENCE  PURPOSE  ONLY)  

4. Customer Sends a SMS to a unique Long Code

5. MYTAGS Server authenticates the code

6.Customer receives an SMS from our backend with the details of gratification he/she is to be given and the SMS can then be shown to the person to get his/her gift

Activation Plan | Process Flow

Congratulations!You have won instant free recharge of Rs. 10. The amount will be credited to you shortly!

9230029000  

Congratulations!You have won instant free recharge of Rs. 10. The amount will be credited to you shortly!

Free  instant  recharge  to  all  the  customers!      

MD-­‐ABCDEF  

Missed Call Activation

Activation Plan | Process Flow

1. Product  Store  

2. Customer  buys  the  product.  Product  has  a  sLcker  on  it  with  a  scratch  card.  

3. Customer  follows  the  instrucLon,    Scratches  the  silver  area  on  the  product  which  reveals  the  unique  keyword  and  gives  a  missed  call  on  the  menLoned  number.  

Activation Plan | Process Flow

<      MD-­‐  ABCDEF  

Thank you for participating! You are registered. You shall be contacted soon!

4. Our server authenticates the missed call and the customer instantly receives message mentioning the gratification.  

OR..  

Activation Plan | Process Flow

4. Customer instantly gets a call back from our system.  

On  the  telephone,  customer  is  asked  to  speak  out  his  unique  

keyword!  

Mytags Server authenticates the voice call with keyword  

Activation Plan | Process Flow

<      MD-­‐  ABCDEF  

Thank you for participating! Your Keyword is registered. You shall be contacted soon!

5. Right after telephonic conversation, customer receives a thank you message.  

CASE STUDY

Client:  Pernod  Ricard    Brand:  Royal  Stag    Opportunity:  Royal  Stag  wanted  to  run  a  scratch  cards  campaign  in  the  East  India  to  engage  its  consumers  more  and  graLfy  them  in  a  unique  way    Solu3on:    A  scratch  card  campaign  was  run  in  Bihar,  Jharkhand  and  Odisha  where    with  every  boWle,  the  consumer  was  given  a  scratch  card,  upon  sending  the  unique  code,  the  consumer  was  graLfied  with  instant  free  mobile  recharge  and  chance  to  win  a  world  tour.  

Off Premise Activation Response

Client:  Pernod  Ricard    Brand:  Blenders  Pride    Opportunity:  Blenders  Pride  wanted  to  run  a  scratch  cards  campaign  in  the  East  India  to  engage  its  consumers  more  and  graLfy  them  in  a  unique  way    Solu3on:    A  scratch  card  based  missed  call  campaign  was  run  in  GuwahaL  where    with  every  boWle,  the  consumer  was  given  a  scratch  card,  upon  giving  a  missed  call,  consumer  got  a  chance  to  win  exciLng  gi[s  and  a  tour.  

Off Premise Activation Response

Client:  CEAT    Brand:  CEAT  Tubes      Opportunity:  Ceat  wanted  to  run  a  scratch  cards  campaign  in  the  South  India  to  engage  its  consumers  more  and  graLfy  them  in  a  unique  way    Solu3on:    A  scratch  card  campaign  where    in  every  CEAT  tubes  packet  a  card  was  put  inside,  upon  scratching  and  sending  the  unique  code  customer  instantly  received  free  mobile  recharge  

Ceat  Scratch  Card  Campaign  

Client:  Pernod  Ricard    Brand:  Imperial  Blue      Opportunity:  Imperial  Blue  wanted  to  run  a  scratch  cards  campaign  in  the  South  India  to  engage  its  consumers  more  and  graLfy  them  in  a  unique  way    Solu3on:    A  scratch  card  campaign  where    with  every  boWle  or  two  pegs,  the  consumer  was  given  a  scratch  card,  upon  sending  the  unique  code,  the  consumer  had  a  chance  to  win  various  gi[s  and  lucky  winner  a  bike.  

Imperial  Blue  Scratch  Card  Campaign  

Off & On Premise Activation Response

Client:  Pernod  Ricard    Brand:  Royal  Stag      Opportunity:  Royal  Stag  being  one  of  the  sponsors  of  the  Kolkata  Knight  Riders  IPL  team  wanted  to  run  a  acLvaLon  campaign  during  the  recent  Indian  Premier  League  season    Solu3on:    A  scratch  card  campaign  designed  and  acLvated  using  our  pla^orm  where  with  purchase  of  every  boWle  consumer  were  given  a  scratch  card,  upon  sending  the  unique  code,  the  consumer  had  a  chance  to  win  special  goodies  also  lucky  few  stands  to  win  a  Match  Lcket  to  watch  the  game  live  at  Eden  Gardens  

Total gift Royal Stag Merchandise MINIBAT Winners: 2000

Total IPL Tickets winners: 1230

Off Premise Activation Response

0  

200  

400  

600  

800  

1000  

1200  

15th  April  2015  

16th  April  2015  

17th  April  2015  

18th  April  2015  

19th  April  2015  

20th  April  2015  

21st  April  2015  

22nd  April  2015  

23rd  April  2015  

24th  April  2015  

25th  April  2015  

26th  April  2015  

27th  April  2015  

28th  April  2015  

29th  April  2015  

30th  April  2015  

1st  May  2015  

2nd  May  2015  

3rd  May  2015  

4th  May  2015  

5th  May  2015  

6th  May  2015  

7th  May  2015  

Long  Cod

e  Re

spon

se  

Promo3on  Dates  

Response  based  on  the  demand  of  Match  Tickets  

Client:  Pernod  Ricard    Brand:  Imperial  Blue      Opportunity:  Imperial  Blue  wanted  to  run  a  scratch  cards  campaign  in  the  eastern  region  of  India  to  engage  its  consumers  more  and  graLfy  them  in  a  unique  way    Solu3on:    A  scratch  card  campaign  where    with  every  boWle  or  two  pegs,  the  consumer  was  given  a  scratch  card,  upon  sending  the  unique  code,  the  consumer  had  a  chance  to  win  a  top  of  value  of  Rs.  10,  Rs.  20  or  Rs.  50  across  any  service  provider  

Efficacy:    Recharge  issued  to  over  2  lakh  consumers  who  bought  the  packs    Overall  stock  consumpLon  Lme  difference  reduced  from  3  months  to  2  months  

Imperial Blue- Scratch and Win Response

No.  of  response  exceeded  the  total  no.  of  scratch  card,  making  it  a  successful  campaign.  

0  

1000  

2000  

3000  

4000  

5000  

6000  

7000  

8000  

9000  

No.  of  R

espo

nse  

Promo3on  Dates  

Client:  Pernod  Ricard    Brand:  Royal  Stag    Opportunity:  During  the  recent  Indian  cricket  team  tour  of  Srilanka  Imperial  Blue  wanted  to  run  a  campaign  pan  India  so  as  to  increase  sales  and  brand  recall    Solu3on:    A  scratch  card  campaign  Ltled  “Fly  To  Sri  Lanka”  where    with  every  boWle,  the  consumer  was  given  a  scratch  card,  upon  sending  the  unique  code,  the  consumer  had  a  chance  to  win  a  free  trip  to  Sri  Lanka  to  watch  the  match  and  many  other  goodies.  

0  

100  

200  

300  

400  

500  

600  

10-­‐Aug-­‐11  

11-­‐Aug-­‐11  

12-­‐Aug-­‐11  

13-­‐Aug-­‐11  

14-­‐Aug-­‐11  

15-­‐Aug-­‐11  

16-­‐Aug-­‐11  

17-­‐Aug-­‐11  

18-­‐Aug-­‐11  

19-­‐Aug-­‐11  

20-­‐Aug-­‐11  

21-­‐Aug-­‐11  

22-­‐Aug-­‐11  

23-­‐Aug-­‐11  

24-­‐Aug-­‐11  

25-­‐Aug-­‐11  

26-­‐Aug-­‐11  

27-­‐Aug-­‐11  

28-­‐Aug-­‐11  

29-­‐Aug-­‐11  

30-­‐Aug-­‐11  

31-­‐Aug-­‐11  

No.  Of  R

espo

nse  

Promo3on  Dates  

Royal Stag- “Fly to Sri Lanka” Response