Week 1 - Ecommerce Fundamentals An introduction to the Neomind Growth framework, how to chunk your ecommerce business into a 4-tier system, and the levers to pull to achieve sustainable long-term growth and profits. Week 2 - Market Research and Positioning How to position your company and products in the direct-to-consumer marketplace so that you cut through the noise and stand out as the only solution for your niche. Avoid price wars and ruthless competition so you can enjoy higher profit margins. Week 3 - Customer Attraction Combine the power of neuroscience and social media advertising to unlock a floodgate of non-stop new customers. Learn how to capture your market’s attention and leverage the Facebook algorithm to generate up to 50-200 new customers per week, while avoiding common pitfalls, and wasted ad spend. Week 4 - Customer Conversion Crack the conversion code and tap into human psychology to build a high-converting marketing funnel that converts a complete stranger into a paid customer. How to apply an agile testing method and prioritization framework to avoid confusion and overwhelm, increase ecommerce store conversion rates, and unlock hidden ROI for consistent and predictable sales each week. Week 5 - Customer Maximization Maximize the profits on each new customer order with proven AOV boosters. Use advanced behavioural retargeting and email to convert new customers into raving fans, without being salesy or pushy. Increase your short-term cash flow and the long-term valuation of your company. Week 6 - Management and Mindset How to hire experts, systemize workflows, and manage projects to gain momentum and scale your business to the next level. This final week is designed to help you achieve ecommerce bliss - where you’re spending less time in the entrepreneurial rat race and more time in your flow zone. So you can create new products, give back to the community, or just turn off your phone and relax.
Module 1.1 Introduction (43:57) In this video, we go over our main purpose and objective - ecommerce bliss, and take a 30,000 foot view of the entire program. Here's what we cover:
● Our main purpose and objective - “Ecommerce Bliss” ● General housekeeping ● Important things to remember going into this ● Overview of the program ● The old model of ecommerce ● The new model of ecommerce ● The only 3 things that matter
Module 1.2 Growth Framework (33:54) In this video, we cover an overview of the entire funnel ecosystem and the 4 most important levers in ecommerce to focus on to achieve massive success. Here's what we cover:
● Overview of the funnel ecosystem ● Funnel building blocks ● The 4 levers of ecommerce growth ● The ecommerce equation
Week 2 - Market Research and Positioning
Module 2.1 Your Niche (57:23) In this video, we dive into niches, beliefs and trends and how to complete powerful market research that will save you thousands of dollars in ad spend before going live. Here's what we cover:
● Product-market fit ● Niches and identities ● Why people buy ● Market trends and polarity ● 5 Levels of the market ● Competitor research
Module 2.2 Your Offer and Your Message (1:08:03) In this video, we take a deep dive into your offer and your message and how to position your company and your product as the only solution for your niche, so you can cut through the noise and enjoy higher profit margins. Here's what we cover:
● Your customer avatar ● The problem ● Your product ● Your company ● Your message
Module 2.3 Putting It All Together (19:48) In this video, we show you how to package everything from module 2.1 and 2.2 and prepare your website before going live with facebook ads next week. Here's what we cover:
Module 3.1 Attraction Methods (40:24) In this video, we lay the framework for going live with Facebook ads, we cover some ground rules, and we talk about avoiding common pitfalls. Here's what we cover:
● Your own ecosystem ● Organic methods ● Paid methods ● The first funnel ● Common pitfalls
Module 3.2 The Facebook Holy Grail (56:26) In this video, we’re completely rewiring how you think about Facebook ads. We cover how to apply two major concepts of nature to the Facebook algorithm and dive into how to feed the algorithm what it needs. Here’s what we cover:
● Laws of nature ● The Facebook algorithm ● Account structure ● The 4A framework
Module 3.3 Preparing Your Tech (18:54) In this video, we take a deep dive into everything that you’ll need to set up technically before going live with facebooks ads. Here’s what we cover:
● Facebook compliance ● Business manager setup ● Ads manager setup ● Your fan page setup ● Tracking setup
Module 3.4 Preparing Your Media (1:16:18) In this video, we show you how to create powerful ads that capture your audience's attention. We cover how to apply the 4A framework to ad creation, and how to create profitable blue swan DNA. Here’s what we cover:
Module 3.5 Going Live (1:01:05) In this video, we submit our swan DNA to the facebook algorithm and walkthrough step-by-step on how go live with facebook ads. Here’s what we cover:
● Campaign objectives and optimization events ● UTM structure and Naming convention ● Creating audiences ● The launch checklist ● The launch process
Module 3.6 Tracking Campaign Performance (44:17) In this video, we explain the devastating importance of tracking your metrics daily, and the only metric that truly matters - ROI. We also cover scaling methods, campaign optimization, and how to take advantage of social proof to scale winning ads. Here’s what we cover:
● Daily workflow & campaign performance tracking ● Scaling methods ● Regression to the mean
Module 4.1 Agile Optimization (48:25) In this video, we show you 3 powerful tools for optimizing and troubleshooting your campaigns and funnels. The first is the 7 step scientific method, which can be used to optimize any funnel or campaign. Then we introduce the Marketing Backlog - an elegant framework that helps to reduce decision fatigue and overwhelm. And finally we walk you through how to troubleshoot any funnel step-by-step with the Troubleshooting Campaigns and Funnels Cheatsheet. Here’s what we cover:
Module 4.2 Conversion Funnels (41:24) In this video, we show you 4 proven ecommerce funnels that have generated multiple 7 figures in sales. Here’s what we cover:
Module 4.3 Building Funnels With Instapage (36:51) In this video, we show you how to build any funnel page with Instapage, and provide you with easy to edit templates for building Funnel 2 and Funnel 3. Here’s what we cover:
● Preparing to build ● Building the pages ● Tracking and going live
Week 5 - Customer Maximization
Module 5.1 AOV (46:02) In this video, we show you how to avoid ruthless price wars and enjoy higher profit margins by pricing your products using a little-known method called value based pricing. We also explain 4 proven ways you can increase your AOV and profit margins. Here’s what we cover:
● Pricing ● Quantity bundles ● Product bundles ● The power of free
Module 5.2 Retargeting (25:34) In this video, we show you how to use advanced behavioural retargeting to increase your overall company ROI, move visitors through your ecosystem, and to maximize your funnel conversion rates. Here’s what we cover:
● Retargeting journey overview ● Site retargeting ● Funnel retargeting ● Fan page retargeting
Module 5.3 Email (26:20) In this video, we show you how to use advanced behavioural email marketing to increase your funnel conversion rates and increase the number of repeat purchasers. We introduce several easy to implement, yet potent email sequences to improve your ROI and maximize the lifetime value of your customers. Here’s what we cover:
Module 6.1 Managing Your Business (1:01:11) In this video, we reveal 4 secret weapons that you can use in your business to develop ruthless focus and gain an edge over the competition. We introduce several tools for planning your years, months, and weeks, so that you’re making long-term progress and finally hitting all of your goals. We also show you how to forecast your cash flows with predictability so that you can manage your inventory and avoid the unexpected. Here’s what we cover:
● Planning ● Finances
Module 6.2 Operations and Workflows (39:15) In this video, we share an agile framework for managing projects that helps you get more done - faster. We also show you how to systemize the processes in your business and streamline customer support so you have a well oiled machine. Plus, how to hire contractors to do the work
Module 6.3 Managing Yourself (30:28) In this video, we reveal the 3 areas of peak human performance that you need to optimize to become the ultimate human being. They include, physical, cognitive, and environmental factors that affect your mindset, productivity, and focus. Unlock your potential and achieve total mastery. Here’s what we cover:
Zenon Bihun graduated from the University of Alberta in 2014 with a double major in Accounting and Finance. Since then, he has completed CFA Level 1 and 2, the most difficult financial exams in the world. He’s worked with over 33 companies, from startups to multiple 8-figure businesses, helping them find product-market fit, gain traction, and scale to the next level.
He has managed $4.8mm in ad spend, and generated $7.4mm in revenue, managing campaigns ranging from $30/day to $10,000/day in ad spend.
His engaging teaching style will keep you hooked and his ultimate goal for this program is to teach you the valuable skill of acquiring your own customers online - without relying on marketplaces, retailers or agencies.
Customer acquisition. It’s the most lucrative skill an entrepreneur can ever have. And the best part is, after going through the Neomind Growth Program, you’ll have it for life.
Jessica Khan’s background in biology and ecommerce carefully blends human behaviour with creativity and beautiful design that achieve measurable growth.
She has developed unique marketing strategies rooted in neuroscience and has implemented growth marketing techniques for over 19 ecommerce companies - from young companies generating $100/month to established brands grossing over $1mm/month.
Jessica manages the marketing campaigns for our agency clients and uses the Neomind Growth Framework daily -- Strengthening the strategies, building high-converting marketing funnels, and validating new techniques that
ensure the Growth Program is continually evolving.
● The Neomind Growth Program is a 6-week self-paced online training program that shows you how to grow your ecommerce supplement brand using proven growth marketing strategies.
Why does it exist?
● We created the Neomind Growth Program because most ecommerce companies are struggling to get new customers and are overwhelmed with confusing “tricks” and “hacks” from online gurus. The Neomind Growth Program shows you proven, scientific frameworks for repeatable and predictable success.
When does it start?
● It starts as soon as you enroll. You complete the videos at your own pace and attend the live weekly Q&A call.
Who is it for?
● The Neomind Growth Program is for founders who already have an existing supplement brand on Shopify with existing customers. They’re generating less than $50,000/month and want to scale up to 50-200 new customers per week and beyond. It’s for early adopters who are eager to learn and are serious about gaining an edge over the competition. This is not for dropshippers, retailers, MLMs, or companies without a product.
Where does it happen?
● The Neomind Growth Program is an online program that consists of training videos, tools, templates, live Q&A calls, and a facebook community. You complete it online, at your own pace, and it can be accessed 24/7.
Are There Prerequisites?
● There are no program prerequisites and no prior marketing experience is needed. The Neomind Growth Program helps simplify growth marketing so anyone can understand the strategies, develop a data-driven mindset, and confidently take massive action.
How long is the program?
● The program content is 6 weeks. Although the program can be completed in under 6 weeks, we recommend coming back to the program over the next 12 months to master the skills in the program.
How much time is required to go through the program?
● Learning the skill of customer acquisition takes consistent effort over time. The more time and effort put in, the better your results will be. Each week, the video content is roughly 2-5 hours, and you should plan to commit at-least 2-3 hours daily for implementation over the 6 weeks.
What If I need longer than 6 weeks to go through the program?
● You have lifetime access to the course content, support, and community, so you can move as quickly or slowly as you’d like.
How does it work?
● It's a self-paced online learning program with video content and step-by-step instructions on how to implement everything from how to build the entire marketing funnel to how to hire and outsource the work.
When is the live Q&A call?
● Thursdays at 3pm MST (5pm EST) How long is the live Q&A call?
● The live Q&A call can be as short as 10 minutes or as long as 1-2 hours depending on the amount of questions
How do we get support?
● First, review the week’s video content, then post your question in the facebook group, then join us on the Q&A call and we’ll help you there. If you’re having any technical account or payment issues, please email us at [email protected]
What If I have multiple people on my team that want to use the program? How does that work?
● For access to the content portal, you’ll be given 1 single login to share among your team members. A maximum of 2 team members will be added to the Facebook group. Team members can join the live Q&A call and 1 person asks 1 question at a time.
Do I need to be on Shopify for this program to work?
● Yes, for the best learning experience we recommend using Shopify because we provide step-by-step training for Shopify users only.
What advertising platforms do you teach in the program?
● We teach you how to acquire your own customers using Facebook and Instagram advertising and retargeting.
What tool do you recommend for building funnels?
● We recommend Instapage, but you can use our funnel frameworks in any other page builder you prefer such as Clickfunnels, Unbounce, Zipify or Shogun.
● Yes, you can view who we’ve worked with and testimonials on our site here: https://www.neomind.co/programs. Also, you can check out our Instagram page for recent success stories
Neomind Growth Program An Agency or Full-time Hire
Cost One time payment of $3,900 USD (incentive based pricing is available on the strategy session)
$50,000+ per year for a full time hire. Monthly retainers starting at $2,500 per month. Some agencies or growth partners ask for a % of revenue or even equity.
Ad spend required $1,000 per month $5,000+ per month
Profitability Invest the advertising profits back into the business so you can grow faster, or simply keep them for yourself.
The advertising profits will be diluted by the agency management fee or your employee's salary.
Time until results 3-6 weeks 3-6 months to find and onboard the right hire. And most agencies don't deliver results for a few months.
Risk We've worked with over 33 health & supplement companies and have a database of over 7,000 more. Our inside knowledge of what works and scientific study of these companies helps remove the risk of wasting thousands of dollars on ad spend or countless hours on the wrong growth activity.
Agencies and hires are an expensive gamble. Agencies push contracts without guaranteed success. And a bad hire can set you back half a year plus all your ad spend.
Time commitment Our program is self-paced so you can decide how much time to invest based on your goals.
Working with an agency takes weeks of onboarding and constant communication. Hiring and onboarding an employee can be a full time job.
Marketing strategy Get full access to the proven Neomind growth marketing framework so you can replicate success without hesitation, and have the valuable skill of customer acquisition for life.
Less control and no access to the marketing strategy. When the agency leaves you are left back where you started. A full time hire may not have direct experience in your industry.
Brand control You have full control over how the business is presented in the ad copy, images, funnels, and all other marketing materials.
Outsourcing ad copy, images, funnels, and other marketing material gives you less control over how the business is presented.
Cost One time payment of $3,900 USD (promotional pricing is available on the strategy session)
Varies
Ad spend required $1,000 per month Varies
Time until results 3-6 weeks Varies
Actionability Our program is designed for quick action for entrepreneurs with limited time. You'll watch a video module and then take immediate action using our step-by-step resources.
Courses overwhelm you with information that you'll rarely implement and soon forget.
Context Specific strategies, funnels, and ad copy for health & wellness supplements, superfoods and vitamin products.
General and cover a broad range of industries and niches.
Quality & Bias We've taken a scientific approach to creating our program content. All program content is objective, tested and validated based on what's working today with our own agency clients. The methods and strategies in our program are continuously tested for effectiveness and updated based on what's working today.
Most course content is based on out-dated strategies that worked years ago. They are also biased based on what worked for a single person and their own business. Course content is not regularly tested.
Timing We not only show you what to implement, but when to implement. Your business is an ever-evolving organism, and different areas will need your attention at different stages of growth.
Cover topics with no regard to timing.
Updates Continuous program updates based on what's working today, so you always get the most up to date and profitable ecommerce growth marketing strategies.
Course content is created once and goes out of date in a few months to a year.
Access Lifetime access to the online course content, Facebook group, and Q&A calls.
Limited access to support for the duration of the course.
Support Facebook community full of like minded entrepreneurs, and 2x weekly live Q&A calls for questions, and private email support.
● $3,900 USD one time payment (incentive based pricing is available on the strategy session)
Is it worth the price?
● Yes, we’ve spent years and hundreds of thousands of dollars on ad spend testing the methods in the Growth Program. With the strategies in the program, you’ll save years worth of time, effort, and thousands of dollars on ad spend. Also, you can easily earn back the entire price of the program within 3-4 months.
How do I buy the program? Why do I need to be on a strategy session?
● Since the program is designed for a specific type of business and product, and since we want to make sure that the people we accept into the community are high quality, we only offer the program for purchase after the strategy session is complete. The strategy session is used to review where you’re at, what your goals are, and ultimately to see if you and your company will be a good fit for the program. If you’re a good fit, we’ll offer an invitation to join the program.
How do we submit payment?
● Over the phone or via a secure Stripe online payment link (sent via email during or after the strategy session).
What payment methods do you accept?
● We accept Visa, Mastercard, and Amex through a secure Stripe payment gateway. All payments are in USD.
Do you offer a guarantee?
● We do not guarantee that you will get any amount of customers in any amount of time, but we do offer a 30-day money-back guarantee. You have 30 days to start going through the program and to begin implementing the work. If you feel like you aren't getting any value from the program, just email [email protected] within 30 days of the purchase date and we'll issue a full refund (minus any payment processing fees).
Do you have a legal agreement?
● You can view our terms of service here: https://www.neomind.co/terms
