NAACP NATIONAL ECONOMIC DEPARTMENT

Social Media

AGENDAWhat is Social Media?

Benefits of Social Media

Social Media

Strategy

Do’s of Social Media

Email Addresses

Facebook

Twitter

What is Social Media?

Social media is a general term used for any interactive digital

technology. •Facebook•Twitter•YouTube•Blogs (e.g., Tumblr, Word Press, etc.)•Webinars

Organization’s message will reach a wider audience

Strengthens & Builds

Relationships

Engages Constituents

Facilitates Collaboration

Mobilizes constituents

around issues that are important to them and creates

advocates

Easier and broader dissemination of

information

What Are The Real Benefits Of Social Media?

Do’s of Social Media

Provide value

Strategize

Be genuine

Listen

BE CREATIVE

Strategize Efficiently•Determine your audience and goals!

•Select a social technology e.g. Facebook, Twitter, etc). That best meets those goals

• USE PHOTOS!!!!Remember, every organization has different social media needs!

Strategize Continued…•Email Addresses

Every NAACP unit should have a general unit email address.

Should be visible on website. Do not want to miss opportunity to interact

with your constituents Necessary to create social media accounts Necessary to receive notifications of

activity on social media

•Email Services: Gmail, Yahoo, Hotmail

Facebook Facebook allows you to directly engage your constituents with a variety of different media, such as videos, polls and status updates.

Disseminate information ( What is the NAACP

doing?)

Get feedback (e.g., comments, likes, quizzes,

etc.)

Launch causes and donation drives

Financial Freedom Center Facebook Page

Sample Facebook Page

SHOUT OUT TO DC

BUT OKLAHOMA TAKES THE CAKE#WINNING

Facebook Post Example

How to Create a NAACP Facebook Page??

Refer to:

NAACP ECONOMIC DEPARTMENTSocial Media 101 Guide

Twitter T

Twitter connects you with constituents through the exchange of quick, frequent answers to one simple question: What are you (and/or your organization) doing?

• Instantly connect with people who are

interested in similar issues

• Interact with constituents (e.g., ask questions)

• Disseminate information to a wider audience

• Financial Freedom Center Twitter

Sample Twitter Page

Quiz(uh oh!)

Name a benefit of social media?Name an example of social media technology?

List one of the “do’s” of social media.

T/F: There is a one size fits approach to social media campaigns?

Stay In Touch!!

For more information, please contact:

Bethlehem “Betty” Aynalem, Economic Education and Outreach

Specialistbaynalem@naacpnet.org

Like the NAACP Economic Department’s page on FB @ NAACP Financial Freedom Campaign

& follow us on Twitter @NAACPEcon & TAG US IN YOUR EVENTS!!!!