ONLINE AD SPECIFICATIONS, FORMATSNapaValleyRegister.com • m.NapaValleyRegister.com
DIGITAL
|| 707.256.22281615 Soscol Avenue, Napa, CA 94559amplifiednapa.com
COLOR SPECIFICS
72 DPI (dots per inch)actual size
RBG
Red, Green, Blue
ACCEPTED FILE FORMATS CAMERA READY
ACCEPTED FILE FORMATS NEW BUILD
w
ONLINE AD SPECIFICATIONS, FORMATSNapaValleyRegister.com • m.NapaValleyRegister.com
DIGITAL
|| 707.256.22281615 Soscol Avenue, Napa, CA 94559amplifiednapa.com
Ad Unit Name Dimensions Pixels Max File Size
Big Ad / Mobile Big Ad 300 x 250 150 KB
Leaderboard 728 x 90 150 KB
Mobile Banner 320 x 50 150 KB
Half Page 300 x 600 150 KB
Wide Skyscraper 160 x 600 150 KB
Multi-Screen Adhesion 300 x 600 150 KB
160 x 600 150 KB
728 x 90 150 KB
320 x 100 150 KB
Reveal 1920 x 600 150 KB
Reveal Mobile 800 x 250 150 KB
Billboard 970 x 250 150 KB
Paw Desktop
Pencil 1170 x 50 150 KB
Billboard 1170 x 300 150 KB
Right Wing 500 x 800 150 KB
Left Wing 500 x 800 150 KB
Paw Mobile
Pencil 480 x 50 150 KB
Billboard 440 x 250 150 KB
MECHANICAL MEASUREMENTS
HOMEPAGE ROADBLOCKEngage your consumers online with the power of high-impact ads
|| 707.256.22281615 Soscol Avenue, Napa, CA 94559
Use the homepage “Roadblock” digital advertising tool to get your messagein front of our 404,878 unique monthly visitors. This single buy gives youadvertising saturation on the homepage of one of the primary choices ofinternet users for local and community news in the Napa Valley.
GOALS & BENEFITS» Your message will get maximum
exposure» Drive market share growth» Increase brand awareness to a local
desirable audience» Stay“top-of-mind” with current
customers
» Acquire new customers» Drive engagement and traffic to your
website with interactive online ads» Reconnect with your website’s visitors» Track advertising success and ROI
using the right metrics
amplifiednapa.com
Get Exclusive Advertising on theNapa Valley Register Homepage
LOCAL DISPLAYBroadcast your message to a growing audience by delivering rich media
|| 707.256.22281615 Soscol Avenue, Napa, CA 94559
Reach an affluent local audienceby delivering your message with theNapaValleyRegister.com, the most visitedlocal website in Napa Valley. Our monthlytraffic includes 2,298,281 pageviews,415,596 unique visitors and 812,815 sessions.Newspaper websites are the primary choiceof Internet users for various news topics.
Extended your print message to a fastgrowing, desirable local audience bydelivering dynamic and interactiveadvertising.
TARGETED DISPLAY CAMPAIGN GOALS & BENEFITS» Drive market share growth» Increase brand awareness to a local
desirable audience» Stay “top-of-mind” with current customers» Acquire new customers» Track advertising success and ROI using the
right metrics
» Drive engagement and traffic to yourwebsite with interactive online ads
» Reconnect with your website’s visitors» Take advantage of A/B split testing» Campaign optimization based on monthly
statistics reporting
Connect with our ever expandingmobile audience on-the-go
Maximize your exposure withpremium positioning on ourhomepage
Get noticed with run of siteHigh-Impact ads
Choose to run in the section thatyour customers love to read
Engage your consumers online withthe power of video ads
Optimal viewing and interactionexperience across a wide range ofdevices
Native advertising allowsyour business to positionitself as the expert inyour industry and reachpotential customers in anew, unique way.
Why Native advertisiNg Works» Native advertising is a form of paid media where the ad experience follows the natural form and
function of the user experience in which it is placed.
» Our custom native advertising packages include robust content marketing and distribution
strategies to reach your ideal audience
CoNteNt is vieWed as editorialBecause our native placements reside inthe same locations as our editorial content,your messaging blends right in.
timely or evergreeN CoNteNtOur native packages have shelf life. Yourcontent can live on a unique landing pagewithin our newspaper site for the durationof your native campaign.
largest loCal audieNCeBy having native content in our print anddigital platforms, you are reaching over78% of adults in the market weekly.
iNCreased visibilityNative ads are more visually engagingthan display ads. Consumers look at nativeads 53% more frequently than displayads.*
*Source: Sharethrough 2013.
Native advertisiNgEngage your consumers online with the power of Native advertising
|| 707.256.22281615 Soscol Avenue, Napa, CA 94559amplifiednapa.com
REAL ESTATE WEBSITE DEVELOPMENTMake a good first impression online with a professional website
|| 707.256.22281615 Soscol Avenue, Napa, CA 94559amplifiednapa.com
The Napa Valley Register Audience
NAPA VALLEy REgISTER Daily readership: 25,148
ST. HELENA STAR Weekly readership: 5,591
WEEkLy CALISTOgAN Weekly readership: 1,961
DISTINCTIVE PROPERTIES Monthly magazine distribution: 5,000
INSIDE NAPA VALLEy Quarterly magazine distribution: 14,000
But that’s not all…
WEBSITEPageviews: 2,236,068Unique Visitors: 312,775Sessions: 668,298
SOCIAL MEDIA fOLLOWERSFacebook: 41,227Twitter: 32,774Instagram: 5,827
MOBILE APPPageviews: 625,779Unique Visitors: 8,522Sessions: 215,639
AuDIENCE DEMOgRAPHICS (PERCENT Of VISITORS) Female: 52.33% | Male: 47.67%Age: 18-24: 7.56% | 25-34: 20.11% 35-44: 20.93% | 45-54: 19.07% 55-64: 19.09% | 65+:13.24%
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circulation x 2.3 readers per copy data 07-31-2018
The Napa Valley Register delivers aHUGE audience! Each week we reach
78%of all adults in the market.
Reach more of the market with the Napa Valley Register.
WE DELIVER A POWERfuL AuDIENCEReaching consumers more consistently and frequently than any other media!
Our audience is engaged. 72% notice advertising, 76% trust the Napa Valley Register
Our readers also have a higher median household income
And are more likely to be college graduates
REVEAL ADEngage your consumers online with the power of high-impact ads
|| 707.256.22281615 Soscol Avenue, Napa, CA 94559
Your ad will appear on our homepage, getting maximum exposure in front of our415,596 unique monthly visitors. This single buy maximizes your impressions with ouraudience. The Napa Valley Register is one of the primary choices of internet usersfor local and community news in the Napa Valley.
GOALS & BENEFITS» Your message will get maximum
exposure» Drive market share growth» Increase brand awareness to a local
desirable audience» Stay“top-of-mind” with current
customers
» Acquire new customers» Drive engagement and traffic to your
website with interactive online ads» Reconnect with your website’s visitors» Track advertising success and ROI
using the right metrics
amplifiednapa.com
Command an AudienceLike Never Before!
TARGET DISPLAYBuild brand awareness with our digital targeting solutions
Reach potential customers across the webwherever they are searching or reading byplacing your ad in front of them.
We leverage data from our own publishers’and readers, along with data fromthird-party publishers to target yourmessage to a highly engaged anddesirable audience. You can connectwith interested consumers at the exactmoment they are actively engaged andresearching information about productsand services you sell on the web.
CLICK-THROUGH RATE
CONVERSIONS
Amplified leverages data from Lee Enterprises’ ownedand operated newspaper websites. That’s more than50 publications across the country with more than30 million monthly unique users. We combine that firstparty advantage with third party data from our partnersto target audiences based on your ideal customers’demographics, behaviors, search habits and more.
FIRST PARTY ADVANTAGE
TARGETED DISPLAY CAMPAIGN GOALS & BENEFITS» Drive market share growth» Increase your brand awareness to a target
local audience» Increase conversions» Increase traffic to your site» Keep top of mind with current customers
» Expand your reach to our Amplifiedaudience
» Acquire new customers» Track advertising success and ROI using the
right metrics» Drive clicks to your website with interactive
online ads
FIRST PARTY DATA
+THIRD PARTY DATA
|| 707.256.22281615 Soscol Avenue, Napa, CA 94559amplifiednapa.com
TARGET DISPLAY OPTIONSReach out to your direct audience with our digital targeting solutions
GEO-TARGETINGSend your ad to those who are closeenough to take action now
SITE RETARGETINGKeep customers coming back to your siteuntil they're ready to buy-from you
SEARCH RETARGETINGReach people who searched for yourproduct or service even after they leavethe results page
CONTEXTUAL TARGETINGYour ads will appear on pages withcontent that matches keywords orphrases related to your business
CATEGORY TARGETING(CHANNEL)Reach your audience through relevantcontent on customized site lists
BEHAVIOR TARGETINGReach people who act just like your targetcustomer, based on their recent searchand browsing history
DEMOGRAPHIC TARGETINGReach your target demographic bynarrowing your advertising audience byage, gender and household income
WEATHER TARGETINGUse dynamic creative to serve highlyrelevant messages according to weatherin the area (e.g. serving ads for a snowblower sale in a blizzard)
YOUTUBE.COM DISPLAYPlace your ad right next to the videoplayer on YouTube.com for a massivereach
VIDEO NETWORKUse geo- and demographic targeting toachieve a higher level of engagement withyour audience on our Video Network orYouTube streaming video
HYPER-LOCAL TARGETINGTap into smartphone GPS combined withan ad display network on thousands ofmobile apps to reach potential customersbased on their precise location
TAP-TO-CALLMore valuable than a website click,tap-to-call lets mobile phone userscall you right from your ad
TAP-TO-MAPGive potential customers directions toyour store with one click on your ad
DISTANCE-TRIGGERED CREATIVECombine hyper-local targeting anddynamic creative to serve messagingbased on the viewer’s current location
TARGETED TABLETReach your audience on the go and athome in a highly interactive, engagingenvironment designed specifically fortablet users
AVAILABLE FOR DISPLAY,MOBILE & TABLET
AVAILABLE FOR MOBILE
TABLET-SPECIFIC TARGETING
|| 707.256.22281615 Soscol Avenue, Napa, CA 94559amplifiednapa.com
WEBSITE DEVELOPMENTMake a good first impression online with a professional website
First Impressions Count!Today’s customers are checking out yourwebsite long before they call to find outmore information. A modern website thatengages visitors and turns prospects into leadsis critical to your digital marketing success. Ourresponsive web design approach provides anoptimal viewing and interaction experienceacross a wide range of devices.
GOALS AND BENEFITS» Reach new customers searching for your product or services online» Improve your brand image with a professional website» Demonstrate credibility to potential customers» Convert browsers into clients. Your website can be open all day, every day ― even if you’re not
CUSTOM WEBSITE DEVELOPMENT
MULTIMEDIA OPTIONS
SEARCH ENGINE REGISTRATION
ON-PAGE SEO
CONTACT & SIGN-UP FORMS
TECHNICAL SUPPORT
WEBSITE ANALYTICS
We will design and create a responsivemobile-ready website with customized logographics and color scheme.
Incorporate video, photo galleries, socialmedia feeds and more to give customersmultiple ways to learn about yourproducts and services.
Website will be registered withGoogle and Bing.
On-page search engine optimization aswell as behind the scenes SEO practicesfor easier indexing.
Gather valulable data from your customersor potential customers and give thema place to contact you with formsand surveys.
Technical support via phone or emailwith a quick turnaround time.
Monthly Google Analytics reports providing data aboutyour website visitors and their behavior.
|| 707.256.22281615 Soscol Avenue, Napa, CA 94559amplifiednapa.com
