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® www.napnap.org media kit 2015
®
www.napnap.org
media kit2015
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®®
Contact InformationHeadquarters
5 Hanover Square Suite 1401
New York, NY 10004917-746-8300
Government Affairs Offi ce20 F Street, NW
Suite 700Washington, DC 20001
202-223-2250
email: [email protected]: www.napnap.org
facebook.com/NAPNAP1973twitter.com/NAPNAP
linkedin.com/company/national-association-of-pediatric-nurse-practitioners-napnap
instagram.com/napnap_73
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Background / PNP InfoWith more than 8,000 members, the National Association of Pediatric Nurse Practitioners (NAPNAP) has been the professional organization for pediatric nurse practitioners (PNPs) and other advanced practice registered nurses (ARPNs) who care for children since its founding in 1973. Our mission is to empower pediatric nurse practitioners and their healthcare partners to enhance child and family health through practice, leadership, advocacy, education and research.
Who We ArePNPs are advanced practice healthcare providers dedicated to improving children’s health in primary care, as well as specialty and acute care settings. We have been providing quality health care to children and families for more than 40 years in an extensive range of practice settings, such aspediatricoffices,specialtyclinics,school-based health care settings and hospitals, reaching millions of patients across the countryeachyear.PNPsspendsignificantone-on-one time with patients , birth through 21yearsold,andfamilies.Fifty-fivepercentof our members report spending 11-20 minutes with patients and 23 percent report spending more than 20 minutes.
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What We Do• Manage acute, chronic and critical pediatric diseases, including asthma, diabetes and cancer• Provide pediatric health care maintenance, including well child exams• Diagnose and treat common childhood illnesses such as allergies, otitis and acne• Screen and manage mental health illnesses in children and adolescents• Perform in-depth physical assessments, including vision, hearing and dental• Perform therapeutic procedures in a variety of settings • Prescribe medications and medical equipment• Order and interpret results of laboratory and diagnostic tests• Provide anticipatory guidance regarding common child health concerns such as nutrition, obesity and weight management• Provide behavioral counseling in areas such as school failure, ADHD and risk taking behaviors• Coordinate and lead pediatric healthcare homes• Perform developmental screenings• Perform school physicals and provide childhood immunizations• Provide anticipatory guidance on in-home safety, unintentional injuries, sports injuries, motor vehicle and bike safety
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Our more than 8,000 members, comprising of 49 chapters across the United States and 17 special interest groups, represent many facets of pediatric healthcare delivery, including primary and acute care pediatric nurse practitioners, school nurse practitioners, neonatal nurse practitioners, family nurse practitioners, clinical nurse specialists, pediatric nurse consultants, pediatric nurses and pediatric nurse practitioner students.
By The Numbers
Education –Highest Level
Setting
StatusGender
Location
PatientPopulation
MS/MN 72%
Female 96%
South 35%
Northeast 22%
Full Time 66%
Hospital 45%
Ped. Office –Employee
28%
General Pediatrics 75%
Other 9%
Midwest 25%
Part Time 28%
Other 6%
West 18%
PhD/DNP 10%
Male 4%
Pediatric Office – Self 1% Adults 4%
Adolescents & Young Adults 14%
Neonatal 7%School-based 3%
Public 6%
Faculty 7%
Other 10%
BS/BN 9%
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OpportunitiesWhy partner with NAPNAP?Wewillprovideyourorganizationaccesstoinfluentialandpowerfulmembers in the pediatric healthcare community. Through our unique online, print and direct access, your organization has the opportunity to reach key decision makers untapped in other markets. With more patients entering the healthcare system than ever before, partnering with NAPNAP means that your organization can connect with a growing market of expert child healthcare providers –– PNPs and other pediatric-focused APRNs.
We offer many opportunities for your organization to associate with pediatric healthcare leaders. We will work with you
to develop a package that best meets your needs throughout the year.
To become a partner, contact us at:[email protected].
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Opportunities - cont.Online 1. PNP Daily News – Market your products and services in our high- quality daily pediatric healthcare news coverage 2. NAPNAP Newsflash e-newsletter – Connect with our membership in our biweekly communication highlighting key association news and resources 3. Website – Promote your company or organization on www.napnap.org accessed by members and visitors throughout the U.S. 4. PNPSourCESM – Increase your visibility with advanced practice nurses who earn CE and pharmacology course credits online 5. NAPNAP Career Connection – Showcase employment opportunities or educational resources to reach thousands of pediatric-focused APRNS and students looking for new career opportunities
Print 6. Journal of Pediatric Health Care – Promote your products and services in a leading pediatric health care journal read and cited by advanced nurses, physicians and other healthcare providers 7. Ready, Set, Grow: Raising Healthy Kids – Advertise to more than one million families each year in our consumer-focused pediatric health and news magazine written by pediatric expertsDirect Access 8. NAPNAP Annual Conference – Reach more than 1,500 nurse practitioners and other pediatric healthcare providers at our premier event in pediatric health care 9. Corporate Circle membership – Become a member to enjoy specialadvertisingandsponsorshipbenefits 10. Member Communications – Connect your branded message withourfullmembershiporspecificsegments
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PNP Daily News
Key FactsCirculation: 7,000+Daily open rate: 31% Percent opens on mobile devices: 63%
PNPDailyNewsisourofficialdailye-newsbriefingdeliveredtoourmemberseach week day morning. Members repeatedly tell us that PNP Daily News is a vital, easy access resource delivered to them as they start their busy days.
Contact: [email protected] to advertise in PNP Daily News.
Online
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2015 RATE CARD Frequency Cost/Drop Volume Discount 5-12 $752 -5% 13-25 $713 -10% 26-39 $673 -15% 40-55 $634 -20% 56-95 $594 -25% 96+ $554 -30%
Limited number of digital advertising units availableMulti-sourced content
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NAPNAP Newsflash
Key FactsFrequency: biweekly Circulation: 8,000+Open rate: 29%
OurNewsflashe-newslettersaresenttoourentiremembershipandhighlighttimely information, including association news and member opportunities andbenefits.PastNewsflasheditionsarenowsearchableandaccessible on our website.
Contact: [email protected].
Online
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2015 RATE CARD Banner ad $1,200 Entry item (text placement) $1,000 Side bar with link $600
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NAPNAP.org
Key FactsAverage site visits: 11,105 per month Average time per visit: 4.6 minutes per visitUnique page views: 29,308 per month
Our newly redesigned website allows members and guests to access a variety of key information ranging from association news and perspectives to practi-tioner information to family-friendly healthcare resources. The website features responsivewebdesigntoallowuserstoquicklyfindinformationwhetheronadesktop, tablet or mobile device. Advertisers can select channels within our site totargettheirlinkedadtoviewersinterestedinspecificcontent.
Contact: [email protected] to have your ad posted on www.napnap.org.
Online
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2015 RATE CARD Banner ad $1,300 per month Right rail ad $800 per month per channel
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PNPSourCE SM
Key FactsMore than 50 accredited courses at any given timeMore than 3,500certificatesawardedperyear
napnapce.org
NAPNAP’s PNPSourCESM offers pediatric-focused APRNs and other pediatric healthcare professionals an online community to earn CE contact hours to meettheirlicensureandcertificationrequirements.
Contact: [email protected] to advertise on PNPSourCESM.
Online
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2015 RATE CARD Logo w/ link $500 per month
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Career Connection
Key FactsJob seekers: more than 10,000 Resumes for review: more than 1,000 Unique page views: 630 per monthcareerconnection.napnap.org
The NAPNAP Career Connection is a web-based tool that connects pediatric-focused APRNs with prospective employers in private practice or institutions.
Contact: [email protected] or (888) 575-9675 to be a Career Connection advertiser.
Online
NAPNAP
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2015 RATE CARD Premium Posting $605 Ultimate exposure for your 30-day job posting! Increase views to your job posting! Your job will be featured on the NAPNAP Career Connection homepage! It will also be posted on NAPNAP Career Connection for 30 days where it will stay near the top of search results for the duration and be highlighted to maximize views. Premium postings attract an average of 1000% more job views than a Basic Posting. Enhanced Posting $445 Makeyourjoboneofthefirstseenbyjobseekersfor30days!Your 30-day job posting will stay near the top of search results for the duration, ensuringthatitisoneofthefirstopportunitiesjobseekerssee. Basic Posting $385 30-day posting
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Journal of Pediatric Health Care
Key FactsFrequency: bimonthly Circulation: 8,000+Impact factor: 1.970Digital version: www.jpedhc.org • Available as an iPad app
The Journal of Pediatric Health Care (JPHC) is the leading nurse practitioner journal for the care of infants, children, adolescents and young adults. JPHC is currently ranked 7th out of 107 ranked nursing journals, 37th out of 118 medical pediatric journals and 22nd out of 70 health policy and services journals.AstheofficialjournalofNAPNAP,JPHCpublishesoriginal,peer-reviewedarticlesonclinical topics, health policies and critical issues relevant to the expanded role of pediatric nurses and nurse practitioners in primary care. As the number of PNPs and other pediatric-focused APRNs grows, so does the scope and reach of our journal.
Contact: Carol Clark at Elsevier [email protected] or 212-633-3719 for JPHC advertising.
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2015 RATE CARD – B/W 1x 3x 6x 12x 18x 24x Full Page (B & W) $2,080 $2,060 $1,995 $1,925 $1,870 $1,855 1/2 Page (B & W) $1,480 $1,440 $1,410 $1,355 $1,330 $1,315 1/4 Page (B & W) $1,070 $1,050 $1,025 $1,020 $1,010 $985
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Journal of Pediatric Health Care, cont.
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COLOR RATES Standard Color $595 Matched Color $705 Metallic Color $1,020 4 Color $1,805
PREMIUM POSITIONS Cover 4: 50% B/W page rate Cover 2: 35% B/W page rate Cover 3: 25% B/W page rate Opposite TOC: 25% B/W page rate First Right Hand Page: 25% B/W page rate Other Preferred Positions: 10% B/W page rate
Cover Tips: $8,000 Net Outserts: $8,000 Net
Earned rates: Rates are based on the total units earned during a twelve-month period. Space purchased by a parent company and its subsidiaries is combined to determine earned rate. Agency discount 15% - All rates noted on this card are gross.
Contact: Carol Clark at Elsevier [email protected] or 212-633-3719 for JPHC advertising.
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Key FactsFrequency: Biannually Circulation: 500,000 Digital version: www.readysetgrowmag.com
Ready, Set, Grow: Raising Healthy Kids, produced for the National Association of Pediatric Nurse Practitioners (NAPNAP) by CW Publishing Group, is a consumer publication written by our expert nursepractitionersanddistributedinpediatricoffices,clinicsandotherhealthcaresettings.
Contact: Neil Agble at CW Publishing at [email protected] or 646-274-7272
Ready, Set, Grow
2015 ANNUAL RATES – TWO EDITIONS One page, four color, opposite editorial content $80,000 Double-page spread, four color, within editorial content $144,000 One double-sided incentive page, four color $80,000
COVER PREMIUMS 2nd Cover/Page 1 (Spread) $160,000 3rd Inside Back Cover $88,000 4th Outside Back Cover $96,000
All rates include an electronic version of the publication on the Ready, Set, Grow website with a link to the product/company website.
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Direct Access
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NAPNAP ConferenceSponsorship Opportunities at
Key FactsAttendees: 1,500+Exhibitors: 120+Sessions/events: 100+
Becoming a conference sponsor provides you with the opportunity to connect with more than 1,500 pediatric nurse practitioners, family nurse practitioners and other healthcare providers who care for children. Our conference attendees are a valuable part of the healthcare team, interacting with parents, patients, physicians and other healthcare professionals on a daily basis. Don’t miss this opportunity to speak directly to pediatric healthcare leaders.
For our annual conference, we offer several Strategic Partner Sponsorships ranging from general partner to premier partner level. Detailed information is provided in the exhibitor section of our website at: www.napnap.org/conference-exhibitors. If you prefer, you can choose a single marketing opportunity or work with us to develop a package of options that serve your needs, including program book ads, hotel room drops, pre- and post-conference attendee communications and a wide variety promotional items visible in the conference space or given away to attendees. We also offer food and beverage sponsorships for various general sessions and special events throughout our multi-day conference.
Contact: Janice Bays at [email protected] or 607-674-2666, ext. 206 to discuss opportunities.
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Direct Access
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Corporate Circle
Corporate Circle LevelsPlatinum Circle: $20,000Gold Circle: $10,000Silver Circle: $5,000Bronze Circle: $2,500
EachofourCorporateCirclemembershiplevelsofferyear-longbenefitstailoredtomeetthediverseneedsofourpartners.Ouravailableopportunitiesfitavarietyofbudgets; yet all Corporate Circle members enjoy enhanced member services and increased visibility among our membership. Please consider your needs and determine the level of membership that’s right for your company. Visit our Corporate Circle webpage at: www.napnap.org/corporate-circle-members to learn more aboutspecificbenefitsavailableateachlevel.
Contact: [email protected] to join.
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Direct Access
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Member Communications
Key FactsDatabase: 8,000+ • Email or direct mail options We are pleased to offer organizations and individuals the opportunity to connect directly with our members to promote products and services or conduct approved research. You can communicate with our full membership or a segment based on specialty, practice setting, geographic area or student/member status.
For direct mail requests, we provide you with the requested population’s mailing data for use as negotiated. If you prefer electronic communication, you simply supply the draft message, and we will distribute the email blast.
Contact: [email protected] to schedule.
Direct Mail per Email per Category 1,000 Names 1,000 Names
Continuing education programs – NAPNAP accredited, single use $120 $160 Continuing education – NAPNAP accredited, up to three uses for same $300 $420 message in 12 months Continuing education programs- non-NAPNAP accredited, single use $140 $180 Continuing education - non-NAPNAP accredited, up to three uses for same $360 $480 message in 12 months Advanced education recruitment, single use $120 $160 Advanced education recruitment, up to three uses for same message in 12 months $300 $420 Product/service information, single use $150 $170 Product/service information, up to three uses for same message in 12 months $390 $450
®®
Headquarters5 Hanover Square
Suite 1401 New York, NY 10004
917-746-8300
Government Affairs Offi ce20 F Street, NW
Suite 700Washington, DC 20001
202-223-2250
email: [email protected]: www.napnap.org
facebook.com/NAPNAP1973twitter.com/NAPNAP
linkedin.com/company/national-association-of-pediatric-nurse-practitioners-napnap
instagram.com/napnap_73
