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Narendra Modi Social Media campaign evaluation in TECHSONiC™’ Lab
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Narendra Modi as an administrator has given his attention on good governance initiatives as well as growth to bring about high level changes in the lives of the people. He has chosen
the path of Governance and also justification with a
commitment
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Before
&
After
Social Media campaign
Before Social Media Campaign
Narendra Modi a name that was like a
hidden gem in the lap of the sea and people weren’t really known about him. Usually his
name used to come with Gujarat Riot where a number of people were assassinated and
killed. He has been just a face of dislikes
and slayers.
After Social Media Campaign
Before nominated as prime ministerial candidate of India through the BJP,
Narendra Modi took the help of social media to raise the level of sympathy among Indians. It was the miracle of social media that didn’t only popularize his name in the country but also made him winner of the
general election 2014
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About: Techsonic Technologies Do you know that every minute, universally, somebody is finding for
something? Because of this, worldwide initiatives are paying billions of dollars every twelve months in collective to be exposed by clients. Today,
online marketing is quickly gaining grip with the flood of information, enterprise marketers have an amazing amount of collections about how and where to get clients.
Founded by Abhinay Gupta, Techsonic Technologies is a worldwide leader in value based online Repudiation management combining technology and human imagination
Internet marketing solutions provided by TECHSONiC™ Technologies are customized to fit your requirements keeping in perspective long term business goals. We work hard to maximize your return on investment in web marketing and search engine placements.”
What is ORM (Online Reputation Management)?
An important component to building your online reputation is to monitor what is already being said. The tools below are designed to help you track the important conversations happening around your brand so that you can identify opportunities to get involved, locate people to engage, and to handle small customer service issues before they grow out of control. OUR GOAL: Increase online reputation by increasing positive reviews and promoting feedback from customers for strong feedbacks and business evaluation. Our online reputation management will result in a sense of pride in customers. Improving businesses outreach providing new organic customers as well as increase in returning stem customers for short and long run.
Shake hands with us
We know the strength of
Connection- Connection is
the best way to make a brand
that focuses on masses
rather than aim, involves in
a discussion in place of
ignoring and builds a
meaningful relationship with
customers
Techsonic Technologies
Pvt. Ltd
D 22 Noida Sector 3
Uttar Pradesh
(201301)
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“
SSoocciiaall MMeeddiiaa CCaammppaaiiggnn AAnnaallyyssiiss ooff NNaarreennddrraa MMooddii
Dear Sir/Madam,
This is to certify that we have done extensive research on social media and given an edge to develop our client on the global platform. Political Campaign” Is a benefited work carried out by Techsonic Technologies team. For our social campaign service, we are being regularly admired and asked for help and promotion. Our team is very talented and educated in online promotional activities and serving their expertise more than 5 years. Here we have analysis the what actual promotional activity done in Narendra Modi
Best Regards,
Abhinay Gupta Managing Director
www.techsonicseoindia.com www.techsonictechnologies.com
Character is like a
tree and reputation
like its shadow. The
shadow is what we
think of it.
The tree is real thing
Abraham Lincoln
- Said
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STRATEGY & METHODS Used in Narendra Modi Campaign:
REPUTATION THRUSTERS
REPUTATION THRUSTERS
REPUTATION THRUSTERS
1. Increased rank on all
major search engines
2. Enhanced visibility and a
positive image on all the
popular review websites
3. Improved public’ image
4. Restores a tarnished online
reputation
5. Protected their Repudiation
against Negative Reviewer
6. Increased his online
visibility and brought him
on the front pages
7. Built trust among Public
8. Encouraged the list of
supporters
9. Encouraged Relevant
community to give positive
feedback
10. Boosted the spirit of young
Generation
11. Created various slogans
that has become
motivational quotation for
youth that “Abki Bar Modi
Sarkar”.
12. Often taken opponents
criticism in a positive way
like Tea seller
1. Developed public image,
with positive reviews
2. Improved profile listings
3. Provided unique reviews
4. Brought his name on top of
all the popular review sites
through constant effort
5. Restored his damaged online
reputation by covering
people’s negative reviews
6. Retained political career
from competitors
7. Increased the party’s
interest and curiosity
towards him
8. Created highly motivational
blog with solid backlinks
9. Increased his value
relevance
10. Invited professional writers
to write about him
11. To support the campaign his
Hindu supporters
impressively acquire the
word “Namo”.
12. His popular proverb
throughout the campaign
was “a person should be a
chest of 56 inch to develop
their region.
1. Helped him to maintain a
good image on the
Internet
2. Restored his online
reputation
3. Built a reliable image
among people
4. Protected his online name
from negative words
5. Created professional SEO
friendly website
6. Spread positive details
about his development
skills
7. Helped him to deal with
rip-off reports,
complaints and negative
news
8. Made his image or value
go viral on the web 2.0
social media websites
9. Equipped his sites with
stable backlinks
10. Analyzed his overall
development strategies
to boost a revolution in
other states of India.
11. Presented Gujarat as a
sample of development
and unity of religions.
Always focused on the
state’s development
instead of minority and
majority.
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PPrrooppoossaall IInnddeexx
Current Status of your public Image in Internet 1
Objective 2
OUR solution via Search Engine Optimization(SEO) 3
Social Media Promotion 4
On page recommendation 5
Meta Tag analysis 6
Our Expertise Best Suggestion 7
Process SEO syndication 8
Results 9
Guarantees 10
Reporting 11
Next Action 12
Globally Known,
Successful
ORM Provider
ORM (Online
Repudiation
Management) is all
about the best
practices for
producing and offering
your ideas (content) to
popular search
engines (Google or
Bing). Managed
perfectly it will create
your ideas (content)
readable and motivate
extremely genuine
traffic to your site
/profile.
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We love optimizing
and helping you
makes positive value
Community ORM is
very dissimilar to
ORM. The Agenda of
community ORM or
group has full-grown
positivity &
melodramatically in
particular Community
people Or Group.
*Current Status of your Public Image in Internet*
Narendra Modi as an administrator has given his attention
on good governance initiatives as well as growth to bring
about high level changes in the lives of the people. He has
chosen the path of Governance and also justification with a
commitment.
As we know, Narendra Modi was not famous among
Muslims community and after the social media campaign,
the views of Muslims towards Modi has changed and they
see him with great respect.
In Google:
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In Facebook
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Objective of ORM Campaign:
Measuring the overall impact of the Narendra Modi’s online reputation management program and maintaining it as it is, it is the pivotal part of any organization’s online reputation management and maintenance services. Throughout their online reputation management process, they run continuous reporting to get concrete web metrics to introduce beneficial tweaking in their strategy, as and when required. The process helps them to ensure that Narendra Modi’s online reputation will be maintained and perked up with time.
Instant alerts as soon as a comment involving their specified keywords such their name your biography, your works etc. comes online. Tracking social response for their social media marketing campaigns, availing vital customer insights. Keeping constant tab on new online reputation marketing tools and trends to tweak the existing campaign. Tracking up-to 30 search results for all their primary keywords to keep them safe from negative feedbacks.
Solutions
Listing websites, blogs and consumer developed media ranking high on search engines for
your firm’s associated keywords
Development of positive micro sites, social profiles, blogs and other media (already done)
Participation in active discussion boards and blogs within your industry and postings of
positive reviews in Blogs and Forums
Fresh domain registration with vital, relevant keywords in the URLs
Industry-specific social networks, forums and groups
Business profile linking
Running a variety of analysis-driven social media campaigns
Regularly working on RSS feeds
Brand Reputation Management consulting services include:
Using positive content to enhance the brand
Constant reputation monitoring
Online conversation monitoring
Developing and running a response strategy
Controlling search engine mechanisms
Creating mini-sites to grab searches
Constant proactive support via Web PR, news, articles, and conversations delivered on
We make your
business & life so
much easier
High featured link
building and
development services!
Link building is one of
the very significant
works to an active
SEO (search engine
optimization)
proposal, yet, it’s also
one of the minimum
unstated and not
properly practiced. We
perfectly do this for
you.
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We do it for decent
since you love it
Mingling SEO in Social
Media! We bring
promotions which result
beneficial Return on
Investment (ROI),
building your
commitment and
possibility of your
targeted lookers, while
adding with your SEO
hard works.
Various points of influence in Modi Campaign
Before going to start his campaign, the team analyzed entire social media for his reputation. They brought in use innovative ideas to make their social presence efficient and likeable. Along with social networking sites like Facebook, YouTube, Twitter and etc. they also made hoardings with unique slogans to attract people. During the campaign, they also kept media/PR media in touch and spread his name even in Hindi and English newspapers.
His Campaign has been extended through mediums such as:
Web presence management
Search Engine Optimization (SEO)
Online Marketing
Blog and social network marketing
Press Release
Video affiliation
Cartoonist Advertisement
Modi official Website
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Plan of action:
Micro sites/Social Media channels/Blog development/setup:
Once register the domain Names, we will start designing the micro sites.
Promotion; on completing each website like online optimization. Reputation activities will be do to promote each website in the top listings of Google.
Project: Online Reputation Management Monthly ORM Work Plan
Initial website setup
Website Analysis
Profile Reviews and Ratings
Competitor Monitoring
Reputation Protection Counselling
Individualized Reputation Management Counselling
Online Business Profile Optimization
Business information Verification
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On-site Optimization
Website Structure Optimization
META Tag Optimization
Content Optimization
image Optimization
Navigation optimization
Site map implementation
Robot txt implementation
Google Analytic Setup
Header/Footer Optimization
Off-site Optimization
Social Bookmark
Monitoring Forums,
Message Boards
Search Engine Submission
Manual Directory Submission
Social Bookmarking
Press Release
Article Marketing
Blog Post Creation and Promotion
Website Directory Submission
Reputation Building
Ongoing Online Reputation Protection
Social Media Activities
SOCIAL PRESENCE ON TOP SOCIAL MEDIA WEBSITES
Social Networks (Face book, Linked In, Google + etc)
Friends in all networks (in total)
Daily Informative and Promotional Postings Create and Distribute and knowledge sharing
Positive comments (including all networks)
Profile Management
On-Page Optimization: On-page Web promotion experts will responsible for the on-page
Optimization area as per the latest search engines algorithms and the targeted keywords:
-Titles and Meta Tags Optimization
-Content Optimization
-Optimization of HTML Source Code
-images Optimization
-Robot.txt implementation
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Monthly Off-page Campaign - From the first month onwards, the team will start the below work: Off-page campaign on a monthly basis to achieve the desired results as soon as possible.
Directory Submission
Quality Link Building
Press release writing & Distribution in the premium PR sites
Reputation Management consulting services include:
Using positive content to enhance the brand
Constant reputation monitoring
Online conversation monitoring
Developing and running a response strategy
Controlling search engine mechanisms
Creating mini-sites to grab searches
Constant proactive support via Web PR, news, articles, and conversations delivered on
Various points of influence
Some of the key activities performed as part of this service includes:
Creating & maintaining presence on key sites such as MySpace, Linked in, face book & more. Participating in forums, groups and discussion threads.
Blogging & Blog marketing
Article creating, submission & promotion
PR content creation and distribution
Skill Set Composition for Campaign
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Our Social Media Plan for your campaign
Facebook:
As you know Facebook is a great way to build faith and recognition amongst people. During your Facebook campaign we will follow these steps that will be helpful to boost your reputation. We will:-
Create content in Hindi, English and other language if required
Create Inspirational banners regarding you
Create a video to spread positivity
Create Fan club to invite to join targeted audience
Create groups relevant your page
Motivate people to give positive reviews
Increase your Facebook page likes
Create documentary film to aware people
Create 8-10 fake IDs to develop a conversation
Create event pages relevant your services
Content syndication over relevant group
One of the best felicitous uses of Twitter is to endorse long form nonfiction by circulating a blurb leading to the full text and we are expert in this campaign. Throughout your Twitter campaign we will:-
Daily twists
Increase Re tweets
Develop positive contents on a daily basis
Create videos to make people’s mind positive towards your brand
Increase followers through our effective strategies
Retweets under relevant profile and put your positivity via fake profiles
Build a public figure for Make favorite your profile
Blog Blogger is a platform where you can share and read the thoughts of people in textual form. It is the most powerful tool for social media to spread positivity and aware people about the facts. In this vast and important section, we will:-
Create 3-4 contents daily for readers
Create bloggers to invite people to post their thoughts
Create positive contents on your to make you as a brand
Create links on Facebook for these posts
Share this post in various related community
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Mobile Apps: How can we be untouched from the influence of the mobile? In India, 75% people own mobile phone and 25% people own Smartphones. To reach these people, we will make:-
Games or product mobile apps for your services (if require)
Applications
Videos
Text campaign:
Sending a message to related community always brings them close and this plain text campaign is useful when you wish to send a simple email containing only your important content. During this we will:-
Create a message for your followers
Create video clips on your service/product/feature
Create documentary on your good work
Send Greetings on each and every festival with your product signature
Whats apps campaign
Features are few but users are many, so avoiding this latest social networking tool is not possible. So we will also include “What’s up” to make you feel connected with your followers.
Domain campaign Domains campaign is considered as the expression of the online branding. As a political person/public figure you should try to choose a clean name that will help you in future campaigns. We will:-
Create many websites for best results
Do SEO promotion
Remove negative reviews
Generate positive responses
YouTube Campaign:
The Campaign is a feature to increase views/subscribers. All videos in this campaign will feature a special interactive that will encourage people to connect with you. In this campaign we will:-
Create videos
Share the product/ services mechanism in various social media platform
Spread awareness among your targeted audience Increase views/subscribe/comment on particular video
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Google+ Campaign:
Google+ Campaign makes you share on online more like sharing in actual life, but few people discover it hard to navigate. We are very eager to organize Google+ effectively for your marketing strategies. We will for G+ campaign
Build business page
Increase followers
Use batches of your profile
Create community in G+
Increase circle (related your product)
Syndicate content in related community
Others: All activities of Narender Modi’s could have seen and heard live
Facebook Profiles of (Narendra Modi)
https://www.facebook.com/narendramodi https://www.facebook.com/iSupportNamo https://www.facebook.com/NarendraModi4PM https://www.facebook.com/IWantModi https://www.facebook.com/namoleague https://www.facebook.com/narendramoditherealhero https://www.facebook.com/narendramodiarmy
Twitter Profiles:
https://twitter.com/narendramodi https://twitter.com/NaMo4PM https://twitter.com/narendramodiH https://twitter.com/narendramodi_in
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YouTube:
https://www.youtube.com/user/narendramodi
Google Plus
https://plus.google.com/+NarendraModi/posts https://plus.google.com/105918861935589262429/posts https://plus.google.com/communities/115873465455180160785
Various Media Article presences in social networks
http://globalnews.ca/news/1336015/profile-who-is-indias-next-prime-minister-narendra-modi/
http://www.bbc.com/news/world-asia-india-20001001
http://www.bbc.com/news/world-asia-india-24324488
http://timesofindia.indiatimes.com/topic/Narendra-Modi
http://www.bjp.org/
http://blogs.wsj.com/indiarealtime/tag/narendra-modi/ http://www.macleans.ca/politics/worldpolitics/narendra-modi-indias-next-prime-minister/
http://www.colorofnation.com/profile/narendra_modi http://zeenews.india.com/videos/narendra-modi-targets-congress-over-links-with-moin-qureshi_29835.html
http://www.bbc.co.uk/programmes/b040h1d3 http://www.youthconnectmag.com/2013/12/02/43-narendra-modis-twitter-followers-dont-profile-picture-fake/
http://www.slideshare.net/funzone/narendra-modi-profile
http://www.bungie.net/en/Profile/254/5810600 http://www.bostonreview.net/world/zahir-janmohamed-narendra-modi-india-gujarat-man-who-refuses-wear-green http://www.economist.com/news/briefing/21591599-populist-nasty-past-and-decent-economic-record-wants-run-india-man-some http://www.forbes.com/sites/kenrapoza/2014/05/12/in-social-media-namo-becomes-indias-obama/
http://www.elections.in/modi-government/ http://www.slideshare.net/chitsbull/narendra-modi-future-plans-for-indiabjp-new-plans-for-2014 http://timesofindia.indiatimes.com/india/Modi-nurtured-Nepal-link-16-years-ago/articleshow/39507455.cms http://www.thehindu.com/news/national/brics-summit-narendra-modi-leaves-for-brazil-on-sunday/article6203774.ece http://www.hindustantimes.com/india-news/china-invites-modi-for-apec-summit-but-rivalry-simmers/article1-1240665.aspx http://www.livemint.com/Politics/fqyggcCiSjHhyIJa4qSEYK/Sri-Lanka-apologizes-to-Narendra-Modi-Jayalalithaa-over-con.html http://www.firstpost.com/world/article-on-modi-jaya-back-channel-diplomacy-averts-crisis-with-sri-lanka-1645545.html http://www.india.com/loudspeaker/sri-lankan-government-apologises-to-narendra-modi-and-jayalalithaa-108130/
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http://www.hindustantimes.com/india-news/live-modi-inaugurates-katra-udhampur-rail-link-security-beefed-up-for-his-j-k-visit/article1-1236547.aspx http://www.hindustantimes.com/specials/coverage/unionbudget2014/budget2014/pm-narendra-modi-feels-heat-from-credit-agencies-markets-on-nda-govt-s-first-budget/sp-article10-1239312.aspx http://www.thehindu.com/news/national/tamil-nadu/jayalalithaa-appeals-to-narendra-modi-for-restoration-of-kerosene-allotment-to-tamil-nadu/article6203708.ece http://articles.economictimes.indiatimes.com/2014-07-31/news/52285007_1_nepal-hydropower-kathmandu http://articles.economictimes.indiatimes.com/2014-07-25/news/52026341_1_south-china-sea-pok-gwadar-port
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