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Inside this issue:
December 2014
NASC Board of Directors Nominations NASC Market Segment Meetings and CSEE Fall Module Recap Addressing Our Nation’s Inactivity Pandemic NASC Member Awards Looking for Funding?
Register Now for the 23rd Annual NASC Symposium NASC Sports Legacy Committee Announces New Community Service Project
Your Resource for the Sports Tourism Industry
#SportsTourism
TABLE OF CONTENTS
Letter from Executive Director.............................4
NASC Board of Directors Nominations ................4
NASC Market Segment Meetings and CSEE Fall Module Recap ......................................5
Addressing Our Nation’s Inactivity Pandemic ... 6-7
NASC Member Awards ................................... 8-9
Looking for Funding? ....................................... 11
Register Now for the 23rd Annual NASC Symposium .............................................12
NASC Sports Legacy Committee Announces New Community Service Project ...... ............14-15
National Headquarters9916 Carver Road, Suite 100Cincinnati, OH 45242
Telephone/Fax(513) 281-3888/(513) 281-1765
Websitewww.SportsCommissions.org
StaffDon Schumacher, CSEE, Executive DirectorLori Gamble, Associate Executive DirectorBeth Hecquet, CMP, CMM, Director of Meetings & EventsElizabeth Young, Director of Membership & MarketingMeagan McCalla, Member Services Coordinator
Board of DirectorsOfficersKevin Smith, CSEE, Director, St. Petersburg/Clearwater Sports Commission, Chairman Greg Ayers, CSEE, President & CEO, Discover Kalamazoo, Vice Chairman/Chair-ElectRalph Morton, CSEE, Executive Director, Seattle Sports Commission, Treasurer Mike Anderson, CSEE, Executive Director, Myrtle Beach Sports CommissionTerry Hasseltine, CSEE, Executive Director, Maryland Sports, Immediate Past Chairman
DirectorsJohn David, CSEE, Chief Operating Officer, USA BMXTammy Dunn, CSEE Sports Marketing Manager, Snohomish County Sports CommissionGreg Fante, CSEE, Director of Sports Development, Louisville Sports CommissionKindra Fry, CSEE, SMP, Vice President of Sales and Marketing Bryan-College Station CVBJohn Gibbons, CSEE, Executive Director, Rhode Island Sports CommissionRick Hatcher, CSEE, Executive Director, Treasure Coast Sports CommissionBrian Hickey, CSEE, Director of Sports, Visit Tallahassee/ Tallahassee Sports CouncilMike Hill, CSEE, Senior Director, Sports Sales, Hilton Worldwide - Sports SalesJeff Jarnecke, Associate Director of Championships and Alliances, NCAAMichael Price, CSEE, Executive Director, Greater Lansing Sports AuthorityJanis Ross, Executive Director, Eugene, Cascades & Coast SportsJanis Schmees Burke, CSEE, Executive Director, Harris County - Houston Sports AuthorityBenjamin Wilder, CSEE, Director, Savannah Sports CouncilNancy Yawn, CSEE, CDME, Director, Round Rock CVBMarc Zimmerman, CSEE, Sales & Events Manager, Central Florida’s Polk County Sports Marketing
Media & Public Relations AdvisersJackie Reau, Game Day Communications Betsy Ross, Game Day Communications
www.SportsCommissions.org
Affinity Partners
Annual Membership BenefitsThe NASC continues to develop benefits and services to make your organization more efficient and effective in the sports tourism industry each year including:
• OnlineDirectories• OnlineEventRFPDatabase• NASCEconomicImpactCalculator• IndustryResearchandReports• JobandInternshipBoard• ModelsandSamples• CSEEProgram
• CarRentalandAirportShuttle Discounts• PremiumItemDiscounts• SportsBusiness Journal subscriptiondiscount
• BestPracticesWebinars• EventWebinars• MarketSegmentMeetings• SportsEventSymposium• ConsultingServices• ShippingDiscounts,courtesy ofPartnerShip®
The2014membershipyearisdrawingtoaclose,andwhatayearithasbeen!TheNASCstaffandboardofdirectorsthankyouforyourinvolvementandhopeyourorganizationvaluesitsmembershipasmuchaswevalueyourcontinualsupport.Weencourageyoutotakefulladvantageofallthebenefitsandresourcesthatareavailabletoyourorganizationinthecomingyear.Asareminder,membershipsareorganization-based;
thereforemembershipbenefitsareextendedtoallstaffmembersatyourorganizationeachyear.
2014yearinreviewandalooksawhat’saheadin2015Wearehappytoshareinformationabouttheprogresstheassociationmadein2014andthevalueofbelongingtotheNASC.Youcandownloadthe2014yearinreviewfromthewebsite,www.SportsCommissions.org.Highlightsinclude:•RecordSymposiumattendance•Continuedmembershipgrowth•Investmentinnewmemberbenefitsandservices•PlanstorevamptheCSEEprogram•Developmentofasportstourismhalloffame
Westrivetoprovidemeaningfulbenefitsandrelevantcontentasourmembershipbasegrowsandevolves,whilecontinuingtoberegardedasthe#1resourceforsportstourismprofessionals.PleasecontactuswheneveryouhaveideasaboutnewbenefitsorservicesyoubelievetheNASCshouldofferitsmembers.Ifyouneedaparticularresourcetobetterdoyourjob,you’relikelynotalone!
Ifyouhaveanyquestionsaboutyourorganization’smembershipatanytime,pleasecontacttheMemberServicesDepartmentatinfo@sportscommissions.orgor513.842.8307.
Bestwishesforanoutstandingnewyear!
Donald G. Schumacher, CSEEExecutive Director
4#SportsTourism
NASC Board of Directors Nominations
TheNASCNominatingCommitteeisintheprocessofnominatingsix(6)newboardmembersforthe2015-2016term(four(4)Activememberrepresentatives,one(1)Alliedmemberrepresentative,andone(1)RightsHoldermemberrepresentative).Thecommitteeisalsointheprocessofnominatingone(1)personwhohasservedontheBoardofDirectorstoserveasSecretary.
AllnominationsmustbereceivedbyFriday, January 30, 2015 at 11:59pm ET.
Youcanviewtheboardofdirectorsjobdescriptionsandcompletethe2015nominationformatwww.SportsCommissions.org/About/Board-of-Directors/Nominations.
Ifyouhaveanyquestions,pleasecontactTerryHasseltine,CSEE,NominatingCommitteeChairatthasseltine@marylandsports.us.YoumayalsocontacttheNASCOfficeat513.281.3888ornominations@sportscommissions.org.
5
More than 200 sports tourism professionals in attendance at NASC Market Segment Meetings and CSEE Fall Module Recap Morethan200NASCmembersgatheredinChicago,ILfortheNASCsemi-annualmeetingfromSeptember22-23,2014.Programmingforthesemi-annualmeetingincluded:CSEEFall2014Module,NASCMarketSegmentMeetings,andNASCBoardofDirectorsmeeting.
DanielDiermeier,Ph.D.,fromtheUniversityofChicago,presentedthefour-hourCSEEmoduleonCrisisManagementto126NASCmembers.Itfocusedonthekeyissuesinacrisissituationandmanagingtheflowofinformation.Aftera90minutekeynotepresentation,attendeesparticipatedinateamactivitythatthrustthemintoareal-lifecrisisissuethatgrewbeyondpersonalsafetytoincludeemotionalissuesandcompetingpointsofview.Thesessionendedwithamockmediaconferenceanddebriefing.Attheconclusionofthemodule,nineparticipantsearnedtheirCSEEcredential.
Fall 2014 CSEE GraduatesLauraGarratt,CSEE,San Mateo County/Silicon Valley C&VBJohnGiantonio,CSEE,Casper Area C&VBPeteHarvey,CSEE,Buffalo Niagara Sports CommissionNickHope,CSEE,Al J. Schneider CompanyGenHoward,CSEE,Louisville C&VBAlisonHuber,CSEE,Wisconsin Dells V&CVLisaPacheco,CSEE,Sports WilliamsburgMattRobinette,CSEE,Richmond Region TourismMarvaWells,CSEE,High Point C&VB
Themostrecentclassofcertifiedsportseventexecutivesjoinsanelitegroupofonly140sportstourismindustryprofessionalsacrossthecountrywhosharetheCSEEcredential.ThenextmodulewillbeheldMonday,April27thinMilwaukee,WIinconjunctionwiththe23rdannualNASCSportsEventSymposium.
TheNASCMarketSegmentMeetings,createdin2006toofferdestinationswithsimilarmarketsizeandorganizationalstructureaplatformtoshareideas,wasledbyprofessionalfacilitatorAdrianSegar.Overtwodays,178NASCmembersparticipatedindiscussionsonthehottesttopicsincludinglocalorganizingcommittees,hotels,sportsservices,marketing/sponsorships,thebidprocessandbidfees,industrytrends,facilities&facilitymanagement,economicimpact,andcreatingyourownevents.
6#SportsTourism
Addressing Our Nation’s Inactivity PandemicBy Heather Petri, USA Water Polo Olympic Gold Medalist and PHIT America Ambassador
Fromanearlyage,beingactivehasbeenahugepartofmylife.Igothookedonswimmingasachildbutlatertookupwaterpolo,
whichledmetofourOlympicmedalsandthreeworldchampionshipvictories.Sportsgavemesomuchmorethanjustaplacetocompete–itgavemeaplacetogrowasaperson.Participatingonateamisagreatwayforyoungpeopletolearndedication,patienceandresiliency.
Havingagoalandworkingwithteammatestoachieveitismyfavoritepartofcompetinginsports.WinninganOlympicgoldmedalduringthe2012SummerOlympicsinLondonwasthegreatestjoyofmylife–andIaccomplishedthatgoalwithmyteammatesandfriends.Thoughveryfewathleteswillreachthispinnacle,Ifeeleveryonecanachievethatfeelingofpurejoythroughsports.
However,noteveryoneisfortunateenoughtobeshowntheimportanceofstayingactiveatsuchayoungage.Wearecurrentlyinthemidstofaninactivityepidemicinthiscountryand,ifwedon’tactsoontoreverseitseffects,therewillbeseriouslong-termconsequences.
Atthistime,nearly28percentofAmericans–that’s80millionpeople–arecompletelyinactive.Thismeanstheydon’tparticipateinanyphysicalactivitiesatany
pointduringtheyear.What’sworse,thisnumberhasgrownsteadilyoverthepastdecade.InactivityisaprimecontributortoAmerica’sstatusasthemostobesecountryintheworld.Currently,theCenterforDiseaseControlreports68percentofAmericansareeitheroverweightorobese.
Ifthistrendisallowedtogounchecked,theresultswillbedisastrous.Alreadythecostofobesity-relatedmedicalexpensesisabove$150billionperyearandthereisseriousconcernthattheprevalenceofobesitywillsoonbecomeathreattonationalsecurity.
In2013,IspoketoCongressionalmembersat“NationalHealthThroughFitnessDay”onCapitolHillinWashington,D.C.abouttheriseofinactivityandtheresultinghealthissues.Theevent,whichisorganizedbytheSportsandFitnessIndustryAssociationandPHITAmerica,wasagreatsuccess.Industryexecutivesandcelebrityathleteslikemewereabletositdownwithmorethan120politicalleaderstolobbyforlegislationtoincreasephysicalactivityinourcountry.
Duringmeetingswithlawmakers,ourdiscussionscenteredaroundtwocrucialpiecesoflegislationto“GetAmericaMoving”–theCarolM.WhitePhysicalEducationProgram(PEP)andthePersonalHealthInvestmentToday(PHIT)Act.
Courtesy of USA Water Polo
www.SportsCommissions.org7
Atatimewhenmorepeoplearewatchingsportsthaneverbefore,itisourresponsibilitytocometogetherandmakefitnessandhealthylifestylesapriority.Weneedtofocusconsiderableeffortandinvestmentonmakingsportsandfitnessparticipationmorerelevantinthemindsofconsumers.PHITAmericabelievesthebestwaytofighttheinactivitycrisisisthrougheducationontheimportanceofstayingactivetoimprovetheoverallhealthofthecountry.
Myactivelifestylehastakenmesomanyplaces;fromchildhoodswimteampracticeatmyneighborhoodpooltohearingthe“StarSpangledBanner”playinLondonasIwasawardedanOlympicgoldmedal–Iowesomuchtosports.Iencourageyoutothinkaboutwhatsportsandactivityhavegivenyou.Ibetit’ssomethingworthsharing.
A member of the USA Water Polo National Team, Heather Petri is a four-time Olympic medalist and three-time world champion.
Afourteen-yearFederalprogram,PEPfundsacompetitivegrantthatawardsschooldistrictsandcom-munitybasedorganizationsresourcestoprovidestudentswithquality,innovativephysicaleducation.ThePHITActwouldchangecurrentFederaltaxlawtoallowfortheuseofpre-taxdollarstocoverexpensesrelatedtosports,fitnessandotherphysicalactivities.BothprogramswouldbefiscallyresponsibleastheWorldHealthOrganizationestimatesevery$1theU.S.investsinphysicalactivitysaves$3.20infuturemedicalcosts.
Aftertheevent,IwasapproachedtobecomeanambassadorofPHITAmerica,anon-profiteducationandadvocacyorganizationdedicatedtofightingtheinactivityandobesityepidemics.Afterlearningmore,itwasaslamdunkformetoget
involved.ItsmessageistoshowAmericanshoweasyitistobefitandhealthythroughregularexerciseandparticipationinsports–twothingsIfeelstronglyabout.
Courtesy of USA Water Polo
Submitting an Entry:EntriesmustbesubmittedelectronicallyandareduebyFriday,February13,2015at11:59pmET.ContactElizabethYoung,DirectorofMembershipandMarketing,withanyquestionsaboutMemberAwardsatElizabeth@sportscommissions.org.
Judging Policy:Organizational Awards:Eachjudgingpanelwillbecomprisedofthreeindividuals(oneAwardscommitteememberandtwoNASCmembersat-large).Judgesmaynotsubmitanentryforthecategorywhichtheyarejudging.
Individual Awards:EachAwardsCommitteememberwillserveasajudgeforindividualawards.Committeemembersmaynotsubmitanentryforindividualawards.
148
NASC Member Awards
TheannualNASCMemberAwardsrecognizetheoutstandingachievementsofourmembersandarepresentedattheNASCSportsEventSymposiumeachyear.MemberAwardsarethehighesthonoranorganizationorindividualinthesportstourismindustrycanreceiveastheyarecreatedandawardedbyindustrypeers.
“Wefirstestablishedtheawardsprogramin2002torecognizethegoodworkthatourmembersconductintheircommunities.Theyareallmakinglargecontributionstotheircommunitiesthroughtheeconomicimpactoftheireventsandtheleadershipandexpertisetheyprovide,”saidDonSchumacher,CSEE,ExecutiveDirector.
Forthe2015MemberAwards,activities,events,marketingcampaigns,webstrategies,etc.musthaveoccurredbetweenJanuary1andDecember31,2014.
ORGANIZATIONAL AWARD CATEGORIES
Activemembers(destinations)areeligibletoapplyfororganizationalawards.Eachawardcategoryisdividedbypopulationsizeofthedestination.Thisisanewpolicyin2015.Inpreviousyears,awardcategoriesweredividedbybudgetsize.
2015 award categories include:
Sports Commission of the Year • Population:Under250,000• Population:250,000andabove
Sports Tourism Organization of the Year• Population:Under250,000• Population:250,000andabove
Marketing Campaign of the Year• Population:Under250,000• Population:250,000andabove
Locally Created Event of the Year• Population:Under250,000• Population:250,000andabove
#SportsTourism
INDIVIDUAL AWARD CATEGORIES
Staffwhorepresentmemberorganizationsareeligibletoapplyforindividualawards.Greatpeoplemakeadramaticdifferenceinthesportstourismindustry.Exceptionalleadersinspireothers,setthepaceforperformance,andnurturesuccess.TheNASCseekstorecognizetheseoutstandingleadersintheindustryforourhighesthonors.
• Sports Tourism Executive of the Year - Sports CommissionCEOs• Game Changer Award - IndividualrepresentingActive memberorganization• Superior Service Award - IndividualrepresentingAllied memberorganization• Sports Event Organizer of the Year - Individual representingRightsHoldermemberorganization
Viewjudgingcriteriaandsubmissionguidelinesatwww.SportsCommissions.org/Awards
15www.SportsCommissions.org
9www.SportsCommissions.org
KANSAS CITY SPORTS COMMISSION
Thecommissioncreateditsownhalf-marathonin2005.For2013,theKCSCcameupwiththeideatocombinerunningwithbarbeque…aKansasCityspecialty.Usingtaglineslike“ComefortheMarathon,StayfortheBarbeque”and“HalfSlabwithaHalfMarathon”theyusedrunningpublications,localprintandtelevision,andheavydosesofe-mailandsocialmediapromotions.
Theideaofconnectingasportseventwithanancillaryevent,particularlyonethatemphasizeswhatthecityisknownfor,producedspectacularresults.Therewereatotalof12,000participants,64%fromthearea,witheveryoneofour50statesrepresentedalongwith17countries.Theseresultscertainlyshowwhatcanhappenbypromotingthroughestablishedrunningchannelsplusprint,television,andsocialmedia.
Eventslikethisrequiremonthsofplanningandaverylargenumberofwelltrainedandmotivatedvolunteers.TheKansasCitySportsCommissionalsoemphasizedgreenaspectsoftheevent:on-lineregistration,useofrecycledpaperforbibs,extensivecollectionandseparationoftrashforrecycling,andmanyothers.
Alltold,theKCSCproducedoutstandingresultswithaneventthatattractedlocalparticipantsandothersfromacrossthecountryandaroundtheworld!
Locally Created Events Winners
Atthe2014NASCSportsEventSymposium,heldinOklahomaCitythispastApril,twoexcellentexamplesoflocallycreatedeventswerehonored.TheNASChasencourageditsmemberstolooktolocallycreatedeventstoaugmentthoseobtainedbybiddingorthroughaninvitation.Twoverydifferenteventswereselectedasthisyear’swinners.
HAMPTON ROADS SPORTS COMMISSION
Thiswinningeventwasnotdevelopedforroomnights.TheHamptonRoadsSportsCommissionhasacommitmenttotheareatodeveloporattractamateursportsevents.Theysensedanopportunitytoprovideavaluableservicetocollege-boundathletesandtheirparents.
TheHRSCcreatedtheRECForum(Recruiting,Eligibility,andCompliance).Theforumwaspresentedfreeofchargewiththepurposeofinformingattendeesontheever-changingnatureoftherulesandregulationssurroundingcollegeathletics.Thetargetsforyearonewere100attendees(theyendedupwith400!)and25vendors(attracted40!).
Everyattendeereceivedthelatestinformationandtime-testedadviceonhowtomakethetransitionfromhighschooltocollege.
Sportscommissionsdonotmakeroomnightstheirsinglemostimportantinitiative.Whatendsupnumberonearequalityoflifeissues.BycreatingtheRECForum,theHamptonRoadsSportsCommissionwillbedeliveringaveryimportantservicetoareaathletesandparentsforyearstocome.
Courtesy of Hampton Roads Sports Commission
Courtesy of Kansas City Sports Commission
10#SportsTourism
TEAM MARYLAND
The Sports Commission for the State of Maryland presents our Sports Economic Engine Partners
for 2014-2015: Anne Arundel:Denise Bosmans
Baltimore:Marjorie Hampson
Balitmore City:Alexis Cummins
Cecil:Sandy Turner
Charles:Tim Morgan
Frederick:Becky Bickerton
Garrett:Jen Durben
Harford:Winifred Roche
Howard:Rachelina Bonacci
Montgomery:Karin Aaron
Ocean City:Donna Abbott
Prince George’s:Matthew Neitzey
Washington:Betsy DeVore
Wicomico:James Simmons
Worcester:Lisa Challenger
Maryland Sports (Administrator):Ashley Harper Cottrell
MarylandSports.usHERE2PLAY.WORDPRESS.COM | MARYLANDSPORTS.US/FACEBOOK | MARYLANDSPORTS.US/TWITTER | MARYLANDSPORTS.US/YOUTUBE
www.SportsCommissions.org11
focusedonsponsorshipsisthatourthreepersonstaffhastwoindividualswhoaresalespeopleandhavesoldinthemarketforalongtime.
“Thereisnodoubtthatsponsorsareaskingforareturnontheirinvestment.Thedaysofahandoutarebehindusandyoumustworktofindatruepartnership.Justlikeconsumershavesomanyentertainmentoptions,sponsorsreceiveamplesolicitations.Youmustbecreativeandhelptheconsumerjustifytheirspend.Businessesarealwayslookingforwaystoengagewiththepotentialconsumerandsocialmediaisagoodwaytodothat.WewillcontinuetoincludeFacebookcontestsandpromotioninoursponsorshippackagestohelpoursponsorsincreasetheir‘likes’andgrowtheircustomerbase.”
Brian,whoistwomonthsintohisjobatBluegrassSports,hasasponsorshipbackground,spendingnineyearsatIMGCollege.“Wehaveastrongcorporatecommunitythatunderstandstheimportanceofsportsmarketing.Lexing-ton,KYhasbeenahotbedforsportsmarketingandourbusinesseslookforcreativewaystogetinvolved.Oneofthestrengthswe’vefoundisthatasasportscommissionwecanbeincrediblyuniqueinwhatweproposeandhowweallowourbusinessestoactivate.”
AccordingtoBrian,thatmeansgoingaboveandbeyondtheusualvinylbannerstoactivatesponsorships.“TheBluegrassStateGamesisagreatexampleofsponsoractivation,”hesaid.“Subwayisandhasbeenourpresentingsponsorforyears.Wehaveincludedtheirbrandinginourstategameslogo,wefeedourvolunteersandathletesSubwaysandwiches,andwesendouteblastsaswellascouponon-site.ThissponsorshiphascompleteintegrationandSubwayisanexcellentpartnerthatalsopromotesthegamesandeventsattheirlocationsandintheirlocalmedia.”
Buthavingonelong-timesponsordoesn’tmeanyoustoplookingforadditionalsupport.“Prospectingisaconstantprocess,”Briansaid.“Thekeyisunderstandingyourproductandhowitcanhelpsomeoneelse.Forexample,theBluegrassStateGameshad15,000participantsacross104countiesinKentucky.ThispartnershipisagreatfitforbusinesseswhohavemultiplelocationsinKentuckyandwanttogetbehinda‘GetHealthyKentucky’message.”
AndforBrian,theproductishisbiggestasset.“Itistruethatpeoplearemorelikelytobuyfromwhotheytrust,”hesaid,“butweallhaveagreatproducttosellandit’simportanttobeabletogetthatmessageoutquicklyandshowadvertisersthatyoucanhelptheirbusiness.”
Looking for Funding?
Isyoursponsorshipsalesteamfeelingtheeffectsofsponsorfatigue?It’sthefeelingofgoingbacktoyourkeysponsorpartnersyearafteryear—andthey’regoodsponsors,butwithyourcostsescalating,you’restartingtolookatothersourcesoffunding.
Haveyoulookedatgrantwriting?Justabouteverycommunity,andmanybusinesses,havefoundationsthat,iftheeventorprogramfits,awardgrantsforcommunityprojects.Yourprogramsjustmightfitthecriteria.
MaryLeeMalmberg,CSEE,thedirectorofsportstourismattheCedarRapidsAreaConventionandVisitorsBureau,hashadsuccessreviewingandapplyingforgrantstofundherprograms.Here’showtheideagotstarted:
“Sevenyearsago,severalIowaconventionandvisitorsbureaushelddiscussionstoidentifywaystocombineeffortstobringmoresportseventstothestate,”shesaid.“Manyofourcompetitorshadmorefundingresourcesavailabletoattractevents,andwefeltweweremissingoutonbiddingopportunities.
“Asaresult,TeamIowaSportswascreatedandalobbyistwashiredtohelpeducatestatelegislatorsonthevalueofhostingsportseventsinourcommunities,bothfromaqualityoflifeandeconomicstandpoint.Withourlobby-istleadingtheway,legislationwasintroducedcreating10RegionalsportsAuthorityDistricts,renewedonayear-by-yearbasis.OnlyCVBscanapplyforapre-setamountduringafiscalyear.Oncethegrantsareawarded,eachCVBreceivesapercentageofthegrantmonies.ThebalanceisprovidedattheendofthefiscalyearaftertheCVBcompletesafulfillmentreportandsubmitsreceipts.TheIowaTourismOfficeadministersthegrants.
“(Forgrantpurposes)anathleticeventisdefinedasanactivityrequiringskillorphysicalprowessusuallycompetitiveinnatureandgovernedbyasetofrulesprovidedbyanationallyrecognizedsanctioningbodyorbyalocalorganizationengagedinthedevelopmentandactivepromotionoftheathleticactivity.Eventsincludeyouthsports,highschoolathleticactivities,theSpecialOlympics,andothernonprofessionalathleticactivities.”
ForBrianMiller,presidentandCEOoftheBluegrassSportsCommission,themoretraditionalsponsorshiprouteisvitaltohisorganization’sgrowth.“TheBluegrassSportsCommissionreceiveslessthan20%ofitsfund-ingfromcityandstatefunding,”saidMiller.“Thatfundingcomesin
theformofsponsorshipandnotapercentageofhotelorrestauranttax.Ourmodelinthepasthasbeentorelypri-marilyontheregistrationsofourparticipants.Whilethatisimportantandhashelpedtheorganizationremainonstablefinancialfooting,itwillbesponsorshipsthattakeustothenextlevel.Oneoftheprimaryreasonsweareso
Courtesy of Bluegrass Sports Commission
12
Register Now for the 23rd Annual NASC Symposium
TheNASCSymposiumistheannualmeetingfortheonlynot-for-profitassociationforthesportstourismindustry.Formorethan20years,theSymposiumhasbeendesignedforsportstourismprofessionalsbysportstourismprofessionals.Throughacombinationofindustry-leadingeducationalandbusinessdevelopmentopportunities,morethan800Symposiumattendeeslearnhowtoproducemeasurable
ROIfortheirorganizationandadvancetheircareersintheindustry.Appointments in the NASC Sports Marketplace cannot be guaranteed if not registered by March 13, 2015.
Acompleteschedulecanbefoundatwww.SportsCommissions.org/Symposium.
Meetingmax to serve as official housing solution of 23rd annual NASC Sports Event Symposium
TheNASCispleasedtoannounceMeetingmaxastheOfficialHousingSolutionforthe23rdannualNASCSportsEventSymposium,scheduledforApril27-30,2015inMilwaukee,WI.Meetingmax,anAlliedmemberoftheNASCsince2011,offersseamlesshotelreservationsoftwareforevents.
“Symposiumattendeescannowreserveuptofiveroomsatonce,makespecialrequests,identifyroomoccupantsandmuchmoreinafewsimplesteps,”saidBethHecquet,CMP,CMM,DirectorofMeetingsandEvents,NASC.“TheMeetingmaxreservationsystemalsoallowsVISITMilwaukeeandtheNASCtocloselymonitortheroomblockandguestsreservationsensuringthebestpossiblebookingexperience.”
VISITMilwaukee,the2015Symposiumhost,offersMeetingmaxsoftwareasaserviceforitsclients.
“VISITMilwaukeeisexcitedaboutthepartnershipbetweenNASCandMeetingmaxforthe2015NASCSymposium.WhenourclientsuseMeetingmax’sonlinehousingsystem,theyareabletomanageroomreservations,have24-houraccesstohotelpick-up,andpullreportsfortheireventsinMilwaukee.Thissystemallowsusaccesstoaccurateeconomicimpactreportsandprovidesuswithanothercustomerservicetoolthatsetsusapartfromothercities,”saidMichelleHaider,CMP,Convention&SportsServicesManager,VISITMilwaukee.
TheMeetingmaxsystemisdesignedtomakebookingreservationsforattendeeseasyandflexible.
“We’reexcitedtopartnerwithNASCastheofficialhousingsystemprovider,inconjunctionwithVISITMilwaukee,forthe2015Symposium.Userswillbenefitfromthesimplicityofcomparingpropertiesandbookingattheirpreferredhotel,”KellyMackay,Community&MarketingManager,Meetingmax.
Attendeescanbooktheirroomsbyvisitinghttp://www.sportscommissions.org/Symposium/Hotel-Travel.
www.SportsCommissions.org13
Milwaukee is looking forward to welcoming the National Association of Sports Commissions Sports Event Symposium
to Milwaukee April 27-30, 2015. See you at next year’s event — you’ll find it easy here — VISITMilwaukee.org
128 miles of bike and running trails
16,000 hotel rooms
125 downtown restaurants
14 sports facilities
14#SportsTourism
NASC Sports Legacy Committee Announces 2015 Beneficiary
TheNASCSportsLegacyCommitteeispleasedtoannouncetheselectionoftheRunningRebelsCommunityOrganizationasthe2015beneficiary.
Since1980,RunningRebelshasbeendedicatedtodevelopingMilwaukee’syouthmentally,physically,andspiritually.Byofferingprogramsthatfocusoneducationandrecreationalactivities,RunningRebelsprovidesMilwaukee’syouthwithpositivealternativestogangsandsubstanceabuse.
Theproceedsraisedforthe2015NASCSportsLegacyFundwillgotowardtheRunningRebelsbasketballfundamentalsprogramwhichwillexpandthenumberof
youthservedandaideinthedevelopmentofyear-roundprogramming.Fundingwilloff-setoperatingexpensesfortheprogramincludinggymrentalandrefereefees,equipment,transportation,trainingforolderyouthtobecomecertifiedreferees,andhealthysnacks.Thiswillallowtheprogramtobecomemuchmorethanafundamentalsprogram;utilizingyoungpeople’sloveofbasketballtobenefitthemphysically,sociallyandacademically.
How you can help
1.Makeacashdonation2.Donateasilentauctionitem3.Sponsoratable($100pertable)4.Donatebasketballequipment5.Purchasean“old-fashioned”duringHappyHour intheNASCSportsMarketplace6.BidonasilentauctionitemattheNASCSymposium7.VolunteerforNASCSportsLegacyCommittee CommunityServiceProject
15
About the NASC Sports Legacy Fund
OriginallycreatedbytheSt.Petersburg/ClearwaterSportsCommission,theNASCSportsLegacyFundawardsanannualgrantandsportsequipmentdonationtoanorgani-zationinneedinthehostcityoftheNASCSymposium.
Anemphasisisplacedondonationstonot-forprofitorganizationsthatprovideindividuals,particularlyat-riskyouth,veterans,orphysicallyorintellectuallydisabledindividuals,opportunitiestoparticipateinsportandencouragehealthylifestyles.ThiscontributionispartofthelegacytheNASCleavesineachhostcity.
Thankstothegenerosityofourmembers,theNASCSportsLegacyFundmadeadonationof$14,000toOklahomaCleatsforKidsin2014.“TheSportsLegacygrantishelpingOklahomaCleatsforKidswithopportu-nitiestohelpmorekids,”saidStacyMcDanielofCleatsforKids.“WehavepurchasedfourbinsforsportinggoodscollectionsandwillbepurchasingthreepermanentoutdoorcollectionbinsforlocationsaroundtheOklahomaCityarea.Also,ourprogramsdirector,whohasbeenaparttimeemployee,hasmovedtofulltime.ThisismakingabigimpactonC4K’sabilitytoreachmorekids.”
Formoreinformationabouthowyoucanhelpleavealegacy,contactElizabethYoung,DirectorofMembershipandMarketing,[email protected].
New Community Service Project Announced for 2015
TheNASCSportsLegacyCommitteewillbelaunchinganewcommunityserviceprojectatthe2015NASCSportsEventSymposiuminMilwaukee,WI.Inadditiontoprovidingthe2015beneficiarywithacashdonation,thishands-oncommunityprojectisawayforsportstourismprofessionalstogivebacktothehostcityoftheannualSymposiumandleavealastingimpactinthecitieswevisit.
SymposiumattendeesareinvitedtojointheNASCBoardofDirectorsandSportsLegacyCommitteetohelpimproveWashingtonPark,aMilwaukeeCountyPark.Volunteerswillassistinpaintingpicnictables,cleaninguptheplaygrounds,andrenovatingsoccerfields.Breakfast,transportation,andat-shirtwillbesupplied.Eventdetailsarebelow.Thereisnofeetoparticipateinthecommunityserviceproject,onlyacommitmentofyourtimeandenergy.Spaceislimited,sosignuptoday!
Monday, April 27, 20157:30a.m.–GrabandgobreakfastatHiltonMilwaukee andHyattRegency7:45a.m.–Departurefrombothhotels8:00a.m.–10:00a.m.–Volunteerforneededtasksat WashingtonPark10:30am.–Arrivalbacktohotels
T H E STAT E TO P L AY
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climate. Search our database of venues and find the perfect place for your next sporting event.
SCORE BIG BEFORE YOU EVEN GET ON THE FIELD.
Heidi Walters | Visit North Carolina [email protected] | 919-447-7762
Arkansas is your ideal destination for sports. Find out more by visiting Arkansas.com/sports or calling 1-800-872-1259. LOOK FOR US AT THE 2015 NASC SPORTS EVENT SYMPOSIUM APRIL 27-30 IN MILWAUKEE, WI.
Burns Park, North Little Rock
BECAUSE OKC-ING IS BELIEVINGIt’s no longer a secret – Oklahoma City has the world talking.
From the OKC Thunder to the OKC skyline. From our totally unique river
watersports to the restaurants and nightlife of Bricktown, Midtown and the
Arts District. National monuments and museums. And people whose
welcoming spirit built the experience that will surround you.
Now is the time to OKC us in a whole new light.
—VisitOKC.com—
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