Your Resource for the Sports Event Industry

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NASC and Plasticard-Locktech International Announce Partnership Call for Volunteers IN-DEPTH: 22nd Annual NASC Sports Event Symposium Anticipated to Set New Attendance Record 2014 Market Segment Meetings and Fall CSEE Module Scheduled

March 2014

Remembering Jack Hughes

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TABLE OF CONTENTS

Letter from Executive Director ............................4

NASC and Plasticard-Lochtech International Announce Partnership .........................................4

Call for Volunteers .............................................5

Remembering Jack Hughes .................................. 6

Sports Legacy Fund ...........................................7

IN-DEPTH: 22nd Annual NASC Sports Event Symposium Anticipated to Set New Attendance Record ....................................... 8-12

2014 Market Segment Meetings and Fall CSEE Module Scheduled...............................15

National Headquarters9916 Carver Road, Suite 100Cincinnati, OH 45242

Telephone/Fax(513) 281-3888/(513) 281-1765

Websiteswww.SportsCommissions.orgwww.NASCsymposium.com

StaffDon Schumacher, CSEE, Executive DirectorLori Gamble, Associate Executive DirectorBeth Hecquet, CMP, CMM, Director of Meetings & EventsElizabeth Chaney Young, Director of Membership & MarketingMeagan McCalla, Member Services Coordinator

Board of DirectorsOfficersTerry Hasseltine, CSEE, Executive Director, Maryland Office of Sports, Chair Kevin Smith, CSEE, Director, St. Petersburg/Clearwater Sports, Vice Chair/Chair ElectGreg Ayers, CSEE, President & CEO, Discover Kalamazoo, TreasurerRalph Morton, CSEE, Executive Director, Seattle Sports Commission, SecretaryGary Alexander, SR Vice President and COO, Nashville Sports Council, Immediate Past Chair

DirectorsMike Anderson, CSEE, Director of Sports, Visit CharlotteJohn David, Chief Operating Officers, USA BMXJim Dietz, CSEE, Director of Sports, Columbus Indiana Visitors CenterTammy Dunn, CSEE, Sports Marketing Manager, Snohomish County Sports CommissionGreg Fante, CSEE, Director of Sports Development, Louisville Sports CommissionKindra Fry, CSEE, SMP, Vice President of Sales and Marketing Bryan-College Station CVBJohn Gibbons, CSEE, Executive Director, Rhode Island Sports CommissionMike Guswiler, President, West Michigan Sports CommissionRick Hatcher, CSEE, Director of Business Development, PSAEd Hruska, CSEE, Executive Director, Rochester Amateur Sports CommissionJeff Jarnecke, Associate Director of Championships and Alliances, NCAALou Mengsol, President, Innovations ConsultingMichael Price, CSEE, Executive Director, Greater Lansing Sports AuthorityJanis Schmees Burke, CSEE, Executive Director, Harris County - Houston Sports AuthorityHolly Shelton, CSEE, Manager of Sports Business Development, Oklahoma City CVBNancy Yawn, CSEE, CDME, Director, Round Rock CVB

Media & Public Relations AdvisersJackie Reau, Game Day Communications Betsy Ross, Game Day Communications

www.SportsCommissions.org

Affinity Partners

Annual Membership BenefitsThe NASC continues to develop benefits and services to make your organization more efficient and effective in the sports event industry each year including:

• OnlineDirectories• OnlineEventRFPDatabase• NASCEconomicImpactCalculator• IndustryResearchandReports

• JobandInternshipBoard• ModelsandSamples• CSEEProgram• BestPracticesWebinars

• EventWebinars• MarketSegmentMeetings• SportsEventSymposium• ConsultingServices

NASC, Plasticard-Locktech International Announce Partnership InJanuary,theNASCannouncedthatPlasticard-LocktechInternational(PLI)hasbecomeanAffinityPartnerandofficialspecialtyprinteroftheNASC.

Undertheone-yearagreementPLIwillprovidespecialtyprinteditemstotheNASCforthe22ndannualNASCSportsEventSymposium,comingupMarch31-April3inOklahomaCity.PLIitemsincluderoomkeycards,namebadges,showerhangers,mirrorclingsandmore.

“PLIhasbeenalong-timeAlliedmemberofNASC,”saidBethHecquet,CMP,CMM,directorofmeetingsandeventsfortheNASC.“Wearethrilledtoaddthispartnershiptoourlong-standingrelationship.”

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Don’t forget to renew by April 1 to continue

receiving your membership benefits!

in1996.Connectionslikethisarecommonbetweenmembersoftheindustry.

Manyofyouknewthembothandknowjusthowmuchwehavelost.

Towardtheconclusionof2013webegantopromotethefactthatwearethesportstourismindustry’soldestandlongestrunningconference.Wealsoobservedthatinmanywayswecanberegardedasthenationalgoverningbodyfortheindustry.And,ithasalsobecomeevidentwerepresentexcellentvalueforourmembers.Itispossibletohaveamembershipandattendoursymposiumforabouthalfwhatittakestoattendanotherindustryeventforlessthanthreedays.

OurCSEEProgramistakingonnewdirections.Thisyearwillseethelaunchofanonlinemoduleandareviewoftheentireprogram.Wehaveemployedanoutsideconsultanttoassistusinrefocusingandcoordinatingtheprogram.

Weareownedanddirectedbyyou,ourmembers.Astheindustry’sonlynot-for-profitassociationwearededicatedtothehigheststandardsinpersonaldevelopmentandprofessionalperformance.Yourstaffandboardofdirectorsexisttoserveyourneedsandstandreadytodiscussyourideasatanytime.

Warmestwishesforanoutstanding2014!

TheNASCenters2014withmomentumgainedthroughitsbestyearinhistory:recordmembershipandsymposiumattendanceandanall-timebestfinancialperformance.Theboardofdirectorsisworkingthroughaseriesofpromisingnewmemberservicesthatcanbeofferedasaresultofourcontinuallyimprovingfinancialcondition.

Asoutstandingasitwasintermsofnumbersitwasanequallysadyearduetothepassingoftwoofourindustry’smostexpe-riencedandwell-regardedleaders.JackKellyandJackHugheswereonlyintheir60’sandhadmuchmoretogivehadtheynotlosttheirbattleswithcancer.WearehonoringbothwiththeNASC’sDistinguishedContributionAwardatthe2014 NASC Sports Event SymposiuminOklahomaCity.Thesearethesecondandthirdawardsgiven,thefirstgoingtoKevinGrayofKansasCityin2012.

MyrelationshipwithJackKellybeganin1989.ImethimataconferenceandshortlythereafteraskedhimtocometoCincinnatitoaddressthefirstmeetingofournewsportscommission.

JackHugheswasChairmanoftheNASCin2008,andheservedonJackKelly’sstaffattheParalympicGamesinAtlanta

“PLIislookingforwardtoexpandingitsrelationshipwithNASC,”saidDavidIde,marketingandeventssalesmanagerforPLI.“We’reexcitedtobepartoftheSportsSymposiuminOklahomaCityandtoserveNASCallyearround.”

BasedinAsheville,NorthCarolina,PLIhasbeenperfectingtheartofkeycardmanufacturingandspecialtyprintingforover20years.PLIpridesitselfonbecominganextensionofYOURbrand.PLIworksforthe“customersfirst”providingtopofthelineservicewiththelargestcustomercareteamintheindustry.With24houraroundtheclockcare;customersreceiveattentivecustomerserviceforanyquestionthatmayarise.Learnmoreatwww.plicards.com.

www.SportsCommissions.org5

Call for Volunteers2014-2015 committees and volunteer opportunities

VolunteersarethefoundationoftheNASC.Inthelastyear,morethan100committeevolunteerscontributedtoprogressandgrowthoftheNASCinmanywaysincluding:

• Referringindustrycolleaguesto jointheassociation.• Enhancingmentoringactivitiesfor

newmembersandfirsttimesymposiumattendees.• Establishingofnewcategoriesandservingonjudging panelsfortheannualmemberawards.• DevelopingofCSEEmodules.• Recommendingeducationalcontentandprogramming fortheannualNASC Sports Event Symposium,the originalconferenceandlongest-runningreverse tradeshowforthesportseventindustry.

Weareexcitedtoinviteyoutorespondtothisyear’scallforvolunteers.Weneedyourskills,passion,andperspectivestobuildavibrant,inclusive,andmulticulturalgroupofvolunteerleadersthroughoutourcommittees.TheNASCisYOURassociation;committeeparticipationisoneofthebestwaysgetengagedandhelpcontributetothedecision-makingthatcontinuestopositiontheNASCasthemostvaluableresourceavailabletosportseventprofessionals.

Members,includingnewcommitteemembersandthosewhocurrentlyserve,mustrespondtothecallforvolunteersbyApril11,2014.

YoursinSport,

Kevin B. SmithChair-ElectSt. Petersburg/Clearwater Sports Commission

Awards CommitteeTheAwardsCommitteeisresponsiblefordevelopingawardcategoriesandcriteriafortheannualNASCMemberAwards.Thecommitteealsoservesasjudgesforthevariouscategories.Staff Liaison:ElizabethChaneyYoung

Membership CommitteeTheMembershipCommitteeoverseesmembershipretentionandrecruitment.Thecommitteecontactsinactiveandcancelledmembersonbehalfoftheassociationtoencouragethemtorenew.Thecommitteealsoevaluatesmembershipbenefitsandresourcesonanannualbasis.Staff Liaison:ElizabethChaneyYoung

Mentoring CommitteeTheMentoringCommitteecultivatesrelationshipswithnewmemberstohelpguidethemthroughtheirfirstyearofmembership.ThecommitteeisalsoresponsibleforplanningandhostingfirsttimeattendeeactivitiesattheannualSymposium.Pre-requisites:CommitteemembersmusthaveaminimumoffiveyearsofindustryexperienceandbeactivelyinvolvedintheNASC.Staff Liaison:ElizabethChaneyYoung

Professional Development CommitteeTheProfessionalDevelopmentCommitteeassistswiththedevelopmentandimplementationoftheCSEEProgram.Committeemembersarerequiredtojoinandfullyparticipateinmonthlycommitteecalls,assistinthedevelopmentofmodulesandcontinuallyevaluatetheprogramtostrengthentheCSEEbrand.Pre-requisites:MembersmustbecurrentlyenrolledintheCSEEProgramandhaveattendedatleasttwomodulestobeconsidered.Staff Liaison:BethHecquet,CMP,CMM

Sports Legacy CommitteeTheSportsLegacyCommitteemanagestheSportsLegacyFund.Thecommitteeestablishesthecriteriaandeligibilityrequirementsforbeneficiariesofthefundandselectsthebeneficiaryeachyear.Thecommitteealsocoordinatesallaspectsoftheannualfundraiser,includingpromotion,solicitationofdonationitems,andticketsales,aswellasequipmentdonations.Staff Liaison:ElizabethChaneyYoung

Symposium CommitteeTheSymposiumCommitteeassistsintheplanningandexecutionoftheannualNASC Sports Event Symposium.Committeemembersarerequiredtojoinandfullyparticipateinmonthlycommitteecalls,recruiteventowners,developeducationsessionsincludingreviewoftopics,examinationofproposals,andselectionofspeakers,andpromotetheSymposiumthroughwordofmouthmarketingtoindustrypeersandcolleagues.Staff Liaison:BethHecquet,CMP,CMM

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The NASC Mourns the Passing of Jack Hughes

TheNASClostagoodfriendandcolleaguewhenJackHughes,theformerexecutivedirectoroftheGainesvilleSportsCommission,diedThursday,January23attheageof67.HugheswastheexecutivedirectoroftheGaines-villeSportsCommissionfor16yearsbeforeheretiredinJanuaryof2013.

InaGainesville SunarticleonHughes’death,LyndaReinhart,presidentoftheGSCanddirectoroftheStephenC.O’ConnellCenter,saidJackwaspassionateaboutsportstourismandwasinstrumentalinbringinghundredsofeventstoAlachuaCountyovertheyears.HisleadershiptransformedtheGainesvilleSportsCommissionfromafledglingorganizationtooneofthemodelsportscommissionsinthecountry.Hewasagreatindividualwhowillbemissed.

“HugheshelpedsteertheGSCgrowthtowhereGSCisnowinvolvedinmorethan35events,includingtheFivePointsofLifeMarathonandtheSunshineStateGames,thatbringmorethan40,000visitorstothecountyeachyear,”accordingtoJoleenCacciatore,associateexecutivedirectoroftheGainesvilleSportsCommission.“Ala-chuaCounty’stouristdevelopmenttaxisamajorfundingsourcefortheevents.”

HughesservedastheexecutivedirectoroftheGSCfor16yearsbeforeretiringinJanuary2013

“UnderHughes’directionandwithincreasedfundingfromtheAlachuaCountyVisitorandConventionBureau,theGSChasgrowntowhereitnowhostsandassistswithmorethan35areaeventseachyear,havinganestimated$16millionto$20millioneconomicimpactannuallyinAlachuaCounty.

“HewaspassionateaboutsportstourismandwasinstrumentalinbringinghundredsofeventstoAlachuaCountyovertheyears.It’sahugelossforAlachuaCounty,Hewasveryinvolvedinthecommunity,andhe’sgoingtobemissed.”

Help the NASC Leave a LegacySports Legacy Fund to benefit Oklahoma Cleats For Kids

About the Sports Legacy FundLikeourmemberorganizations,theNASCstrivestomakeapositiveimpactonthecommunityinwhichoureventsareheld.

TheSportsLegacyFund,originallydevelopedbytheSt.Petersburg/ClearwaterSportsCommissionasanequipmentdonationprogram,isawayformembersofthesportstourismcommunitytomakeapersonalandlastingimpactonthelivesofunderprivilegedyouthsportsprogramsthroughoutthecountry.

EachyeartheNASCpartnerswiththehostcityoftheNASC Sports Event SymposiumtodonatetheproceedsfromtheSportsLegacyFundtoaworthyorganizationinthecommunity.Thisyear’sannualfundraiserincludesaraffleandsilentauction,aswellasanequipmentdrive.

About the beneficiaryThe2014beneficiaryisOklahomaCleatsforKids.OklahomaCleatsforKidscollects,recyclesanddistributesnewandgentlyusedathleticshoesandequipmenttokidsinneed.Initsfirstyearofoperationin2012,CleatsforKidsdeliveredmorethan5,000pairsofshoes,clothingandequipmenttoOklahomakidsinneed.underprivilegedyouthsportsprogramsthroughoutthecountry.EachyeartheNASCpartnerswiththehostcityoftheNASCSportsEventSymposiumtodonatetheproceedsfromtheSportsLegacyFundtoaworthyorganizationinthecommunity.

TolearnmoreaboutOklahomaCleatsforKidsandtheimpacttheyaremakingontheircommunityvisit:http://okcleatsforkids.org

Our vision for Cleats for Kids was to support every child’s right to develop a healthier lifestyle and build character by helping them get what they need to play and stay involved in sports. The NASC partnership will help continue that mission.– Stacy McDaniel, President, Oklahoma Cleats for Kids

Courtesy of Oklahoma Cleats for Kids

How you can help:· Donatesilentauction/raffleitems· Donate baseball & softball, basketball, tennis, golf, soccer, wrestling, and football equipment· Donate leftover event t-shirts· Sponsorasilentauction/raffletablefor$100· Purchaseraffletickets(1for$5or5for$20)· Bid on silent auction items· Make a cash donation

www.SportsCommissions.org7

Sunday,March30,2014

8:00a.m. CDME

Monday,March31,2014

2:00p.m. CSEESpring2014Module7:00p.m. BricktownBrewhahaatthe BoatHouse with local beer tastings

Tuesday,April1,2014

8:30a.m. OpeningCeremoniesandMember Awards Breakfast 10:15a.m. BreakoutSessions11:45a.m. BestPracticesRoundtableLunch1:30p.m. NASCSportsMarketplace4:30p.m. BreakoutSessions6:45p.m. WelcomeReception9:00p.m. ExtraInningsEveningLounge

ScheduleWednesday,April2,2014

8:00a.m. AnnualGeneralMembership Meeting Breakfast9:15a.m. RapidRFPReview9:15a.m. GameChangers11:15a.m. BreakoutSessions12:30p.m. KeynoteLuncheon2:30p.m. NASCSportsMarketplace5:30p.m. SportsLegacyFundReception9:00p.m. ExtraInningsEveningLounge

Thursday,April3,2014

8:30a.m. NASCSportsMarketplace10:30a.m. ClosingBrunch

The22ndAnnualNASCSportsEventSymposiumisrightaroundthecornerandanticipatedtosetanewattendancerecord.Nearly800sportstourismprofessionalswillbeon-siteinOklahomaCity,OKMarch31-April3fortheoriginalsportseventindustryconferenceandlongest-runningreversetradeshowforthesportstourismmarket.Anall-starline-upofspeakersisslatedforgeneralsessions,whosetalkswilltouchonleadership,teamwork,overcomingadversity,andachievement.Inbetweenyou’llexperiencethreegeneralsessions,12breakoutsessions,fourgamechangersand75minutesofbestpracticesroundtables.

Inbetweenyou’llexperiencethreegeneralsessions,12breakoutsessions,fourgamechangersand75minutesofbestpracticesroundtables.

General Sessions

OpeningCeremonies,OlympianBartConner.Atthe1984SummerOlympicsinL.A.,Conner’sconsistentlygoodscores(includingaperfect10ontheparallelbars)helpedtheUSmen’steamearnitsfirstteamgold.Connertooksixthplaceintheindividualall-aroundcompetition.HepresentlyownsandoperatesBart

ConnerGymnasticsAcademywithhiswife,OlympicgoldmedalgymnastNadiaComăneci.He’llspeakonleadershipandteamwork.

Keynotespeaker,MajorDanRooney,USAF(Ret.).Aninspirationalpatriot,philanthropistandprofessionalgolferwhosededicationtohismilitarybrethrenledhimtofoundanorga-nizationintheirhonor,MajorDanRooneyexemplifiestheverybestoftheAmericanspirit.Rooneywastheonly

motivationalteamspeakerfortheU.S.RyderCupteaminWales,anamazingopportunitythathasbeenhistoricallyreservedforpresidents.

RooneyfoundedFoldsofHonor,anon-profitorganizationthathasraisedmorethan$22millionandhasawardednearly4,000educationalscholarshipstothefamilymembersofsoldierskilledordisabledincombat.Inhiskeynotepresentations,Rooneytellshisinspiringstoryofcombatandservingotherswhilehighlightingtheimpor-tanceoffaith,teamwork,accountabilityandfindingyourlife’smission.

Closingbrunch,OlympicGoldMedalistDanJansen.AfavoriteinOlympicspeedskating,hefinishedjustoffthepodiuminhisfirstOlympicsinSarajevo,theninCalgaryhecompetedonthedayhissisterdiedofleukemia.Hefellinthateventandfourdayslaterhefellinthe1000meterracewhileonworldrecordpace.

Hefailedtomedalagainin1992,thenDan’slastshotatanelusiveOlympicMedalcameatthe1994WinterOlympicsinLillehammer,Norway.Againthefavoriteinthe500,Danwasonanotherworldrecordpacewhentheunfathomablehappenedagain.Aslipinthefinalturncosthimamedal.FourdayslaterDanskatedhislastOlympicrace,the1000meter.Skatinginthefourthpair,DanputtoresttheOlympicJinx.Heracedtoaworldrecordandthegoldmedal.Jansenwillspeakonperseveranceandnotgivingup.

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In-Depth: 22nd Annual NASC Sports Event Symposium Anticipated to Set New Attendance Record Nearly 800 sports tourism professionals will be on-site in Oklahoma City

*Subject to change

www.SportsCommissions.org9

Best Practices Roundtables LuncheonRoll up your shirt sleeves and dig into best practices, industry trends, and idea generation among organizations with similar market sizes and budgets.

Don’tmisstheopportunitytogetanswerstoyourtoughestchallengesandfindoutwhatothersarefacinginthesportseventindustry.Thisluncheoncreatesaplatformformemberstosharebestpracticesanddiscusskeyissuesandtrendsthatarehappeningintheircommunities.EachtablewillhaveaHotTopictokickoffwith,followedbyfourothertopicstospuronadditionalconversations.MembersoftheNASCSymposiumPlanningCommitteeandtheNASCMemberMentoringCommitteewillbeateachtabletofacilitateconversations.

Ifsharingisnotyourcupoftea,therewillbeplentyoftablesavailablewhereyoucanenjoyyourlunchandusetheremainingtimetocheckemails,returnphonecalls,goforawalk,orjustzoneout.

Breakout Sessions

2014 EVENT MANAGEMENT TRACK SESSIONS

Partnerships:EventOwnersandHostCitiesLars Haue-Pedersen & Dale Neuburger, TSE Consulting SA

TSEConsulting,inassociationwiththeAmsterdamUniversityofAppliedScience,hasrecentlycompletedanonlinesurveyofmorethan100hostcitiesworldwide,in-cludingimportantcitiesintheUnitedStates.Thesurveyexaminedtheinteractionbetweenhostcitiesandrights-holdingorganizations,fromthehostcities’perspective,andthefindingsareusefulforbotheventrightsholdersandprospectivehostcitiesinidentifyingandmanagingimprovementinexpectations,outcomes,andrelationships.

FromStarttotheFinishLine:TheOklahomaCity Memorial MarathonKari Watkins, Oklahoma City National Memorial & Museum; Steve McCool, Oklahoma City Police Department; Mary Ann Eckstein, Oklahoma City National Memorial

Namedoneofthe“12MustRun”Marathonsintheworld,theOklahomaCityMemorialMarathonismuchmorethanarace.It’speoplefromalloverOklahomaandtheworldrunning,volunteeringandhonoringthosewhowerekilledandchangedforeverbythebombingoftheOklahomaCityFederalBuilding.Fromthestartlinetosecurityandevenpinpointweather,we’velearnedalotalongtheway.Plentyoftipsandideasforthoseplanninganykindofsportingevent.

ExceedYourParticipants’ExpectationsBeth Porreca, US Lacrosse; John David, USA BMX; Jamie Patrick, Madison Area Sports Commission

Thissessionwillcoverapproachestorightsholderanddestinationpartnershipswiththegoalofprovidingbestpracticesforservicemanagers.Thesessionwillfocusonspecificpartnershipopportunitiestoofferparticipantshighervalueexperiences,andwillincludecreativesolu-tionstocostssavings,partneringtoachievesuccessatalllevelsanddevelopmentofabestpracticesmodelstouseforeventmanagersanddestinationsservicemanagers.

2014 FINANCIAL TRACK SESSIONS

FromFeasibilitytoFirstGame!Producing Powerful Impact on Communities and Economy through Proper Planning of Sports Facilities Don Schumacher, CSEE, National Association of Sports Commissions & Dev Pathik, The Sports Facilities Advisory

Thispowerfulandrevealingsessionwillhighlightthesignificantimpact–botheconomicallyandsocially–thatsportstourismfacilitiescanhaveinacommunityandregion.Whenproperplanningandstrategyisappliedtofacilitydevelopment,programming,localandindustryrelationships,marketing,andfacilitymanagement;thepositiveeconomicandsocialimpactcanbetrulysignificantandadifference-makerformanycities,counties,EDC’s,CVB’s,sportstourismcouncils,andParks&Recreationdepartments.Ledbyindustryexpertswhohavegeneratedhundredsofmillionsofdollarsineconomicimpact,thissessionwillprovideampleopportunityforaudienceparticipationandQ&A.Participantswillalsodepartthesessionwithaprovenoutlineandworkbookstyledocumentthatcanbeusedtodevelopapowerfulstrategicplanforsportstourisminanymarketplace.

*Subject to change

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ConductingEconomicImpactResearchUsingNASCCalculatorPatrick Rishe, Sportsimpacts

AttendeeswilllearntheconceptsandlanguageofEconomicImpactAnalysis,howtomaximizethequalityofdatacollectedateventstogaugevisitorspending,andhowtoproperlyimplementdatacollectedintotheNASCCalculatortoensureaccuratefirstapproximationsofEconomicImpact.

2013NASCCompensationSurveyResultsRevealedMichael Harker, Enigma Research Corporation

Doyoudeservearaise?Areyoufacingthesamecareerchallengesasyourpeers?Doyougetthesamebenefitsasothersinyourposition?Findoutwhatyourfellowsportseventprofessionalsloveabouttheircareersandthechallengestheyface.Learnhowmanyaresearchingforanewpositionandwhatwouldmotivatethemtochangejobs.Attheendofthesession,researcherswillrevealaveragesalariesandtypicalbenefitsforavarietyofsportseventcareers,includingC-Level,VPs,directors,salespeople,andcoordinators.

2014 SALES & MARKETING TRACK SESSIONS

SportsTourism101Kindra Fry, CSEE, SMP, Bryan-College Station CVB; John David, USA BMX; Hank Pivarnik, Hilton Worldwide-Sports Sales

TheMentoringCommitteedevelopedSportsTourism101withattendeeswhoarenewtotheNASCinmind.Thissessionwillcoverindustrybasicsandtipstohelpattendeesnavigatethein-and-outsofthe22ndannualNASCSportsEventSymposium.Inadditiontosharinggeneralindustryadvice,panelistswillrelaytheirthoughtsaboutthebestwaystoapproachyourparticipationduringtheSymposiumtogenerateahighreturnoninvestment.Thementoringcommitteewillpresentexamplesofwhattodoandwhatnottododuringappointments,andparticipantswillhaveanopportunitytoconductmockappointmentstopolishuptheirpresentationbeforetheSportsMarketplacebegins.You’llfeellikeasportstourismproafterattendingthissession!

MakingtheRightPitchtoMediaBetsy Ross, Game Day Communications; Jenni Carlson, The Oklahoman; Julie Bartel, USA Softball

Thinkyouhaveagreatideaforastoryforyourlocalmediabutcan’tgetseemtogetareporter’sattention?MakingtheRightPitchtoMediafeaturesmediaprofessionalswhocanupdateyouonthechangingmediasceneandhowtomakecontactsandformrelationshipswithdecision-makers.You’lllearnhowtocraftyourpitchtomeetthemedia’sneeds,researchyoureventinformationtomakeyourpitchuniqueandwritethenewsreleasethatwillcatchtheattentionofthereportersandeditorsinyourarea.

BuildingRelationshipsThatCloseSalesGina Trimarco Cligrow, Gina & Company Coaching & Consulting

Thebestwaytoincreaseyoursalesandrevenueisthroughtherelationshipsthatyouauthenticallybuild,nurtureandmaintain.Whenyouswitchyourmindsetfrom“SpeakingandSelling”to“Solving,ServingandFriending”,everythinggetssomucheasierandultimatelyyou’llbegintohearmore“yes”than“no”inyoursalesconversations.Andsincemostpeoplebuyfrompeoplethey“know,likeandtrust”,havingthesoftskillstoC.L.O.S.E™isthekeytosuccess.InthisinteractivesessionyouwilllearnthefivestepstoasuccessfulC.L.O.S.E™.

www.SportsCommissions.org11

2014 LEADERSHIP TRACK SESSIONS

Shaping&DevelopingtheTotalVisitorExperienceMickey Shaefer, The Experience Institute; Linda Logan, Greater Columbus Sports Commission; Brad Clark, Populous

Savvydestinationsaremovingtoanewfuturewhereallstakeholders/businessesareworkingtogethertoshapetheTotalVisitorExperience.Whathappens‘outsidethewalls’ofthearenaorfacilityisparamounttomorevisitors/customers,morespendingandreturnintentions.Thisinteractivesessionexplorestheelementsoftheexperiencefromtheperspectiveofdestination-widestakeholderalignment,sportscommissions,andarenaandconventioncenterdesign--shiftingourthinkingtothe‘lensofthevisitor’.

LeadingHighlyEffectiveTeamMac McCrory, Development by Designs, Inc.

Whatisthedifferencebetweenaso-soteamandahighlyeffectiveteam?Effectiveteamsarecreated,developed,fostered,andaregiventheopportunitytothrive.Teamsdon’tjusthappen.Leaderswillbenefitfromlearningstrategiesandtechniquesforcreatingandleadingteamsthatexcel.

GrabThemattheStart,LeaveThemWantingMore!Candace BelAir, BelAir Training

LedbyanEmmyAward-winningProfessionalSpeaker,you’lllearnhowtocreatetheall-important“bookends”ofyourpresentation-theopenandclose–sothatyougrabyourlisteners’attentionatthestart,andleavethemwantingmore!Inthislively,highly-interactivesession,you’llviewandlearnfromvideosdemonstratingthe“do’sanddont’s”.You’llalsolearnprovenstrategiesofpublicspeakingandbeabletodeterminewhichapproachworksbestforyouincluding:7waystobeginyourtalk,5provenwaystomaintainyourlisteners’interesttheentiretimeyouspeak,and6waystoendapresentation.You’llleavethesessionwithagameplanforyournextspeakingengagement.

*Schedules, topics and speakers subject to change.

Game ChangersThese 20 minute fast-paced presentations will touch on the industry’s hottest issues in a super charged environment of learning.

BringtheNASCSymposiumtoYourDestinationBeth Hecquet, CMP, CMM, NASC; Mike Anderson, CSEE, Visit Charlotte; Holly Shelton, CSEE, CTA, Oklahoma City CVB; Marc Zimmerman, CSEE, Control Florida’s Polk County Sports Marketing and Julie Leithoff, NASC

TheRFPtohosttheoriginalsportseventindustryconferencein2018and2019willbereleasedthisApril.Asthelongest-runningconferenceforthesportstourismindustry,theNASCSportsEventSymposiumhasbeenservingitsmemberssince1992.HearfromtheSiteSelectionCommitteeonthebenefitsofhostingyourindustrypeers,whatisrequiredtohost,andafewtipsastowhatthey’llbelookingforon-sitevisits.

CreatingaFairStay-to-PlayPolicyJim Tyner, GroupRes, LLC

Therearemanyreasonswhyitisimportantthatparticipantsinsportstournamentsstayinthecontractedroomblocksattheselectedhotelsforthetournament.TheserangefromthesimplemanagementnecessitiesofknowingwhereeveryoneistothesignificantfinancialsupportwhichcanbeattainedbyredirectingthemoneywhichthehotelwouldtypicallypaytoonlinetravelagenciessuchasExpediaandHotels.com,tothetournamentsponsorfordeliveringtheattendeebookingstothehotel.Thisincomecanhelpoffsetothertournamentexpensestherebykeepingthetournamentregistrationfeeslower.

FighttheGoodFight:ResolvingDisagreementsMac McCrory, Development by Designs, Inc.

TakenfromDr.McCrory’snewbook,thispresentationdealswithourpropensitytoengageindiscussions,disagreements,disputes,conflicts,andfights,ANDourlikelihoodof“negotiating”ourwaysuccessfullyoutofthesefights.DisputeResolutionisacontributingfactorindeterminingteamexcellence.

Sports Participation Trends in AmericaKeith Storey, Sports Marketing Surveys

Thispresentationwillbedesignedtohelpsportsexecutivesutilizesportsparticipationdataaspartoftheireffortstoattractanddevelopnewevents.Inaddition,wewillalsoprovideadatadrivenmodeltohelpCVB’sandsportscommissionsdeterminewhatsortsoffacilitiestheyshouldbedevelopingbasedonlocalsportsparticipationdata.Muchofthesessionwillincorporatereal-lifescenariosthatcanbeeasilymodifiedanddevelopedforallapplications.

*Please note, Game Changers and Rapid RFP Review will be held concurrently with one another.

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You Get What You Get So Don’t Throw a Fit: Taking Control of Your Symposium ExperienceCorey Kearsley, Sports Sales ManagerOregon’s Washington County Visitors Association

Likeanythingelse,whatyoulearnandaccomplishattheNationalAssociationofSportsCommissionsSymposiumwillbedictatedbytheeffortyouputintoit.Doyouattendallofthesessions?Areyoufullyengagedinthediscussion?Regardlessofwhatyourobjectivesarewhenattendingtheconference,wearelargelyincontrolofwhatwegainfromtheopportunitiespresentedtous.

Oneelementwedon’thavecontroloverisourMarketplaceappointmentschedule.ToomanyforcesoutofourcontrolmakeitimpossibleforallCVB’sandsportscommissionstoreceivetheschedulestheywant.Whilewecontrolwhowerequest,wecan’tcontrolwithwhomwewillmeet.

Orcanwe?

WhenIreceivedmyMarketplacescheduleforthe2012HartfordSymposium,Icouldn’tbelievethatIwasgrantedonlynineappointmentsoutofthe31requestsImade.FrustratedandwonderinghowIcouldjustifytheexpenseofattending,Ifiredoffan“isthisallI’mgetting?”emailtoNASCDirectorofMeetingsandEvents,BethHecquet.

OncemyemotionscooledandIwasabletodiscussmyconcernswithBeth,Iknewthatmymeetingwitheventownersdidn’thavetobelimitedtojustthescheduledappointmenttimes.AsIreviewedtheSymposiumschedule,Idiscoveredopportunitiestoarrangequickmeetings,includingthefollowing:• Earlyinthemorningsbeforethefirstsession• Whilemealsarebeingservedandeatenduringthe generalsessions• Betweensessions• Atthenetworkingevents• Onthewaytothenetworkingevents• Betweenthelastsessionorappointmentsofthedayand theeveningactivities• Betweenappointments• Ontheeveningbeforetheconferencewhenpeopleare arrivingatthehotel

OnceIrealizedIcouldfindtime,IbegancontactingthosewithwhomIwantedtomeetbutwhodidn’tshowonmyschedule.Therewereafewwhodidn’trespond,butmostwerewillingtomeet.AcouplesaidthattheywereasanxioustomeetwithmeasIwaswiththembuttheysimplydidn’thaveenoughappointmentslots.BythetimetheconferencewasoverIfeltlikeIachievedmygoals.Ittookalittlebitofextrawork,butitwasworthit.Andperhaps,moreimportantly,itremindedmethat,likeanythingelse,you’llgetoutoftheconferencewhatyouputintoit.

Business Development & Lead Generation Opportunities Abound in the Sports Marketplace

TheSymposiumisTHEplacetobeforbusinessdevelopmentandleadgenerationforyourorganization.Inadditiontoone-on-oneappointmentswithclientsandprospects,theNASCintroducedRapidRFPReviewin2013toenabledestinationstohaveanadditionalopportunitytomeetwitheventownersifaone-on-oneappointmentisunabletobescheduled.

NASCSportsMarketplaceAppointmentsTheNASCSportsMarketplaceisthelongest-runningreversetradeshowforthesportstourismmarket.Duetothenatureofthereverse-tradeshow,eventownersandvendorsareexhibitors,anddestinations(sportscommissions,CVBs,parks&recreationdepartments,andotherhostorganizations)donotexhibit.PriortoarrivinginOklahomaCity,organizationsparticipatinginone-on-oneappointmentsreceiveconfirmedappointmentschedules.Dependingonyourorganizationtype,thenumberofschedulesyoureceivewillvaryasfollows:• Thefirstregisteredattendeefordestinationsandstandardexhibitorsreceiveoneappointmentschedule.Standard

exhibitorswillreceiveascheduleincluding destinationsonly.• Silverexhibitorsreceivetwo(2)appointmentschedules:onewitheventownersandonewithdestinations.

• Thenumberofappointmentscheduleseventownerreceivedependsonthenumberofrepresentativeswhowillbe

availabletotakeappointments.Besuretobringplentyofbusinesscardsandashortdocumentthathighlightsyourcommunity,event,product,orservice.Planonmailingdetailedvisitorsguides,eventRFPs,orbrochureswhenyoureturntotheoffice.RapidRFPReviewInadditiontoone-on-oneappointments,destinationswilllearnaboutvarioussportsandeventsduringRapidRFPReview,wheneventownersandNGBsmakequick,10-minutepresentationstosmallgroupsabouttheireventsavailableforbidandrequirementstohost.Thesesessionsarenotmeanttobeaconversationbetweenthedestinationsandtheeventowner,butratheranopportunityfordestinationstolistenandlearnonly.Followupconversationsareencouraged.

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Two industry certification opportunities to be offered prior to 22nd annual NASC Sports Event Symposium

DMAI’sCDMEElective:SportsinDestinationMarketing and Management*Sunday,March30,20148:00amCTto5:30pmCT

Discussionpreparesforanintegratedsportsdestinationmarketingplanthatincludes:• Currentissuesandtrendsinsportstourismaswellas challengesanddirectedpriorities• Researchandeconomicimpactanalysis• Partnershipsandproductdevelopmentpotential• Sportsmarketing,salesandservicingstrategies

*Fulfills(1)electivecourseoftheCDMEprogram’scourserequirement.Italsofulfillsthe3rdyearrequirementforCDMErecertification.

RegistrationclosesMarch21st,2014.RegistrationFees:$825*DMAImember,$1,125*DMAInon-member

*Includes:Breakfast,breaksandlunch.

Forcompletedetails,visit:http://www.destinationmarket-ing.org/cdme-march-2014-partnership-nasc#

Spring2014ModuleThe Ins and Outs of Arena OperationsMonday,March31,20142:00pmCTto6:00pmCT

Duringthisinteractivesession,participantswillgettoexperiencefirst-handtheinsandoutsofarenaoperations.Themodulewillbeginwithapaneldiscussiononthestateofthearenaindustry,followedbyatriptoChesapeakeEnergyArena,homeoftheNBA’sOklahomaCityThunder.Participantswillbedividedintogroupsandvisitsixareasofthearenawhereeachofthefollowingtopicswillbecovered:• CustomerService• FlexibilityofAnArena• GroupSales• Relationships&Partnerships• Sponsorships& PremiumSeating• Catering&Concessions

Participantswillspend20minutesateachstation,whereanarenastaffmemberwillmakeabriefpresentationtothegroupaboutaspecificaspectofarenamanagement.TimewillbeavailableattheendofeachpresentationforQ&A.

Don’thaveanarenainyourdestination?Don’tworry!Eachpresenterwilldiscusshoweachareaoffocuscanbeappliedtoanysportingevent.

Forcompletedetailsvisit:http://www.sportscommissions.org/Certification/Next-CSEE-Module.MembershipisrequiredtoregisterforCSEE.RegistrationFees:$300

I am very excited for the CSEE Spring 2014 Module as it will be the first experiential learning opportunity we’ve offered as part of the program. CSEE attendees will be able to see, touch, and experience the inner workings of a major arena while learning from the key stakeholders in Oklahoma City that make it run smoothly. Thank you to staff of Oklahoma City, the Oklahoma City CVB, the Oklahoma City All Sports Association, the Chesapeake Energy Arena and the Oklahoma City Thunder for their assistance in the development and execution of this module.– Beth Hecquet, CMP, CMM, Director of Meetings & Events

All CSEE Graduates to be recognized during the

Annual General Membership Meeting on April 2nd.

Ask a Local

FirsttriptoOKC?Don’tknowwhattodoinyoursparetime?Don’tworry,we“askalocal”forsuggestionsonhowtospendyourdowntimeinOklahomaCity.OurlocalexpertisJenniferBreedlove,themanagerofconventionservicesattheOklahomaCityConventionandVisitorsBureau.

“Iwouldsaythatifanyonehassparetime,stoppingbytheNationalMemorial&Museumwouldbeamustdo,”accordingtoJennifer.“Thememorialisjustashortfiveblocksawayfromtheconventioncenterorafreetrolleyride.Justtobeabletoseethememorialandtheoutsidegroundsisaverytouchingexperience.

“IthinkBricktownEntertainmentDistrictisalwaysahitforvisitorsandagoodtime,butourdowntownalsohasanotherdistrictnorthoftheconventioncenter,Mid-Town,thatfeaturesmanyrestaurantsfromburgers,Italian,andLatinfood.Italsofeaturesmanyshoppingboutiquesandstores.”

Ifyou’reamuseumgoer,checkouttheOklahomaCityMuseumofArtfor“AnselAdams:AnAmericanPerspective”runningfrommid-MarchtoJune1.Theexhibitfeaturesnearly60photosfromoneofthemostrenownedphotographersandenvironmentalistsofthe20thcentury.

Speakingofmuseums,checkouttheNationalCowboy&WesternHeritageMuseum,withNativeAmericancollections,historiccowboygearandmore.Andthere’stheASANationalSoftballHallofFameandMuseumortheAmericanBanjoMuseum.

“OfcourseiftheOKCThunderareintownitisamustgo-toevent,”saidJennifer.(ednote:Theyare,ThursdayApril3againstSanAntonio)“TheThunderhaveembracedthename‘LoudCity’fortheChesapeakeArenaduetotheexcitementthattheteamandfansbringeachnighttothegames.”Theirinfoandscheduleareatwww.nba.com/thunder.

Wanttofindaneasywaytogetaroundwithouthavingtoworryaboutparking?Checkout“Spokies,”downtownOklahomaCity’snewbikeshareprogram.Sevenkiosklocationsarounddowntowngiveyouaplacetopickupanddropoffabike,withadailymembershipof$5availableforvisitorswithunlimited30-minuterides,with$2foreachadditionalhalfhour.Findoutmoreatspokiesokc.com.

That’sjustasampleofwhat’savailableatOKCduringyourstayattheSymposium.Foraddressesandschedulesoftheseeventsandmore,justgotowww.visitokc.comforupdatedinformation.Enjoyyourstay!

Courtesy of Oklahoma City National Memorial & Museum

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ScheduleMonday,September22,2014

7:00a.m.to2:00p.m. On-SiteRegistrationandCheck-In

8:00a.m.toNoon CSEEFall2014Module

12:30p.m.to1:30p.m. MarketSegmentMeetingWelcome with Deli Style Lunch

1:30p.m.to5:00p.m. MeetingsbyMarketSegment CVBs Small/MidMarketSportsCommissions LargeMarketSportsCommissions(Directors) LargeMarketSportsCommissions(Events)

5:00p.m.to6:00p.m. CocktailReception

Tuesday,September23,2014

8:00a.m. WelcomeBackwithBuffetBreakfast

9:00a.m. MeetingsbyMarketSegment CVBs Small/MidMarketSportsCommissions LargeMarketSportsCommissions(Directors) LargeMarketSportsCommissions(Events)

2014 Market Segment Meetings and Fall CSEE Module Scheduled

Makesureyoumarkyourcalendarforthe2014MarketSegmentMeetingsandCSEEFall2014Module,co-locatedwiththeCSEE(CertifiedSportsEventExecutive)FallModulealongwiththeUSOCOlympicSportslinkthisfallinChicago.

TheNASCMarketSegmentMeetingshelpsportsprofessionalsinsimilarmarketsdiscussissuesandsharebestpractices.Andnewthisyear,theMSMwillfeaturetwogeneralsessionsalongwiththeusualparticipant-drivenformat.

Registrationis$300perpersonforMarketSegmentMeetingsand$300perpersonforCSEE,andtheHiltonChicagoat720SouthMichiganAvenueisthemeetinglocation.Registrationopenslatespring.MakesureyoujoinusinSeptember!

Formoreinformation,contactBethHecquet,CMP,CMM,DirectorofMeetingsandEvents,at513.281.3888ormailto:Beth@SportsCommissions.org

Proudly hosting NASC Symposium in 2014