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Natasha couture case reference

Date post: 26-Jan-2015
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Natasha Couture - Case Study
7
Ecommerce Managed Services http://www.natashacouture.com/
Transcript

Ecommerce

Managed

Services

http://www.natashacouture.com/

As is state – Day 0

  Basic online portal in place

  Primarily clocking sales via Facebook and Word of mouth, with minimal discoverability of Online storefront

  Poor ecommerce site metrics

Ecommerce Managed Services

Opportunity Area

  Build a more interactive user interface of high quality to engage site visitors

  Develop custom tools and technology in line with target segment and need for differentiation

  Improve digital catalog quality as a key to higher conversions

Phase 1 – Day 30

  Complete site Revamp – interactive elements in content and design infused

  Digital catalog – complete re-upload on all Product images and Category & Description pages with changes

  Category restructuring – rework of product mapping and logic definition

  Search engine friendly – Basic on page optimization to increase organic traffic in line with keyword relevance

Ecommerce Managed Services

Business Objectives Met – Day 30

  Recommended and implemented refined search, resulting in better quality navigation

  Custom tailoring form served as a differentiator and critical feature for Designer Wear category

  Increase in organic searches and thereby site traffic due to Page 1 ranking in high competition keywords

  1.4x spike in sales Revenue/Orders

Ecommerce Managed Services

Want to know how?

  Contact the experts!

Website: www.greenhonchos.com Email: [email protected]

| Ecommerce Technology | Product Management | Online Marketing | Order Management | Customer Service | Business Consulting |

Ecommerce Managed Services


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