DIGITAL MARKETING STRATEGIES FOR YOUR

BUSINESS:SOCIAL MEDIA OPTIONS

© 2012 Three Dog M

arketing

www.Three DogMarketing.com

Presented by: Kristin Slice, MA & Lisa Bhella

www.inbox2outbox.com

More than half of Facebook users (900 million) log in every day – more than 400 million people. 

More than 80 percent of all Americans use a social network.

23 percent of time online is spent on social networks.

© 2012 Three Dog Marketing

Understanding and strategy are keys to success and effectiveness.

TODAY’S GOALS

Provide basic mechanics of social media and real action steps to strategically use digital marketing

strategies to build your business.

Plus, key strategies for successful Social Network Marketing™

campaigns.

© 2012 Three Dog Marketing

SOCIAL MEDIA PLATFORM

Your Profile

General Info

Wall

Events

Applications

© 2012 Three Dog Marketing

SOCIAL MEDIA PLATFORM

Wall

General Info

Applications

Kristin Slice

ProfileConnection

© 2012 Three Dog Marketing

Connection

Profile

Wall

General Info

Applications

SOCIAL MEDIA PLATFORM

Status Update / Tweet

ProfileWall

General Info

Applications

Kristin Slice

Profile

Direct Message / Message Private

Direct Message —Using @ or Wall Post

Public

© 2012 Three Dog Marketing

Social Media Myths

Social media is free One-way selling conversation More is more! You should post on ALL social media sites

Auto post everything Social media doesn’t work Shout to be heard Short-term money maker Magic bullet Huge responsibility Something your kids do

SOCIAL MEDIA PLATFORMS

Strategically build relationships with individuals through interactive social media platforms.

Must align with overall company objectives & goals.

Social Media Marketing

Create your strategy

Who is your target market? Where are they talking online? Connect & engage What resources do you have? Is your website up to date/EFFECTIVE? Integrate your online wheel Drive web traffic with a call to action Where are your competitors talking online? How does social media support marketing & sales? What are your specific objectives for Social

Network Marketing™?

It is your online:

Content

Attitude

Branding

Frequency

Interaction with others

What is your social media voice?

THE POWER OF ENDURANCE

Small businesses with three or more years of experience in social media marketing are seeing the greatest results.

There’s clear evidence that those who commit at least 6 hours per week will see significant rewards.

- Merchant Circle, 2012

© 2012 Three Dog Marketing

© 2012 Three Dog Marketing

Step One – Create

• Create policy

• Create a Google Alert

• Install Google Analytics

• Create and optimize profiles and pages

• Create aggregator

• Establish goals

BASIC SNM™ STRATEGY

© 2012 Three Dog Marketing

Step Two – Build

• Create Communications Calendar

• Connect to top 20 contacts • Plug into your real life community

• Build into your marketing

BASIC SNM™ STRATEGY

© 2012 Three Dog Marketing

Step Three – Maintain and Adjust

• Post regularly - education, value, relationship

• Login to each account

• Comment on posts and share expertise

• Respond to all comments

• Lead by example 

BASIC SNM™ STRATEGY

© 2012 Three Dog Marketing

© 2011 Three Dog M

arketing

© 2010 Three Dog M

arketing

READY, AIM, SOCIALIZE!

Key Strategy – Claim your space (blog, video, Google places, Yelp)

Key Strategy – Who do you know?

Key Strategy – Create/schedule posts

Leverage your content! Be realistic and get help.

© 2012 Three Dog Marketing

ADVANCED STRATEGIES AND TOOLS

Sales campaigns Video marketing Engagement Pinterest Tools:

MashableMerchant CircleWordPress Mail Chimp

© 2012 Three Dog Marketing

READY…AIM…SOCIALIZE!

Social Network MarketingTM is a huge opportunity for your businesses.

Lay the foundations Connect Draft your strategy Engage Adjust

SHOW YOUR PASSION! © 2012 Three Dog Marketing

© 2012 Three Dog Marketing

Strategic - Authentic - Results

Next Steps

Let’s connect:

Three Dog Marketing Email: socialmedia@ThreeDogMarketing.comCall: 602.476.4509Facebook: Facebook.com/ThreeDogMarketingTwitter Twitter.com/3dogmarketing

INBOX2OUTBOXFacebook: facebook.com/INBOX2OUTBOXTwitter: @INBOX2OUTBOXLinkedIn: linkedin.com/in/lisabhella