NESCAFE – ONLINE MARKETING

Submitted By-Gaurav satiaM090700027

NESCAFE & SOCIAL MEDIA

• Launched Interactive channels to connect with its target audience e.g. the Facebook Page, the YouTube Channel and the Website.

Social Media Marketing

• Facebook – Allowed to Play online• Users were invited to post videos of themselves

playing the games on the YouTube channel.• LinkedIn – • Not active • Only 1 result shown• NESCAFE' CHAPATI PEANUT BUTTER DELHI

INDIA HONEY

Contd….

FACEBOOK• 922,138 people like it• 23 Pages• 6 Videos• 21 by othersTWITTER• Has 1,194 Followers Only!

Contd…

You Tube• Videos related to various ads are displayed .• http://www.youtube.com/results?search_que

ry=nescafe&aq=f• Videos about The Nescafe Music, “The Song”

and other videos on Nescafe.

BLOGS

• http://www.blogtoplist.com/food-drink/blogdetails-26493.html

• The Blogs talk about Deepika Padukone’s Ad Commercials of Nescafe.

• http://www.bigadda.com/video/_show_landing/2280

• Nescafe has still got a lot to do in Online Marketing.

THANKYOUTHANKYOU