NESCAFE – ONLINE MARKETING
Submitted By-Gaurav satiaM090700027
NESCAFE & SOCIAL MEDIA
• Launched Interactive channels to connect with its target audience e.g. the Facebook Page, the YouTube Channel and the Website.
Social Media Marketing
• Facebook – Allowed to Play online• Users were invited to post videos of themselves
playing the games on the YouTube channel.• LinkedIn – • Not active • Only 1 result shown• NESCAFE' CHAPATI PEANUT BUTTER DELHI
INDIA HONEY
Contd….
FACEBOOK• 922,138 people like it• 23 Pages• 6 Videos• 21 by othersTWITTER• Has 1,194 Followers Only!
Contd…
You Tube• Videos related to various ads are displayed .• http://www.youtube.com/results?search_que
ry=nescafe&aq=f• Videos about The Nescafe Music, “The Song”
and other videos on Nescafe.
BLOGS
• http://www.blogtoplist.com/food-drink/blogdetails-26493.html
• The Blogs talk about Deepika Padukone’s Ad Commercials of Nescafe.
• http://www.bigadda.com/video/_show_landing/2280
• Nescafe has still got a lot to do in Online Marketing.
THANKYOUTHANKYOU