Date post: | 11-Apr-2017 |
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Technology |
Upload: | paul-van-veenendaal |
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Social Networking WorldwideA
pr-0
7
May
-07
Jun-
07
Jul-0
7
Aug
-07
Sep-
07
Oct
-07
Nov
-07
Dec
-07
Jan-
08
Feb-
08
Mar
-08
Apr
-08
567563538535
516506510489484473464454
431
+32%
Social networking worldwide monthly number of unique visitors (mm)
Millenia
ls (1
3-24
)
Gener
ation
X (2
5-41
)
Baby
Boo
mers (
42-6
0)
Mature
s (61
-75)
All res
pond
ents
66%77%73%65%
49%
34%23%27%35%
51%
Percentage of time internet users spent online at
User Generated Company Generated
Over 500 Million people engage in Social Networks globally
Growing 32% p.a.
13-24 year olds spend over 50% of their online time on Social Media sites
60%
Source: ComScore / eMarketer
The Audience
Target = Young!% of users younger than 25 = key success factor
Top 10 Languages
ro es en fr ar nl tr sl it de
POPULARITY OF SITE
Masters of ‘our’ Popularity
Quantity of friends & feedbackAuthenticity
Real friends, real feedbackEngagement
Frequent friends, regular feedback
BelongingCool friends, cool visitors
REPUTATION
What is more important?
Poll
Many friends
Real friends
“Cool” visitors
Visits of friends
10% 20% 30% 40% 50%
11%
18%
27%
44%Popularity
Authenticity
Engagement
Belonging
Netlog Users: 13-25y Country: BelgiumMonth:December 2008Answers:5131
Brands on Social Nets
LIFE
TIM
E V
ALU
E
SOCIAL VALUE
+
+- -
SOURCE : FORRESTER
CORE BUYERS
MISERS INFLUENCERS
AMBASSADORS
0
1.250.000
2.500.000
3.750.000
5.000.000
Jan-0
8
Feb-
08
Mar-08
Apr-0
8
May-0
8
Jun-0
8Jul
-08
Aug-0
8
Sep-
08
Oct-08
Nov-0
8
Brands Ambassador Count
Brands on Netlog
5 C’s of Brands Socialization - Content
What ?Give access to unique content.
How ?On Netlog there are original formats for brand content.
Content
5 C’s of Brands Socialization - Conversation
Conversate
What ?Guide the user through non-stop interaction from interest into action.
How ?Netlog offers conversation up to next chapter in decision making process.
What ?Brand conversations are taking place anytime involving people from anyplace around the world.
How ?Netlog is accessible 24/7 on multiple devices.
Continuous
5 C’s of Brands Socialization - Continuously
What ?No more is a brand what the company says about its product. It’s what a friend tells a friend.
How ?Netlog allows al sorts of content sharing, from friend to friend. Brands become a part of people’s daily conversations.
Context
5 C’s of Brands Socialization - Contextualization
5 C’s of Brands Socialization - Contribution
Click here to take M&M’s skin on your profile
What?User generated content makes your brand promise genuine and utterly convincing.
How ?Netlog offers an experience-sharing platform.
Contribute
The Power of Social Media
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en.netlog.com/go/about/advertisersen.netlog.com/go/developer
WANT TO KNOW MORE?
http://[email protected]://nl.netlog.com/stevokay