SEO Strategy that bears fruits

netServices Organic netServices Organic SEOSEOnetServices Organic netServices Organic SEOSEO

SEO Approach and ProcessSEO Approach and Process

SEO Strategy that bears fruits

netServices OverviewnetServices Overview

SEO Strategy that bears fruits

IntroductionIntroduction

• Started in 2007 as an IT & SEO Services Company

• A Full SEO Service Company• Team of 100+ Professionals• Serving Many Fortune 500 Clients in UK

& USA

SEO Strategy that bears fruits

netServices SEO Services netServices SEO Services - I- I

• On Page Optimization• Link Building• Content Creation & Syndication• Directory & Search Engine

Submissions• Blog Creation, Submission &

CommentingNext Page

SEO Strategy that bears fruits

netServices SEO Services netServices SEO Services - II- II

• Article & Press Release Submission• Social Media Optimization• Reputation Management Services• Pay Per Click (PPC) Campaign

Management• eMail, Newsletter Campaigns

SEO Strategy that bears fruits

netServices Value netServices Value PropositionProposition

People

- Industry Veterans- Creative Thinkers- Work as a team- Empowered - Personally Accountable

Services

- Quality- On time on Budget- Measurable- Reliable

Technology

- Cutting Edge - Business Process Enhancement- Reliable

Methodology

- Quality Processes- Tested Procedures- Industry Experience- Global Delivery Model

Products

- State of the art- Value for Money- Low TCO & High ROI- Scalable

Solutions

- Innovative- Customizable- End-to-end- Secure

Alliances

- Global Industry Leaders- Long term commitment- Loyalty to Customers- Enhances Service Portfolio

SEO Strategy that bears fruits

netServices Operations netServices Operations Center, IndiaCenter, India

Server & Communication RoomWorkstations in Work Area

SEO Strategy that bears fruits

netServices SEO netServices SEO ApproachApproach

SEO Strategy that bears fruits

SEO ApproachSEO Approach

• SEO Approach is based on– Understanding Client’s Objectives– Study of Current Status of the Website– Analysis of the Results to know Current Ranking– Understand Clients Industry and Business Focus– Develop a Customized SEO Strategy based on the

Findings– Use netServices Proven SIROI Methodology to

Maximize ROI (Return on Investment)– Regular Monitoring of Efforts– Regular (Weekly & Monthly) Reporting to Clients

SEO Strategy that bears fruits

SEO Methodology SEO Methodology

• netServices Proprietary Methodology – SIROI

• SIROI– Maximizes LSI (Latent Search Indexing)– Uses netServices Industry Specific

• Semantic Network / Web • Thesaurus

– Based on STAD Principle (Select Target Approach & Deliver)

– Proposes Thematic Approach for Keyword Promotion

SEO Strategy that bears fruits

SEO ToolsSEO Tools

• netServices Uses Following Tools for Analysis, Monitoring and Measurements– Google Analytics, Web Trends and AWstats– Google Adwords and Adsense– WebCEO– Word Tracker– Keyword Discovery– W3C Quality Assurance Tools– Traffic Analyzer– Web Position– Whois Domain Tools– Copyscape

SEO Strategy that bears fruits

netServices SEO ProcessnetServices SEO Process

SEO Strategy that bears fruits

SEO ProcessSEO Process

• SEO Process is a Two Stage Process– The Initial Analysis and Step Up Stage Consisting of

• Website Analysis• Objective Setting• Project Planning• Website Technical Audit• On Page Optimization

– Regular Implementation Stage Consisting of• On Page Activities• External Profile Development• Regular Measurement and Analysis • Regular Periodic Reporting

SEO Strategy that bears fruits

SEO ProcessSEO Process

SEO Process is a Two Stage Process

WebsiteAnalysis

ObjectiveSetting

On PageOptimization

WebsiteTech. Audit

ProjectPlanning

Initial Analysis and Set Up

On PageActivities

MeasurementAnd Analysis

External ProfileDevelopment

RegularReporting

Regular Project Implementation

SEO Strategy that bears fruits

Initial Analysis and Set Initial Analysis and Set UpUp

• Website Analysis– Analysis of Content, Structure & Traffic

• Objective Setting– Objective of the Project in Consultation with Customer

• Project Planning– Draw an Execution Plan for Project Execution and Result Monitoring

• Website Technical Audit– Audit Site structure, Coding, W3C Compliance, Internal Links

• On Page Optimization– Determine all Relevant Keywords and Optimize the Website Pages

WebsiteAnalysis

ObjectiveSetting

On PageOptimization

WebsiteTech. Audit

ProjectPlanning

SEO Strategy that bears fruits

Website AnalysisWebsite Analysis

• Website Analysis Consists of– Website Review

• Page Ranking & Caching• Back Links• Tags Checking• W3C Validation Check• Traffic Analysis / Log File Analysis

– Competitor Analysis & Report– Initial Ranking Report

• For Top Keywords on Top Search Engines

WebsiteAnalysis

ObjectiveSetting

On PageOptimization

WebsiteTech. Audit

ProjectPlanning

SEO Strategy that bears fruits

Objective SettingObjective Setting

• Objective Setting Involves– Consultation with Customer– Definition of Measurable Key Performance

Parameters– Setting up of a Reporting and Metrics Framework– In depth Review of Competitors Analysis– Production of a Project Recommendation Report

WebsiteAnalysis

ObjectiveSetting

On PageOptimization

WebsiteTech. Audit

ProjectPlanning

SEO Strategy that bears fruits

Project PlanningProject Planning

• Project Planning Involves– Definition of Key Performance Parameters– Setting up a Reporting and Metrics

Framework– Determination of Project Execution Strategy– Setting up Project Schedule for Various

Activities to be Completed

WebsiteAnalysis

ObjectiveSetting

On PageOptimization

WebsiteTech. Audit

ProjectPlanning

SEO Strategy that bears fruits

Website Technical AuditWebsite Technical Audit

• Website Technical Audit Involves– Internal Link Structure and Navigation Check

• 404 Link Checks• 301 Redirection Check

– Back links Checks– W3C Check for HTML and CSS Errors– Code Optimization

• Inline Java Script to External• Style Code to External CSS File Next Page

WebsiteAnalysis

ObjectiveSetting

On PageOptimization

WebsiteTech. Audit

ProjectPlanning

SEO Strategy that bears fruits

Website Technical AuditWebsite Technical Audit

• Website Technical Audit Involves– Setting up Google Analytics and Webmaster– Creation of Site Maps

• Simple Site Map• XML Site Map

– Robots.txt Creation / Analysis– RSS Feed Setup Creation– DMOZ and Yahoo Directory Submissions

WebsiteAnalysis

ObjectiveSetting

On PageOptimization

WebsiteTech. Audit

ProjectPlanning

SEO Strategy that bears fruits

On Page OptimizationOn Page Optimization

• On Page Optimization Involves– Identifying the Keywords to be Promoted– Tag Creations

• Alt Tags, Meta Tags, Title Tags, H1 Tags– Geographical Target Tags Setup– Content Modification as per LSI Approach– Keyword Density Check and Correction– Creation of Themed Link Pages

WebsiteAnalysis

ObjectiveSetting

On PageOptimization

WebsiteTech. Audit

ProjectPlanning

SEO Strategy that bears fruits

Regular Project Regular Project ImplementationImplementation

• On Page Activities– Regular Analysis of Content, Navigation, Tags, Images and

Correction (if Required)• External Profile Development

– Off Page Activities like Submissions to Directories, Articles, Press Releases, Social Media Optimization, Link Exchange Program etc.

• Measurement and Analysis– Measurement of the Agreed Performance Parameters &

Evaluation of Strategy and Approach Adopted• Regular Reporting

– Reporting to Customer on Weekly Efforts & Monthly Ranking

On PageActivities

MeasurementAnd Analysis

External ProfileDevelopment

RegularReporting

SEO Strategy that bears fruits

On Page Optimization - On Page Optimization - TuningTuning

• On Page Activities– Based on the Monthly Analysis of Website and

Feedback Perform the Following Activities:• Content Optimization• Navigation Checks• Tags Adjustments• Images Optimization • Corrections (if any)

On PageActivities

MeasurementAnd Analysis

External ProfileDevelopment

RegularReporting

SEO Strategy that bears fruits

External Profile External Profile DevelopmentDevelopment

• External Profile Development Involves– Creation of

• Articles and Press Releases• Text / Messages for Blogs, Social Bookmakring

– Manual Submission to• Search Engines and Directories• Press Release / News wire sites• Article Submission Directories• Social Book Marking / Submissions

– Link Building• Creating One Way, Reciprocal or Multi way Links

On PageActivities

MeasurementAnd Analysis

External ProfileDevelopment

RegularReporting

SEO Strategy that bears fruits

Measurement and Measurement and AnalysisAnalysis

• Measurement and Analysis Involves– Measuring Parameters as per Project Metrics Framework– Monthly Reporting for

• Efforts– Directory Submission– Articles and Press Release Submissions– Blog Submission etc.

• Performance– Current Website Ranking – Google Analytics– Back Links to the Site etc.

On PageActivities

MeasurementAnd Analysis

External ProfileDevelopment

RegularReporting

SEO Strategy that bears fruits

Regular ReportingRegular Reporting

• Regular Reporting Involves– Weekly Report Highlights

• Submission Efforts for Off Page Activities– Monthly Report Highlights

• Google Analytics• Page and Keyword Ranking• Website Traffic

– Monthly Consultation with Customer to Optimize / Fine Tune SEO Strategy

– Monthly Plan for the Next Month

On PageActivities

MeasurementAnd Analysis

External ProfileDevelopment

RegularReporting

SEO Strategy that bears fruits

We areWe are

netServices India