We�ites are built without

We�ites are promoted without

Why does organic c�t more?

Keyword StuffingRepeating keywords excessively

to trick the search engine algorithms

Paid LinksBuying links is strictly prohibitedand will likely result in a banfrom Google.

Organic SEO is hand crafted by real humansHigh quality content takes longer to research

and prepare and is labour intensive. The results are far stronger and more long lasting.

Organic SEO is free of shortcutsSEO done the organic way does not use software to replicate a human being.

Contrary, automated SEO is against Google’s terms and is very dangerous.

Link ExchangesInterlinking between 2 or morewebsites; “I”ll link to you if youlink to me”.

Link FarmsAcquiring links from site networksbuilt with no other purpose than tolink to other non related websites.

AutomationUsing tools to trick search enginesin to believing content was createdor posted by a real human.

Paid Blog PostsPaying to put a post on someoneelse’s site and including full-followpage rank passing links

Link SpamDropping links on blogs andforums often with highly targetedanchor text like ‘luis vuitton bags 2013’

Thin ContentShallow content written only for

search engines that lacksvalue or substance.

Duplicate ContentRepeating the same content

on multiple pages to increasepage views.

Doorway PagesPage oprimised for one

keyword intended only to direct usersto a different page.

Hidden TextBlending text in to the background

so its seen by searchengines but not humans.

CloakingShowing a different version of your

website to search enginesthan humans see.

What does organic mean?SEO b

uilt

promoted

AutomatedManufactured SEOuses automationtools to replicate thework of real people. Tries to trick the search enginealgorithms

Short termMay get quick resultsbut rarely lasts oncethe algorithm detects the manipulativetactics

SpammyManufactured low-gradecontent serves littleor no value to real people.

Long LastingHigh quality organic

SEO results stickfor a long time.

UsefulInformative content isvaluable to real users

not just search engines.

HumanOrganic SEO processpowered by humans

for humans. Rewardedby the search engines. Manufactured

vs OrganicSEO

�e Organic SEO ProcessWebsite is optimised forusers and search enginesCode optimised so that it is easily readable bysearch engines and user experienceoptimised for visitors enjoyment.

High Quality content postedto the websiteFresh content added that is engaging, relevantto users search queries and worthy of ranking.Search engines aim to rank the best content.

Promotion on other web propertiesNew website content is announced on other relevant web properties

attracting visitors and search engines. Quality content getsshared and links are earned. Earned virtual endorsements tell search

engines your site is valuable and worthy of ranking.

DangerousAgainst Google’s Termsand Conditions. Mayresult in a ban fromsearch results.

SafeOrganic SEO is 100%

Google compliant andsafe from penalties.

1 23

100% Organic SEOMeans 100% of theSEO process is organicusing hand crafted Googlecompliant techniques.Results are earned and long lasting.

Manufactured SEOUses paid or automated

tactics to manipulate theresults and against

Google’s Terms & Conditions. Results

are bought and is short term.

Organic vs Non-Organic