Network Analytics Market - Outlook (2015-19) for Retail

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ResearchFox Consulting is an Indian market research and consulting firm based in Bangalore. We strive to provide our clients with research data and reports which they can trust and analyze. Insights gleaned from our detailed and comprehensive research reports helps our clients stay ahead of trends. ResearchFox serves clients with services from data collection to analysis and reports. ResearchFox has extensive sector expertise and its consultants are abreast of global trends and issues across industries. Our areas of expertise include Manufacturing, IT, FMCG, Healthcare, Automotive, Government Sector and NGO, BFSI and Retail.

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Copyright © 2015. ResearchFox Consulting Private Limited

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Tableof Contents

1. Introduction1.1. Report Description1.2. Objective1.3. Scope of the Research1.4. Regions Covered1.5. Key Takeaways1.6. Key Stakeholders1.7. Key Terminologies1.8. List of Abbreviations

2. Executive Summary2.1. Executive Overview

3. Research and Forecasting3.1. Research Methodology3.2. Forecasting Methodology

4. Industry Landscape4.1. Market Size and Growth4.2. Competitive Landscape4.3. Market Share4.4. Company Classification4.5. Region Outlook4.6. Market Metrics4.7. Porter's Five Forces Model4.8. Key Drivers Analysis4.9. Key Constraints Analysis4.10. Key Opportunities Identified4.11. Key Challenges Identified

5. Market Segmentation5.1. Industry    5.1.1. Retail

    5.1.1.1.   Market Size and Forecasting    5.1.1.2.  Key Drivers Analysis    5.1.1.3.  Key Constraints Analysis    5.1.1.4.  Key Opportunities Identified    5.1.1.5.  Key Challenges Identified    5.1.1.6.  Sub Segments

    5.1.1.6.1.  Region : North America    5.1.1.6.2.  Region : Europe    5.1.1.6.3.  Region : APAC    5.1.1.6.4.  Region : South America    5.1.1.6.5.  Region : RoW

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Introduction 01 4

1.  Introduction

1.1.  Report Description

With the growing demand for network services, the ability to plan and manage network capacity has become the highest priority of communication providers as well as businesses with online operations. Analytics tools can help IT admins in identifying network congestion issues, routing issues, consumption pattern and accordingly plan the network capacity. Network analytics technology performs advanced traffic forecasting which includes data load forecasting, device performance, application performance and user behavior. The optimization of networks using network analytics helps in retaining customers by providing a better experience.

This report presents interpretative and easy-to-understand facts on how the current Network Analytics market is segmented based on end users, industry verticals, deployment models and geographies. It cuts through several facets of the Network Analytics market such as market size, market share for each segment, the drivers and constraints of Network Analytics marketplace. This report also provides information on the challenges and opportunities that lie ahead for these Network Analytics.

1.2.  Objective

1. To understand the Network Analytics market across the globe by addressing the challenges faced by the industry with regards to adoption of Network Analytics2. To estimate the present size of the Network Analytics market and to forecast its future values3. Realize how drivers, constraints, opportunities and challenges would impact various business functions across regions

1.3.  Scope of the Research

Scope of the research was limited to understanding the market share across segments. Key drivers, constraints and challenges along with their impact on various business functions in both short term and long term were addressed. Segmentations and forecasting were done based on:1. End Users2. Industry Vertical3. Deployment type (On-Premise and Cloud)4. Region based segmentation

1.4.  Regions Covered

1. North America (US, Canada and Mexico)2. Europe (United Kingdom, France, Germany, Italy, Spain)3. APAC (Australia, India, China, Japan, Singapore and others)4. South America (Brazil, Argentina and others)5. RoW (Middle East and Africa, South America, Russia and other countries)

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1.5.  Key Takeaways

The research conducted to understand Network Analytics market in different regions of the globe has revealed some valuable insights. Some of the key take away points involve information given below:

1. Asia-Pacific region has the highest growth rate followed by Europe. North America still retains the major portion of the market share.2. The market for Network Analytics was USD 578.64 million in 2014 and is expected to grow at a CAGR of close to 27.69% till 2019.3. Cloud based deployment model of network analytics tools will see higher growth globally as compared to on-premise deployment4. IT & Telecom industry is the major adopter of Network Analytics in order to provide better communication services to customers

1.6.  Key Stakeholders

1. Network Analytics providers: Network Analytics providers will be able to gauge the market more accurately as this will assist them in better decision making. Also, the product developers would be able to develop products according to the requirement of the customers.2. End-User companies: This report will provide the end-users, a more clear picture on the solution provider demographics so that they can choose among the best.3. Global Investors: Those investors who look to fund new and budding Network Analytics startups will get clear picture about the market and its trends.4. Industry Watchers: Industry and trend watchers are always referred to as trusted advisors who follow markets. The report would add to their knowledge repository, creating value for their know-how.

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1.7.  Key Terminologies

1. APAC: Mainly includes Australia, India, China, Japan, Singapore and other nations in the region2. Europe: Mainly includes United Kingdom, France, Germany, Spain and other European nations3. MEA: Mainly includes Israel, South Africa, UAE and other nations4. North America: Mainly includes United States of America, Canada, Mexico and other North American nations5. South America: Mainly includes Brazil and Argentina and other South American nations6. Enterprise: Companies with an employee headcount above 1001.7. Mid-Size: Companies with an employee headcount between 501 ? 1000.8. Small-Business: Companies with an employee up to 500.9. BYOD (Bring Your Own Device): Bring Your Own Device refers to the policy of permitting employees to bring their own devices, such as laptops, smartphones and tablets to their workplace.10. LTE: LTE(Long-Term Evolution) is a standard for wireless communication of high-speed data for mobile phones and data terminals.

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1.8.  List of Abbreviations

1. BYOD: Bring-Your-Own-Device2. COPE: Corporate Owned, Personally Enabled3. USD: United States Dollar4. CAGR: Compound Annual Growth Rate5. USA: United States of America6. APAC: Asia-Pacific7. IT: Information Technology8. RoW: Rest of the World9. TAT: Turn Around Time10. UK: United Kingdom11. GDP: Gross Domestic Product12. BRICS: Brazil, Russia, India, China and South Africa13. UAE: United Arab Emirates14. R&D: Research and Development15. 3G: Third Generation16. 4G: Fourth Generation17. LTE: Long-Term Evolution18. CSP: Communication Service Providers19. POS: Point of Sale

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Executive Summary 02 9

2.  Executive Summary

2.1.  Executive Overview

Network analytics emerged during 2011 as a tools that can meet the growing demand for network optimization through analytics technology. Network analytics tools utilize analytics capabilities to monitor and forecast network traffic on a real-time basis, helps IT admins to plan and manage network capacity thereby excelling in service delivery to customers. The growing penetration rates of smartphones and broadband augmented by the emergence of advanced technologies like mobility, cloud services, IoT etc. will drive the market for network analytics.

North America hold the major share of network analytics market with close to 60% of vendors having headquarters in the region. North America will remain the leader in network analytics market due to the rise in demand for high speed networks, intense competition among major players in networking industry to provide better customer experience and higher adoption rates of cloud computing as compared to other regions. The industry verticals like healthcare, financial services, retail etc. have favoured the utilization of newer technologies to innovate their operations and services.

Asia Pacific to witness a higher growth rate

Government policies and reforms has favoured adoption of technology oriented solutions thereby bringing tremendous change in industry landscape of the region. APAC provides opportunity for telecom players to serve the largest addressable market. The growing broadband penetration has increased the number of mobile network users in the region. This is augmented by the availability of smartphones from a number of vendors at cheaper costs. Network service providers are increasingly customizing their services to retain or grow market share while serving the varying demands of customers. The improved adoption of cloud computing in the region is also expected to give a boost to Network Analytics market.

Cloud deployment to grow farther than on-premise models

Network analytics has been gaining popularity as a solution to optimize network performance and achieve operational efficiency for companies. It is helping communication service providers to offer better solutions and retain customers. On premise solutions are often sought by companies for flexibility, multi-tenant architecture and security aspects associated with them. However, with security aspects being dealt within cloud, their demand is gradually diminishing over the recent past. Emergence of cloud computing has helped small and mid-size companies to avail technology without investing heavily in IT infrastructure. The adoption of cloud based network analytics tools will enable companies to get visibility into real time data regarding network traffic and distribute bandwidth across their technology oriented business process according to priority.

IT & Telecom to exhibit maximum adoption

The communications market has disrupted with the increase in the number of mobile devices with network access. The increase in the penetration of mobile devices and demand for quality network services has aggravated the need for efficient network traffic management by communication service providers. The rise in demand for consistent and speedy network services have forced communication service providers to

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offer solutions improve customer acquisition and retain market share. Network Analytics help IT & Telecom providers to overcome technical challenges of networks and provide a seamless customer experience by analyzing network performance over a period of time to identify the problem statement, institute a solution to improve performance through network infrastructure upgrades and ultimately reap profits. Since IT & Telecom industry serves communication needs of a gamut of industries, they tend to be the highest adopters of network analytics technology.

Challenges

The market for Network Analytics is growing at a healthy rate but there are certain challenges that need to be overcome for the technology to grow to its full potential. The challenges include lack of awareness among industries about the technology, security and privacy concerns associated with adoption of cloud based solutions, scarcity of skilled talent to integrate and implement network analytics with cloud etc. However partnerships of network analytics players with major networking players will help in generating awareness about the technology in the long term. Besides, addressing the security aspects of cloud technology and its cost effectiveness will drive adoption among small and mid-size companies which would help the technology to flourish in the market.

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Research and Forecasting 03 12

3.1.  Research Methodology

Base Year: 2014Forecasting Period: 2015 - 2019

3.1.1.  Sampling

The leading suppliers of each end-user product categories that were chosen to provide a larger representative sample.

Purposive unit sampling was adopted for every service segment such as verticals, regions, end-users and others. This was resorted to, in order to elicit the appropriate inputs with regard to the qualitative growth aspects of the market.

3.1.2.  Secondary Research

The research methodology that was carried out was desk research through various journals, association reports, and in house database to build a knowledge base on various market service segments, product categories and industry trends.

Various fact based data was analyzed. Some of the sources included:

a. ResearchFox Knowledge Base:

Previous data on the market has been put through a rigorous and comprehensive analysis to analyze the current state.

b. Desk Research:

Industry reports, annual reports, press releases, webinars, journals and publication, independent rating agencies and government statistics.

3.1.3.  Primary Research

Primary interviews were conducted among various stakeholders:

Product and service companiesMembers of associations and alliancesSubject Matter Experts and EvangelistsConsultants and Strategists

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3.1.4.  Industry Information

It was essential to understand the current industry landscape, market dynamics, security ecosystem and competitor metrics. To estimate the global market, Chief Experience Officers (CXOs), Marketing Heads, Sales Managers and product stakeholders were interviewed.

3.1.5.  Technical Information

In addition to the interviews with leading participants for industry-related information, ResearchFox conducted interviews with Research and Development (R&D) and Design and Development teams to understand the current usage of the products by service type and also to find out the emerging trends. Finally, interviews with suppliers were conducted to cross check the validity of information and also to understand the emerging trends in the end-user segment. The detailed methodology for primary research is outlined below.

3.1.6.  Primary Interview Questionnaire Design

ResearchFox developed a detailed questionnaire, which was used by the analysts as a guide for their discussions. This process ensured the collection of all necessary data. The questionnaire was designed to elicit unbiased industry level data (market size, production, sales, and others), that had check points (questions such as company level information and their position in the industry acted as check points) to ensure accuracy of the data. The questionnaire included the following sections:

1. Industry level information2. Characteristics and Dynamics3. Company-specific information4. Market segmentation data

3.1.7.  Interview Questionnaire Test and Validation

Following the design of the questionnaire, ResearchFox carried out some initial interviews to verify that the appropriate market and technology data was generated. After the final design of the questionnaire, ResearchFox began full scale primary research. Specific companies targeted for primary research interviews were selected based upon market participation. Higher was the entity's profile, more attractive was the entity.

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3.1.8.  Interview Process

As participants respond in the course of an interview, ResearchFox analysts are trained to move from lower priority and/ or sensitive topics to increasingly key and/or sensitive topics in response to the interviewee's behavior. This responsive and reflective interview process, combined with the analysts' ability to discuss the industry and technical issues in an open and sharing environment, allows ResearchFox to probe for key data, operations, and competitive information. Multiple contacts within a single organization and with an individual are often planned and/or staged in order to optimize and complete the information gathering process.

3.1.9.  Research Validation

At a point, when 20 percent of the research interviews and/or data collection had been completed, ResearchFox consultants evaluated the preliminary findings to assure that up-to-date results are in line with project objectives. The analyst team analyzed the information from the interviews and information was validated through a combination of the following validation techniques:

Cross checking with other primary data and previously developed in-house researchReview of secondary information, such as trade journals, annual reports and industry directories

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3.2.  Forecasting Methodology

3.2.1.  Step-by-Step Methodology for Market Estimation and Forecasting

Market Estimation and Forecast Methodology, 2015

Step Method

1Understand the market mechanism for the market through structured, systematic and theoretically established norms of analyzing, designing, introducing and quality assurance of the market estimation

2 Measuring the various market drivers, constraints, opportunities and challenges at regular intervals of time

3 Integrate expert-opinion of discussions in consultation with the ResearchFox Analyst team

4 Market estimation and forecast calculation

5 Delphi method and Causal Analysis used as and when required

6Rigorous quality check with heads of Research Team, Subject Matter Experts and Consultants before final publication

Source: ResearchFox

Significance and Importance of the Market Forecast, 2015

Sr. No. Significance and Importance

1 Helps revisit on the company's R&D investments

2 Keeps the Sales and Marketing team posted on the market prospects

3 Strategize investment and expansion plans

4 Improve business planning

5 Helps create business aims and set sales figures within the company

6 Aware of the current market competition

7 Support plans for Merger and Acquisition (M&A)

Source: ResearchFox

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