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Overview Concepts that work Market Opportunities Questions Resources
Online Social NetworksThree Years of "Teaching Facebook"
Fred Stutzman
School of Information and Library ScienceUNC-Chapel Hill
Harambee Net Workshop, July 2010
Overview Concepts that work Market Opportunities Questions Resources
Outline
1 OverviewINLS 490 at SILS-UNC
2 Concepts that workPhilanthropyPolicy DevelopmentNovel Design
3 Market OpportunitiesJobs and Credentials
Overview Concepts that work Market Opportunities Questions Resources
Outline
1 OverviewINLS 490 at SILS-UNC
2 Concepts that workPhilanthropyPolicy DevelopmentNovel Design
3 Market OpportunitiesJobs and Credentials
Overview Concepts that work Market Opportunities Questions Resources
Course Overview
CoursesOnline social networks - 5 semestersRelational perspectives on computer mediatedcommunication - 1 semester
84 students70% graduate, from ILS, CS, Mass Communications30% undergraduate, from IS, Business, Psychology
Materials:http://fredstutzman.com/teaching.html (http://bit.ly/inls490)
Overview Concepts that work Market Opportunities Questions Resources
Course Evaluation
Data CollectionTime diary of social network site use
Analyzing a Social NetworkHigh level analysis of a wide range of social network sites
Final ProjectStudents have high level of flexibility - system design andevaluation, policy documentation, original researchOriented towards areas of interest, professionaldevelopment
Overview Concepts that work Market Opportunities Questions Resources
Outline
1 OverviewINLS 490 at SILS-UNC
2 Concepts that workPhilanthropyPolicy DevelopmentNovel Design
3 Market OpportunitiesJobs and Credentials
Overview Concepts that work Market Opportunities Questions Resources
Philanthropy
Students are inspired by charitable aspects of social mediaE.g. Twestival, Grobanites for charity, KivaWhat are the dynamics of charitable networks? Whatworks, what doesn’t?
How can charities incorporate social media?Functional questions: What kind of tools should charitiesadopt, what policies should guide use of social media?
Personal ideas and projectsHow can students organize on behalf of the charity?What tools are most effective? How do students "message"in personal networks?
Overview Concepts that work Market Opportunities Questions Resources
Outline
1 OverviewINLS 490 at SILS-UNC
2 Concepts that workPhilanthropyPolicy DevelopmentNovel Design
3 Market OpportunitiesJobs and Credentials
Overview Concepts that work Market Opportunities Questions Resources
Policy Development
Organizational PolicyPrivacy policies inside and outside the organizationQuestions: Dynamics of privacy within organizationalnetworks, reach of personal disclosures.
Educational policyBest practices for use of social technology in educationQuestions: What networks work? Ning vs. Facebookgroups.
Legislative PolicyBuilding policy feedback loops, informing relevantlegislation
Overview Concepts that work Market Opportunities Questions Resources
Outline
1 OverviewINLS 490 at SILS-UNC
2 Concepts that workPhilanthropyPolicy DevelopmentNovel Design
3 Market OpportunitiesJobs and Credentials
Overview Concepts that work Market Opportunities Questions Resources
Novel Design
Applied ResearchContent analysis: Examining discussion threads,comparing organizational propertiesNetwork analysis: Analyzing network properties, examiningtie strength in networks, graphing networks (All can bedone by hand).
Tool DevelopmentExamples: Novel social network sites (e.g. Voicethread),building on existing API (Facebook applications, Twitterapplications).
Documentation DevelopmentStudents wish to "explain" these technologies - to newadopters, within the organization, etc.Development of videos, webpages, online tutorials, etc.
Overview Concepts that work Market Opportunities Questions Resources
Outline
1 OverviewINLS 490 at SILS-UNC
2 Concepts that workPhilanthropyPolicy DevelopmentNovel Design
3 Market OpportunitiesJobs and Credentials
Overview Concepts that work Market Opportunities Questions Resources
Jobs
What are the emergent opportunities for undergraduatesocial media scholars?
Jobs at Facebook, Google, Microsoft? Nice, but hard tocome by.With the growth of the socio-technical phenomenon, theneed for social media professionals move down the stack.
Extant jobs"The Expert" - Organizations seeking students to informstrategy (policy analysts, consultants)"Social media outreach" - Running the Facebook page,TwitterInformation services, technical implementation,entrepreneurship
Overview Concepts that work Market Opportunities Questions Resources
Skillsets and Credentials
Skill setsBuilding skills: API manipulation and applicationdevelopment, analytics, evaluation, etc.Organizational skills: Privacy, policy analysis anddevelopment, marketing and outreach in networks,business practice integration.
CredentialsOpportunities for CS/IS/Communications ProgramsMinor concentrations in social media API development,privacy in social media.
Downside: Loss-leading, lack of facultyCertificate Programs and Internships
Certificates open doors to students and non-students alikeIncrease opportunities for students to work withorganizations on social media
Overview Concepts that work Market Opportunities Questions Resources
Questions Going Forward
Content-specific modules - how can we continue thediscussion and development of what motivates students ofsocial media?What supplementary courses do CS/IS students need tobecome the experts, translators, outreach coordinators?Lack of replicability of exemplars - how do we encouragestudents when they can’t replicate successes?
Overview Concepts that work Market Opportunities Questions Resources
Resources
My courses: http://fredstutzman.com/teaching.html(http://bit.ly/inls490)Website: http://fredstutzman.comTwitter: http://twitter.com/fstutzmanEmail: [email protected]
