Date post: | 07-Jan-2017 |
Category: |
Marketing |
Upload: | mohan-krishna-meruva |
View: | 64 times |
Download: | 4 times |
GIFFOTry to keep calm
MARKETING
PLAN1.Executive summary
2.Situation analysis
3.Goal 4.Strategy
5.Implementation
1.EXECUTIVE
SUMMARY
OVERVIEW Giffo provides the user a platform to create and share GIFs
Can share in other apps like whatsapp ,messenger
An online magazine which consists of best creations through out that week
Has daily feed from the followers and top picks by the app
GOALTo make an app that satisfies the need of entertainment
Improves the medium of socializing
A platform for opinion sharing in an unconventional way
PROPOSED COURSE OF ACTION Release prototype app
Collaborate with other companies
Gain reviews from critics and make necessary changes
Launch the free app
Send emails about the app to the artists and editors.
Launch upgrade to the premium
Company overview
Market overview
Target Customer
s
COMPANY OVERVIEW
Giffo provides the user a platform to create GIF’s and allows them to share on Giffo and social media
Positioned as a genuine entertainment brand
CORE COMPETENCIES
Decrease stress levels
Encourage creativity
Optimized opinion sharing
Vexed with work
Chilling with Giffo
MARKET OVERVIEW
USAGE OF MOBILES
Whats app Facebook Messenger Snapchat0
5,000,00010,000,00015,000,00020,000,00025,000,00030,000,00035,000,00040,000,00045,000,00050,000,000
Most downloaded apps
65% OF TIME IS SPENT ON ENTERTAINMENT AND INTERACTING WITH OTHERS.
Top charts in India
TARGET CUSTOMERS
Age groups adults (22-40) and teens(13-21)
GOAL 10,000 downloads in 30 days Top player in Entertainment industry
Maintain 4 stars + rating and positive reviews
Maintain active users of 1000
by the end of month
STRATEGY
TARGET MARKET
Entertainment market
COLLABORATORS
And other social networking websites
COMPANY
Technical Unit runs app and fixes bugs
Designing unit Designs app and personal feed
Marketing unit Advertising, pricing ,product offerings etc.,
Public relations team
COMPETITORS GIPHY
90,000+
downloads
Gif me ! ddd Camera
40,000+
downloads
CONTEXT India is a country of different cultures
Different people have different opinions let us able them to share them through Giffo
VALUE PROPOSITION Customer value Entertainment provider Encourage
artists
COLLABORATOR VALUE Improves socializing experience of users
BUILDING GIFFO COMMUNITY
PRODUCT Online streaming GIF magazine which is updated with daily tops
Introducing Indian languages Editing of saved GIF Categorically Divided GIF’s Can share in other social media apps
and sites. Share your opinion with GIF’s on
current scenarios
PRICE A free version is available at Google play
store Premium version has a price of 1$ 10 templates for 1.5$ Subscription to weekly magazine at 2$
INCENTIVES People who creates and shares more than
100GIF’s (or) People who has more than 500 Followers
Gets a gift pack consisting of free templates and upgrade to a free premium version
COMMUNICATIONDrive app traffic Through search enginesThrough social mediaPush messages and mailsThrough advertising in other apps
IMPLEMENTATIONInfrastructure
Giffo android
app
Technical unit
Designing and editing
unitMarketing
unit
Customer
BUYER DECISION PROCESSBuyer sees your icon
Buyer decide
s to click your icon
Buyer is brought to your app product
page
reads app
description and
reviews
Decides to look at your pictures
and ratings
makes purchasing decision
PROCESS
App development
App Registration
Advertising
Launch of app
Evaluate and grow
Top player in
entertainment industry
Here is a funny GIF from Joey Tribbiani
DISCLAIMERCreated by Mohan Krishna Meruva,
NIT Jamshedpur as a part of Marketing management internship under Prof. Sameer Mathur IIM Lucknow