Team C: PHAM TRA MY NGUYEN MY HANH BUI HUONG GIANG NGUYEN MANH LONG DINH MA THIEN LONG

WISE CHOICE INC.

Outline

•Overview +

Planning

•Preparation

•Marketing

•Finance

•Evaluation

Overview

•Our product - facial mask

•Some kind of mask:

collagen, pear, green

tea, snail…..etc.

Overview

•Capital- 500,000VND •Profit after a week -150,000VND •We decided to buy more mask to earn more profit•Total profit 565,000 VND

Overview

•A short time, we advertise product on the face book, school’s forums…•However, advertising on the internet has not achieved high result•We ask for help from friend to send facial mask on consignment in cosmetics shop and sold in the campus IS•Besides, we also introduce mask for friend and relatives.

Overview

•all works were divided among the members•Store and sell the product in the campus •Advertise on facebook, school’s forum, consigned goods at some cosmetic shop…..•Get in touch with supplier and be in charge of buying and delivering the masks•Ask for the school’s permission to sell the masks in the campus

Preparation

Co-operate with the idea's sellers

Sharing of sales experience

Preparation

Find the supplier providing products with the cheapest price

Build relationships with manufacturers distribute products

Preparation

Asking permission from the school to sell products in the campus

Committed to comply with general hygiene rules, waste disposal after the sale

Preparation

Wholesale for other shops: clothing, cosmetics shops

Have more time to do something and still have profit

Marketing

•Multi-channel

marketing

•Online marketing

•Direct marketing

Online Marketing

•Through facebook, website, forum...•Advantages: convenience, cost-minimization, wide-range of customers...•Disadvantages: take time to be effective, hard to achieve customers' loyalty and trust, competition

Direct marketing

• word of mouth, posters & flyers, family and friend relationships, email, direct selling...

• advantages: easier to build customer relationship, faster respond to feedbacks and complaints, gain trust and repeat customers

• disadvantages: reach only a small amount of customers --> lower sales and profit

Our main transaction

Purchase price: 10,000 VND/ maskSelling price: modifying based on target customer to

make it reasonable

Quantity

(piece)Price (VND) Total money(VND)

Purchase: 50 10,000 500,000

Sell: 30 15,000 450,000

Purchase: 65 10,000 650,000

Sell: 30 13,000 390,000

Sell: 50 12,000 600,000

Remaining: 5 10,000 50,000

Our profit

ObjectsQuantity

(piece)

Selling

price

(VND)

Revenue

(VND)

Profit/

mask

(VND)

Total profit

(VND)

Family 20 15,000 300,000 5,000 100,000

Neighborho

od10 15,000 150,000 5,000 50,000

Classmate 30 13,000 390,000 3,000 90,000

Consignme

nt50 12,000 600,000 2,000 100,000

Idea -0- -0- -0- -0- 225,000

Total 110   1,440,000   565,000

Some financial difficulties

• Lack of Financing: We need more money when we start as well as during other business phases, such as expansion. •No Budget: Our business did not have budget to help prepare for unforeseen situations.

EvaluationWhat we did well: • worked and cooperated with each

other smoothly and effectively• focused and showed commitment

towards our target --> we achieved our goal successfully

What we didn't do well:• not fully explore and utilize all

power• troubles in delegating tasks• conflicts among team members• bad weather

Evaluation

What we can do better next time:• create a better strategy

and have a better management style

• clearly identify each tasks that need to be done, and then delegate them equally among members

• focus more on marketing

THANKS YOU FOR YOUR ATTENTION!